For example, "Mortal Yang Datou", co-produced by the mainland and Wanwan, is adapted from Gu Long's famous novel "Big Man". It was a very wonderful novel, and it was very philosophical. seems to be a big man, but in fact he is not a big man, and there are too many dirty things behind the scenes; And Yang Fan, who seems to be a small person, is a big man who is hidden deeply, and he has extraordinary skills and wise minds.

Miss Sisi ran away from marriage and went to Jiangnan in order to meet the big man in her mind, and then marry the world-famous Qin Ge and Qin Shaoxia. But she was almost insulted by the big man in her mind, and then she saw the big hero Qin Ge lying in the back alley garbage heap like a dog after he got drunk. And after going around and around, she finally found out that the real big man was the person she wanted to escape from marriage before.

Such a wonderful story, and it is written from the perspective of a girl, the writing is relaxed and interesting, which can be compared with Gu Long's other famous book "Happy Hero". But it is such a famous book, and after the adaptation, a "Mortal Yang Datou" was filmed.

From the interesting name of "Big Man", to the name of "Mortal Yang Datou", which has a strong local flavor, Zhilu Dao is a long-form martial arts TV series adapted from Gu Long's novel, and I don't know Lu Dao I think it is a rural TV produced by Yamamoto Group.

Can this screenwriter still work, and can we watch TV together happily in the future?! Destroy the three views and know the way!

Compared with the unreliability of "Mortal Yang Datou", director Chu Yuan has taken much care in adapting Gu Long's novels, and every time he has new ideas, he shoots Gu Long's novels both real and illusory, and chivalrous bones. Last year's three movies "White Jade Tiger", "The Sword of the Third Young Master", and "Bright Moon Sword and Snow Night Annihilation" (adapted from "The Prodigal Son of the Border City"). All have achieved very good box office results. In Hong Kong, the local box office is about 2 million. In Taiwan, Nanyang and other places, it has exceeded 10 million one after another, and he is known as the director of Chu 10 million, and his reputation is far and wide.

The combination of Mai Jia and Huang Baiming, the urban comedy "Childe Amorous", has also been widely praised. The film is based on George Bernard Shaw's musical The Flower Seller. The musical has also been adapted by Hollywood, and it is the one that starred Hollywood superstar, Audrey. "My Fair Lady" starring Hepburn.

"Childe Amorous" tells the story of Ah Fa, a poor boy from Lamma Island, because of a boring bet between two rich men. It was handed over to the famous stylist Emily, and after some tweaking, he became a celebrity boy, and finally fell in love with Emily. The film is starring TVB's new student Zhou Yunfa, who also starred in "A Thousand Kings Fighting a Thousand Tyrants" directed by Zeng Zhiwei.

After the release of the urban comedy "Childe Amorous", it became a box office hit, which is equivalent to giving ordinary citizens of Hong Kong a dream of making a good plan. The poor boy from Lamma Island was blessed by heaven, allowing him to enter the upper class, and thus became a high-ranking lady.

This is definitely the YY that is most attached to the general public, just like the urban novels that are popular now. It's basically this kind of plot. The protagonist is either ordinary and unremarkable, and then turns all kinds of noble, cold, pure and lovely. Lori Royal Sister is ripe and neodymium, and the people are all in one net; or born in special forces, he is extraordinary, and he also captures all kinds of noble, cold, innocent, and lovely, and Lori's royal sister is familiar with neodymium......

The protagonists may be different, but the heroines are basically the same, because the people who read these urban novels are generally the ordinary people at the grassroots level. Similar to this kind of noble, cold, pure and lovely, Lori Royal Sister is mature and poignant, a flower actress in the class flower department, and so on, may not be able to soak in a lifetime, but deep down there is such a fantasy. So substitute for the protagonist of this kind of novel to satisfy your inner desire. This is also called intentional (harmonious) fornication.

In fact, the entertainment methods of the rich and handsome have been similar since ancient times, taking BMWs, wearing light clothes, singing and dancing with wine, and eating with brocade clothes and jade food, all since ancient times. Food, clothing, housing, transportation, eating, drinking and having fun, you can't jump out of these eight words.

The entertainment methods of the grassroots masses are constantly evolving, and in ancient times, the entertainment of ordinary citizens was to listen to books and watch plays, which has existed since ancient times. The unearthing of the figurines of storytellers in the Eastern Han Dynasty shows that in the Eastern Han Dynasty, there were already storytellers, and looking at his dancing hands and eyebrows, we know that the story of the Tao must be very exciting, and most of them have formed a fixed routine.

In the tile shops of the Song Dynasty, there were storytellers and singers, and the audience was very large, often gathering thousands of people. This also shows the scale of this tile shop, and also shows the wealth and leisure of the citizens of the Song Dynasty.

Listening to books and watching dramas from ancient times to the present, even in the Republic of China, it is still the main entertainment of the citizens, one is cheap, and the other is rich in content. There are myths, history, human feelings, and world affairs, all of which can be used in dramas and books. After more than 1,000 years of development, it has become a very colorful art form that naturally meets the different needs of the audience, so it is always outdated.

It's just that in modern times, it has been affected by Western movies, so traditional entertainment such as opera and storytelling has been greatly impacted. Compared with storytelling, movies are more visually impactful, and at the same time, they are closer to real life and easier to move people's hearts. Therefore, movies have gradually become one of the entertainment methods for grassroots people, while traditional entertainment methods such as storytelling and listening to dramas have gradually become lonely.

Subsequently, with the development of science and technology, the popularization of game consoles and computers, people were gradually not satisfied with watching movies, and passively accepted the ending of the story. They play games and play their own protagonists, and although many RPG stories are set up, they also give people a deeper sense of substitution. Therefore, game consoles and computers have gradually become the entertainment methods of the grassroots masses.

After game consoles and computers, when people no longer like to be limited by the set story ending, online games came into being and became one of the favorite forms of entertainment. Thanks to the rapid popularity of the Internet, online novels have also emerged, and since then, everyone can be a writer (writer), and they can write their own stories to their heart's content, and expect to be recognized by readers.

And "Childe Amorous" is a movie that satisfies people's fantasies, so it succeeded. Just as the Three Young Tomato Fish People satisfied the fantasies of today's readers, they also succeeded because of it.

……

In addition to movies, Xu Guanwu's Yisheng Records has also grown rapidly, and several new stars were launched last year. In addition to several newcomers selected by the singing rookie competition. Singers who are active in bars, nightclubs, clubs are also tapped.

Compared to those newcomers who participate in singing competitions. These singers who sing in bars, nightclubs, and clubs have rich live experience, and the typhoon is relatively more stable. And they have all been tested by the audience beforehand, and those who did not perform well have basically been eliminated a long time ago, and the rest are naturally elite talents.

Although they are not particularly famous, they also have their own loyal listeners, and they are also good enough to pass the stage in terms of singing skills, so they have more potential than newcomers. Among them, there is the jade band sung by Zhang Wuxiao, the Ma Zhengtang band sung by Ye Zhentang and so on. And in Taiwan. Fumao Records also launched some very distinctive singers, such as Fei Yuqing, Qi Pre (Yu) and so on.

These newly released singers may not have very high record sales, but they have greatly enriched the record variety of Yisheng Records. There are rock, folk, pop and jazz, which can attract more fans to cheer. Moreover, these new singers, who are more or less popular, have also enriched the talent pool of Yisheng Records and formed a solid bench foundation.

It is not enough for a record company to have only first-tier artists, it also needs to have more second- and third-tier artists to fill the gap. Their role is not only to attract more fans, but also to fill the bench thickness, and once something happens, they can immediately go to the top.

Just like TVB, there are only a few Xiaosheng and Hua Dan who are in charge. But I don't know how many artists in the second and third lines, and those who play tricks in the back. With so many reserve talents, he is also full of confidence in the control of his artists. I want to change jobs. If you want to raise your salary, you are disobedient, you are all hidden, the company has talents, and you are not afraid of playing big names.

In terms of launching new singers, Yisheng Records mainly adopts the form of one belt and one pair, and the opposite is red. An old man led the newcomers and invited them to sing songs together, leaving an impression on the fans first, and then widely reported on TV, newspapers, magazines, etc., first to heat up the popularity, and then to release his personal album.

Using this method, Fei Yuqing, Qi Pre, Ye Zhentang, Jade Band, etc., have been launched by Yisheng Records, and they have all achieved good momentum. However, in order to maintain this popularity, it is necessary to launch higher-quality works in the future.

There are many singers who became popular as soon as they debuted, but because of the lack of succession, they are the most unpopular. There are also singers who are unfavorable, and they slowly became popular with their excellent works. Therefore, for singers, temporary popularity is nothing, and the most important thing is to have excellent works behind. Of course, it takes a little bit of luck.

Yisheng Records made a profit of more than 10 million Hong Kong dollars last year, which is naturally far inferior to Xu's Brothers Pictures. However, among the major record companies in Hong Kong, it is still a relatively profitable company. Moreover, it cooperates extensively with TVB TV and uses this channel to promote its singers, so that other companies are not comparable at all, and their popularity is not even worse.

……

In terms of Tiantian Daily, "Tiantian Daily" has always been the newspaper with the largest circulation in Hong Kong, and because "Oriental Daily" was banned by the government, the advertising volume in the second half of the year increased significantly, and the annual profit rate is now more than 10 million Hong Kong dollars.

As for the circulation of "The Phantom of the East", the circulation has been rising, and its position among Hong Kong fans has gradually consolidated, and even readers from Taiwan and Nanyang have come to buy it, and it is one of the heaviest film magazines in the Hong Kong film industry.

Because it is a film magazine of Xu's Group, it is inevitable that it will leave a deep imprint of Xu's, most of the film reports on it are Xu's, and the stars are mostly Xu's, and TVB and Yisheng Records account for a small part. As for the stars of Shaw Brothers and Golden Harvest, I can only say sorry.

Xu Guanwu has been committed to building "The Phantom of the East" into the most successful film magazine in Hong Kong, and the so-called most successful definition is that the sales must be high, even if it does not reach the sales of popular comics and Chengren magazines, there must be at least 100,000 copies; Secondly, the content of the magazine should be good, there should be the latest movie reports and reviews, and there should be something to say, not just the lace news of stars; Again, the impact will be great, a good movie magazine is a good publicity channel, the box office of the movies that are positively promoted on it will definitely rise, and the box office of the movies with bad reviews on it will definitely fall. Being able to influence the judgment of readers is what makes an impactful magazine.

Now "Phantom of the East" magazine has initially reached the second article, but for the first and third articles, the effect achieved is not so perfect.

"The Phantom of the East" now sells about 50,000 copies, which is quite good for a magazine that has only been published for less than a year. But this sales volume is still a long way from Xu Guanwu's goal.

Because its sales are not too high, its influence is naturally limited, so the third article cannot be reached now, and at most it can only affect the judgment of one or two hundred thousand people.

In terms of profitability, "Phantom of the East" has just gotten rid of a loss-making situation, and there is still a gap from a large profit. (To be continued......)