"Pet games?" Zhu Shuguang was puzzled: "Are you still doing this?" ”

Yang Yun nodded: "That's right!" Minister Zhu, I worked so hard some time ago that I almost put myself in it, just for this game called Pokemon! ”

Sega Corporation, the world's second-largest video game manufacturer, was delisted from the stock exchange, no outsiders know what happened, Hayabusa Nakayama is still president, Sega's factory in Japan is still open every day, R&D personnel commute to work on time every day, sales staff everywhere are in a stable mood, sales are rising, everything is so normal.

After the complete privatization of Sega, Longteng no longer had any worries, and improved Pokemon with peace of mind, produced LED displays, tested GameGear communication and power consumption, and held a press conference to resume normal cooperation with Sega, and launched Pokemon at the end of June, destroying all unfavorable rumors.

And now, Pokemon has been listed overseas, but in China, even the propaganda has not been able to break through, so Yang Yun begged to come to the door.

Zhu Shuguang frowned and said: "The Three Kingdoms Culture Pack can also be linked to history and culture, what does Pokemon say?" ”

Yang Yun sighed: "China has been implementing the Jihua birth policy for more than ten years, and basically now there is only one child in the city, and there is no companion, how lonely and lonely it is!" And it's not as wild as in the countryside, when the children in the city come to the holiday, there is almost no entertainment to speak of, and dual-income parents go to work and lock their children at home for safety, this kind of thing is not unheard of. ”

This is true, especially in large cities. If there is no elderly person in the family to help take care of them, those who are seven, eight or nine years old. Children who can hate dogs are not locked up at home. I'm afraid I'll go out and have fun until dark, and by the way, I'll get back with a lot of trouble.

Loneliness, loneliness, boredom, lack of care, this is the case with many urban children 80 years later.

Yang Yun said: "So, the game of Pokemon is to solve these problems. This is an adventure game, the story is set in the Chinese students exploring in Japan. It covers all parts of Japan, so children can learn about geography.

This is also a development game, as the protagonist grows, he will be accompanied by a variety of different Pokemon, these elves are cute, is the protagonist's help, but also needs the protagonist's care and care, which cultivates the love of children, and will have a strong interest in exploring nature. We can also hold a genie design contest to allow children to use their imagination to design a variety of cute elf shapes.

It's more of a game that can be interacted with, every part of the game. It's all an independent shijie, but it can communicate with other shijies, and Xiao Ming has collected 100 pokemon. Xiaoqiang also collects 100 pokemon, but the two can be exchanged. Got all 151 of them, so that Xiao Ming and Xiao Qiang have another game that they can play together. Bringing children closer together.

In addition, there are a lot of advantages and benefits, I won't list them all, anyway, Pokemon, will not be inferior to the Three Kingdoms Culture Pack, I personally believe that it will be popular. ”

In these words, there are actually a lot of Yang Yun's private goods, some of which are detailed and reliable, but some of which are slightly exaggerated, such as making children willing to explore nature, how is this possible?

The family that can consume GameGear must be an urban family, where does the reinforced concrete city come from to explore nature? There are in the countryside, but who still plays Pokemon in the countryside? And this is obviously an elf that cannot appear in real life, if anyone really thinks that exploring Shijie can find the wonderful frog seed and fire-breathing dragon, it can only mean that this kid is really fascinated.

This is just the habitual practice of Wang Po selling melons, obviously Pokemon is mainly aimed at Japan, Europe and the United States, but it is said that it is good for Chinese children, and Yang Yun is also to add selling points to his game.

Zhu Shuguang kept his senses, was not stunned by Yang Yunkan, and asked, "You have already been listed overseas, right?" How is it priced? ”

Yang Yun was embarrassed: "$89.9 for Japanese and North American consoles, $19.9 for Pokemon Red version of the game card......"

Zhu Shuguang said angrily: "According to the official exchange rate, plus the profits earned from the circulation channels, it is almost eight or nine hundred or thousands of yuan in a set, and China does not have such strong consumption power!" ”

Yang Yun was speechless, how could he not know? In terms of hardware, chips and memory are controlled by Europe, America and Japan, a Z80 chip, Motorola is going to charge you $30 a piece, so how to reduce the price of the host?

Sega castrated MD console, Three Kingdoms game cards, Three Kingdoms killing cards, Yi Zhong Tianpin Three Kingdoms, these four things are packaged, and they will be sold for 1,000 yuan in Xinhua Bookstore, and they have already scratched the pockets of Chinese parents, if they follow the launch of GameGear and Pokemon, I'm afraid not many people can afford it.

But Yang Yun himself is also complaining, this 1,000 yuan sounds like a lot, in fact, they don't make any money from Chinese parents at all.

The MD console sells for $228 in North America and only $158 in China after a drastic reduction in features.

The cultural package of the three countries, exported at the Canton Fair is 48 US dollars a piece, and in Chinese mainland, the cost price is reduced to 42 US dollars.

This set of things was handed over to Xinhua Bookstore, and what Long Teng got in his hands was $200 a set, how much money did it make? $10 only, which also includes various after-sales, maintenance, and advertising costs.

As for Xinhua Bookstore's sale of 1,000 yuan, regardless of the exchange rate of 1:10 on the black market, or the exchange price difference of 1:5 for the official listing, as for whether Xinhua Bookstore has received the state's exchange rate subsidy and how much retail channel fees they earn, it is all Xinhua Bookstore's own business, and it has nothing to do with Longteng.

Therefore, in Chinese mainland, Longteng is purely doing it as a political task, in exchange for national support and getting life savers, and the matter of making money must still be in the overseas market.

Zhu Shuguang was silent, slapped the table hard, and sighed: "China is still too poor!" ”

Yang Yun agreed: "Yes, this is also the goal we are striving for!" Minister Zhu, Longteng's next step is to quietly move Sega's production and R&D center from Japan to China, which can not only reduce production costs, but also drive the development of other surrounding enterprises. You have to keep an eye on it, don't let some people do this! ”

Zhu Shuguang's face was not good: "I see who dares!" ”

……

……

Coming out of the Ministry of Electronics Industry, Yang Yun breathed a sigh of relief, Zhu Shuguang still agreed to help, and asked the propaganda department to advocate the trend of natural sciences, which did not take much effort at all.

And anyway, it's all a distribution, handed over to Xinhua Bookstore, can promote a little is a point, there are rich people everywhere in China, first do this reputation and high-end market and then talk about it, and wait for the cost of electronic products to reduce in the future, and then it is not too late to promote it on a large scale.

The domestic harvest cannot be expected to be large, and Yang Yun has focused on the overseas market.

The promotion of Pokemon is all-round and three-dimensional, starting with the launch of GameGear.

This handheld has been coming out for a long time,Under Yang Yun's mandatory requirements,The screen has been changed to a smaller size,The same size as the GameBoy,And it uses a domestic LCD color screen,The motherboard circuit has been modified,The power battery life is on par with the GameBoy,Greatly increase the playability of Pokemon。

Along with the release, there are also 20 GameGear games, which have been ported by Sega Labs, modifying some games from the MD platform, enriching the number and variety of game cards, and allowing consumers to have more choice.

In terms of pricing, GameGear is much higher than GameBoy hardware performance, and the price is so affordable, everyone believes that it will be recognized by consumers.

The second step of publicity is the publication of comics.

The comic makers are Tajiri Tomo and Sugimori Ken, the fathers of these two Pokemon, who serialized the comics of Pokemon, which is a handy one!

In Japan, it was jointly published by Studio Ghibli and Game-Freak, and Hayao Miyazaki came forward to find the Shogakukan Magazine, serialized it, and added a new pet fantasy with hunger and random lottery publicity!

This is an extremely powerful pokemon, and it is an extremely rare one, the chance of appearing is pitiful, and even the legend cannot be obtained normally in the game at all, and can only be obtained through official events.

In real history, it was precisely because of its gift in magazines, extremely rare characteristics, that it was welcomed by countless readers, and finally allowed Pokemon to win hundreds of thousands of copies of sales and save the fate of GameBoy.

Everything is rare and expensive, and everything is more hyped to become more popular, a dragon slaying knife is tens of thousands of yuan, a ghost tiger mount is tens of thousands of yuan, Yang Yun, who knows the way of management in later generations, is extremely confident in the dreamy hairstyle and gifts.

Promote the third step, anime and movies.

Studio Ghibli was involved in the design of the Pokemon for a month, and is familiar with the game script of Pokemon, they originally did the film planning, and Miyazaki is a famous director in the anime film industry, so he is very easy to produce.

It's just that although Miyazaki is a famous anime master, he has a strong personal style, such as Spirited Away, the humanistic atmosphere is too strong, and the 10-year-old girl Chihiro explores, practices, and feels what love is, what care is, what wisdom and thinking are, which is incompatible with the hottest romantic aiqing girl manga at the moment.

Pokemon is actually similar, and there is also the spirit and implication of love, dependence, fighting together, never giving in, and supporting each other, Yang Yun did not affect Miyazaki's judgment, he just gave a large-scale framework, and increased the concept of hot blood, hoping to be more in line with the selling point of the product, he believes that Miyazaki will be able to do a good job. (To be continued......)