Time flies, and the children of the past have long grown up and even started a family, but in the minds of many people, there is still a place for childhood friends 'Transformers'.

Since the nineties of the twentieth century, with the maturation of the fan base and the successive launch of new toy series, the activities of Transformers fans around the world have become increasingly warm, as early as 1994, the first BOTCON Transformers annual conference was held in the United States, and then evolved into an annual event.

This event is also the event with the largest concentration of die-hard Transformers fans in the world.

Their love for the Transformers series can be imagined, so after the live-action movie was released, these people became not only the most avid fans of the film, but also the group that complained the most on the Internet.

For Ryan and Michael, who have ruined their childhood memories? Bey, the phrase 'you suck, but we still love you' is undoubtedly the best description.

After all, Ryan and Bang Bei with near-real design and shooting, put these people's favorite toys and images on the big screen, except for the image of the two factions, the film almost reached the limit of existing film technology, it is no exaggeration to say that "Transformers" embodies the most advanced film special effects technology in Hollywood and even the world.

Whether they love more or hate more, I'm afraid most die-hard fans can't tell themselves, there is only one thing they do, buy tickets to enter the theater, and watch their childhood friends transform in the most real way in front of their eyes......

Then, after buying tickets and entering the theater, fans watch the movie over and over again, study every slow motion in it to figure out the transformation process, the details of the fights, and so on, and then have fun with it. Talk about it with great enthusiasm and enthusiasm for related derivatives......

This is also one of the biggest reasons why the box office skyrocketed after the release of "Transformers".

Although the first three days of North America have not yet ended, in fact, everyone can see that the success of "Transformers" is inevitable, but those characters who are destined to be marginalized are unwilling to turn into the dust of history.

"One of the functions of film critics is to avoid excessive commercialization of films and sell cheap fun."

Is this Roger? Albert's loud slogan, under such a grandiose cover. Those film critics who are unwilling to be abandoned by the market have started a new round of criticism of Transformers.

"As a viewer, if you want to accept the incredible fiction for a while, you have to throw your mind away in order to enjoy the Transformers live-action film - the film has no logic at all, likes to show off offensive shots, is too long, and is riddled with countless music video style and narrative problems, so it's never going to be a really good movie."

- David? Dengbi

"The film is noisy, silly, childish, rude, and often cynical. It's not an unbiased representation of the cartoon series that most kids grow up with, so Transformers won't be enjoyable, and if someone is unlucky enough to watch it, they'll never be interested in it again. ”

-- J.R. Jones

Although Ryan Tong guò some means. Restricting Roger? Albert's column is likely to appear in front of the public, but in this country of supposedly free speech, it is not easy to get the other party to be completely silent.

This man believes that professional film critics are the main indicator of a film's success. For the benefit of themselves and their industry, they still try their best to make their voices heard.

Roger? Albert enumerated what he saw as a series of intolerable flaws in Transformers.

"Arbitrary sexism is everywhere. In the Transformers series, sexism and intuitive objectification of women is very common. Alexandra as the heroine? Ambrosio frequently resorted to sexually suggestive tactics, despite Michael? Bei and her portrayal of the heroine are minimal, but they have become the talk of the town. ”

"Ridiculous product placement is everywhere. Although GM's product placement makes sense given the importance of the car under the premise of the movie, throughout the movie, the product placement has been strictly exceeded, from technology and beverages to underwear, fashion and almost all consumables that humans may use, which is not only ridiculous, but an outright insult to the audience and the art of film. ”

"The plot is not worth mentioning. The plots of this movie are all easily forgotten, and there is no logic to speak of, so that it is difficult to distinguish them from the other, because the plot basically boils down to - the bad guy wants to kill the decent guy and any humans who get in the way. ”

And if according to Roger? According to the opinion of Albert and other so-called professionals, "Transformers" is definitely a complete failure, there must be no audience who likes it, there must be no audience willing to pay for it, and the box office of the film can definitely make Disney cry.

But in reality?

While attendance was still declining on Sunday, "Transformers" ended the week with $153.55 million from North America, the best single film of the year in North America in its first week.

In the first three days, nearly 18 million people in North America entered theaters to watch "Transformers".

People always have their own positions, and the words of professionals will be affected by their positions, but the statistics are the most intuitive, and the box office and the number of moviegoers in the first week are enough to prove how far professional film critics are from the public today.

After the film was released in North America, Ryan also followed the crew and carried out several stops of routine publicity work, during which he was naturally asked by reporters about his views on film critics' criticism of "Transformers".

"Me and all the crew worked as hard as we could, and I'm happy to see that the audience loves the film except for the critics, so let's ignore the critics, can they speak for the audience? No! Therefore, the first thing I make a movie is to make the audience like it. ”

In the face of many media, Ryan's words are relatively polite, "In North America, the idea of the free market is deeply rooted in the hearts of the people, and if the audience doesn't like a film, they won't invest a penny in it, but the current shape is that most viewers obviously like "Transformers" very much. ”

Because of the need to take into account the image of the public figure, Ryan's counterattack was just to the point, but the major media affiliated to Disney began to launch a fierce counterattack against the most well-known group of old film critics.

"The Annie Talk Show", which has now become the ace column of ABC TV, invited Kenneth, a veteran film critic of the Los Angeles Times? Turan, with host Antonia? Kidman explores exposing the film critic industry.

"The fact that most audiences still flock to movie theaters to watch the Transformers live-action film, despite the onslaught from critics, is the main reason why the film critics are irritated and start lashing out even more violently because their reviews are ignored by the public."

As a veteran of the industry, Kenneth? Turan analyzed the mentality of those veteran film critics, "They are a group of people who live in the past, times have changed, but they have not changed, they still think that they are the center of the film industry, a film review can determine the life or death of a movie, and they always take it for granted according to their own ideas, to choose films for all audiences in the United States, and want to influence them what kind of films to watch and what kind of films not to watch." ”

"But now there's a lot more freedom of information, and the new generation is not going to trust any professionals when it comes to choosing films, they're going to buy tickets according to their preferences, and to put it bluntly, film critics are a rapidly declining industry."

It is precisely this situation that has caused a lot of film critics to be dissatisfied, and they have begun to change their previous relatively fair position, always trying to point fingers at young audiences, who should be objectively commenting on the film itself, but in the end it is a conflict with young audiences. It's just that they abandon the angle of the film, take themselves as the correct standard, and attack the preferences of young audiences from above. ”

"In fact, these film critics are no longer worthy of our attention, they are hardly 'commenting on movies'", they are just 'shouting hard', trying to regain their status as film critics ten or even twenty years ago. ”

And finally, Kenneth? Turan concluded, "The profession of film critic may decline, but this industry will not, because with the help of online platforms, the future will inevitably evolve into the era of 'everyone is a film critic'." ”

THE TALK SHOW WAS NOT ONLY REBROADCAST SEVERAL TIMES BY ABC TELEVISION IN A SHORT PERIOD OF TIME, BUT ALSO APPEARED ON SEVERAL ONLINE PLATFORMS, INCLUDING YOUTUBE, AND WAS ONE OF THE MOST SHARED VIDEO ENTRIES ON FACEBOOK, WHICH HAS GRADUALLY INCREASING USERS.

What Disney does is not only the voices that come from high-end interviews, but also the foundation of the film industry - the general audience.

The results of the survey, which was directly titled 'Would you choose a film based on a well-known critic', were published over a four-day statistical survey conducted by four of the nation's most famous theaters, including Ryan's, putting well-known film critics in an awkward position.

According to the results of the survey published in many mainstream media, 84 percent of the audience of the four theaters completely ignored the critics' film reviews, 79 percent, 81 percent and 82 percent respectively.

The audience that said they really chose films based on the reviews of well-known film critics was 2.3 percent, 1.9 percent, 2.2 percent and 1.3 percent, respectively, and almost all of them were over 35 years old.

This kind of publicity of the true influence of the well-known film critics is Ryan's response and a reminder to other Hollywood companies that there is no need to go ahead if there are any secret deals with those critics, because that would be a waste of dollars.

I just don't know if those film critics understand the meaning of the term 'bottom of the kettle' on the other side of the ocean. (To be continued......)