On the fifth day of the Xbox360 go on sale, Sheldon was still counting on the Xbox360 to set another sales record on Saturdays and Sundays, and as a result, Longteng Entertainment Games announced a message on its official website, which made Microsoft shareholders sweat coldly and made Microsoft's game executives fall into an ice cellar.

"DC3 will be officially put on sale during the 2007 Christmas period", the main title on the official website of Longteng is this, this is the news about the new console, the industry has been rumoring that the next generation of DC3 may be launched around 2009, but I didn't expect it to be out of everyone's expectations, it will be on the market at the end of 2007!

There are several more detailed explanations at the back of the article, and one of the most reverie-inducing news is that the DC3 game console only accepts reservations from the official website of Longteng Entertainment Game Company.

Now that Christmas is only about a month away, experts analyze that the non-acceptance of physical store purchases may be due to the further transformation of Longteng stores to e-commerce, of course, it may also be because of too much time and insufficient production capacity and have to make restrictions.

And what makes players excited, makes neutral third parties feel surprised, but what makes Microsoft people feel terrifying is the configuration of DC3, 65nm CPU, 65nm GPU, making Xbox360's 65nm CPU and 90nm GPU look very ridiculous, DC3 is already a standard ultra-thin body with dual 65, Xbox360 also has a GPU is 90nm process, it seems that Microsoft wants to catch up in terms of hardware, is it possible to make Xbox360 a facelift next year? It's impossible!

Then there is heat dissipation, which is a headache that has plagued Microsoft for several years, mainly due to the attribute of game console power consumption.

Previously, the maximum power consumption of the old version of the Xbox360 was 200 watts. Microsoft spent $5 million to redesign the look of the thin machine, integrating a 65nm CUP. Save a few infrequently used interfaces, highly integrated motherboard. Reducing the power consumption of components and changing the air outlet channel can reduce the maximum power consumption of the A version to 175 watts, and the stable operation at startup is about 120 watts, 160 watts when gaming, and 140 watts when watching videos and music.

But even if it does, Microsoft still can't compare to Longteng, which has the top precision component designers in China and Japan, and the power consumption of DC2 is frighteningly low. The maximum power consumption does not exceed 80 watts, and the power consumption of a Gran Turismo 3 is only 50 watts when running a "Gran Turismo" on a normal basis, and the standby power consumption is 40 watts, which is one-third of that of the Xbox 360.

The new version of DC3 still adheres to the excellent style of Longteng's low energy consumption, according to Longteng's official figures, DC3 is 100 watts when standby, 120 watts when running hard disk or disc games, and only 125 watts of power consumption when watching high-definition movies and music downloads. In terms of heat dissipation and power consumption, DC3 is more than 25% higher than Xbox360.

In this comparison, the Xbox360 does not have the upper hand at all, and the performance is not as strong as the DC3. The power consumption is 25% higher than DC3, and there is still the possibility of deformation of the motherboard due to excessive thermal conductivity, and the game is not as much as DC3. Aside from the fact that the price is $3 cheaper than the DC100, there is little to offer.

"At least in the gaming industry. Microsoft Manufacturing has replaced some of the impression that Made in China gives everyone, that is, 'cheap.' But it's not good'! -- The editor of the game magazine "Video Game Base" commented, which made some Chinese smile bitterly, but also produced a hint of relief that at least among the goods made in China, the game products are still of high quality.

There is nothing wrong with the phrase that you have to throw away the goods, compared to the light of DC3, Microsoft has become synonymous with selling junk products, and this sentence makes Microsoft's top management so angry that they can't even eat.

In Shelton, Microsoft's senior vice president of gaming, the phone rang.

Sheldon raised his hand and motioned for several subordinates who were standing in front of him to make a report to leave, and the moment they closed the door, he pressed the hands-free call button, which was Line 1, from Bill Gates.

"Sheldon, I'm going to hear today's sales report right away!" Bill Gates said eerily on the phone.

The tone was grim, the situation was not good, and the air seemed to cool down instantly.

Sheldon's lower lip had been bitten by himself, a trace of bright red blood was pouring out, his hands were clenched into fists, his body was a little trembling, his eyes were divergent, and his eyes were terrified, as if he had a difficult decision that he could not continue.

"I'm sorry, but there are only 53,000 ...... today"

After stopping for about twenty seconds, Sheldon still struggled to say this sentence into the telephone, and after speaking, his body seemed to be drained of all his strength, and he suddenly collapsed on his desk, turning on the hands-free telephone like a time bomb, making him feel cold all over his body, and he didn't know what kind of anger the other party would burst out.

"Come to my office and report in detail immediately!" After Bill Gates coldly dropped this sentence, he hung up the phone with a snap, and his voice was extremely cold.

Gasping for breath, Sheldon loosened the cuff of his tie, a navy tie that strangled him like a lifeline around his neck.

His face flushed, and he struggled to stand up on the table, and put the Wen Jiàn sorted out by his subordinates in the spring clip of the Wen Jiàn clip.

He tried to press down the spring buckle, but his trembling hand couldn't hold down the spring bracket steadily, and the other hand holding the paper jiànA4 was even more shaky, and he tried three times to clamp this information, and in the end it was still a crooked effect.

Sheldon's secretary, head of marketing, senior analyst, was waiting outside, just finished sending him materials, didn't dare to leave, these people were restless in the secretariat outside, and after seeing Sheldon walk out, they got up from the sofa with a pale face and looked at Sheldon embarrassed.

"Joey, you come with me." Sheldon waved weakly and walked out, the others didn't know what was going on, but not naming it was the best thing.

Joy, the director of the marketing department, was stunned, and unconsciously followed Shelton, walked through the corridor, took the elevator to Bill Gates's office, and stayed for half an hour without coming out, and outsiders could only faintly hear loud scolding and scolding from inside.

On this day, Microsoft seemed to be shrouded in dark clouds, and the darkness in the sky did not dissipate for a long time.

……

"The results were immediate! You don't know, I put on a hat and dust mask today, went to the Microsoft franchise store in the PolyGram Commercial Center on Jordan Road, and found that many Hong Kong citizens are watching, there is a group of people standing at the door of Microsoft talking about our DC3, and some people even stand there in a daze with a complete Xbox360 box, worrying to listen to other people's opinions, all of them are very pessimistic! ”

Lin Zhihong was full of interest and danced his eyebrows on the video, and what he said was called a high-spirited person.

This is good news, it sounds like a coke, and several other people connected to the video conference are laughing, and Zhang Guoqiang asked, "What are they talking about?" ”

"Of course, it's a discussion about which is more worth buying, DC3 or Xbox360. DC2 is priced at $100 more expensive, which is about 800 Hong Kong dollars, which is nothing for a real player, the average annual salary of Hong Kong people is about 50,000 US dollars, and those fashionable young people in the IT industry have an annual salary of 100,000 US dollars! Lin Zhihong explained.

"If a DC3 only accounts for two days of their salary, why would they still struggle with whether to buy a DC3 or an Xbox 360? It's not too difficult to buy two, right? And genuine games are not expensive, Hong Kong people with an hourly wage of $20 can buy a genuine game masterpiece after working two hours. Yang Yun asked with interest, of course he knew what the reason was, and he wanted to see how Lin Zhihong answered.

Lin Zhihong was stunned for a moment and stuck: "This ......"

Everyone laughed, Yang Yun specially invited the market analysis agency DownHill to take an analysis class to Longteng before, and explained the reason, Lin Zhihong either did not listen carefully, or did not care about this kind of marketing meeting at all.

Zhao Yongping also helped him out of the siege and helped explain: "This can be explained by psychology, in the era when stand-alone games can also be networked, the vast majority of people will choose to buy the same products as their circle of friends, which is the kind instinct of people's social habits, so we are not facing a simple single consumer, but facing a consumer group." ”

Yang Yun said with a smile: "Zhihong, learn more about marketing in the future, there are only benefits, no harm." ”

Wang Zhe deliberately asked: "Xiaolin, did you enter the Microsoft store at the end?" ”

Lin Zhihong had just been hit, but this question resurrected him again, and said proudly: "Of course I went in!" The clerks looked at us expectantly, hoping that we would pay for the purchase instead of the same as some customers who came to return the Xbox 360 with it! That feeling of being an uncle, not to mention how cool it is! ”

Of course it's cool enough, Lin Zhihong and his entourage were treated as treasures by the other party, the two clerks introduced the five of them non-stop, normal customers are received in the hall, and the customers who return and exchange goods are guided to the side of the back door to go through the procedures, Hong Kong law stipulates that Microsoft franchise stores must support Xbox360 seven days without reason to return, Microsoft's practice of hiding and hiding, so that Lin Zhihong's heart is really as comfortable as drinking a glass of ice water on dog days.

They worked as uncles in the Microsoft store for a while, and in the end they didn't buy anything, and by the way, they also ridiculed the other clerk: "What is Xbox360, let's go back and wait for DC3!" (To be continued......)