Chapter 713: Chinese Variety Show

After filming "The Sea Lady", Zhou Xiao returned to China.

The SNH premiere date is getting closer and closer, and Abe has come to power, and Zhou Xiao, who is very worried, has to return to China to ask for some help.

In the face of Zhou Xiao's request for help, Pan Jiale asked directly with a smile: "If that situation really happens, do you need me to put pressure on Japan through the Ministry of Foreign Affairs?" ”

Zhou Xiao also glanced at him with disdain and said, "Do you think I didn't die fast enough?" ”

Indeed, if someone really does something to him, it is best for China not to speak, and once it does, it may not be a good thing but a bad thing.

If you want to do something to him, it is likely to be against his prestige and his relationship with China, and then ordinary people will be suspicious, and if China wants to say a few more words, it will really become evidence of help.

"And how the hell are we going to help you?" Pan Jiale asked.

"You can't do this, I guess I'm going to meet the guy above." Zhou Xiaodao.

"Can you see me?" Pan Jiale was surprised.

"It's not easy, that's why I came to you, I'm afraid that the king of Hades will be difficult to deal with." Zhou Xiao said.

"Then I'll arrange contact for you as soon as possible, that person's term is almost up." Pan Jiale stood up and said.

After following Pan Jiale from the magic capital to the imperial capital, and after waiting in the imperial capital for two days, Pan Jiale finally sent a message.

"You are waiting at the hotel tomorrow afternoon, someone has come to see you, and you have 20 minutes with him when you get there, but I advise you to speak as soon as possible, although I have left you 20 minutes. But people's time is so tight, it's better for you to end it as soon as possible. ”

"This guy...... That's a lot of nonsense......" Zhou Xiao complained about Pan Jiale's note.

The next day, under the "escort" of bodyguards with sunglasses. He saw the old man as he wished.

"Thank you for Wenchuan." After meeting the old man and sitting down, the other side first talked about the earthquake.

In fact, Zhou Xiao met this person because of the encounter on that side.

And he thanked Zhou Xiao for his donation in Wenchuan and Zhou Xiao's leadership role in Japan.

"It's nothing, it's what I'm supposed to do." Zhou Xiao said.

"I'm still very optimistic about you. Young and promising, you still care about the motherland, and you will definitely be worthy of the status of a Chinese leader in the future. The old man said.

"I can't do anything that great, and I'm thankful that I can do business normally." Zhou Xiao waved his hand.

"Oh? Is that why you're coming to me today? The old man guessed Zhou Xiao's purpose very smartly.

"Time is tight. I won't be polite to you, I do have some trouble on my side in this matter. Zhou Xiao said.

"What do you want us to do?" The kind old man asked.

"If it does happen by then, I hope it ......"

A few days in China. The meeting with the old man was only a short affair. He spends most of his time running SNH and AZX.

The mainland entertainment industry is about to enter the heyday of variety shows, but in terms of variety shows, outsiders see that the mainland's creativity is obviously insufficient.

But in Zhou Xiao's view, the lack of creativity is not the most important problem that mainland variety shows will face in the next few years, not so much the lack of creativity, but the reluctance of capital to take risks.

As we all know, the start time of China's entertainment industry is much later than that of Japan, South Korea, Hong Kong, Taiwan, Europe and the United States. What is the most direct impact on variety shows?

In addition to the lack of talent in variety shows, there is also a huge impact. Before that, there were almost zero variety shows in the mainland, and in the mainland entertainment industry a few years ago, there were mainly three variety shows that could be put on the stage.

Chia Tai variety show, very male and female, and happy base camp.

From the form to the content of the Zhengda variety show, Taiwan is basically directly copied from Taiwan or has Taiwanese capital, while this kind of program in Taiwan is directly copied from Japan, as for whether Japan has copied Zhou Xiao from other countries, it is unknown.

Around the 80s in Japan, in addition to idols, what was popular was the answering and breaking through programs, and the Zhengda variety show was also similar to that.

Then there are very men and women, that is, the so-called blind date show, as for this "Very Men and Women", it is a show hosted by Hugua in Taiwan.

In the end, it is the variety show enlightenment of the happy base camp, which is the vast majority of people.

Chinese are not ignorant of foreign things, from Hong Kong and Taiwan to Japan and South Korea to Europe and the United States, in that closed era, there are actually some attempts to completely eliminate copyright, but the immaturity of operation and the problems of the domestic market have hindered the development of many things, making the mainland's variety show market seem very rudimentary so far.

What does it mean to be such a primary market? Does it mean immature?

No, such a rudimentary market, such a fanatical capital, means that this is a huge gold mine that has not yet begun to be tapped!

This gold mine is so huge, so that when the gold mine is still in its infancy, it easily swallows the island of the same kind under him, and in 15 years, even the most signature entertainment program on that island is over, as for whether the two hosts will come to the mainland to pan for gold, it is no longer a problem, because the female host is not short of money, and the male host has already come.

At the same time, this huge gold mine has also absorbed the vast majority of the capital and producers of the small country in the east, and is desperately learning from the small country with a first-mover advantage.

With China's learning ability, it is like an online game, and in a few years, maybe it will be China that has come to the small country to fight dumping.

With such a large gold mine, what is the happiest point for Chinese variety show practitioners?

The happiest thing is, of course, that this gold mine has not been "mined" at all.

What is the mining of the gold mine of variety shows? Very simply, the production of variety shows is like a process of constantly digging gold mines and selling them, and making money and earning fame through this process is the ultimate goal of variety shows.

So in the current mainland TV circle, when variety shows have not been mined at all, as the buyer of the program, it is the audience. What is their level of appreciation?

Most viewers don't really need a high level of production.

For the audience at this time, as long as you dig up the gold mine, whether there is dirt or impurities on it. Everyone doesn't care how exaggerated the quality is, the audience who is thirsty for gold doesn't care about this, and the bad low-grade gold ore is consumed as much as it is dug up, and there is no need to care about the quality at all.

At this stage, Zhou Xiao estimates that it will last for ten to fifteen years, only after the audience has raised their appetite and no longer likes those low-grade gold mine variety shows. Only high-taste, high-quality variety shows can appear in large numbers to occupy the market.

As for the current stage, as long as people are given enough gold mines.

People don't care if the gold mines are copied or not. People don't know that some shows may have exactly the same relatives abroad, and people just need to watch these to have fun.

This is the main reason why Chinese variety show producers at this stage do not consider new variety shows at all and always copy foreign ready-made works.

Because of those experiences abroad. Those things that succeed are an insurance policy for the production of the show. We learned the form of this program, and it doesn't matter if the production level is worse than the original program when we spend enough money, because we have a huge market, backed by such a market, and with an audience who generally has little appreciation, such a program can easily earn a lot of money, who cares about innovation?

Innovation or something, in fact, there is really no need to rush. Ten or twenty years later, it is natural that there will be TV people who will start to innovate after learning enough about foreign variety shows.

As for those at this stage, there is a higher level of appreciation. Viewers who are not used to watching domestic low-end entertainment programs, anyway, these people are an absolute niche in front of China's huge population base, let them watch foreign variety shows, and after watching it, they can also bring up the subtitle group to translate, and domestic producers are also a lot easier when learning to copy......

Even Zhou Xiao, who came from Japan, did not plan to produce any brand new programs during the period when he just entered China, and his main job this time was to contact Japanese TV stations and Chinese TV stations, and started the business of recommending Japanese variety shows to China to produce Chinese versions.

The way this business works is very simple, the Japanese TV station sells the copyright of the variety show that was or is becoming popular to Zhou Xiao, and Zhou Xiao sells it to the Chinese TV station to earn the difference after localized creation.

If someone other than Zhou Xiao does this, I'm afraid it will be difficult, now is not the closed era of thirty years ago, and China-Japan TV has not seen the world, if necessary, they can directly find each other, and there is no need for any intermediate links at all.

But Zhou Xiao is different, Zhou Xiao went to run this matter, and the most valuable content was this intermediate link.

His ability, his talent for producing variety shows and his fame are the main reasons why this business is accepted.

If there is no him, the Japanese side will not care too much about China's emerging but somewhat irregular market, and the Chinese side will also worry about whether the Japanese program will be unsuitable for the sinicization of the local soil, so only Zhou Xiao is the middleman, and with his understanding of China and Japan, various imported programs have been repackaged, and the Chinese side is happy to pay for it.

And Zhou Xiao's side, in addition to production, another thing worth investing in is naturally his reputation, once the Chinese TV station plays the sign of "Zhou Xiao personally participates in the introduction and production", the attraction to the audience is huge.

For China and Japan, this is a unique business, only he can do it, and others can't do it if they want to.

And the first two programs he introduced must be very familiar to the Japanese food here in China.

These two programs, one is called "VS Lan", and the other is called "Cooking the Eastern and Western Army".

"VS Lan" is a variety show on Fuji Channel, but because Lan is the hottest and most dominant group under Jennis now, most of the rights of this show are placed under Jennis, and the introduction of this show, Zhou Xiao also found two families to talk about it together.

It didn't cost much to buy the Chinese copyright of "VS Lan" Zhou Xiao, although this show has great dominance in Japan, but in China, most people don't know who Lan is, and the whole idea of this show is not very trendy, not so much that Zhou Xiao bought the production method of this show, but that he bought the way the show promoted idol artists during production.

As for who he plans to sell this show to in the future, there is still a way to go on the road of Chinese idols in the future. Take your time and don't rush.

And the second program "Cooking the Eastern and Western Army" is even cheaper.

This show is a cooking variety show produced and broadcast by Yomiuri TV, a group of Japanese TV, and because the influence of the production station is not enough, the price of this show is destined not to be too high.

Actually, Yomiuri is very clear. The influence of this show in the Chinese-speaking circle is even greater than that of "VS Lan", because in the Taiwan Weilai Japanese station that year, the ratings of "Cooking the East and West Army" with subtitles have always been very high, and Chinese people are relatively fond of this kind of program.

But it's unlikely that Yomiuri TV will use this to raise the price, and there is no way to produce this show in Japan, and unlike the previous show's main artists, this show is mainly produced by the producer. Investment is the soul of this show, and once the Chinese side comes to produce it in the future, it is necessary to invest millions of dollars at every turn.

This is also the main reason why the Taiwanese entertainment industry, which has been following the ass of the Japanese entertainment industry, likes this show so much, but has never produced this show. Taiwan's small entertainment industry can't afford this kind of big production that runs all over the world looking for ingredients.

Zhou Xiao also put a lot of effort into the production of these two programs.

In addition to idols and artists, the most important thing in the former is the production of games, and Zhou Xiao is also concerned about narration. A good narration and narration. This kind of show will definitely achieve very good results, especially when Chinese idols and artists are generally not at the level of Japan.

His preliminary idea is that the narration of this show is likely to be served by famous cross talk actors such as Guo Degang and Wang Zijian, if these two are really not good, Yu Qian and Yue Yunpeng are also very good choices, maybe the Internet celebrity can also be called Beast Yi Xiaoxing.

The last of the last. He also has one of the most exaggerated candidates, that is, Cai Ming, next year, which will be the Spring Festival of the 13th year. Cai Ming is about to appear on the stage of the Spring Festival Gala to perform the sketch "Jump If You Want to Dance", this show has made her image of a complaining aunt in purple clothes popular, and at that time, it is also very suitable for Cai Ming to serve as the narrator.

As for the later "Cooking the East and West Army", it will test the ability and investment of the production team, fortunately, China is vast and vast, so the plan of AZX's side, the program was initially only carried out in China, and when there is enough publicity, it can cooperate with the local government and department of food production, promote healthy food and promote high-quality ingredients while producing, so that not only the investment of the producer will drop significantly, but it may even make money and make investment in turn.

This is something that is difficult for Taiwan and even Japan to do, and who makes them not big enough.

After two weeks of busy work in China and basically arranging these things, Zhou Xiao finally returned to Japan again, and the time was close to the end of 12 years.

When he returned to China, the first thing he received was the audition information of AKB48 15th students.

Through the name of the person, he skillfully picked out a girl named Nana Owada.

AKB has a total of fifteen issues, in Zhou Xiao's opinion, Owada Nan is one of the most special members, other girls, especially like a first-term student, they are all gradually normalized after many years of career in the entertainment industry, but Owa Tian Nan's child is different, his appearance is almost perfect even if he has not been carved at all.

I can't say how beautiful and beautiful she is, but there is no doubt that her appearance is cute enough, and it can even be said that her appearance is almost perfect according to her style.

Looking at the name Owada Nanna, Zhou Xiao thought of another thing, that is, the Japanese drama "Naoki Hanzawa".

"Naoki Hanzawa" and "Housewife Mita" are two dramas that break the normal market rules, in the current era when the ratings of this drama can get 10%, these two dramas are divine dramas whose ratings go straight to 30% or even 40% in the later stage.

"Housewife Mita" has already been filmed, but he is not in a hurry for the filming of "Naoki Hanzawa", because the original book of this book is himself in this time and space, so even if the series has not been filmed, he will not worry about copyright or being filmed in advance, and the reason why he is not in a hurry has something to do with Owada Nanna.

In Zhou Xiao's version of "Hanzawa Naoki", Owada and his family in the series do not have many scenes, but this is not the case in Zhou Xiao's production, because ...... When Zhou Xiao wrote this drama, he had a bad taste and added a daughter named Nanna to Owada!

That's right, that is to say, there is now a cute and almost perfect Owada Nanna in AKB, and there is also a fifteen-year-old girl in the original book of "Hanzawa Naoki"!

His bad taste, in the eyes of outsiders, makes the names of the two girls coincide very "coincidentally" at this time!

Don't underestimate the small overlap caused by such a small role, Zhou Xiao has already set in his heart that Owada Nanna will play the daughter of the same name as her in the series, once the series starts filming in the future, this will definitely be super interesting news, although the news will not be very big, but the amount of news brought up by such an interesting story alone is enough to make the series attract more people's attention.

For Zhou Xiao, there is only one remaining question for Zhou Xiao, that is, whether he himself should take on the job of filming this drama himself.

In fact, he doesn't need to do these things anymore, the role of Japanese TV drama directors is far less than that of screenwriters, and he really doesn't need to do everything himself, from the original book to the editor to the director.

This drama ...... He only needs to be a screenwriter enough to have enough control over the series.

Anyway, in terms of investment, AZX will definitely not be missing. (To be continued......)