With the increasing development of media, the impact of publicity and marketing on the follow-up income of films is also increasing, and in the past two years, the publicity budget of commercial films has set new records one after another.

In addition to the $70 million production cost, Universal Pictures and Jenkins Pictures have set a whopping $30 million promotional and marketing budget for "Jurassic Park," a significant share of which is thrown overseas.

Eastern Europe has undergone drastic changes, polar bears have disintegrated, and "The Outlaw" has taken the lead in entering the other side of the Pacific, and the world's last major markets have gradually opened their doors to Hollywood films.

Like the crew of "Jurassic Park", the soldiers were divided into two routes, and launched a propaganda offensive in Europe and the Far East at the same time. Kennedy and Stephen? Spielberg personally went out, which is still very rare for Hollywood in this era.

But the benefits are very obvious, passing through the United Kingdom and Australia on both sides, "Jurassic Park" opened with a devastating momentum, and in the roar of the Tyrannosaurus Rex, there was no enemy at all.

On July 29, "Jurassic Park" officially landed in Hong Kong, and Golden Harvest Pictures, which signed a distribution contract with Universal Pictures, also held a premiere at the Grand Theatre of the Hong Kong Cultural Center.

If the estimated box office figures can be obtained, Golden Harvest's revenue can be worth the profit of their self-made movie for a year.

The promotion of the film began a few months ago, and recently it became the box office champion in North American film history.

The only people in front of the screen who came to Hong Kong were Ryan and Nicole, and a huge poster of the two was hanging in front of the theater. Dr. Zettler's appearance, Ryan is holding a Tyrannosaurus Rex model in one hand and a novel version of "Jurassic Park" in the other.

"Ryan, I love your movie so much. I've seen all of "The Sixth Sense", "Home Alone" and "Terminator 2", why haven't you played a role recently? ”

"Is the next episode of Harry Potter coming out next year?"

Hong Kong is also a dumping ground for Hollywood, and English is one of the lingua franca, so there are not many obstacles to communicating with some fans.

Ryan smiled and nodded as he signed the poster handed over.

There were so many fans on both sides of the red carpet that Ryan kept an eye on Nicole on the other side as he walked forward quickly, only occasionally signing out a few posters.

Handing the pen to a girl across from him, Ryan returned to the red carpet as if he had a heart. Nicole also walked over and tacitly pulled into the crook of his bent arm.

Walking to the end of the red carpet, answering a few innocuous questions from reporters, and meeting the requirements for taking pictures, the two walked into the theater.

Ryan and Nicole were among the finale guests, and it was relatively late to enter, and he looked at familiar faces as far as he could see.

Golden Harvest invited many celebrities to come to help, and many of them were familiar figures from Ryan's previous life. Of course, for him now, these people are no different from the unfamous Hollywood stars he met before, just passers-by.

"Hello. Mr. Zou! ”

Ryan shook hands with the founders of Golden Harvest who came over.

"Miss Kidman and Mr. Jenkins are really young and promising." Old man Zou and Nicole again? Kidman shook his hand gently.

"It's not as good as Mr. Zou starting from scratch." Ryan politely said, face, they are all given to each other.

Then, Old Man Zou introduced several VIPs to them. There are executives of Golden Harvest, and there are bosses of other film companies.

Some speak English, some speak Cantonese. Ryan speaks all English, and during his years in the orphanage, he learned Cantonese, and he had no problem listening and reading every day.

But what can this be? Could it be that if they show off a few words of Cantonese, they will treat him as their own?

Ryan knows very well that just because of his blonde appearance, he will never be able to fit into their circle, and the bond that binds them together is just interests.

Many familiar stars from his previous life flashed in front of him, and it wasn't until a handsome man shook hands with him that Ryan talked about other things after a polite greeting.

"Mr. Zhang, I've watched "Farewell My Concubine", it should be the name, right?"

After the other person nodded, Ryan continued, "Your performance in it is very exciting, if it wasn't for the movie winning the Palme d'Or, you could have won the best actor." ”

Ryan isn't running a train, Harvey? Weinstein went to Cannes in May and bought the North American rights to the film, which he saw when he went to Miramax.

"Thank you!"

The other party was breezy and calm, as if he didn't care too much about losing this crown.

Ryan said a few more words and walked over to Nicole, in fact, even the three major European film festivals that advertise fairness and justice are no different from the Oscars, in essence, they are just sharing the cake.

However, the other actor's loss is indeed a little wronged, Ryan listens to Harvey? Weinstein once said that an Italian female judge, probably with nervous cramps, gave him a vote, but stubbornly voted for best actress, which is really laughable.

Nicole? Kidman and Catherine? Kennedy was surrounded by a number of people, one of whom was a man who was very conspicuous, he was talking something, and there was someone interpreting next to him, and Nicole kept a polite and polite smile, as for whether she listened or not, only she knew.

Mantou director?

Standing back to Nicole quietly, Ryan listened to a few words, and probably understood what was going on, "Farewell My Concubine" returned with honor, and after Miramax bought the North American screening rights, a small-scale test screening was held, and the news that came back was well received by professionals made the old gentleman's confidence swell a lot.

"I think 'Farewell My Concubine' can hit the Golden Globes and Oscars for Best Foreign Language Film."

The other party is now the focus of this group of people, and he looks very confident, and he swears by what he says.

Is "Farewell My Concubine" good? Undoubtedly! Take Harvey? Weinstein's PR skills, it is not too difficult to win the Golden Globe Award for Best Foreign Language Film.

But if you want to win the Oscar, it's not just about being good at the movie, it's just about being politically correct.

"What movie is he talking about?" Nicole's voice interrupted Ryan's thoughts.

"Just the film we saw with Harvey about the Peking theater." Ryan reminded.

"Ah~" Nicole was still confused.

Ryan shook his head and simply closed his mouth, after living together for so many years, he didn't know where it would be that Nicole was not interested in Eastern culture, and the little Chinese he knew was still influenced by him.

Whether it is Nicole or Ryan, they both know that this is not their home field, and they also uphold the principle of seeing more and talking less, without losing etiquette, and maintain the necessary distance between the two sides.

Of course, unlike Ryan's elegance and calmness, Nicole shows a cold glamorous.

The movie's showtime was approaching soon, and everyone greeted each other and walked towards the theater, and when he passed by the director of Mantou, Ryan finally couldn't hold back.

"Mr. Chen, if you want your work to win an Oscar......"

Ryan only said one sentence, and saw the other party's puzzled expression, understanding that he shouldn't understand too much English, so he had to change to a somewhat sandwiched Chinese, "Mr. Chen, if you want "Farewell My Concubine" to win the Oscar for Best Foreign Language Film, it is best to go to North America in December and work with Miramax to carry out public relations work. ”

If you do it, you may not get the little gold man, and if you don't do it, you will definitely not get the little gold man. Ryan said that, he didn't do this to show internationalist feelings, but "Farewell My Concubine" is really good and worthy of an Oscar statuette.

"What did you tell him?" Nicole looked back at the director, who seemed to be frowning.

"It's nothing, let's go."

With that, Ryan strode forward.

Needless to say, the screening process is completely unsolvable in this era, which can be called a trump card product precisely created on the Hollywood assembly line, and it makes people deeply immersed in the plot and unable to extricate themselves from it at every moment.

This is not only the advantages of special effects and films, but the technological and conceptual advantages accumulated by the West for a long time after the industrial revolution and the information revolution, which cannot be solved by a few people or the small Hong Kong area.

In fact, the impact and influence of this film on the world's second-largest film production center is far greater than imagined.

"It's a wonderful film that pushes the human imagination to its limits." After the film, Old Man Zou came to the place where the crew was seated, "I have also read the novel "Jurassic Park", and it is unimaginable that such a real dinosaur is reproduced in the movie. ”

"Congratulations, Mr. Jenkins, Miss Kidman, presumably Jenkins Films will take it to the next level this time." He said again.

"We're a win-win, aren't we?" Seeing that Nicole didn't mean to reply, Ryan could only speak.

"Win-win?"

The other party shook his head without a trace, after all, as long as you are not a fool, you can see that Hollywood has pulled Hong Kong movies farther and farther away.

After greeting the people who came to congratulate them, Ryan and his party walked towards the outside of the theater, and the two sides talked about their future itinerary.

"Kate, if it's not a necessary propaganda campaign, the rest can be pushed forward." Ryan thought for a moment, right Catherine? Kennedy proposed the building yì.

They came to the Far East to make money, not to make friends, and those factions who didn't do much to promote the film didn't want to participate.

After a night's rest, Ryan and the others participated in a program on TVB, and then left Hong Kong and went straight to the next stop.

The movie set off a movie-watching frenzy in Hong Kong, which was even more popular than expected, and many theaters rarely lined up in front of it, and it was difficult to find a ticket in a short time. (To be continued......)

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