Yang Yan Project

On April 12th, the popular anime "The Interpreter of Megakushi City" was launched. "The Interpreter of Megakure City" is part of the "Yang Yan Project" that started and developed from the VOCALOID song "Yang Yan Dazzle", and today we will follow the Japanese researcher myrmecoleon to learn about the development of secondary works related to the Niconico anime and pixiv station.

Note 1: This article is translated from the blog of myrmecoleon, a Japanese doujin and NICO researcher, at the original address: http://ascii.jp/elem/000/000/881/881945/

http://ascii.jp/elem/000/000/881/881945/

Note 2: The wording and phrases in the text may be changed due to translation reasons, and "カゲロウプロジェクト" and "カゲプロ" are translated as "Yang Yan Project". The translation of the title of the song is based on the entry of Baidu Encyclopedia Yangyan Project. There are many ways to translate the names of people, and the text is translated in the more commonly used romanized form, corresponding to the following: SHINTARO (シンタロー/Shintaro Rutsuki), ENE (エネ/Enomoto Takayin), KIDO (キド/Kido Lei), SETO (セト/Seto Kosuke), KANO (カノ/Shuya Kano), MARY (マリー/Sakura Jasmine), MOMO (モモ/Ruzuki Tao), HIBIYA (ヒビヤ/Amamiya Hibiya), KONOHA (コノハ/ Haruka Kunose), AYANO (アヤノ/楯山Fumino)

On April 12th, "The Interpreters of Megakushi City" will be broadcast. At the NICONICO Super Conference 3 to be held on April 26th and 27th, there will be a booth where you can experience joining the group in the "Super Vocaloid Field" that will recreate the appearance of the Megakure Regiment's command post.

The media group "Yang Yan Project" starting with the VOCALOID song

"Project Sunfire" was developed from the song "Sunfire Confusion", and is now a general name for a series of original VOCALOID songs composed of "じん (自然の敵P)" (later known as jin), novels and manga that share a common story with these series.

In 2011, Jin submitted his first work on NICONICO, and after the outbreak of the third work "Sun Flame Confusion", the release of Jin's first album and the start of serialization of novels and manga in 2012, the release of the second album in 2013 and the holding of a solo live with Jin himself, and the start of the TV anime "The Interpreter of Megakushi City" in April this year, the series that started with VOCALOID tunes has developed extremely well.

As the author of all the songs in the series, Jin is also the author of the novel, the original manga, and the supervisor of the script, composition, and script in the anime. In addition, the characters who played a visual role in the Yang Yan Project, such as character design, PV production, and illustration, were "しづ (later known as shidu)" and "わんにゃんぷー (later known as Wang Meow Puff)", two creators who were originally active in pixiv and niconico animation, and participated in this project because of Jin's music.

The "Yang Yan Project" is a media group that was born from the combination of publishing companies and record companies, which can be used as a spark by amateurs.

Since the first submission of "Artificial Enemy" by JIN on the Niconico anime, 15 songs have been submitted to the "Yang Yan Project" series (excluding other related tracks included in the album). Most of the anime have surpassed 1 million views (the original "artificial enemy" was 990,000 at the time of writing), and the series has a total of nearly 30 million views. Jin is now one of the representatives of VOCALOIDP on the Niconico anime.

Regarding the VOCALOID used in the songs, the first three songs of "Yang Flame Confusion" are Hatsune Miku, and the fourth song "Headphone Performer" starts using IA, and has been using IA since then. Jin is currently an artist with 1stPLACE, the company that released IA.

The music of the Yang Yan Project starts with "Yang Yan Dizziness", and there are a lot of secondary creation animations. Most of the anime on NICO is tagged as "カゲロウプロジェクト (Yang Yan Project)", so this time we're going to investigate the status of anime submissions related to each song individually.

There are a lot of secondary animations for the original hit "Yang Yan Dizziness", and the number of submissions in August is especially high. The main songs of the "Yang Yan Project" are all submitted between February and September, mainly in August.

For works from 2012 onwards, there will be more than 100 secondary submissions in the month of submission and the following month. In particular, they are popular works like "Ruyue Focus", "Children's Record" and "Yang Flame Dizziness".

In 2013, works such as "Night Talk Deception" and "Moon Viewing Solo" have skyrocketed after the submission of secondary animations, and the subsequent "Outside Science" has also been relatively popular.

Most of the secondary animation of these songs is cover animation.,Especially recently, almost 7 percent of them are cover animation.。 In the popular cover songs in recent years, you can see that in the second half of 2011, there will be "Yang Yan Dazzle", in the first half of 2013, there will be "Night Talk and Deception", and in the second half of 2013, there will be "Moon Appreciation Solo", "Outside Science" and "Sunset Yesterday".

In addition, about 40% of the contributors to secondary anime are made public by gender, so it can be seen that the current trend is towards a higher number of submissions from men.

Among the other 15 songs, only "Fumino's Theory of Happiness" had more female contributors, and "Ruyue Focus", "Moon Appreciation Solo", and "Sunset Yesterday" accounted for 4% of female contributors. By the way, these tunes are all centered on female characters. More than 70% of the other songs are submitted by men, and in the secondary animation of Niconico Animation's "Yang Yan Project", there is a high tendency for male submissions centered on covers.

In addition, there is a general trend of more male contributions to VOCALOID songs.

In addition, the song of "Yang Yan Project" is more like "Singing and watching because the VOCALOID song is popular" than "the number of covers is popular". For example, in a certain issue, the Yangyan songs "Night Talk Deception" and "Moon Appreciation Solo" can be ranked in the top three in terms of the number of covers, and in the next issue, you will find that almost none of these songs will remain in the top ten.

The popularity of "Yang Yan Project" is far from enough to be analyzed in the cover animation on NICO. So let's take a look at the pixiv illustration submission section of the secondary creation of the "Yang Yan Project".

Girl picxiv yang yan diagram depicting girl

On pixiv, there were almost 130,000 drawings related to the Yangyan Project as of March, and more than 36,000 people posted them.

Contributions related to the Yang Yan Project were also made during the "Artificial Enemy" period, and after the main post of Niconico Animation, there were about 60 submissions on pixiv.

However, the number of submissions increased dramatically in 2012 when the media mix of albums, novels, and manga began. Due to the linkage of the Izuku edition of the novel and manga, and the reason why pixiv launched the "Summer Sunshine Flame Project Drawing Award" during this period, the number of illustration submissions reached a peak in August 2012. The popularity of Project Yang Yan on pixiv is not so much due to the popularity of CGM's VOCALOID song, but more to do with a series of commercial developments such as novels caused by the explosion of popularity of "Yang Yan Dizziness".

In addition, due to the development of various media portfolios in 2013 and the submission of new works on NICO, the number of submissions has continued to increase, with 5,000 to 10,000 submissions per month. In March 2014, more than 6,000 artists submitted about 12,000 works. It is unclear what effect the number of submissions will be after the anime starts (for reference, in the past month, about 19,000 posts were submitted to the Fleet Collection, and about 18,000 were related to the East).

More than 90% of the illustrations posted on pixiv are women. About 70 percent of contributors disclosed their gender, and about a quarter disclosed their age and gender. Among the approximately 9,000 users who have both been published, there are many female contributors between the ages of 14 and 15, and there is a peak of male and female contributors around the age of 19. Women aged 10~20 account for about 8 percent, and female junior and senior high school students account for more than half.

It seems that most of the users who post illustrations related to the Yang Yan Project on pixiv are girls around the middle 3.

In order to see the trend of illustrations, Table 4 lists the labels that were most commonly used at the time of submission. In the beginning, from 2011 to April 2012, it was normal for VOCALOID and song names to be labeled because it was the origin of VOCALOID songs. Then, in the summer of 2012, the number of character names began to increase.

In the early days, there were many submissions from KIDO, and ENE, MARY, and AYANO, who began to settle down in 2013, were all women who appeared in the works, and there were many submissions depicting girls in the Yang Yan Project.

Among the male characters, the number of posts from KANO, the character corresponding to the "Night Talk Deception" period, has increased a lot. In addition, Konoha and SHINTARO gained a lot of popularity, and the number of posts began to increase after the release of "MEKAKUCITYV's", a PV containing "Shohon's Courage".

In the picture, cyan is a male character, pink is a female character, and green is the title of the song.

Judging from the role with a high number of submissions per month, the number of submissions on ENE has been steadily high since the summer of 2012. She is already the mascot of the Yang Yan Project.

Other characters tend to have an increase in the number of submissions in a given month due to elements such as music and novels published before and after (e.g., Kano during the "Night Talk Deception" period). Overall, there is no bias towards individual fixed characters.,It seems that all of them are mainly because of the impact of their appearance.,It's still very fair to depict.。 IN ADDITION, ENE, WHICH HAS BEEN MORE POPULAR IN THE PAST YEAR, ALSO INCLUDES MARY, AYANO, SHINTARO, AND KANO.

In addition, there are almost no drawings of R-18 related to the Yang Yan Project (about 0.25% of the 330 pieces). There are also female-oriented male CP charts, but the proportion is very small. There are almost no works depicted by adults.

In addition, only about 4.7% of manga illustrations are used, so it seems that people prefer to depict only one image rather than a manga to depict a story.

As you can see from the above, most of the works posted on pixiv are works by girls from junior high and high school who depict cute girls.

Most of the works that are very popular for secondary creation on the Internet make people feel very workmanlike, and the Yang Yan Project seems to be the mainstream of other levels.

Because of this tendency, the Yang Yan Project does not have a very conspicuous impression at the current CM and other homo exhibitions. In 2013, the first Yangyan Project ONLY exhibition "Muyin Group Activity Log" was unprecedented. The exhibition will be held for the second time in May this year.,The number of clubs scheduled to participate has exceeded the initial number of solicitations.,The fans of the Yang Yan Project will probably get hotter and hotter in the future.。

According to this investigation, this animation will also make the "Yang Yan Project" have a greater development. Anime-related events will also be held in the summer of 2014. The secondary creation activities of the Yang Yan Project, which are expanding every year, let's pay attention to what kind of Cheng dù it will develop this year.