Chapter 131: Compare Propaganda with Me?
Zhang Ze didn't know what price he paid, and he made many media frantically promote his new comic "The Heart of Football".
A few days ago, when I mentioned "The Heart of Football", I would compare it with Su Shichen's "Slam Dunk", although the final result was that "Slam Dunk" would be crushed by "The Heart of Football", but it would be mentioned anyway, but now there is only the news of "The Heart of Football".
Publicity is a very important link, you don't see that "Xin Liao Zhai" relied on huge publicity power in the early stage and almost stepped on the top of "Journey to the West", and the quality of "Journey to the West" was very good, and gradually widened the distance.
But this also shows the power of publicity.
This is Zhang Ze's secret weapon to use propaganda to crush Su Shichen, and there may not be any comparison at all, because "The Heart of Football" and "Slam Dunk" will not be at the same level at that time.
Zhang Ze's method is very powerful, in fact, he has used this method to kill many cartoonists before this, and climbed all the way to become a top cartoonist, but this time Zhang Ze chose the wrong opponent.
Su Shichen listened to Ma Jun's narration and sneered: "You even compare propaganda with me? ”
He started by publicity, and used "The First Close Contact" on the Internet to make "The True Biography of Mortal Cultivation" popular.
In reality, when "The Legend of Wukong" was released, because "Hey-Come Out" was selected as a junior high school textbook, it detonated the media and got more publicity.
When "Sherlock Holmes Detective Collection" was released, the entire crew of Journey to the West was promoted, and hundreds of celebrities jointly recommended the book on the neck.
When "The Flood" was released, it spent a lot of money to make a 90-second promotional video. This is a bloody example, Zhang Ze even dared to compare propaganda and hype with Su Shichen!
"Little Four, why aren't you in a hurry at all, if you continue like this, your "Slam Dunk" will be forgotten."
"Rest assured. It is impossible to be forgotten, "The Heart of Football" is on fire, there will still be many people who will take out my "Slam Dunk" from time to time and step on two feet, the popularity of "The Heart of Football" still has a little help to "Slam Dunk", but I don't like this passivity. Su Shichen's eyes flashed with a cold light.
"Little Four, where are you going?"
"I want to tell him with practical actions that not only are his works not as good as mine, but even in terms of publicity and hype."
The last time the early publicity of "Journey to the West" can be said to have been pressed by "Xin Liao Zhai" and has not made a sound, Zuihou only put a ninety-second promotional video and the counterattack of "Flood Wilderness".
Although this is the plan after the discussion between Su Shichen and Yu Qiyuan. However, with the lesson of the last time, this time Su Shichen didn't want to be suppressed by others like this.
Although there is a saying that the most hode way to hit the opponent is to first hold it to the sky, make the opponent happy, and then let him fall harder!
But Su Shichen prefers to crush from beginning to end. This should be the so-called otaku soul burning.
Su Shichen came to the company non-stop and reached an agreement with Wang Ni that he would definitely keep up with the comic promotion, and Wang Ni from the Roseman Club would do it.
Then he made an appointment with Deputy Director You Teng and Tang Xing, the boss of Xingyue Studio. I don't know what Su Shichen discussed with these two people. Anyway, looking at the smile outlined on the corner of Su Shichen's mouth, Zuihou's result was very satisfying to him.
On the second day of Zhang Ze's promotion, the storm of "The Heart of Football" became more and more intense, and it felt as if there was only one comic called "The Heart of Football" in the whole of China, which first seized the direction of the media.
This feeling is like a fight, and if you can't fight, you can't lose the momentum, and the momentum must be strong.
Originally, the media generally believed that "Slam Dunk" was not the opponent of "The Heart of Football", and the direction of the media was grasped by Zhang Ze, which was even more dangerous.
Su Shichen didn't move on this day...
On the third day, the publicity of "The Heart of Football" not only did not weaken, but increased the publicity efforts, and Zhang Ze was interviewed by various newspapers and magazines. Anyway, there is only one theme, and his "Heart of Football" will surely soothe the hearts of injured basketball fans. Let them forget about basketball and love football.
"China's most haode sports comics", "Detonate your blood" and other titles of articles have popped up.
On this day, Su Shichen still didn't move...
On the fourth day, Zhang Ze's path was really wild, and he even went further on the live interview programs of various TV stations, although these programs are not the trump card programs of various TV stations, but one by one the programs are accumulated, and the effect of mixing faces and familiar propaganda works is extremely haode.
"The Heart of Football" is completely like a wildfire, and what is being discussed on the streets and alleys is no longer whether Su Shichen can draw comics well, whether "Slam Dunk" can be successful, whether it is hot or not, but how good Zhang Ze's "The Heart of Football" is and whether it can surpass his previous works.
This phenomenon made Zhang Ze smug, although he had used this trick before, but only this time it was the most thorough, because Su Shichen's popularity was higher than that of his opponents before, and general publicity could not suppress Su Shichen's popularity at all.
Zhang Ze is used to making newspaper headlines, he is also a top cartoonist, and newspaper headlines are often published, so there is no need to work hard in this regard.
However, it takes some effort to interview newspapers and periodicals, but he has been famous for many years, and he still knows the editors-in-chief of some newspapers and periodicals, so it is not a problem to get together for a meal and win an interview.
If you are a very famous star, the newspaper is begging to cry and want to give you an interview, because this can increase the sales of the newspaper as if it were Su Shichen, just take Su Shichen's fame now, it is very easy to get an interview with any newspaper in China.
But if it's the kind of star who is not famous and wants to use the newspaper to increase his fame, he will have to pay some price.
For example, a top cartoonist like Zhang Ze is not as famous as Su Shichen, this is a typical work that is popular, but people are not popular.
This kind of example is not uncommon on Earth in previous lives, how many people know about the author of the Ecstasy? But his works are very well-known, and "The Legend of the Great Gatsby" was once the pinnacle of entertainment novels. "Super Player" is also an extremely popular online game novel.
As for the live interviews on some TV programs on the fourth day, although these programs are not first-class, Zhang Ze paid a lot of price. On the fourth day, Su Shichen still did not move.
Just when Zhang Ze smug thought that Su Shichen was a fish on the chopping board and couldn't swim, on the fifth day, CCTV's ace talk show "Art Life" actually came with news - the guest of this issue is the most genius in China!
In the previous life, "Art Life" on the earth was also CCTV's trump card talk show, and this shijie is the same, although the host is not Zhu Jun, but the influence of this show is not weak at all.
What is the place of "Art Life", it is a place for big names, and Zhang Ze wants to be on it very much. But he is not qualified, even if he uses some connections, he can't go up!
There are a lot of geniuses in Huaxia, such as what college entrance examination genius, what mathematics genius, what literary genius and so on. But there is only one person who is called the most genius - Su Shichen!
The title of the most genius was originally a very pretending title, and the genius itself is the elite of the human race, and the word "most" should be added in front, and the meaning of the word "most is obviously the strongest and most powerful." The word "most genius" also means that he is still the most powerful among geniuses.
This title is indeed a name for hatred. Some people felt disdain for the title of Su Shichen in their hearts, but no one dared to openly stand up against it.
What to oppose? Unless you can write a book like Sherlock Holmes or the Flood at the age of fifteen, like Su Shichen, or cause the same sensation, there is no comparison at all.
Under Zhang Ze's jealousy, Su Shichen appeared on the stage of CCTV's "Art Life".
Su Shichen can be listed in "Art Life" because of the strong recommendation of You Teng, the deputy director, of course, if Su Shichen himself does not have the strength, it is useless to recommend it.
Originally, Su Shichen didn't like to be interviewed, especially this kind of live interview, but he didn't know that Yangcheng TV invited him to do a show many times, but Su Shichen refused on the grounds that he was busy with creation and had no time.
But this time it was an exception, Su Shichen took the initiative to ask for it, and the reason was that Zhang Ze wanted to crush "Slam Dunk" in a way of publicity and hype. "Art Life" is only the first weight of Su Shichen's counterattack, and there is also the second propaganda waiting for Zhang Ze. also let Zhang Ze taste the taste of being crushed by propaganda and hype!
The lights in the studio flickered, and the show began with applause!
"Hello everyone, I'm the host Peng De, welcome all the viewers in front of the TV to watch the new issue of "Art Life", don't delay your time with an old face like me, I believe everyone is here for today's guests, welcome our genius writer Su Shichen."
Applause is indispensable for the appearance.
"Hello everyone, I am Su Shichen, Su Shichen's Su, Su Shichen's Su, Su Shichen's Shichen, Su Shichen's Chen." Su Shichen's method of introducing the name won the audience laughter.
The studio is very simple, with sofas in opposite rows, and a glass table, and there are two cups of tea on the table, I don't know if I can drink it, anyway, Su Shichen has never seen anyone drink it in so many issues of "Art Life", and I don't know if this tea has been changed......
"Su Shichen's Su, Su Shichen's Shichen's Shichen, Su Shichen's morning, hehe, the writer's opening remarks are different." Peng Dedao: "The most talented person in China, the youngest screenwriter, the youngest assistant director, etc., these titles are crowned on a person's body, I believe I don't need to introduce it more." ”
"Actually, I'm also a Fu fan," Peng De said, "Seriously, I really don't believe that a fifteen-year-old child can write mystery novels like Sherlock Holmes and Murder on the Orient Express." ”
"It's over"
"Not long ago, Shi Chen, you announced a shocking news, changed your career to draw comics, and the theme is basketball, many people say that you made such a choice to make money, I think there should be some misunderstanding in this." The way Pender speaks is really amazing.
"I said that I drew basketball cartoons to save Chinese basketball, do you believe it?" Peng De's head is on the spot, how to answer this topic? If you don't believe it, Su Shichen won't be able to get off the stage, and it's too brain-dead to say that you believe it, what should I say?
When Peng De was in a dilemma, Su Shichen smiled and said, "Just kidding, I'm not that great, and I don't have the ability to save Huaxia basketball by myself." There is a basketball court not far from my house, and there are a lot of people playing basketball every day, although I don't like to play basketball too much, but it is really good to watch others compete for basketball, fight for every point, and watch others sweat in the sun. ”
"Every time I write an article and I am tired of writing, I will go to see it, these young people are competing fiercely, and it is good to be young." Su Shichen's old man-like tone made the scene a sea of laughter.
"But because of the basketball shijie cup, the basketball court near my home has become empty, and I can no longer see this passion, so my "Slam Dunk" appeared, I hope that people who have read my comic can get back the lost blood!"
Rushing! Pender took the lead and applauded...... (To be continued......)
PS:ps: Super touched, a lot of book friends said the method, but it doesn't seem to work very well......
In addition, the kitten also saw the private message sent to the kitten, not to play a big card and not reply, but because the kitten account was not bound to the mobile phone, and it couldn't be ...... at all
Strive for three more today, roar!!