On April 1st, when Westerners were entertaining themselves on April Fool's Day, the Eastern world spent a peaceful day in an orderly manner.

For most Fuwan people, this day is ordinary, but for several singers who released their new album today, this day has a different meaning.

Among them, Chen Huilun, who released a collection of new and old selections, is especially memorable.

After the setback of "The Price of Wrong Love", the new album has finally come out after a lot of hardship.

did not hold a large-scale new album conference at Sanyuan Records Store like the previous times, and this time Chen Huilun's new album conference was selected in a small theater in the city center.

Guoyu did not make a big deal to promote Chen Huilun's new album press conference, and the fans present were almost all members of Chen Huilun's fan club without exception.

There are only about 20 entertainment reporters, and these entertainment reporters are not the kind of people who take red envelopes, but reporters who have some friendship with Chen Huilun, and they are out of friendship to support Chen Huilun.

At the press conference, Chen Huilun was moved to sing more than a dozen classic old songs for the fans present, and the new song "Lemon-tree" was the finale.

Sincere singers often get sincere support from fans, and this setback made Chen Huilun cherish her fans very much, so she did an extraordinarily hard job in this performance, not the kind of singing and dancing with gorgeous design, but really used her life to sing for these fans.

More than 300 fans at the scene were all moved by Chen Huilun's singing, and many of them bought more than one copy of "Lemon-tree (Selected Collection)" on the spot in order to support Chen Huilun. Even Yu Ji, who has a good relationship with Chen Huilun, bought a CD out of his own pocket after being given a CD. The 500 CDs prepared on site were sold out in half a day.

is so loved by everyone, not only because of Chen Huilun's sincere attitude this time, but also because of the low-price strategy adopted by Chen Huilun's album.

After the final accounting and approval, the final adjusted price of "Lemon-tree (Selected Collection)" is 20 yuan.

Originally, Chen Huilun wanted to build a company and set the price lower, and she didn't want any income for this album. Give back all your share to the fans. In that way, the price of the album can be pushed down by another 5 yuan, and the retail price can reach 15 yuan.

In the end, after being persuaded by the agent and persuaded by Xiao Tianlang, Chen Huilun had to compromise. The price was set at 20 yuan. However, this is mentioned in the 5 yuan. Chen Huilun only took a share of 1 yuan, and the remaining 4 yuan was all listed in the publicity and compensation expenses.

The upper echelons asked Xiao Tianlang to deal with "Lemon-tree (Selected Collection)" in a low-key manner, and the publicity and distribution fee for the demarcation was only a pitiful 500,000. This money is simply not enough to fight a few hard and wide, not to mention the combination punches played by various propaganda lines.

Just the album premiere, renting a theater, and various manpower and material costs cost 100,000 yuan, and the publicity expenses allocated by the company do not match the top star of Chen Huilun's level at all.

In this regard, Xiao Tianlang was also helpless, so he had to discuss this strategy of "fighting to support war" with Chen Huilun, and use the sales share of the album to fill the hole in publicity.

Xiao Tianlang used his authority to allocate an additional 2 million publicity and distribution expenses for Chen Huilun's album, and this money had to be recovered after Chen Huilun's new album was sold to make up for it, which was written in the agreement.

The total publicity cost of "Lemon-tree (Selected Collection)" barely reached 2.5 million, but this publicity cost is really pitiful for a popular singer. Xiao Tianlang has done his best to help Chen Huilun, although Chen Huilun can find money to publicize it by himself, but such a flamboyant behavior is absolutely forbidden by the upper echelons of the company, and the upper echelons of the company still have to deal with Chen Huilun coldly, and it is impossible to provide convenience for Chen Huilun. Xiao Tianlang can rely on his influence to let the upper echelons pass the contract of Chen Huilun's new album "Raising War with War", which is already very rare.

According to the terms of the contract, Chen Huilun's new album must sell at least 550,000 copies in order to make up for the excess 2 million publicity costs.

With Chen Huilun's fame, not to mention having a dazzling and impressive song like "Lemon-tree" as a foundation, even if it is a pure collection, it will definitely sell 1 million copies.

Therefore, Xiao Tianlang gave Chen Huilun 2 million in advance, and there was almost no risk, but unfortunately his authority was only 2 million, even if there were more, he would not take it lightly. Chen Huilun is a figure who has made it clear to the upper echelons that he wants to refrigerate, and if he handles it too high-profile, it will be difficult to explain it to the upper echelons.

Now that he has gotten through the plan of "fighting to feed war", and after the upper echelons approved this plan, he dared to vigorously help Chen Huilun push it. The mystery of this plan is that at a low-key start, if "Lemon-tree" can rely on excellent quality and use viral marketing communication (word-of-mouth communication) as the initial main communication strategy, then as long as "Lemon-tree" is a big hit, they can make a wider promotion for "Lemon-tree". Because the higher-ups had already approved of this publicity plan, and recognized that "Lemon-tree (Anthology)" could promote itself with the money it sold, then it did so, and the upper echelons didn't say anything.

When Xiao Tianlang first became a producer, he didn't have so much money to promote singers, and the most important method was word-of-mouth communication, and the people in his studio also had a lot of experience in word-of-mouth communication.

During this period, they focused their publicity and distribution on the idea of advertorials and word-of-mouth communication in various local media.

Although there is almost no hard publicity for "Lemon-tree (Selected Collection)" on media, radio and television, in fact, Xiao Tianlang's studio has already posted a lot of advertorials to promote "Lemon-tree (Selected Collection)".

"Lemon-tree (Collection)" seems to have never been promoted, but in fact, this album has subtly entered the attention of many people.

In particular, Xiao Tianlang also used his relationship to insert the fresh melody of "Lemon-tree" as the theme soundtrack in the recent hit TV series "Say I Love You Again", which made audiences in many southern cities have a deep impression of this intriguing little love song.

"Say I Love You Again" is the kind of weekly TV series that is filmed and shown every Monday, and it was only released in Fuwan, Guangcheng and other places after the Spring Festival, and after being broadcast for nearly two months, this TV series is currently at the peak of ratings.

Xiao Tianlang didn't spend a penny to implant "Lemon-tree" into "Say I Love You Again" because the music director of the TV series was his disciple. Generally, if you want to implant new songs into TV dramas, you have to pay a lot of advertising fees. And if a TV series wants to use a famous song as an interlude, it has to pay a lot of copyright fees to the record company.

Xiao Tianlang's implantation of "Lemon-tree" into "Say I Love You Again" is a discount, and it doesn't cost money to get a relationship, but from this week, he wants to advertise the end of "Say I Love You Again", which is the first time to do a valuable hard publicity for "Lemon-tree (Selected Collection)", and the target group is the audience of "I Love You Again".

Xiao Tianlang talked with the crew of "Say I Love You Again" about text advertisements worth 100,000 yuan in advance, if the sales of "Lemon-tree (Selected Collection)" in the first week can meet expectations, or even exceed their market research expectations, then add weight to "Lemon-tree (Selected Collection)" and do visual and visual advertising.

Since at the beginning of April, the studio only helped Chen Huilun, an artist, to promote the album, so Xiao Tianlang still attached great importance to the sales of this album.

In the past few years, he has been accustomed to fighting tens of millions of propaganda wars at every turn, and occasionally fighting this kind of small battle that costs a penny and has to think twice, Xiao Tianlang thinks it is quite interesting.

Usually, the authoritative statistics agency will be one day late to count the accurate sales of the day's records, but in fact, at about half past nine on the same day, the authoritative statistics will get a summary of the sales of the day's records, that is, the approximate summary of the sales of 100 cities.

At 10 p.m. on April 1, Xiao Tianlang called the director of the statistics department of an authoritative statistical agency to inquire about the sales of "Lemon-tree (Selected Collection)" on the first day.

The result was beyond Xiao Tianlang's expectations!

Originally, Xiao Tianlang felt that "Lemon-tree (Selected Collection)" had hardly done any pomp and circumstance, and although it had been distributed to thousands of video stores in 100 cities across the country, the sales volume on the first day should not exceed 30,000 copies.

And if "Lemon-tree (Selection)" can sell more than 30,000 copies on the first day as expected without too much publicity, then Xiao Tianlang is confident that he will help "Lemon-tree (Collection)" formulate a thorough marketing follow-up plan, and then help this album push 5 million copies, and even do well in the later stage, it can launch an impact on 10 million copies, and completely help Chen Huilun fight a turnaround!

Xiao Tianlang knows better than anyone that Chen Huilun is having a very hard time in the national entertainment now, and the upper echelons have almost ordered her to kill, this "Lemon-tree (Selected Collection)" can be said to be Chen Huilun's last chance, even if it doesn't seem to be a chance at all, it's just a lingering comfort.

But even so, Xiao Tianlang has to help Chen Huilun fight. If "Lemon-tree (Selected Collection)" can deliver a brilliant result to the upper echelons, the upper echelons may reconsider the development of Chen Huilun. (To be continued......)