Now, in January 2015, the new episode has basically come to an end.,And among them,Many works are also broadcast in China in the form of genuine letters.,And it has aroused heated discussions among many fans in China.。 And we can find out:The sequel work in the winter new series is one of the most popular animation genres in the Chinese otaku world.,So why is this happening? In addition, what is the most concerned winter new in China today? Recently, some Japanese media have analyzed this. The full text is as follows:

A work that became popular mainly in senior otaku

In the middle of this quarter, several new works are also being discussed in China's hardcore otaku circle. And among them, it has attracted wide attention and sparked everyone's topic discussion is "The Cultivation Method of the Passerby Heroine".

In the Chinese otaku world, the original light novel animation (especially some well-known works in the Chinese otaku world) is often the first to get the support of the original light novel readers, who will introduce the content of the work before the animation letter begins, so compared with other original types of animation and original animation, the table xiàn has a more stable popularity. But "The Cultivation Method of the Passerby Heroine" is an exception, in addition to the original readers, other groups have also expressed support for the work.

In the Chinese otaku world, the computer game "White Album 2" created by the original author of "The Cultivation Method of the Passerby Heroine" Marudo Shiming has been highly praised, so before the animation of this work, some hardcore otaku who are not fans of the original work have begun to pay attention to this animation. In addition, the plot unfolded very strongly after the start of the work, which made many viewers addicted. In addition, the plot revolves around the content of Japanese doujin zuò (especially doujin games), which also makes Chinese otaku feel "the freshest information about Japanese otaku".

Even in China, activities related to otaku have recently been launched in major cities, so making zuòdoujinshi is nothing new. However, there is no way to give a clear message to everyone in doujinshi in the same way that doujinshi does. Although they can get in touch with Japanese works, they don't know how the Japanese side treats doujin games, and there is very little information about making zuò, so they can learn some otaku knowledge about making zuò doujin games through guò "The Cultivation Method of the Passerby Heroine", which is naturally happy for Chinese otaku.

In addition, the various animations and GALGAMES that appear in the work contain a lot of otaku NETA, and these NETAs are really familiar to today's senior otaku in China, so it is also beneficial for them to pay attention to this work. Some Chinese otaku clubs also describe "The Cultivation Method of Passerby Heroines" as a work that "has topics to talk about" and "NETA available".

The difficulty of Chinese animated letters and sequel works

There are also a lot of sequel works in the new winter season.。 Generally speaking, in terms of click-through rates on Chinese video websites, the second and third seasons are easily overshadowed by new works, and it is difficult to have the explosive popularity of the first season. BUT THIS YEAR'S "TOKYO GHOUL √A", "Kuroko's Basketball", "ALDNOAH. "ZERO" is still attracting everyone's attention and has a very good popularity. This is still a relatively rare result on Chinese video sites.

In China, due to the Spring Festival holiday, many students and young people have returned home, and it is difficult for them to communicate more with their peers. So as far as the winter new is concerned,Like last year、The year before that, everyone actively discovered and chased new animations has decreased.,Everyone generally goes after some things that have been determined to be watched for a long time.,"This film was originally chasing". This year's Spring Festival is later than in previous years, so not only the new aspects of winter, but also some anime activities are covered by the breath of the Spring Festival, and the whole circle has fallen into a relatively sluggish state.

Maybe because of this background, the popularity of the sequel in the new winter is particularly eye-catching, but it doesn't mean that the sequel will be popular. For example, "Headless Horseman Persona × 2 Inheritance" was considered a hegemonic new series by the Chinese otaku industry before it was broadcast, but the actual situation was that it fell into a dilemma of low popularity.

"Persona of the Headless Horseman" is a very popular work in China, whether it is the original light novel or the first season of the anime that aired in 2010, it has cultivated a large number of loyal fans, and even caused a lot of impact on the entire Chinese otaku world. Just from this background,The sequel to this work is undoubtedly the most anticipated winter new in the Chinese otaku world.。 However, after the broadcast, the click-through rate did not increase...... The situation is quite awkward. Of course, headless is actually not the worst, and there have been many sequels of previous works that have been ignored and eventually forgotten by everyone.

As for the sequel works that have aroused popularity in winter animation, on the one hand, the work itself should be interesting, and on the other hand, it has been pointed out that "it is necessary to take into account the unique atmosphere of the Spring Festival, and the time before the first season should not be too long, and the fans' impression of the work and the popularity and topicality of the communication work should be maintained at a certain level, so that it can continue to become popular."

This view has been affirmed by the author himself. In the past, sequels that were highly anticipated but did not gain popularity were often separated by too long a gap between the previous anime, so that by the time the sequel started, the original fans had already been attracted to other works. In other words, they are already "works of the past" for the Chinese otaku world.

The number of information and works coming from Japan through the Internet has increased dramatically compared to before. However, even so, the otaku environment (things that are close to daily life, such as books for promotion, various events, and radio programs) other than anime delivery are very different from those in Japan.

In China, if a work wants to become popular, it often has to be done through guò animation. It can only be said that without animation distribution, it will be difficult for Chinese otaku to have access to a work. Although in this day and age, as long as you are willing to spend time and experience, Chinese can chase works at a similar pace as Japanese, but after all, this is only for senior otaku. Basically, the shallow otaku is still watching anime on the Internet and discussing topics about these works.

Because of this environmental impact, during the period when there was no anime distribution in China, the enthusiasm of those shallow houses for their works will also quickly cool, and this speed is by no means comparable to Japan.

And at present, most of the viewers who use Chinese video websites to watch works are still shallow houses. Therefore, even though some sequel animation works have high popularity, because of the "long interval", the click-through rate on Chinese video websites is not optimistic...... Such a phenomenon is by no means uncommon in the Chinese otaku world.

With the expansion of the scale of animation genuine distribution, the way a work is disseminated in China and the way it arouses popularity has also changed a lot. And when we discuss the popularity of a work in the Chinese otaku world, we should be aware of what kind of group this popularity is aimed at, and whether this popularity can be related to the distribution business of the video site and the popularity of the website...... Isn't this something we should recognize?