Chapter 249: Propaganda War

"The feeling of a shipwreck!"

This was the headline of the New Englander's commentary in the 'Observing the Titanic' column.

"Ryan? Jenkins and James? Cameron's "Titanic" is about to come to an end, this is the biggest stupid in Hollywood's history, it took four years and spent $250 million just to make a giant ship destined to sink, it is a little ridiculous, nearly a hundred years have passed since the Titanic incident, and few people will care about this wreck lying alone on the bottom of the Atlantic Ocean. ”

"Got the exact news, Ryan? Jenkins spent $50 million on the film's $250 million production cost, and oh my God! That's 300 million US dollars, not 300 million yen! What kind of box office did "Titanic" have to achieve in order to be profitable? ”

"Some people will say that "Jurassic Park" is a success, and we want to remind everyone, how many years did "Jurassic Park" take from the birth of the novel to the release of the movie? It is precisely with the tens of millions of book fans that this has the result of the global box office champion of the movie. ”

"Maybe "Titanic" will win more than 400 million or even 500 million US dollars at the box office, but in the face of up to 300 million US dollars, such a box office is simply not enough to see, the ship is destined to sink, but it's a pity that Paramount Pictures, Miramax and Twentieth Century Fox are three companies, they pay too much attention to Ryan? Jenkins' successful past, but ignoring the fact that no one will always succeed......"

There is no shortage of people in this world who oppose for the sake of opposition, and who attract attention by their out-of-the-ordinary rhetoric. Moreover, although the New Englander was only a few years old, it became the most active of the implicit anti-Semitic media.

Besides. Some of the people who had always looked at Ryan unpleasantly also commented.

"Undoubtedly, Ryan? Jenkins has an artistic talent that is the envy of the world, and I remember reminding him in my column a few years ago that the first purpose of art is to reproduce reality, and God has given you such an outstanding artistic talent, not for you to squander it unbridledly. To create those works that I don't know what to say, pure art should be the ultimate pursuit! ”

However, when he grew up, he went completely astray. As can be seen from the works of the last two years, Ryan? Jenkins completely abandoned artistic thinking and embarked on the road of commercialization completely, think of the total investment of "Titanic" of up to 300 million dollars. If you donate the money. How many people in need can we help? ”

"In the past few years, hundreds of millions of dollars of large-scale production zuò have failed one after another, and the lessons of "Cut Throat Island" and "Future Water World" are not deep enough? Or Ryan? Would Jenkins rather let the $300 million go down the drain than do something more meaningful? He often says that if God gives you a pearl, he will take you a diamond, then I want to sue him, God will punish those who waste their talents! "Titanic" is bound to become Waterloo! ”

-- Gary, The New York Times? Graham

Ryan didn't care about the clamor of these people, even if "Titanic" achieved the same box office in his previous life. Those who oppose for the sake of opposition can still find reasons to attack him.

If you come across a few clowns jump out and shout. He's going to stand up and refute, that's probably not enough time to use, as long as their remarks don't touch the bottom line, just ignore it, and if they break the rules first, then he won't be polite.

You know, it's not just yourself who doesn't like them, anti-Semitic organizations are indeed strong, but the National Jewish Association is also not vegetarian.

"Titanic" is still implemented step by step according to the inherent propaganda plan, Ryan will not let the outside factors break the plan, TV, newspapers and magazines, and the Internet go hand in hand, with the support of sufficient publicity funds, after entering May, the implementation of a carpet-like intensive bombardment.

It's only a month before the movie is released, and the publicity and marketing have entered the sprint stage, which is quite a critical period.

In the previous life, the start of "Titanic" was not very successful, and the budget was constantly increased during the filming process, and the post-production was infinitely delayed, which greatly affected the publicity and marketing.

In particular, the board of directors of Twentieth Century Fox, the producer, was even prepared for the bankruptcy of the company after the failure of the film, and in order to recover as much investment as possible, it even sold the rights in North America to Paramount Pictures, and after the film was completed, it was put on the market without waiting for full publicity.

Among them, the decision not to invite well-known film critics and media to hold a preview and to hold the premiere of the film in Tokyo was a very unwise decision, which directly affected the box office figures of the first week of the film.

The North American box office of more than $28 million in the first week can only be said to be average, but even so, the film still relied on good word-of-mouth and almost miraculous performance, setting that unprecedented number.

The production process of this film has changed dramatically, and Ryan naturally will not let the twists and turns of his previous life happen to "Titanic", and he has worked with the publicity and marketing elites of his partners to formulate a thorough publicity plan.

Since May, the media has been full of "Titanic", squares, commercial buildings, subway stations and other crowded places are full of relevant posters, and in major cities, as long as there are posters of Ryan and Winslet and the big ship.

During this last period, Ryan frequently traveled to Cameron's studio in addition to his studies. Cameron slept in the editing room, and when the first weekend of May arrived, the crew released the first official trailer.

Ryan did not hesitate to spend a huge amount of money to buy the big screen in Times Square and the primetime of the three major TV networks, and took turns to broadcast this team played by James? Cameron's hand-edited trailer.

This trailer concentrates on the best and most bloody clips of the movie, such as the Titanic leaving the docks of Southampton, such as the display of the entire ship riding the wind and waves, etc.

The most eye-catching of these are the four short images.

"I am the king of the world!" Ryan shouted at the bow of the ship.

There is also the most bloody scene of the movie, where Jack and Ruth stand on the bow of the boat, kissing in the wind, and the camera is displayed in 360 degrees.

Of course, this is a disaster romance film, and naturally the picture of the shipwreck is indispensable, when the head of the big ship sinks and the director breaks through the shot appears, many people are stunned, the picture is so real and shocking, like a real giant ship that suddenly sank in front of them.

"I was watching something else, and when I changed the channel, I suddenly saw the trailer of "Titanic", and when the ship broke off from it, my hairs stood on end, and I couldn't believe what I saw!"

One film critic commented on the shot, "No other movie can be so real, I believe Ryan? Jenkins and James? What Cameron said, they should be able to recreate that shipwreck! ”

However, the most eye-catching thing is the final clip of the trailer, if the short song of heaven, the hero and heroine stand in the stern of the ship, being tested by a great disaster.

"It's now, get it right." This is Jack.

"Oh God." Ruth's horror.

"Don't let go of my hand!"

"I'm not going to let go!" Ruth's words are the end of the trailer.

is a very bloody but touching picture, a few lines show the love of the hero and heroine in the disaster, and this kind of bloody scene is often the most attractive.

Although it is only a little more than two minutes of teasers, this is a super-production that cost a whopping $250 million, and most entertainment media have launched their own analysis after the trailer came out.

"Obviously, this is a love story mixed with a shipwreck, from the only picture can be guessed, it should be a poor boy falling in love with a rich girl, this kind of content is very vulgar, please don't forget that the script is from Ryan, such a master of storytelling, presumably will write some different love plots."

This is an analysis written by the media that focuses on the plot.

"What is the plot, it is difficult to draw conclusions from the limited picture, but the special effects shots of the shipwreck are no longer surprising and can be described, it is simply shocking, everyone knows James? Cameron is not only a tyrant on the set, but also a technical maniac, and he will surely show us the most advanced special effects of the film, and if the other special effects images can be as good as in the trailer, the film is already half the battle! ”

The article from The Hollywood Reporter focuses more on the technical level of the film.

"We wanted to draw attention to that song, although there are only a few lines in the trailer, but this one is written by Ryan? Jenkins wrote the lyrics and composed the music, Celine? The songs sung by Dion are like heavenly sounds, and from the musical style that appears, we can boldly guess that the love in "Titanic" is very likely to be a tragedy......"

The speculation of "Rolling Stone" magazine has been recognized by many people.

It was in the midst of intensive propaganda coverage that The New Englander jumped out again.

"Love in the face of disaster? This is even more absurd than the plot of "Changing Face", a disaster film mixed with too many love factors will only become nondescript. Let's see what's shown in the trailer, Ryan? Close-up of Jenkins, or Ryan? Close-up of Jenkins, still Ryan? Jenkins's close-up, maybe the small success of "Cat and Mouse" made him obsessed with this kind of face-selling show, yes, you are indeed handsome, but you don't need to use the whole movie as your foil, right? Frankly, apart from the bloody dialogues of the hero and heroine, we didn't find anything commendable in the trailer. ”

Probably formed a certain tacit understanding, here the New Englander comment just came out, over there Gary? Graham's column was also published in the newspaper.

"'I am the king of the world!' This line of the male protagonist of the movie is from Ryan? Jenkins's pen shows how inflated the seventeen-year-old has become, and I hope that after the film fails, he will still have the courage to shout such words. (To be continued......)