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Because of Cui Zhengyuan's whim, Quan Zhilong was assigned a very difficult and glorious task.

Thinking of leading Korean and even Asian rappers to fight with European and American celebrities, this made Kwon Zhilong's blood really boil, and he immediately began to prepare.

Cui Zhengyuan didn't care about him and let him do it.

Because he knows that even if Kwon Zhilong and those so-called top rappers in South Korea go all out, they will actually lose a lot.

There is no way, the strength and influence between the two sides are too far apart.

However, the significance of such events is not in terms of winning or losing, but in making Korean rappers realize their differences, so that they can work hard and unite.

Rookie, of course, you have to be abused to grow.

The most important issue for Choi Jung-won at present is the return of PSY.

The MV has been filmed, and Choi Jung-won is very satisfied after seeing it.

The plot of the whole MV is no different from the previous life, even if a few actors are changed, but the table is still very brilliant.

After discussing with PSY, the release date of "Gangnam Style" was set for July 15.

But before that, there's still a lot of work to be done.

In the previous life, YG probably didn't expect "Gangnam Style" to be so popular, so many of the publicity plans were added after the fact.

As a result, the timing was missed, and the director zhì's "Jiangnan Style", which was supposed to be more popular, left a slightly regrettable result.

Cui Zhengyuan was reborn, naturally he was prepared, and he was very sufficient.

On July 4th, A.P published several news articles on NAVER and NATE about the return of PSY.

In terms of content, the focus is mainly on the gimmick of national MC Yoo Jae-seok starring in the MV for the first time. In the accompanying picture, Liu Zaishi dances the classic grasshopper dance.

The yellow slim suit, long wig and wide sunglasses matched his funny and exaggerated movements. It's hilarious just to look at.

I have to say that Liu Zaishi's fame and status at this time are far from being comparable to PSY. With the news released in Liu Zaishi's name, the hits rate has exceeded 200,000 in one day.

At the same time, A.P also achieved public relations in the Chinese market. Sina, Sohu, NetEase, Tencent and many other online media have all placed this news in a conspicuous position, making the news of PSY's return go abroad for the first time.

Subsequently, under the instructions of Choi Jung-won, in "Infinite Challenge", which was broadcast the next day, several members also mentioned the participation of Yoo Jae-seok and Roh Hong-chul in the MV.

Although this incident was told as a joke in the show, it also made countless people who like "Infinite Challenge" know the news.

At the same time, everyone is very curious, who is PSY, who can actually let Liu Zaishi, who has always lived in seclusion, participate in his MV.

It's not just Infinite Challenge. Other Eunhyuk, Seung-seung and others who participated in the MV also promoted PSY with great fanfare during the event.

However, these methods are just warm-ups, and they are not very helpful for how far "Gangnam Style" can go.

If you really want this song to be popular all over the world, you need to do more articles in the media field.

For three days, Cui Zhengyuan successively met with the heads of music source websites such as melon and mnet, as well as broadcast agencies such as HBC, MBC, KBS, JTBC, TVN, and Mnet, so that they could especially contribute to the return of PSY.

Because of this incident, Cui Zhengyuan was blackmailed by those TV station guys for a lot of benefits. But think about the prospects of "Gangnam Style". Our executive director Cui had no choice but to grit his teeth and agree.

Melon and MNET, the two major audio source websites, are the most direct, and on the same day, the return preview of "Gangnam Style" was put in the main position on the homepage.

At the same time, the way of modifying the number of jù in the background made the click-through rate of this trailer exceed 370,000 within 12 hours, and suppressed the limelight of all singers of the same period in one leap.

Although quite a few people are skeptical about it. But looking at the way A.P is watching, it is wise to choose to shut up.

Smart people have tasted it, and A.P seems to have unparalleled ambitions in this return of PSY.

It is completely unnecessary to offend A.P Company and Choi Jung-won under such circumstances. Some fast singers and entertainment companies even shamelessly come up with all kinds of excuses. In short, it is to postpone the period of his return.

In addition, Cui Zhengyuan came up with another plan, which is to make PSY's return into a shoecase.

Although it was a showcase, the venue was placed on the Olympic Avenue. And there is no limit to the number of people who can attend. In other words, as long as you want to join in the fun, you can come and participate when the time comes.

Those who enter the show will also receive a uniform blue T-shirt from the showcase's organizers.

To put it bluntly, it is to create a spectacular and unified huge scene in this way, and make the scene even more hot.

At that time, the photography team organized by A.P will make a video of the hot atmosphere of the scene, and then upload it to major video websites around the world to create an atmosphere.

Of course, in order to avoid not having enough people at that time, A.P organized a large number of trusts.

This includes both its own employees, as well as employees of Samsung, Rakuten, and SK. Although I won't tell them what to do on the surface, I can still organize a lot of people under the pretext of company activities.

Then on the 10th, Choi Jung-won instructed Lee Xiao-seong, who was far away in the United States, to send the MV of "Gangnam Style" to T-Pain, Katie. Perry, Robbie. On the hands of Williams, Jay-Z, and others.

The purpose is naturally to hope that these entertainment celebrities can do some publicity for this song later.

And, of course, along with the MV presented, there was also a check for $250,000.

This is the labor fee, and these people also take it with peace of mind.

Otherwise, why do you think people are promoting it for you? Isn't it a waste of saliva to open your mouth to speak?

Choi Jung-won doesn't know if YG's company did this in his previous life, but he is very suspicious. Because the account that replied to T-pain's Twitter message, neetzanzimmerman, was mysterious and suddenly popped up.

Just after this account replied to the message. Robbie. Williams, Britney. Spears, Katie. Perry, Tom. Cruise and the others were all involved.

said that there was no organization behind it, and he didn't believe it when he killed Cui Zhengyuan.

He himself is engaged in entertainment planning and publicity and marketing, and he knows how difficult it is to get these big names to stand up and speak for no reason.

In this case, he simply did it a little more advance and direct, mobilizing so many people in one go.

Of course, there is a big premise for whether it can be successful or not, that is, the song "Gangnam Style" is either of excellent quality or very interesting. Otherwise, a three-no product, those big brands don't want to ruin their reputation.

According to Li Xiaocheng's feedback, the effect is very good. At the very least, every star who receives his videotape is watching it with joy and joy.

Early in the morning of July 12, several people gathered in the conference room of A.P Company finally asked Cui Zhengyuan to supplement the last shortcoming of publicity.

"Tell each other about it." Looking at the person in front of him with different skin colors and origins, Cui Zhengyuan acted as the middleman.

A white man in his thirties, always with a sunny smile, was the first to respond to Choi Jung-won. "Hello everyone, my name is Thomas. Eduardo is the head of the YouTube Video Communication Department. ”

Sitting next to Thomas was a grim-faced South Korean, "I'm Park Tae-jun, one of the people in charge of Naver. ”

The woman on the other side has the momentum of a strong woman. But the voice is quite beautiful. "I'm Chen Xiao, the marketing director of the music station from China."

The man next to her was quite quiet, but his bearing was like that, and he looked very bold. "I'm Ling Shangfeng, the head of the music department of Youku."

After the four of them introduced themselves, Cui Zhengyuan did not delay for a moment. Straight to the point. "The four of you are invited here this time because there is a publicity plan that requires everyone's cooperation. I hope that this cooperation can benefit all of us. ”

Cui Zhengyuan said it very politely and put himself on an equal footing with them.

No way. Among these four people, except for YouTube's Thomas, who is his subordinate, the companies of the other three have nothing directly related to him.

I want to make "Gangnam Style" widely spread in the shortest possible time. It is necessary to bind everyone together with interests.

Park Tae-jun is relatively clear about this, because after the news of PSY's imminent return came out the day before yesterday, he topped the NAVER search list along with the news that Yoo Jae-seok would appear in the MV.

NAVER also attaches great importance to the return of PSY, hoping that Tongguò will increase publicity and completely beat its old rival NATE in terms of click-through rate and attention.

So for today's meeting, he has been prepared for a long time. "We at NAVER and NHN behind it are ready, and as long as Mr. Choi hands over all the relevant information of Gangnam Style to us to operate, we will ensure that we can cover every corner of the country in the shortest possible time."

His answer made Cui Zhengyuan very satisfied. "Thanks to NHN Group's great help, we at C.J Group will not forget this kindness."

You don't need to say it thoroughly, it's to the point. However, from now on, C.J Group's cooperation with NHN Group in the field of Internet entertainment will definitely be more in-depth.

Music Stations and Youku from China are also very happy, and they are also full of confidence that A.P has chosen them as the promotion channel for the first time to release a new entertainment product.

Bandtai is the largest and most authoritative website for professional music works in China, and is loved by countless music fans. It can be said that the news of any new musical work can be obtained from here.

Youku, on the other hand, is China's most influential online video site, and after its merger with Tudou, it has accounted for more than 70 percent of China's online video market share.

As long as they step up their efforts to promote it, "Gangnam Style" will quickly spread in China at a much faster rate than in previous lives.

This is the first time that A.P Company, and Choi Jung-won, has prepared for publicity with such fanfare before a music work is on the shelves.

Except for him, a man with experience from a previous life, no one dared to do this. The multimillion-dollar investment is enough to make all Korean entertainment companies hesitate. (To be continued......)