Yin Jun heard Xue Cheng introduce that Xiao Wang pulled all small advertisements, so he hurriedly said: "Dr. Xue, this time is not a small advertisement, you ...... You...... Go listen to it. ”

Xu Yanfeng was also very interested after hearing this, so he went to the general manager's office with Xue Cheng.

Yin Jun said that Xiao Wang was sitting in the general manager's office, this girl was about twenty-five or sixteen years old, and hurriedly got up after seeing Yin Jun and Xue Cheng come in, but when he saw Xu Yanfeng following behind, Xiao Wang's eyes flashed with a trace of surprise and worry.

Xu Yanfeng's observation ability is very strong, he keenly caught this, and there were some doubts in his heart: "She Weishenme will have that kind of eyes?" ”

Although Xu Yanfeng was surprised in his heart, his expression did not change. Seeing Xiao Wang sitting on a three-person sofa, Xu Yanfeng sat next to her.

"Wang Ping, tell Manager Xue about the advertisement." Yin Jun returned to his boss's chair and said excitedly.

Wang Ping saw Xu Yanfeng sitting beside her, obviously a little nervous, but she quickly stabilized her mind and said: "Manager Xue is like this, I have a college classmate who works in Zhengtong Auto Trade, and now he is also a small middle level. So I called him and asked if the company was going to do a car commercial. Two days ago, he wrote back to me, saying that their company had plans to shoot commercials, and I told him to hand them over. The cost of this advertisement will be 35 million ......"

Wang Ping briefly described the advertisements she pulled. Her advertisement is also in the form of a lump sum, and it will be broadcast on TV stations in several provinces after it is made. It can not be in prime time, but it involves many provinces. So the price is high.

After Xue Cheng heard this, he quickly calculated an account in his heart and said, "Does the other party have any other requirements?" ”

According to Wang Ping's description, the company can earn at least 10 million after this advertisement. The other party is not a fool. It is impossible for an advertising agency to make so much money.

Wang Ping smiled and said: "There is an additional condition, that is, they have to take 25% back. Buckle. ”

“25%？” Xue Cheng repeated: "That's more than 8 million." ”

Wang Ping said: "I also think that the other party wants a lot, but he said that there are many of them." ”

This kind of eat back. Many people know about the deduction, the person in charge of advertising knows, and the financial person also knows that in order to gag other people's mouths, all those who have handled this money must get it back. Buckle. And the head of the department has to take the lion's share.

Zhengtong Auto Trade is not located in Yunhu Province. And in Nam An Province, which is close to Yunhu Province. This auto trading company is not a small company in Nan'an, but the larger the company, the more corrupt it may be.

Because the boss can't manage everything. The people below will naturally catch more if they have the opportunity.

Since the amount of money involved is very large, no matter how much these amounts can make the company earn, Yin Jun is very excited anyway. Even if the money is not earned by the company, at least it must be passed through the company's hands. Be a boss with a bit of excitement. There is nothing wrong with that.

"Manager Xue, do you want to agree to each other?" Yin Jundao.

Xue Cheng was very rigorous in his work, and said: "It's not good to say about this matter now, I have to make a detailed budget before deciding." Speaking of this, Xue Cheng said to Wang Ping: "Wang Ping, this time. Is the deduction before or after tax? Do you have to pay personal income tax, and if so, who will pay it. ”

There are two main types of taxes and fees paid by advertising companies, namely business tax and cultural construction business expenses. These taxes are not paid on the basis of income. Rather, it is paid according to the turnover.

As a simple example, for example, the other party paid 35 million for this advertisement. In the end, the profit of Xinshi Media was 1 million, and the actual turnover was 35 million. The tax rate is 8%, which means that you have to pay 2.8 million. This money definitely needs to be paid by Xue Cheng's side.

Xue Cheng asked before or after tax, referring to the 25% they wanted. Whether the deduction is multiplied by 35 million, or multiplied by 35 million minus the difference of 2.8 million.

If it's the first one, then again. The deduction is 8.75 million; If it is the second type, it is 8.05 million, and there is a difference of 700,000 in between. Maybe this advertisement will make 700,000 next, so you have to ask clearly.

And Xue Cheng asked whether to pay personal income tax, mainly to reply. Whether it is 8.75 million or 8.05 million, it is the company's final income. If this income is transferred to advertisers, it will have to be taxed. If the other party does not pay the tax, then there are only two ways to solve it.

The first is that Xue Cheng helped the other party hand it over. However, this possibility is unrealistic, and the personal income tax of more than 8 million is not a small amount, but also more than 1 million. It is equivalent to the company to come up with more than 10 million to pay this back. buckled, of which more than 8 million were given back to eat. More than 1 million people were detained to the state.

The second is that Xue Cheng found a way to offset the invoices, that is to say, the more than 8 million yuan is used as the production cost of the advertisement, for example, more than 8 million hotel bills can be issued, which is said to be spent on accommodation and meals when the advertisement was filmed. Of course, this is just an example, if it really cost more than 8 million accommodation fees after a few days of advertising, others don't believe it.

As long as the more than 8 million is regarded as the production cost, there is no need to pay personal income tax. However, you have to pay taxes on the purchase of invoices, but you can find some tickets with small tax rates, which can save millions of taxes and fees. But that's on the run. Taxed.

Such a large amount of advertising should be asked clearly in every link, and any link may save the company money, as little as tens of thousands, and as many as millions. And the money saved is actually a run. Saved after taxes.

After listening to Xue Cheng's question, Wang Ping said, "The other party has already said it. The deduction must be pre-tax, and they are certainly not responsible for paying the individual tax. ”

"Then do they offset the invoices?" Xue Cheng said.

If you go outside to buy more than 8 million invoices, it will cost at least hundreds of thousands. If this money can be made by the other party, it will naturally save the company a lot of money.

"I'm going to ask about this, and I can help fight for it." Wang Ping said.

"Okay, Wang Ping, you can go to Nan'an Province in the next few days, and you can get all the expenses back for reimbursement. There are three main points that need to be coordinated, the first is whether the advertising cost can be increased; The second is back. whether the deduction ratio can be reduced; If neither of the above two points is possible, then their rebate must be after tax, and they will be offset by the invoice. Xue Cheng said.

"Haode Manager Xue, I'll go to Nan'an Province as soon as possible and discuss it with my classmate." Wang Ping said.

After Wang Ping left, Yin Jun said: "Manager Xue, do you think we can't accept this advertisement?" Will you be able to make money next? ”

Xue Cheng said: "As long as you don't lose money, you will take it." This is still the same as the previous advertisement of Huatian Company, Zhengtong Auto Trade is very famous in Nan'an Province, if we take over their company's advertisement, it will be very beneficial to our company's image. However, judging from the current requirements put forward by the other party, we will definitely lose money in this next advertisement, so whether we want to take the shooting depends on whether the other party can give in. ”

After Xue Cheng finished speaking, he looked at Xu Yanfeng.

Xu Yanfeng, who had been bowing his head and being silent, raised his head to look at Xue Cheng at this time and said, "Don't worry, they will definitely make concessions." ”

“weishenme？” Xue Cheng said puzzled.

"Because someone will do the work for us." Xu Yanfeng smiled and said, "However, even if the other party makes a big concession, we will not accept this advertisement." ”

Xue Cheng was puzzled again after hearing this, and asked Weishenme again.

Xu Yanfeng didn't answer, but asked: "This salesman named Wang Ping brought in a few advertisements before, you can show me the detailed billing records." ”

Xue Cheng was very strange in his heart, but he still said: "Okay, it's all in the finance department, you come with me." ”

As Xue Cheng came to the finance department, he saw the advertisement that Wang Ping had brought before.

Wang Ping brought a total of three advertisements before, but they were all small advertisements, and the combined turnover of the three advertisements did not exceed 1 million.

"All three of these ads are related to back. Buckle the problem, right? Xu Yanfeng said.

"Yes." Xue Cheng said: "This is a secret that everyone knows, and there is no return. It is impossible to pull the business with the buckle. Do you suspect that Wang Ping ate two and she not only ate part of the advertiser back. buckled, and also ate the business commission given by our company. ”

"If she has the ability to put it back to the advertiser. Buckle the skin, that's what makes her great. Xu Yanfeng said.

"And what do you mean?" Xue Cheng was puzzled.

"How much tax has been evaded on the turnover of these three advertisements?" Xu Yanfeng said.

In order to give each other back. deduction, that will inevitably take the ticket to offset the income, this is on the run. Taxed.

"The kickbacks taken by the three advertisers are not too much, and the total tax they escaped is more than 20,000 yuan." After Xue Cheng finished speaking, seeing that Xu Yanfeng stopped talking again, he asked, "What do you want to say?" ”

"I only have a rough judgment now, I still need to verify it again, and the specific situation will be said after Wang Ping feeds back the information of Zhengtong Auto Trade again."

Xu Yanfeng's strange behavior made Xue Cheng confused, but since he didn't say it, then Xue Cheng didn't ask any more. Xue Cheng is not the kind of person who asks the other party to say "secrets" with a shy face.

In fact, it was not that Xu Yanfeng didn't tell Xue Cheng, but that he had just met with Wang Ping, and he told the other party's conspiracy in a crackling manner. Then if Xue Cheng asked Xu Yanfeng how he knew, Xu Yanfeng would not be able to answer.

Therefore, Xu Yanfeng can only say that he will wait for Wang Ping to feedback the information of Zhengtong Auto Trade.

After waiting for a few days, after Xu Yanfeng said Wang Ping's conspiracy, Xue Cheng wanted to ask Xu Yanfeng how he knew, and Xu Yanfeng could also say that he found the problem last time and knew it after the secret investigation in the past few days.

And Xu Yanfeng really needs to do some investigation, and he still has a few questions that he hasn't spied out from Wang Ping's heart.

After leaving from Xue Cheng, Xu Yanfeng found Yin Jing again and read Wang Ping's entry file from her. Then left the advertising company, and on the way, Xu Yanfeng called Gao Lei, and some information needed to be verified by Gao Lei from the software of the public security system. (To be continued......)