Episode 29: Sue him for not negotiating

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This is simply a feast of galactic music, but Zheng Jun and Wang Feng, who are equally excellent, can only sit and watch others accept the award, which is a little lonely. After all, there are only so many awards, but you can choose more of them for the theme song of the TV series in the future, it's not easy to become popular?

At the awards ceremony of the Fengyun Music Chart, Jay Chou sang the title song "Peninsula Iron Box" in the upcoming new album.

Coincidentally, on the same day, the homepage of the Maidong Music website announced the replacement of the youth version of the Maidong Walkman during the summer vacation - the Maidong Peninsula Iron Box, a more limited edition of Jay Chou's fan special model.

That's where marketing comes in. It not only boosted Jay Chou's commercial value, but also deeply explored young consumers for the Maidong Walkman.

Ant search is not willing to be lonely, and grandly launched MP3 search. This is to prepare for the expiration of the exclusive copyright, and it will definitely not be a music website of Maidong at that time, but if you want to keep the first place, in addition to maintaining the ability to innovate, you must also attract traffic from other means and channels.

Compared with other search engines that are still at the point of searching the web and fighting, Ant has undoubtedly taken another step forward.

"Look at this." Liu Qing handed a newspaper to Chen Bo.

Not news, but advertising. Samsung Electronics has announced a new MP3 that will be released on May 20. But both in terms of appearance and description, the operation interface is the same as the "Yuan" series that will be released on the 5.21 network confession day.

This is naked plagiarism, it's completely plagiarism, and it's listed a day in advance, it's aimed at Mai Donglai, it's shameless to the extreme.

"Let Guan Xin do it, she naturally understands how to do it, but this time she has to make a big one, and she can't make them better."

He has paid great attention to the protection of patents and intellectual property rights from the very beginning, how could he have leaked this handle to others, and he made a fortune by relying on intellectual property rights!

It is true that China does not pay much attention to this piece, which will lead to many brand-name products that have been in business for a long time being plagiarized by others and then occupy the magpie's nest. Legally speaking, it is indeed flawless, but morally speaking, he is a thief, a robber.

Pangu Group has its own legal team and partner law firms. Now that Samsung dares to plagiarize blatantly, don't blame me for being black.

As long as you have money, it is easy to do things, although Chen Bo is now involved in a limited industry. But there are still endless means, at least in the field of the Internet, which can discourage Samsung.

Maidong Music, Tengxun.com, together with QQ and Fox live, all carried out a large condemnation, and a complaint was directly submitted to the Yanjing Court. I didn't even bother to send a lawyer's letter to Samsung, so I went through the legal process directly.

It also did public relations in major newspapers and TV stations, which caught Samsung Electronics off guard, and there was no preparation for prevention.

A war of words? Skip it, go straight to the real knife. The gun's attack is good. This affects not only your digital products, but also your overall brand. Televisions, monitors, laptops, digital cameras, washing machines, refrigerators, and other industries in which Samsung Electronics is involved.

Samsung's current main markets are Huaxia, Europe and the United States, in addition to the local market. Japan and South Korea are not dealing with each other in the first place, and it is the kingdom of electronic products, and it is difficult for both Samsung and Hyundai to enter it.

Including designs, a total of 21 patents of Micro Music have been infringed. These patents have been applied for and approved in most countries around the world, including South Korea.

Now it's to forcibly label you as infringing, so that you can't escape if you want to.

According to the sales data from Suning Electric, Samsung's sales of all products were affected by this and fell by nearly 30%. Although it is not representative of the national market, this number can clearly reflect that the powerful response of Maidong Music is not useless.

Park Sung-sik, the head of the Huaxia branch, did not have a good time, and in the face of the crisis and public relations, a small music player triggered the resistance of the entire market to Samsung.

Although the product was designed by the Korean headquarters, the flashpoint of the problem was in Huaxia, and if it was not handled well, he could only be sacrificed to be the backstabber.

When Park Sung-zhu was anxious, Chen Bo was not idle. His body is now recovering quite quickly, he can basically do some restorative exercises, and he can also go out for a walk.

Yang Guotai went to set up a security company, and recruited a young man who had just been discharged from the army to temporarily act as a driver and bodyguard. But after what happened last time, the people behind the scenes won't be in such a hurry to do it again, right? Unless he wanted to deliberately expose himself.

So Chen Bo threw himself into work again, Su Chenghao was still recuperating at home, and the main work still had to be completed with Liu Qing's assistance.

"All the buildings of the studio have been demolished, and here are the renderings of the venue design that we have selected, you can see it."

Pan Yue is in charge of hosting cultural industry projects, which are within the scope of his work, and he also knows that Chen Bo has always paid high attention to Meiying, so he did not make his own assertion but submitted several screened drawings.

"That's not bad." Chen Bo pointed to one of the design drawings.

The design on the picture is a square, and the main building in the middle is in the shape of a gourd. It not only fits the status of the gourd in Chinese mythology, but also draws on the classic cartoon gourd baby.

The exterior is made of glass and the interior is made of steel, and the design is quite avant-garde, and the night scene with lights is particularly beautiful. And it is very good at using space, and it can also solve the problem of lighting. It seems that a lot of effort has been put into it, and it is rare to be able to come up with such a work in such a short period of time.

"If there's no other suitable one, so be it. Get in touch with each other first, and try to add more elements of technology and fashion. ”

"No problem, the other party is a young Chinese designer, and their office is in the 798 Art District." Pan Yue added.

"There is also this relationship, it is also fate, in the future, the company has many projects, and we should also support our domestic excellent designers, and the moon is not a foreign round." Pan Yue's original intention was that he was afraid that the other party was too young and lacked practical experience. Chen Bo didn't think so, young people are more energetic, and they should be encouraged and supported, so the two short sentences were directly decided.

Xingchen Yimei Animation Company is now producing the children's cartoon "Big Ear Tutu", which has been planned before, and it has not stopped now. I can't say how successful it is, nor is it a failure, I can only say that it is a decent work.

Tian Peng is in Chen Bo's office, communicating about the future of children's animation.

"What children like, it must have a sense of humor and be funny. Second, there is a sense of substitution, and there will inevitably be good people and bad people. ”

"Well, you know you very well. There are a lot of themes that can be done, but I'm afraid you won't be busy. ”

"I'd rather be busy, I'm afraid that no matter how busy I am, I won't be able to get rid of the problem of losses." Tian Peng said with some annoyance.

"How do you say that?"

"The TV station's current unified purchase price is 1,600 yuan per episode, and this is still for the sake of our beautiful film. CCTV wants a little more, but it's all left-handed to right-handed, how can their own animation department afford it, what do you say is enough for 1600 yuan? Even if you sell audio and video products, you can't make much money. ”

Tian Peng complained that the company gave him a lot of money, but he couldn't make the company profitable, which made him a little uneasy.

"These are all trivial things, and counting on the purchase price of the TV station has long starved to death. You still have to rely on peripheral products to make money, and there are still too few animation prototype characters, so you will apply for trademark protection for each one you make in the future to ensure that it is not preemptively registered and used by others. In the near future, a toy design company has been added, which is responsible for the peripheral design of all animation products, and the profit point is here. ”

It doesn't matter if he doesn't understand, Chen Bo knows that the future of the children's product market is still very large. With children's animation as a pioneer, can you still worry about making no money?

Of course, this is also related to the economic environment in the early stage of China, where copycats were too widespread and piracy was too rampant. will make a lot of original things stillborn and unsustainable.

Chen Bo also told him about the script creativity of Xiyangyang and Big Big Wolf, the success of this cartoon is not an accidental factor, although it is very similar to the famous cartoon Tom and Jerry, but it is more down-to-earth and localized, and the future benefits are also very considerable.

It's all a routine script, hundreds of episodes are not a matter at all, and it's relatively easy to make.

Approaching the center of May, the Pangu Building in Pengcheng was finally renovated, and Chen Bo, as the chairman of the group, always had to show up. Taking the initiative to appear in front of the public media can also boost and boost morale.

Before he can do that, though, there's one small problem he needs to solve.

China Eastern Airlines Group is the second largest airline in China, second only to China Southern Airlines Group, but Air China, which is in third place, is the only one that can fly under the national flag, and China Eastern Airlines' position is still slightly awkward.

However, China Eastern Airlines has just formed a new group after annexing Yunnan Airlines and Northwest Airlines, and its capacity has increased a lot, so Chen Bo and Nian Tengyun are here to talk about leasing their cargo planes, as well as the issue of business crews.

There are cargo airlines in the China Eastern Airlines Group, and it is not difficult to rent planes, and Nebulas Express is now planning to charter planes to and from more than 20 provincial capitals and first-tier cities across the country.

This is not the first one, EMS postal express mail has opened postal aviation last year, people are state-owned enterprises and have their own money, can run airlines. That's right, relying on the postal network is also firmly in the top spot.

It's the quality of service that is really not complimentary, although it has its own plane, the speed is as slow as a snail.

But if he had a higher degree of experience, Chen Bo wouldn't have to spend time and energy investing in a courier company.

Express delivery companies are labor-intensive industries, which are theoretically contrary to the Internet industry, and Chen Bo's approach is indeed a bit deviant in the eyes of industry insiders. It's still understandable to be a music player, and you can't escape from an IT circle, but express delivery is a traditional labor-intensive industry.

It is this behavior that has made it difficult for many Internet people to understand.