Chapter 343: EA's Crime Is Unforgivable
The three types of games loved by European and American players are cars, guns, balls, and racing games are very popular with players, and in 1988, Atari began to produce zuò, and until now in 1994, in the past six years, gamers can name names, and the quality is still passable racing games There are at least ten racing games, including Distinctive's "Test Drive" series and "International Grand Prix" series.
The acquisition of Distinctive Studios by KTT may be a simple acquisition in the eyes of its peers, and at most it is an expression of envy and jealousy for KTT to pick up a big bargain, and there is almost no other idea.
Only Yang Yun himself knows that he intervened so sideways to save Distinctive from EA's clutches, in fact, for the good of this company, to avoid the miserable end of being abandoned by his old club EA after being squeezed out of all its use value.
For EA's business method, game practitioners and people with lofty ideals around the world are criticizing that EA is actually standing on the corpses of countless small companies that have been acquired, and there are many blood debts in their hands.
One of the victims was Distinctive, the studio that developed Need for Speed, a brand that had been painstakingly run for many years, and finally EA reorganized the entire Canadian branch and handed over the development rights of the game to BlackBox, while the original team was completely left behind.
It's the same with Genesis, a series that brought huge profits to EA and was developed until Genesis 9, but with frequent leftovers. EA executives forced founder Richard to leave the company, which was eventually shut down.
And the Bullfrog Company. After the company as a whole was acquired by EA, top management forced Pete, the founder of Bullfrog, to go. Since then, Bullfrog has been developing a sequel to the theme series, or a remake of the old game, without any innovative games, and was eventually disbanded.
In addition, NuFX was acquired by EA to become EA's Chicago branch, making games such as "FIFA" and "NBALive", and finally closed down after being squeezed out of value.
There's also Nishiki, where EA values Command & Conquer more than Nishiki itself. After the dissolution of Nishimutou Studio by EA, most of the employees refused to renew the contract, and they protested to EA, but unfortunately it was invalid.
There is also POPCAP, a company that was acquired by EA for $700 million after making "Plants vs. Zombies", and a year later, the founder George Fan was fired by EA executives.
……
There are many more such things, and EA's simple and crude acquisition method. Become a pest in the global gaming world!
EA absorbs the essence of others and strengthens itself, while the acquired company loses the passion and creativity of creation, and does not get the support of EA's top management. After a few years, it gradually entered the stage of mediocrity.
The founders of small companies are forced to leave, and the companies are dissolved, dissolved, reorganized, or even simply disappear. This qiē has made EA's lofty image, and at the same time, it has also ruined countless classic game brands.
Although Yang Yun is not a good man and a woman. Not even a savior, he also likes to buy other companies with money. Keep the potential development team in your own pocket.
However, the biggest difference between Longteng and EA is that EA is a simple capital chase, and listed companies have operating pressure for the purpose of squeezing all the interests of the other party.
And Longteng is Yang Yun's personal private property, and he doesn't need to have high business needs, he doesn't have to squeeze the value of other subsidiaries crazy, he can leave enough creative space for these subsidiaries, in fact, to protect those small businesses full of creativity in disguise, and maintain the vitality of the original game!
Tang sat in front of Yang Yun, and at the request of Brown, the CEO of KTT, he reported his recent work plan to this amazing man.
"We were approached by Road &Track Magazine and they were willing to provide a detailed number and invest $100,000 to co-develop a racing game with us called The-Need-For-Speed." Tang was very excited, took out a plan, and put it in front of Yang Yun.
Yang Yun smiled, did not say anything, looking through these English plans, it was still a little difficult for him, he looked at the two pages and stopped, and said, "Tell me about the key content of the plan." ”
Tang sat up straight and solemnly introduced: "In the "Test Drive" series we made before, all the vehicle numbers were obtained through the public platform, and more of them were the publicity numbers provided by the manufacturer, which was not accurate. So now there are Road&Track magazines willing to cooperate, and we want to enter a more professional segment. ”
Yang Yun asked rhetorically, "What do you want to do?" ”
Tang leaned over, opened the middle page of the plan, pointed to a few computer composite drawings and said: "This game, there are not too many substantial changes and innovations in the levels, like most racing games, it is mainly based on different regional tracks, each level has its own style, a total of 6 tracks!" ”
Yang Yun nodded: "Yes, the 6 tracks try to let players feel different terrain and weather, and this is also the best time to test the game engine!" Oh yes, I've built you to add two hidden levels! ”
Tang asked curiously, "Why do you want to do a hidden level?" Why don't you just make 8 of them? ”
Yang Yun smiled and said, "Okay! Do 8 tracks and 2 more hidden levels! ”
“……”
Tang was speechless for a while, he didn't quite understand what Yang Yun meant, and he couldn't keep up with Yang Yun's thinking.
Yang Yun looked at him with a smile and asked, "The kindergarten children are each given two cookies, but the teacher said that the best child will get an extra reward, one more cookie." The children worked their own, and quite a few of them received additional rewards. Do you think that the same three cookies will be in the same mood for the children? ”
Tang suddenly realized that he had never thought about this problem himself, so all the games of Distinctive, clearing the customs is clearing, after the game is played, the next time you touch it, it may be half a year later, a year later, or even a lifetime will not touch it again.
Any detail that is not considered for gamers has the potential to ruin the game, and players will vote with their feet.
This is one of the important reasons why Distinctive is not a big hit, and it is still a small fight in the PC game industry!
"How to grasp the psychology of the player's game, you need to listen to me." Yang Yun talked eloquently and continued: "Okay, the problem of the level is left to you. Moving on, I would like to know, how are you going to design the gameplay? ”
Don said: "Of course it's a race track! As soon as players enter the game, the system gives them a yellow Mazda RX-7FD car, which they have to drive and repeat the game over and over again in order to earn bonus points and money. Once a certain amount has been accumulated, players can exchange for a better car, such as a Chevrolet Corvette ZR1 or a Porsche 911. ”
Yang Yun heard that the starting car was Mazda, and he was a little angry for a while, it was a Japanese car again!
But thinking of the automobile industry in Chinese mainland, he sighed heavily, now he wants to increase private goods in the game and help China's automobile industry, but the domestic automobile industry is this kind of virtue, it seems impossible!
"I wonder how many sports cars you have selected?" Yang Yun asked.
Don walked over and turned the last few pages of the plan, which were supercars provided by a number of car manufacturers, including specific models and exterior images, and said: "We divide all sports cars into 3 grades, the lowest grade is C-class, including yellow Mazda RX-7FD, silver Acura NSX, red Toyota Supra-Turbo, B-segment is dark blue Porsche 911 Carrera, dark green Chevrolet Corvette ZR1, royal blue Dodge Viper RT-10, The A class is a black Lamborghini Diablo VT and a red Ferrari 512TR. ”
This long list of numbers, together with detailed pictures and parameter sheets, allows Don to simply state the characteristics of these cars, especially the advantages and disadvantages in terms of sporty performance, each car is not perfect, and each car has a small fault of one kind or another.
Five minutes later, Tang stopped, ready to listen to Yang Yun's guidance.
Yang Yun asked lightly: "Have all the eight sports cars been authorized by the car dealer?" ”
Tang replied with some embarrassment: "In the plan, these things should be solved by Road &Track, and they will contact the selected car dealer and charge a certain fee." You can rest assured that we will not pay a penny more on this matter! ”
Ha...... Different people, for the same purpose, can use different methods.
Road&Track magazine helped to contact car dealers, not only did they not have to pay for the exclusive right to use the new Lamborghini car for 2 years, like Longteng, but on the contrary, they were very confident that they would get a lot of sponsorship money from the car dealers!
But obviously, spending money naturally has the benefit of spending money, and Yang Yun has already experienced the refreshing feeling of being rich is an uncle!
Yang Yun laughed: "I'm sorry, you may not be able to use the Lamborghini DiabloVT sports car." ”
Tang was surprised and asked, "Why?" If you don't have a Lamborghini sports car in the game, you'll lose a lot of points! ”
Yang Yun said mysteriously: "Because the exclusive licensee of Lamborghini DiabloVT in video games is our Longteng Entertainment Game Company. If you want to use this sports car, first, you must get our Longteng's consent, and second, even if we do Longteng's consent, you may have to pay Lamborghini $10 million to use it! ”
"Oh God!" Tang exclaimed, he didn't know what kind of medicine was sold in Yang Yun's gourd, and his face was very strange, he couldn't figure out why this matter had anything to do with Long Teng.
And he really wondered why Yang Yun appeared in KTT, and CEO Brown would ask him to report to his immediate boss in detail.
Could it be ......?
Don suddenly came to his senses!
……
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PS: My eyes are swollen from crying today, and I am in a bad mood, only 2 more. (To be continued......)