Perhaps for Hollywood, the lighting entertainment animation company is relatively unfamiliar, and the only familiar one is Chris, the founder of Blue Sky Studios? Meledandri, but this company can be acquired by Universal Pictures, and there must be merit.

Ryan is fairly familiar with this company, mainly from his previous life, because this is the producer of Universal Animation's "Despicable Me".

It's a pity that as early as a few years ago, "Despicable Me", like "Kung Fu Panda", was resold by Ryan to DreamWorks Animation Studios, although it is not about to be released like "Kung Fu Panda", but it has also entered the final stage of production.

This summer, Walt Disney has two animated feature films, "Tangled" and "Kung Fu Panda" produced by DreamWorks Animation Studio, which belong to Disney's animation department, and in June, this traditional animation powerhouse, the first to land on the big screen in North America is "Tangled".

Just like traditional Disney cartoons based on fairy tales and famous stories from around the world, "Tangled" is adapted from "Lettuce Girl" in Grimm's fairy tales, but the difference is that on the basis of maintaining singing and dancing, cheerful and sweet, the character of the heroine Rapunzel in the film has changed dramatically.

Just like Ryan said in his speech in China, the biggest feature of Disney animation in the past or the place that is behind the times is that there is always a female character waiting for a man to save her, and in this cartoon, although Princess Le Pei still lives in the tower, she is full of yearning for the outside world, and actively walks out, so that the male protagonist has to go on an adventure with her.

Times have changed, and Disney animated films, which are mainly consumer groups for female audiences and teenagers, must also change, if "Four-Eyed Chicken" solves the technical problems of Disney's animation department, then "Tangled" points out the direction for the future of Disney animation.

Beginning in 2002, Ryan and John? Lassett is pushing the creative staff of Disney's animation department to change their thinking, and "Four Eyes of the Rooster" is an experimental work on the technical side. And "Tangled", which took four years to build, although there are still many flaws, is a successful reality about creativity and theme adaptation.

"Tangled" earned $65.78 million in North America in its first three days, which is a normal and qualified first-week box office, and the film's nearly $150 million box office in ten days is enough to make Disney Animation breathe a sigh of relief.

At the same time, the media also gave high praise to the film.

""Tangled" is the best animated feature film of Disney animation since "The Lion King", and Disney animation, which has been in the market for more than ten years, has re-bloomed."

"Although the outcome of the film is obvious at a glance, the film interweaves traditional storytelling with a modern sense of fashion."

"That's right. The film is Disney's usual style, but with a new interpretation of the female character, making Rapunzel more believable, sincere and beautiful as the story unfolds. ”

"After years of sinking, in Ryan? Jenkins and John? Led by Lasseter, Disney Animation finally ushered in the moment of re-emergence. ”

The former world animation overlord has gradually returned to the right track, and with several heads of Disney's animation department being interviewed by the media, the reform that Ryan tried his best to promote at the beginning was quickly reported by the media and known to the public. One tabloid even used 'Ryan? Jenkins saved Disney Animation's such an exaggerated title.

Compared with Disney's previous "Four-Eyed Rooster", "Tangled" has been a huge commercial success, but it has also attracted criticism from many people.

Among them are many hand-drawn animators from the former Disney animation department, who believe that Disney is now desperately trying to cater to the audience and the market. and lost their traditional style.

Maybe these words are true, "Tangled" is, by its very nature, a departure from the standard prince and princess Disney animation, but don't forget. Traditional Disney animation is in decline or even on the verge of death, and if there is no reform, how many people still remember the Disney animated feature films that have been sinking for a long time?

Besides. Disney is not an art research department, but a standard business group, and the reason why traditional Disney animation came into existence was only to cater to the tastes of the market at that time.

If you only know how to stick to tradition, but you don't know how to be flexible and keep pace with the times, I am afraid that the whole world will still be stuck in the Middle Ages.

In late June, when the response to "Tangled" in the North American market gradually became flat, "Kung Fu Panda" made a grand debut.

DreamWorks Animation Studio, which has just joined Disney, relies on the entire Walt Disney Media Group as a platform to achieve the promotion and marketing of the film to a peak that DreamWorks Animation Studio has never reached before, and the first week of the film is even as high as nearly 4,200 theaters.

Also with the help of Walt Disney's strong publicity and distribution capabilities, DreamWorks Animation Studios has also achieved the first truly global simultaneous release.

Although this animated feature film has sparked heated discussions in the media after its global release, with loud criticism and praise, especially some Chinese-language media, who have identified "Kung Fu Panda" as a victory for kung fu and Chinese culture to conquer Hollywood, but in reality?

For Hollywood, this is just another "Mulan", DreamWorks Animation Studio has only borrowed some Chinese elements, and the film exudes a typical Hollywood flavor from beginning to end.

Especially in the eyes of Hollywood producers like Ryan, all the Chinese elements of the film are connected by the core values of American culture, which are the deepest part of culture, which govern people's beliefs, attitudes, perceptions and actions, and become the guide to people's actions.

It can be said that no matter how subtle the Chinese elements of the film "Kung Fu Panda" are, it is still a concrete embodiment of the cultural values of the producer, that is, the American cultural values.

The cultural concepts of the system, that is, the mainstream American culture, such as the American dream, self-confidence, the spirit of independent struggle, individual heroism and the concept of equality for all, have been well implemented from beginning to end.

Just like Disney's cartoon "Aladdin" does not belong to the Middle East, "The Lion King" does not belong to Africa, "The Little Mermaid" does not belong to Denmark, and "Kung Fu Panda" does not belong to the Chinese world, it is a standard Hollywood manufacturing and money-making tool, it is like other North American movies that integrate foreign cultures, but simply and even crudely borrows foreign elements.

As for the reason, it's even simpler, these exotic flavors can attract North American audiences, and one of the biggest selling points of foreign movies in North America is the exotic atmosphere.

Therefore, "Kung Fu Panda" was very successful in North America, getting more than $140 million in two weeks, and by "Kung Fu Panda 2", Ryan's memory of the North American box office seems to have suffered a significant decline.

Although this is due to many reasons, speaking of which, when watching the first part, North American audiences will find the exotic atmosphere very attractive, and when watching the second part, those same exotic elements will definitely not be as attractive as before.

In fact, to put it bluntly, "Kung Fu Panda" just tells a very simple story, which incorporates some Chinese elements, such as kung fu and Buddhist meditation, etc., to be precise, it is a product of mixing half-understood Chinese culture and typical American concepts, and it is not too different from other Hollywood cartoons.

"Hollywood conquered us with superb cinematic skills and excellent picture effects, and it could not be the Chinese elements inside."

When she came out of London Heathrow Airport, Nicole bought a few newspapers as a pastime on the road, and the words in one of the Chinese newspapers kept her head clear enough in the hustle and bustle of the Chinese world where Chinese-language culture conquered Hollywood.

The two came to the UK to attend a concert in honor of Diana convened by Prince William and Prince Harry, got into the car that came to greet them, and went directly to the booked hotel.

"Kung Fu Panda is definitely going to make a sequel?" Nicole's gaze retracted from the car window.

"Of course." Ryan closed the newspaper in his hand, "Not to mention other aspects of income, just the adaptation rights, I can get ten percent of the box office from it, and if it is replaced by milk powder, it is enough for Sandy to drink until she grows up." ”

"yes, Ryan? Jenkins' work has once again conquered the world. ”

Taylor, who was sitting across from them, removed the newspaper in front of him and shrugged his shoulders at the two, "This is what the Sun wrote." ”

"And ......," she simply read a short paragraph, "...... In terms of movies and peripheral industries, and Ryan? Is it hard for Jenkins to do it? ”

"Oh, Ryan." Taylor deliberately changed his tone, "They seem to think of you as the god of the film industry." ”

"Remember something, dear."

Ryan said to Taylor very seriously, "Our success is not about how strong we are, it's just that we are more market-conscious than others, and we respect the market and the audience more." ”

"I see." Taylor nodded solemnly.

"Our success has not been easy."

Only Nicole knows what kind of effort Ryan has put in since the day they met.

"There are two hardest things in the world." Ryan held out a finger, "How to put other people's money in your own pocket is one of them." ”

"What about the other one?" Taylor asked, staring at curious blue eyes.

"How to put our ideas into other people's heads."

Nicole and Taylor both laughed, and when the laughter was over, Taylor said, "Isn't it just that we are controlling so many media to achieve these two things?" And in the whirlpool of public opinion that appeared in "Argo", "The Three Hundred Warriors of Sparta" and "Transformers", we are all guiding the thoughts and public opinion of the American public, and it is also very successful. (To be continued......)