Because of Liu Gongzi's righteous deeds, Qiao Performing Arts Group hitched a ride on the Liu Bai Literature Award in "Chen Chen's Turmoil", and "Shangshu", as Liu Bai's masterpiece, has achieved unprecedented success in its film and television projects.

What is an unprecedented success, according to the public's understanding, is that the box office data has reached a new historical height. There is no dark box operation, no ghost field, and the actual box office data reported every day is a good start, which is very exciting.

Naturally, beautiful market data is also due to good content support.

We have to start from the beginning.

At the first round of demonstration of the film and television project of "Shangshu", the first thing that needs to be determined is whether to make a movie or a TV series first.

Cinema means high investment, high risk, and branding.

TV dramas are equivalent to infrastructure projects for film and television.

With Tang Qingyou's consistent and stable personality, everyone thinks that she will test the water TV series first, and then go to the movie.

But this time, Tang Qingyou didn't think so.

She feels that the traditional TV drama market and the online TV drama market have shown a merger trend, and since the dramatist plan and the artist plan have successfully bundled the online film and television platform and laid the foundation, there is no need for mainstream channels to stumble on the TV drama market. In addition, Tang Qingyou also considered that in the future, the word-of-mouth masterpieces of the playwright's plan will be brought to the mainstream market, so the difficulty of transforming stage dramas into movies can be faster and more ruthless than TV dramas.

When an organization becomes larger and larger, more and more people, departments, funds, and processes will be mobilized in the operation of each project. At this time, the simple and clear operation mode is more suitable for the programmatic production and quality control of large machines.

Huang Luguang and Tang Qingyou can be said to be heroes in the choice of genres, and then, the quality control of the two in the production process shows a high degree of consistency in principle.

In contrast, Zou Jianfeng, the "God of Wealth", carried a calculator almost all the time in the crew of the "Shangshu" movie, desperately controlling the cost, and was so worried that he scratched his bald head.

In this way, under the year-long sharpening of producer Tang Qingyou, producer Zou Jianfeng, and art director Huang Luguang, the highly consistent principle of "content is king" implemented the whole production process of the film.

The story of the Chinese working together to save the country in the extraordinary period described in the "Shangshu". In troubled times, the belief that "only when there is a country can there be a home" swells in the blood of every Chinese, and the pride and self-confidence of the "descendants of the dragon" run through the whole story, which is extremely enthusiastic and deeply moving.

Huang Luguang was so busy as the art director that he almost flew up, and in order to ensure the quality of the production, he gave up the original intention of playing the leading role. But he really loves this book, and after turning it on, he couldn't help but arrange a small role for himself.

This time, Huang Luguang reversed his gentle and elegant public image and starred in the fifth king of the big sword. To everyone's surprise, after the movie was released, Huang Luguang won the Best Supporting Actor trophies at major film festivals, and he got a soft hand.

Even Tang Qingyou sighed: "In recent years, the audience's taste has become heavier and heavier, and any hit is possible!" ”

When the film and television industry was deserted across the board, "Shangshu" rose against the market and achieved an unprecedented good reputation. Tang Qingyou decided to strike while the iron was hot, and the board of directors all raised their hands in agreement, and said: You can do more movies with good themes! The TV drama market may as well be explored......

Tang Qingyou shook his head.

Everyone didn't keep up with Tang Qingyou's rhythm this time.

Led by Yuhui Wu Dong, the shareholders of Qiao almost covered their hearts and asked Tang Qingyou: "Then what are we going to do?" ”

Tang Qingyou threw out two thick booklets in one go, and calmed everyone down again.

What she showed off was actually the merger and acquisition case of the Chinese Grand Theater and the planning of the self-made large-scale opera "Turandot".

Tang Qingyou's meaning is also very simple, to win the Chinese Grand Theater as the "flagship store" of Qiao Performing Arts Group in Beijing, the cultural and political center, and allocate hundreds of millions of real money every year to produce one or two grand operas, and it will not take a few years to toss the international opera classics, at that time, Qiao will have a stable position in the performing arts industry and even the big cultural industry, and the brand power will also be invincible.

The members of the board of directors are not only major shareholders, but also employee representatives, and they are not shallow people, and they know that opera is a high-end product of performing arts.

Qi Ao's positioning is a content-based performing arts group, and it is not easy to go from small theater performances step by step to the present, but what is even more difficult is that in order to occupy a place in the world performing arts map in the future, and to go public to gain the trust of private capital and the international market, it is even more necessary to show the ability to dialogue with the world, especially the top content production ability of performing arts. Therefore, creating a world-class performance program is one of the challenges that cannot be avoided. Judging from the current abundance of funds, it is the best time to start getting involved in large-scale opera productions.

Tang Qingyou impassionedly expressed an idea similar to "mastering the long skills of the master to control the country": "What foreigners have, we can also have, we have, foreigners really don't have it!" ”

"What do we have and what foreigners don't?" After Wu Dong finished asking, he regretted it a little and couldn't help but look at Ling Zhi.

Ling Zhi smiled silently.

Tang Qingyou didn't take Wu Dong's situation seriously, and seriously explained the follow-up actions: "By cultivating the production ability of large-scale operas, we can master the international production process and performance quality standards, so we can increase the next step and promote the innovation of traditional art through large-scale original stage plays." National opera, national instrumental music, national concert...... These, and even more innovative types of performances, will be available for us in the near future. ”

Wu Dong thought to himself, you really don't think of Qiao Qiao's money as if you earned it yourself, so he couldn't help but blurt out: "It's very good, it's all money!" ”

Tang Qingyou said with a smile: "Wu Dong started as a media business, and he knows the energy of the brand best. If we don't make Qiao an irreplaceable and irreproducible big brand in the entertainment industry, how far can we go in the future? ”

Wu Dong was asked. He doesn't know how to act! Yuhui Group started as a media, if he can transform into acting, why should he cooperate with Qiao Baba?

Tang Qingyou also analyzed the current performing arts brands and industrial clusters at home and abroad. Inevitably, the High North City project, which has not yet seen its embryonic form, is mentioned.

Li Chaoran's eyes lit up and said: "Take the Chinese Grand Theater and gain a foothold in Beijing; In the next step, can we participate in the Gaobei City project in Shanghai? ”

Tang Qingyou nodded: "This is indeed one of my current plans. ”

Because the Gaobeicheng project has only started construction for a short time, it has not been completed in three or five years, and its deployment plan for the cultural industry has not been released in the early stage.

Tang Qingyou did not mention the decision-making position of Yida Financial Holdings in the Gaobeicheng plan, let alone the round of negotiations between himself and Tu Yiran.

Yes, before Tang Qingyou held this meeting, he flew back from Beijing and Shanghai.

Since the whole world is talking about "closed loop", no matter how much she scoffs, she will first make the closed loop of Qiao's listing, and then comment: "The design of the closed loop is just a theoretical operation, and it can overcome all the obstacles all the way to make the so-called closed-loop gear not derailed, maintain benign operation, never drop the chain and keep swinging, so that the brand will not fall, this is the real ability." ”

When the merger and acquisition case of the Chinese Grand Theater began to be contacted, Tang Qingyou made preparations at the same time.

Opera is a high-end theatrical performance, and the production of opera is a brand, but the music is high and low; The Gaobeicheng plan is mainly commercial performances, and will be integrated into tourism planning, with a large audience base, with Broadway in the United States and the West End of London in the United Kingdom as reference samples.

Although Tu Yiran also mentioned that he hoped that Tang Qingyou would participate in the operation and management of Gaobei City in the future, it was only lip service after all, and it had nothing to do with Qiao Performing Arts Group.

Tang Qingyou's thoughts were on how to stuff Qi Ao's brand into Gaobei City.

Tu Yiran thought that Tang Qingyou was on a business trip to Beijing, so he deliberately turned to Shanghai to see him, and he was quite proud. Unexpectedly, as soon as Tang Qingyou opened his mouth, he would be involved in the Gaobeicheng plan.

"It's not built yet, what are you anxious about?" Tu Yiran said with a smile.

"Not in a hurry. It's a rainy day! Tang Qingyou said, "Look, how optimistic do I have to be about Ida before you can place an order?" ”

Tu Yiran thought for a while: "When the Gaobeicheng project is completed, according to the project, with Qiao Qiao's content production ability, it is not difficult to settle in, and when the time comes, keep an eye on the timing of the announcement of the operation plan and participate in the election of the management committee, which is the most natural way." ”

"If," Tang Qingyou's big eyes blinked vigorously: "Is it a way to exchange shares?" ”

Tu Yiran's eyes lit up: "I'll talk to Lao Wang." After thinking about it, he asked more: "Why don't you avoid suspicion?" ”

Tang Qingyou replied with a smile: "Rita is a talent, thank you for cutting love." ”

"I've accepted all the thanks." Tu Yiran said with a smile, "If this cooperation is really implemented, let's thank her." ”

Tang Qingyou had a chance of winning in his heart, so he raised the Beicheng plan on the board of directors of Qiao Qiao, which was nothing more than testing the tone of his partners first.

Li Chaoran, who has the strictest mouth on weekdays, is optimistic about things, and everyone has said that it is feasible. Tang Qingyou was relieved and boldly threw out the infiltration strategy of Gaobei City, where Qiao and Yida held shares with each other.

Everyone fell into Tang Qingyou's plan step by step, and their ideas had already been taken away, and they couldn't even think of opposing it for a while. After half a cup of tea, Ling Zhi, whose head turned quickly, thought of the key: "Did Chairman Jiang Rui have some restrictions on the transfer of shares?" ”

Tang Qingyou didn't have time to answer, and Zou Jianfeng on the side opened his mouth coldly: "The operation mode design of Gaobei City has broken through the behavioral restrictions of individuals and company organizations. The future mode of operation is to fund the hosting of performing arts clusters, that is, non-profit organizations, and what Mr. Jiang wants most is this kind of institutional holding. ”

Tang Qing was silent for a second before adding with a smile: "I hope that in the future, everyone can replace Jiang Dong and see the prosperity of the acting industry he wants to see." ”

After the meeting, Wu Dong secretly said to Ling Zhi: "Our Tang Dong, we really can't survive if we don't toss!" When he was young, he never took money seriously. I'm really, convinced! He gave a thumbs up.

In fact, Tang Qingyou is just comparing his experience in operating Yida culture back then, and he is advancing at the positive pace of brand operation. In the final analysis, she is particularly sensitive to the word brand.

Qiao today's operation, the business sector is more and more complete, the establishment of a performance company to expand the concert business, not only from the domestic pop music field to get a piece of the pie, but also from abroad to continuously introduce high-quality performance projects, because of the expansion of the performance business, and the establishment of equipment companies to serve themselves, and the success of the "Shangshu" film and television project, and one of the filming locations of Yuhui film and television base to the domestic film and television base to the first-line position, and even expand a round of film and television tourism business.

Qiao Performing Arts Group, which is multi-pronged and self-contained, has achieved a long-term steady rise in revenue, which is more stable than domestic GDP, and in layman's terms, it will make money, Tang Qingyou naturally has to start learning how to spend money reasonably - because all reasonable spending is equivalent to financial management.

In these days, the general environment of the entertainment industry is still back to the state when it was in full swing a few years ago. The entire board of directors has to discuss the "big picture" from time to time, and then can't help but congratulate Qiao on the wisdom of slowing down the listing.

On the day when the letter of intent for cooperation between Qiao Performing Arts Group and Gaobeicheng was signed, the senior executives of Qiao praised Tang Qingyou's "foresight", from the general environment to avoid disasters to the foresight of strategic deployment. Tang Qingyou suddenly said, "It's time." ”

It's time for Qiao Performing Arts Group to go public.