The medicine can't be stopped! Analysis of the phenomenon of "animated refugees" in District 11
In the past two years, friends who often pay attention to Japanese anime information, or mix in Japanese video sites such as NICONICO, may have heard of a word - "animation refugee". "Refugees" originally meant people who were forced to leave their home countries, but in the current Japanese animation industry, "refugees" refers to people who are chasing after the next season's new daily animation work after the end of a daily animation work, and seek healing and happiness from it. In fact, this phenomenon is also very common in China, and it mostly occurs on various barrage video websites. So is it good or bad? This time, let's take an in-depth look at the history of "anime refugees" in Japan, the causes of their illness, and their symptoms.
■When did "refugees" start to appear?
The real birth of "Anime Refugees" may be traced back to the anime "YUYU Style" that began broadcasting in the spring of 2013, but in fact, in the previous daily anime such as "Lucky Star", "Three Sisters of the Southern Family", "Sketch of the Sun", "K-ON! ", "GJ Ministry" and other works have already begun to show signs when they are broadcast. On the anime live board of Japan's largest anonymous bulletin board "2CH" or the two-dimensional board of "Futaba ☆Channel", you can see messages from fans who are heartbroken as their beloved works come to an end. And what is the opportunity for the birth of "refugees" in "YUYU-style"? In fact, there are three main reasons.
(1) The term "refugee" has become popular among anime fans, resulting in "common use"
(2) A large number of "refugees" with the same feelings gather together to interact with each other, resulting in "collectivization"
(3) Complaining on Twitter or social networking sites becomes the ultimate help - "embodiment"
In particular, with the rise of social media and Niconico animation, anime fans who were once limited to communicating in a specific small area can now express their opinions and feelings about the work at any time and place, thus promoting the concept of "refugees" and the spread of new animations. So far, people who have thought "maybe there are people who feel the same way as me......" found their like-minded people and were happy to find out that they were among the "refugees", all of which happened shortly after the launch of "YUYU-style". In a sense, the issue of "refugees" can even be said to be a historical microcosm of the evolution of online media.
■ The number of "refugees" is increasing
Since "YUYU-style", the number of "refugees" has exploded. The main source of the occurrence is anime fans who are looking for "anime that tells the ordinary daily stories of cute girls", and they always migrate between similar anime on a large scale. For example, "Golden Puzzle", which was launched in the summer of 2013, "The King of Leisurely Days", which was launched in the fall of 2013, and other series of works, all formed their own refugee camps during the broadcast period, and continued to attract fans and expand the scale. For example, if there is no similar daily work in a certain quarter, the "refugees" will disperse on their own, and then regroup in a certain daily animation in the next quarter, as if they were migrating. In the spring of 2014, "Would you like to have some rabbits today?" It is said to be the largest "daily life" anime in recent years, and it has formed the largest refugee camp in the history of Japan. I believe that everyone is still deeply impressed by this "kokoropyonpyonmachi" craze.
■ Scientific understanding of the phenomenon of "refugees".
Why is there a "refugee" phenomenon? In fact, it is PADS (PostAnimeDepressionSyndrome) - PostAnime Depression Syndrome. We have also reported detailed symptoms of PADS before, which are manifested in the continuous accumulation of stress on weekdays, and the desire to stop after watching a certain anime that makes you feel "intensely satisfied", and the lack of motivation to do other things after the end. Loss of will and emotional ruin, decreased resistance to illness, and interpersonal relationships become very weak. Even chronic dissatisfaction and pessimism about life will begin to develop, and the symptoms of reduced efficiency and sluggishness in the workplace will occur.
The final words of the daily anime that I look forward to every week are coming, "The anime that I have been able to learn from the healing nutrients so far will no longer exist!" "This fact can turn into a huge pressure in reverse. I can't get out of bed in the morning, I don't want to go to work, I get more and more alcohol, I get irritable, and eventually I develop a fear of work and school, and I start to escape from reality. I'm afraid the only cure is to "continue watching anime", which is also considered to be the main reason for the formation of "refugees". The phenomenon of "refugees" is gradually escalating to the height of modern diseases.
■ The advantages and disadvantages of the "refugee" phenomenon
The migration of "refugees" is often accompanied by conflict with the first people. For example, the new summer "Flower Dancing Girl" that is on the air, this work has completely become the last season's "Do you want to have some rabbits today?" With the large-scale invasion of "refugees", there are often low-quality situations such as swiping, abuse or ridicule in the barrage. Everyone has their own way of dealing with "refugees", but it is very unpleasant for anyone to think of the new anime show as a substitute for the previous one, and to compare it and say that it is "unsatisfactory" and "boring". This is the most important harm caused by "refugees".
However, the problem of "refugees" is not only bad. Obviously, if you can skillfully draw the refugee community into your work, you will be able to gain a large audience and fan base in a short period of time. In fact, most of the works that were swept by the "refugees" mentioned in the article were quite successful commercially, and at the same time, they also drove the sales of the original works, and even decided to make a second season of animation. It all stems from the fans' love for the work.
So what should be done to deal with the "refugee" problem? Some netizens suggested: You can divide the nearly 30-minute animation into four parts, and extend the broadcast cycle in the form of 5-minute instant noodles. In fact, many "refugees" have made such suggestions in the barrage. In addition, it is also a pretty good plan to release OVA and side stories in a short period. Either way, it's unrealistic to expect the producers to work on the same work forever, and the stock of original titles needed for animation will one day run dry. In today's industry where daily animation is dominant, every work is eager to gain the support of "refugees", but daily animation, as the best means to release stress, has always occupied this delicious cake. If you can, whether it's a "refugee" or a "first resident", you might as well try a work other than daily animation, and the world will become more vast.