[Chapter 35: Listing] (3) Brand output
Later, Tang Qingyou talked to Zou Jianfeng about the Gaobeicheng plan, and she would sigh a little and say that she used her brains to Tu Yiran and Gaobeicheng's plan, which was purely a last resort to bet in advance and avoid luck.
The direct reason is that Qiao has encountered a big challenge, because of this branch, she is also discouraged.
After Qiao went public, everything seemed to be going smoothly, and nothing seemed to be able to shake Qi Ao on the road to becoming a giant in the entertainment industry. But just when everyone thought that everything would fall into place and just follow the steps, Rita, who had just taken over the playwright plan, found Tang Qingyou with a sad face, saying that she couldn't call the student drama elites of major universities, and the attendance rate of the new round of the playwright plan was less than 50%.
Tang Qingyou was directly stunned. Mainly, she can't imagine why this is the case.
Zou Jianfeng heard the news and went to investigate, and the first thing he did when he came back was to take the guilt. He said to Tang Qingyou: "Sister You, I'm sorry, in the final analysis, it's because of me that I look at the wrong person." Now that I think about it, I finally understand why you made it clear to her in the first place that you never got promoted. Sister You, you look at people too accurately. ”
Tang Qingyou shook his head and squeezed out a smile on half of his face: "You read that right, Huan'er, no, Mr. Ni, is indeed a talent." She is running her own hard work today. ”
Yes, Ni Huan'er, who has been in charge of the implementation and coordination of the playwright's plan for a long time, was invited back to the North and South Cinemas by Xie Zheng and served as the general manager of the Beihai Art Base in the new personnel appointment - after Ren Taichu and Xie Zheng pushed Tai Chi for a long time, Ren Taichu naturally transferred Gou Liang in the leisure back to the Nanshan Grand Theater as the general manager, Xie Zheng made the Beihai Art Base independent without saying a word, and let Ni Huaner go back to watch. After Ni Huan'er returned to the Beihai Art Base, Shijun Zhilu took over the worries of the king, replaced Ouyang Zhi on the one hand, and started a perennial confrontation with Gou Liang on the other hand, and on the other hand, he turned back from exhaustion, pried the corner of Qi Ao, and caught Tang Qingyou off guard.
Even though Tang Qingyou has seen all kinds of red dust business wars, it is the first time she has encountered this kind of challenge of being drawn from the bottom of the kettle, and she finally has the time when she is ridiculed for "lifting a stone to shoot herself in the foot".
Especially the person who ridiculed her still held her waist and belly, and couldn't tell the source of the goods.
The back waves of the Yangtze River pushed the front waves, Tang Qingyou was still very convinced this time: "I didn't expect her to go back to the Nanshan Grand Theater, it seems that Xie Zheng is not badly treated." ”
Zou Jianfeng looked at this matter with his values, and the expression on his face was not very good-looking: "Sister You has the friendship of teachers and students to her, and the grace of knowing and meeting her, and the treatment she gives her has been higher than the standard of her peers from the beginning, and it has not been bad." At the Nanshan Grand Theater, no matter how she is treated according to the standards of introduced talents, there is an upper limit, and where can she be preferentially treated? The only difference is that Sister You is not Xie Zheng. ”
It turned out that for Ni Huan'er, Xie Zheng was the white moonlight of her life.
Tang Qingyou was a little skeptical: "Are you sure that she chose to return to the Nanshan Grand Theater out of personal feelings, not personal development planning?" ”
Zou Jianfeng thought for a moment: "Maybe it's all there." ”
Tang Qingyou smiled and said, "Speaking of which, I don't think it's ugly to lose." ”
"Throw in the towel now? This is not like Sister You's style. Zou Jianfeng was a little surprised, Tang Qingyou could still laugh?
"Or else? her? Tang Qingyou seems to have a plan, "With the business configuration of the North and South Group, you should know that even if they swallow up all the plans of the playwrights, there is no way to carry out in-depth development of these contents, let alone all-round three-dimensional IP operations." ”
"You mean, borrow them to play first?" Zou Jianfeng is an old partner after all, and he suddenly guessed Tang Qingyou's intentions, "Anyway, they don't have the ability to do a good job, they just want to dominate the market by relying on the advantages of the platform, toss them first, and when they toss the enthusiasm of those young people, the resources will return to them." Right? ”
"That's one thing." Tang Qing bowed his head, "There is also the most important question, as long as our Mr. Ni is not dizzy, we should know what kind of value existence we have when we go back, and what is the battle situation of the Nanshan Grand Theater at this stage." Right now, it is nothing more than the PK between Ren Taichu and Xie Zheng. ”
Zou Jianfeng's expression finally relaxed: "Then, who will win Sister You's bet?" ”
"Ren Taichu is an outsider after all. Xie Zheng is currently a candidate for the prince. Tang Qingyou said, "It's just that the corporate civil war will never produce the final winner." ”
"That being said, we're really under siege." Zou Jianfeng analyzed, "Ni Huaner poached the backbone of a large number of dramatist plans. ”
Tang Qingyou also sighed: "The incubation plan signed by the school and Huayi Cinema, and the contract signed directly by the club with us, it stands to reason that it should not be." What did the North and South Cinemas do this time? ”
Zou Jianfeng obviously understood it clearly: "First of all, there is no exclusivity clause in the contract signed by the club with us, and secondly, I heard that this time the North and South Cinemas came forward to sign the contract, promising each drama to find a star to partner with them, and signing the terms of domestic and foreign tours." ”
"Bet?" Tang Qingyou exclaimed, "Is Xie Zheng crazy?" ”
"Hurting people with this is the consistent style of the North and South Cinema Chains." Zou Jianfeng was more calm than Tang Qingyou, "Besides, now the school clubs are not so simple, they are all promoting the integration of production, education and research, and the professors are eager to have more such cooperation projects." For those like us who set so many thresholds, dozens or hundreds of dramas are hatched every year, and we choose one or two dozen for commercial transformation, and a large number of works stay in the form of rehearsal venues, at most they just arrange an audition, which can't satisfy the vanity of the majority of students and teachers. ”
Rita on the side pursed her lips: "Student, my eyelids are shallow, I heard that I can guarantee that the finished product will be launched on the market, I can cooperate with celebrities, and I can make packaging for them, and I will immediately get along with the North and South Cinemas." ”
"One minute on stage, ten years off stage. If you don't do a good job of basic capabilities, how far can you go in the future? Tang Qingyou said, "If the foundation is laid and the works are polished into high-quality works, they will become stage stars sooner or later without the need to test for celebrities." ”
"I know the mentality of young people best. They believe that they should become famous as soon as possible, they don't want to wait, they can't bear to be lonely. Rita rolled her eyes, "I can see it most clearly in the investment circle, why are the groups of entrepreneurs getting younger and younger in recent years, they are all college students starting businesses, and they are like cutting leeks, what do you say they are anxious about?" It's not a lust for profit. ”
"I think that heroes are teenagers, and the younger average age of successful people is a manifestation of the vitality of the current society." Tang Qingyou smiled, "It turns out that you agreed to come to the showbiz because you don't want to deal with entrepreneurial groups?" ”
Rita found out that she had been caught with a sore foot, and smiled: "Actually, it's because it's fun to do acting!" ”
"Aren't you afraid that doing this will make you poor?" Tang Qingyou suddenly remembered this key point that she had always wanted to ask but had forgotten to ask, "The treatment here is not as good as Yida, how long are you going to come over to help me?" ”
"If Mr. Tang doesn't dislike it, I'll stay here!" Rita smiled.
Tang Qingyou was a little surprised: "Are you sure?" Is the level of treatment in the entertainment industry good for yourself? ”
"Anyway, I always give the bottom of the package." Rita said and stuck out her tongue, "Hehe, Mr. Tu won't let me say it." ”
Tang Qingyou waved his hand: "I don't care about your deal." The more you can work together for a day here. ”
"Teacher Tang, rest assured!" Rita nodded desperately, "I have a small request, though...... I've never dared to mention it to you. ”
"If you have any questions, don't hesitate." Tang Qing said leisurely.
"I thought, is it okay to learn drama from you?"
Tang Qingyou was stunned for a moment: "Why?" ”
"I've always wanted to learn, but many social institutions have unprofessional drama training courses, and some teachers teach drama even if they can't speak clearly, isn't it funny for us? Professional institutions are concentrated in the children's training sector, in order to make money. It's really hard for us adults to have a hobby. I didn't know that Mr. Tang was the drama queen of the year. Later, when I found out, I felt that if I could learn from Mr. Tang, I would be so happy! ”
"What's so hard about that. I also learned the basics of vocal music from Mr. Zou for a long time! Our rehearsal classrooms are ready-made, you look at it yourself after work, just the venue time and my schedule, if you can get together, you will be able to get out of class, I will take you to get started with the basics of the lines, and then learn from the professional teachers of our artist plan, let Mr. Zou arrange it for you. ”
"Really? That's great! Rita jumped up happily and hugged Tang Qingyou directly, "Sister You, then I can say that I am the introductory disciple of the drama queen in the future?" ”
Tang Qingyou smiled and nodded: "Well, it's still the only one at present." ”
Rita was so happy that she opened up to ask questions, "Mr. Tang, I still want to interview you...... I heard that your teacher made a development plan for the queen of drama and wanted to package you as an artist, but you said goodbye to the stage directly? ”
Tang Qingyou can't really remember things that are too long, but she vaguely remembers that she was in love at that time, and she was a weak temperament, she loved stage art but had no obsession to stay on stage. And...... She suddenly remembered the old thing and said it casually: "Actually, it wasn't Professor Zhanhong's artist packaging plan back then. It's Professor Zhan Peng. The father and son are on different sides of different schools of thought in the field of culture. It can probably be said that one insists that the aroma of wine is not afraid of deep alleys, and the other thinks that the aroma of wine is also afraid of deep alleys, so one buries himself in making content all his life, and the other takes the path of communication. And I was the case at hand in their academic debate. Both Zhanhong and Zhanpeng wanted to prove their academic views by planning Tang Qingyou's development route, but as a result, Tang Qingyou chose to bid farewell to the stage and chase love, which directly led to the separation of Zhan's father and son in the academic circle.
"Yes!" Tang Qingyou suddenly thought of a solution: "We can package the outstanding actors in the playwright plan as artists, and at the same time increase the stimulation of the content, and strive to export the brand as soon as possible." ”
In fact, the transformation of online film and television in operation is already a very professional IP operation and brand output, but because the transformation process from stage play to film and television, the intermediate transformation process has to be calculated on an annual basis, which has caused the cost to rise. And what if the stage performance content is directly branded?
As soon as Tang Qingyou proposed this direction, Qiao partners sprang into action to explore possible cooperation projects. Within a few days, Wu Dong brought the person in charge of a well-known Asian chain mall agency over, saying that each mall had reserved a small theater in the early stage of construction, but there was not enough content to fill it and there was no professional brand operation and technical maintenance team.
The cooperation model and cooperation space were discussed very smoothly, and Tang Qingyou also put forward an additional request at a high price: "Brand licensing cooperation, I hope it is a 1+1 model, that is, while exporting the theater brand, the art education brand is exported." ”
When the other party heard that Tang Qingyou took the initiative to mention art education, he happily agreed.
Tang Qingyou quickly listed all the supporting requirements. She insisted that in the process of theater operation, art popularization and art training could not be let go. For the implementation, she insisted on adopting a campus system, each shopping mall to do a training point, within 3 years must be more than 1,000 students, so that the campus can be established, otherwise the training point will be withdrawn, in order to ensure the growth of the institution and the growth of the market. Internally, Tang Qingyou made a bold stipulation, all the training income of the education sector will not be handed over to the group, and the funds will be directly arranged by the campus, mainly for the use of three aspects, one is the popularization of art for all, the other is to train students to deepen the development of the curriculum, and the third is the support of original works, and the original works that have been supported can be protected for 30 days in the theater of the campus.
It sounded a bit stressful, and Zou Jianfeng was a little unconvinced.
In fact, there are countless ways to operate brand output and intellectual property licensing. It's just that Tang Qingyou always believes that education, after all, belongs to charity, and the first thing is to ensure its purity, and it can't be easily let go.