"Smack!" At this moment, the door was opened, and James came in with a spring breeze on his face, holding a magazine in his hand, "Dear Zhang, our reputation has gone up again." ”

Zhang Yimou only glanced at the magazine, and his eyelids jumped when he watched the movie.

James didn't notice it at all, and said with a smile, "Look, our salary, some professional writers have said it, the highest in China, the most luxurious lineup, no film can be compared!" ”

"Now we are undoubtedly a film that has attracted national attention! I can already predict how successful the box office will be! ”

Stupidity!

Zhang Yimou scolded in his heart, playing tricks, 5,000 years of history and culture, countless large and small national wars, it can be said that every successful person is a conspirator, this blonde foreigner obviously did not understand the other party's means.

"Mr. James." Zhang Yimou pressed his temples with a headache and sighed, "Do you think this is really good?" ”

"Okay, why not?" James said puzzledly, "Pay attention now, at least the box office can increase by 10% when the painting is released!" This number will be even larger as attention grows. With these magazines to promote us, how much less worry do we have? ”

Zhang Yimou sighed, he felt that he had to talk about this topic well, and he couldn't go on like this.

"Don't you think, Mr. James, that it is strange that there are no thieves in the world retreating? Huayi is a large company in China, with an investment of tens of millions, and the chairman personally dispatched, can they really bear to be wasted? Let the hero family dominate? Even if we have a new picture, we choose to use our strength to make them bow their heads on the day of the press conference, won't they fight back? ”

"The strength is recognized, I don't think Feng Xiaogang can compare to you, and I also don't think that their lineup is famous and influential to surpass our lineup." James shrugged his shoulders indifferently, "You mean, there are no thieves in the world and they haven't given up?" Zhang, you're too ...... Who's worried. ”

"It's unfounded." Zhang Yimou sighed, took the magazine in his hand, turned to the prediction page, and said solemnly, "James, we have to talk about this well." Haven't you noticed that since the start of filming, the search for similar terms has never stopped? And because there are no thieves in the world, the goals of the whole country are now paying attention to us. They're just taking a step back, but we're going to rush to catch up. ”

"Isn't that a good thing?"

Zhang Yimou gritted his teeth and said, "There is an old Chinese saying that the higher you climb, the worse you fall." The greater the hope, the greater the disappointment......"

"Are you not confident in yourself?" James laughed, "Zhang, you are too suspicious, there are no thieves in the world to compare with heroes?" If you lack confidence, isn't an investment of $35 million enough to give you confidence? The dailies are excellent, and you can keep them. ”

"No way!" Zhang Yimou expressed his resolute opposition for the first time: "If this whirlpool is allowed to expand, it will be an unmanageable situation in the end!" The worst case ......"

He looked at James and said word for word, "The hero's box office will collapse!" There is only a situation where you can watch the movie for the first time! Would you like to see that? ”

James smiled and shook his head, "It's unfounded, it's unfounded......"

However, he looked at Zhang Yimou's resolute expression, didn't say any more, shrugged his shoulders and spread his hands, "OK, OK, then you say, what are we going to do?" ”

"Low-key!" Zhang Yimou said without hesitation: "No news can be exploded!" Let the outside world forget about us completely! This is also a kind of hunger marketing method, our crew is undoubtedly the first in the country! It's impossible for the outside world not to want to know, and the more we want to know, the less we tell them! When the time comes, it will stimulate the box office even more. ”

James made an exaggerated expression, but didn't speak, and motioned for Zhang Yimou to continue.

"In the same way, there are no thieves in the world who want to retreat, we can't give them another chance, we have to pick up their news, so that they can also taste the scenery. It's better for the two films to share the risk than to go shopping ourselves. After speaking, he sighed, "It's a pity, they thought of this on the day of the press conference, but they can't compare to us, obviously we want to use our strength to make it bow its head, and it simply chose to avoid it!" The best point in time was missed, and it may be too late to save now. ”

However, James's next sentence almost made Zhang Yimou kick the other party to death.

"That's it? Zhang, at the end of the day, you still don't have confidence in yourself. In the United States, it is strange that such an investment film is not widely promoted. If you can become the first, no one will give up in this propaganda offensive. ”

As soon as he finished speaking, Zhang Yimou vetoed, "This is China!" ”

"The market, the format is completely different from the United States! I'm the director of this film! The anxious anger in his heart burst out, "If this continues, if the hero is not perfect, he will definitely not be famous in history!" ”

"That's your business!" When James saw the angry Zhang Yimou, he unexpectedly restrained his smile and snorted coldly, "Zhang, you are too ...... It's in! ”

"If you want to invest, no one dares to play at home, and you pull it abroad. We've got it for you. If you want technology, we'll give it to you. You want a theater and a channel, and we all agreed. ”

"But." He said coldly, "Don't forget, the hero must sell all the overseas rights to our company!" ”

One sentence, like a sharp sword, made Zhang Yimou's lips tremble.

He suddenly understood, this foreigner, he was afraid that he would have seen it a long time ago! It was possible to know even on the day of the launch!

If the hero makes money at home, then the overseas copyright will definitely be raised! Miramax invested 35 million, so naturally he didn't want to buy out the overseas rights even higher.

Then, the hero box office collapsed, but it was better. They can take the opportunity to ask for a lower buyout option.

The money has been invested, and the director who is the number one in China is invited, and it is impossible for the other party to destroy his signature paddling. In other words, there is no problem with the quality of the heroes, and the Chinese box office has nothing to do with Miramax for a penny! Even the lower the better!

I see.

Zhang Yimou gritted his teeth, this person in charge has never had a heart with himself from the beginning!

He suddenly felt that he had been underestimating the other party.

"Zhang, are you short of money? No, if you shoot an advertisement, it's millions. I already knew that what you asked for was a name! James said slyly, "What is the most attractive thing in the world?" Name! ”

"When you shoot heroes, you are here for the title of China's first director! You want to tell everyone that I, Director Zhang, can not only win awards, but also make a lot of money. ”

"You're not going to let the water out of the hero, you're going to give it your all." James smiled, "In that case, the quality of the Chinese box office is all up to you in your new picture, and it has nothing to do with us." But is the investment our Miramax investment? Afterwards, I have to buy out overseas with a sum of money. ”

"Zhang, you can't help but think too well."

"What obligation do I have to help you down? You tell me? HE SNEERED, "MR. ZHANG, WHAT YOU CAN DO NOW IS TO GO ALL OUT TO SHOOT HEROES, YOU HAVE BEEN HELD IN THE SHRINE, AND YOU CAN'T COME DOWN. Let's ask for more blessings. ”

With that, he turned and left.

"Smack!" Behind him, there was the sound of Zhang Yimou breaking the cup.

He stared at the door for a long time, and then suddenly let out a long sigh.

"They're all trailblazers, actually...... Why should I be embarrassed for Huayi? ”

"Still, back on the day, I'll still do it!" He perked up his spirits and made a call, "Lao Zhang, call Lao Jiang, and discuss something." ”

A few minutes later, Zhang Weiping and another middle-aged man with an ordinary face and a combed back came to his room.

If anyone behind the scenes sees him, they will definitely exclaim in surprise.

Jiang Zhiqiang, who entered the industry at the age of 13 and has been adrift abroad for more than ten years, was named "Asia's Best Producer" and was named "Asian Hero" by Time Magazine. ”

In 99, he was famous in the global film industry for producing Crouching Tiger, Hidden Dragon, and this time the hero also served as a producer.

After the three of them took their seats, Zhang Yimou told him what had just happened, and Zhang Weiping scolded, "I have long guessed that Miramax's people will not have the same heart as us, and now even the window paper has been pierced!" ”

"It doesn't matter if you stab it or not, anyway, when the time comes for overseas copyright negotiations, it will be better than the poor, and he may be the one who bites us the most at that time." Zhang Yimou had no expression on his face, and said, "Now, what we have to do is how to retreat from the limelight!" ”

"You say that there are no thieves in the world who are killing us? Are you sure? Jiang Zhiqiang was still a little confused.

"It's possible, and it's huge." Zhang Yimou said, "They don't need to do anything, it's just enough not to fight with us." ”

"In this way, our greatest advantage will become our biggest disadvantage!"

After a moment of silence, Zhang Weiping said in a deep voice, "Now, it is really difficult for us to retreat!" Even if you block all news, it's too late. In the past two months, the media has formed an inertial thinking, and if we don't publish it, they will guess how to make the hero's attention continue to increase. ”

"It's good to get help from investors. However, this will inevitably lead to a further increase in the cost of publicity, and according to what you have just said, James will certainly not help us in any way. Jiang Zhiqiang sighed: "There are no thieves in the world, the person in charge of propaganda, this move is really dangerous enough to retreat into advance." You don't need to pay a slight, just take a step back and open the sky, and force the hero to this part. ”

Anyone can predict that the hero will maintain this kind of attention, and on the day of watching the movie, I am afraid that something will happen that no one wants to see.

Overexposure, firstly, it made the hero lose his sense of mystery, and secondly, it made the flames in the audience's hearts accumulate to the highest place. As long as there is a trace of next time, I am afraid that all we will usher in is a sea of criticism!

"Now, you can only shoot heroes with all your heart!" Zhang Yimou gritted his teeth, "I knew this earlier, and the press conference should not have been set on the same day." ”

"Blame me." Zhang Weiping sighed, "The two brothers Wang Zhongjun came to me and asked me about the schedule of the press conference, but I didn't tell him. ”

"It can't be said that for a film to be successful, publicity takes up a third of the weight, and as an opponent, you have done nothing wrong."

"I'm going to put my all in and shoot the heroes so they can't fault them! But only if you can't let the heroes heat up anymore! Do whatever it takes! ”