JKL is also doing quite well now, and has gained a good reputation with the advantages of entertainers, especially in the East Asian and South Asian markets, and has gradually gained its own place. Taking advantage of Girls' Generation's entry into Japan, the women of JKL agreed that it was time to open up the Japanese market, but the cruel reality gave them a heavy blow, and JKL's performance in Japan was very unsatisfactory.

There are many trendy brands in Japan, such as Kenzo Takada, Asu, Evisu, Rei Kawakubo, etc., with moderate prices and precise positioning, which have basically filled the local market in Japan, and the quality and world popularity of these brands themselves are not comparable to JKL at this stage. JKL's only advantage lies in the design, several personal disciples of the fashion industry celebrities got together, and brought the word "cutting-edge" to the extreme, simple, concise, generous and clear, without losing the calm bearing but with the "this is me" domineering, in the second half of the 20th and early 30th generations of the crowd has a lot of competitiveness.

With enthusiasm to work, the result was a basin of cold water, not only Jessica, but even Yoon Hye-hee, a professional, was a little dumbfounded, so Chairman Zheng did not hesitate at all, and immediately called the hotline to ask for help from Li Jingming, a representative of relatives and friends outside the venue. Li Jingming was almost uncomfortable with Jessica's request, and agreed to them without much thought, and went to Japan to shoot a group of pictorials to promote JKL's summer clothes.

Li Jingming will not directly endorse JKL, because this does not match his usual image and is easy to make Jessica criticized, because he wears JKL every day, he has caused a lot of topics before. However, Li Jingming still wears JKL clothes when shooting the pictorial, and even the magazine will mark what brand of clothes he wears, which is actually no different from direct advertising. Anyone can see this kind of advertising, but they can't say anything, after all, it's just a fashion magazine, not an advertising endorsement, which is what Jessica and her people are for. If no one can see it, what kind of propaganda is it called?

Li Jingming did not hide the itinerary, but also updated the status on his Facebook and Instagram, saying in advance that he was going to Tokyo to shoot the pictorial, just to warm up JKL's summer clothes. Since the acquisition of Instagram, Li Jingming has been updated from time to time, so there are many people who follow him, and soon after he released the news, the fan group in Japan reacted and insisted on picking up the plane at the airport.

Considering the safety problem, Li Jingming still took the special channel, but after coming out, he waved to the fans in the car and apologized, and people came all the way to pick up the airport, but he left the airport directly in the car. I'm always a little reluctant to go. People's hearts are long, and Japan is a country with such and such problems, but there are two sides to everything, and fans have always been sincere in their support for him, regardless of their stance in other aspects.

Smart is a very tall magazine in Japan, and although it doesn't sell as much as housewives-oriented magazines, it shows a "convincing" fashion trend that is a popular fashion book among both white-collar and pink-collar workers in Japan, and both men and women can learn from it.

One of the features of Smart is that it loses money. Clothes and accessories displayed inside. Jewelry and other prices are expensive, and although JKL is an emerging brand, the price has not been low, Li Jingming is looking for this because its positioning coincides with Yoon Hye-hee's business philosophy. In addition, "Smart" is designed to help magazine buyers match their clothes. The clothing information will be marked in detail under or next to the picture, and the effect of publicity is not generally good.

When Li Jingming appeared in the studio, those photographers were very surprised to look at this noble son who was like a spring breeze, as professionals, they created too many perfect images under their hands. But it was the first time they had seen someone like Li Jingming who was already close to perfection without any embellishment.

"Today's shooting, I'm sorry for you." Li Jingming not only came over this time, but also brought a whole load of summer clothes. All of them are JKL's new models for the season. It is not easy to use your own clothes to let the photographer of the magazine shoot the pictorial, each issue of the magazine has a different theme, and the overall atmosphere of the arrangement and opinions of the photographer and the designer of the clothing may have a lot of differences, which need to be coordinated by Li Jingming.

"These are all things that are within our responsibility, so you can rest assured that we will leave them to us." Not everyone has the opportunity to shoot pictorials for Li Jingming, Li Jingming rarely agrees to the invitation to shoot pictorials, except for the necessary posters and company peripherals in each album, he only shoots a small number of fashion pictorials, and the last time he shot pictorials in Japan was more than a year ago, when he collaborated with Yu Aoi.

Several of JKL's designers are from Europe and the United States, which is different from the overall dark style of the Japanese fashion industry, but "Smart" is biased towards Europe and the United States, and the photographer in charge is very satisfied with Li Jingming's appearance, "Chairman Lee is really a good figure, and he is born with clothes racks." ”

Because he has grown a little slowly, Li Jingming's height is nearly 1.9 meters, and he is a very eye-catching existence in the Japanese and Korean entertainment circles where "six-centimeter magic" has become an unspoken rule. Some fans once broke out photos, Li Jingming shook hands with Shen Changmin at Jessica's birthday event held by S.M, and the height of the two was 1.86 meters, but Li Jingming in the photo was half a head taller than Shen Changmin, and even he was wearing slip-on shoes at that time, while the other party was wearing high-top leather shoes.

"Joked, I'm just average." Li Jingming just smiled, the other party was probably just casually boasting because of his profession, how could he take it seriously. People who work in fashion magazine companies see most of them are not singers and actors, but professional models, and compared with those guys who only eat tofu and chicken breast meat for their figures, Li Jingming is still ashamed of himself.

"How can it be, your muscles are really ......" The other party reached out and pinched Li Jingming's arm, and said very intoxicated.

That's right, Li Jingming just saw the "intoxication" in the other party's eyes, he had long heard that the fashion industry was very chaotic, and big-name photographers either liked female models with unspoken rules, or male models with unspoken rules, and this obviously belonged to the latter, and he couldn't help but shudder when he thought of this.

Li Jingming is the first time to shoot a fashion blockbuster alone, in the past, when he shot pictorial posters for albums, he was often alone, but when he shot pictorials for magazines, he always had a female companion, but this time he was the only one, and he couldn't help but feel a little awkward. It would be better if there was someone to accompany him, like now, a person standing in the middle of the strong light and the visor and being watched by a group of people, and having to follow the photographer's requirements to pose for various actions, is it not a good experience for Li Jingming, "Didn't you arrange a female companion for me to shoot the pictorial this time?" ”

The speaker was unintentional, the listener was intentional, Li Jingming just asked casually, but Honjo Yu, who had been standing next to him, immediately came over flatteringly and explained, "Of course there is a female companion, but Chairman Li, you just got off the plane and filmed in the afternoon, we don't dare to arrange too much shooting work for you, have a good rest today, and tomorrow is the day to shoot with your female companion." ”

As the representative director of "smart", his net worth is closely linked to the company, and of course he needs to seize such a good opportunity, but he knows how much energy Li Jingming has in Japan, and he is now the sole proprietor of the entire Fuji TV station. As a magazine, there are many places that rely on Li Jingming, and "Smart" attaches great importance to Li Jingming's ability to shoot pictorials.

"Representative, we didn't have a female companion, but when President Zheng contacted us, he said that we only needed to take pictures of President Li." The photographer frowned.

"Stupid, it's not long before you find one, as long as you let out the wind, I don't know how many women will cry and shout to come over and stick to this great god, you can't even do the little things of taking advantage of the situation?" Ben Chengxiong is also a little unhappy, just because the people below don't know how to do things, and these high-level people will work so hard, "Didn't you contact us over there and say that you want next month's cover, just let her come here to take a photo with Chairman Li, I think that old slippery head must know how to make trade-offs." ”

"But what people want is the cover, and I'm afraid I'll offend people by giving an inner page." The photographer felt that it was inappropriate.

"You're really a pig's brain, of course the inside pages are not worth much, but now you have to shoot with Li Jingming, and the exposure rate will not be what an ordinary cover can achieve, are people stupid, will they be unwilling?"

Li Jingming didn't know that the chief photographer and the representative director of "Smart" had already arranged the next day's shooting work for him in a few words, but after washing his face, he went directly to his apartment in the car, and he didn't expect the shooting work to be over in one day. As soon as he got off the plane, he came to Tokyo to shoot the pictorial, and the tough Li Jingming was still a little tired, so after he went back, he piled things in the porch and threw himself directly on the sofa.

"Ah, get up quickly, there is still sweat on your body, lean on me." Jessica pushed Li Jingming's huge body hard, but the excitement and joy in her eyes couldn't be hidden, it was just a moment of arrogance, "Hmph, you are surrounded by all the beauties in South Korea, and the people who explode this and that all day long are scandals, why did you come to Japan, hurry back to your Seoul." ”

"It's fun here, don't think about it." Li Jingming hugged Jessica and smelled the smell of Jessica's body deeply, and sure enough, this was the one that made him the most nostalgic, "It's still a familiar recipe, and it's still the original taste." (To be continued......)