Less than one o'clock in the afternoon, Du Xinghe returned to the new office building of the Media Building.

After taking a shower in the suite in the office, he changed into a mature black shirt and black trousers, and he flipped through entertainment newspapers and magazines in the office, waiting for Wang Xiaoyue and his wife to come.

After coming to this plane, I don't know why, Du Xinghe has a special affection for black clothes, and now he especially likes to wear black shirts. In the previous plane, he never wore a plain black shirt, but after coming to this plane, he would wear a black shirt on almost all formal occasions, even if it was a black Tang suit or a modified Chinese suit on the outside, he would not wear the more customary white shirt inside, but a black shirt. I don't know why this is the case, he feels that he is more mature and durable in a black shirt.

The latest entertainment newspapers, including the entertainment section of The Star, have reported on the housewarming ceremony of Cloud World. As a small boss of the cloud world and a controversial genius boy in the industry, Du Xinghe is naturally the protagonist of these articles, and the photo of him published above is also wearing a black shirt.

After coming to this plane, most of the photos he published in magazines and newspapers are wearing black shirts, such photos are quite low-key and inconspicuous in the colorful entertainment industry pictures, and ordinary readers will pay attention to the beautiful Fang Yajun, or see the more and more feminine Xu Nuo, and will not deliberately look at him.

In addition, he doesn't look like a super handsome guy who can't pull it out when he sees it, he is just a decent and handsome boy, so most readers only have a plausible impression of his appearance, zooming in on the road. Almost no one can recognize him as the small boss of the cloud world, a super genius in the Chinese music scene.

This is exactly what Du Xinghe wants, after all, he has not yet reached the point where he really shows his face, and he still wants to enjoy a few more days of purity and freedom, waiting for the future to really show up, he can no longer go out and shop casually like now.

After reading the magazine thoughtfully for a while, at about half past one, the phone on Du Xinghe's desk rang, it was Jin Mengyi's internal phone.

Du Xinghe thought that Wang Xiaoyue and his wife had arrived early. After pressing the call button. I listened to Jin Mengyi say: "Mr. Du, Mr. Lin is here." ”

It was Lin Jianguo who came.

As a well-deserved second leader in the cloud world, Du Xinghe's closest person, Lin Jianguo wants to enter Du Xinghe's office, but he must ask for instructions first. You can't push the door in as boldly as you did in Qingyun Mansion before.

In fact, when it was in Qingyun Building. After being said by Du Xinghe a few times, pushing the door would interrupt the rhythm of his creation. Lin Jianguo would knock on the door first when he entered the house, so as not to disturb Du Xinghe.

Lin Jianguo looks like a big horn on the surface, and he doesn't skimp on anything. But in fact, he is quite thoughtful, he knows that Du Xinghe's brain is the most important wealth in the cloud world at present, so everything must be focused on Du Xinghe's creation, and he can't do anything to disturb Du Xinghe's creation.

Although he has been busy with the move of Cloud World recently, Lin Jianguo has also been paying attention to Du Xinghe's creation, especially cross-border film and television creation.

Different from the creation of music, they are familiar with the road, and after crossing over to the film and television industry, they are all newcomers, and they have to learn from scratch for the distribution and control of finance.

Lin Jianguo knew that Du Xinghe was going to cooperate with Wang Xiaoyue and his wife to make a movie, he had been negotiating with Du Xinghe for the past two days to see how much money they should contribute, at present, the cash available in the cloud world is only about 10 million, which looks like a lot, but they have to expect a lot of expenses, such as another week - on the 25th, hundreds of employees will be paid, which is a lot of expenditure. The company also needs a lot of logistical support, and if it doesn't hold 5 or 6 million in hand, if the company encounters any irresistible external disasters, it is likely to be completely destroyed. Now that the plate has grown, even if there is a continuous flow of royalty shares, they still have to make sure that they have enough cash flow in their hands.

Therefore, Lin Jianguo considered that this time he and Wang Xiaoyue cooperated with them in the cloud world to invest less money, if it was best to use Du Xinghe's creativity and script to invest in the shares, so that the white wolf with empty gloves would not have any risk, otherwise if he invested a few million yuan, the box office failed miserably, and the investment was all wasted, it would be too much of a failure.

He is going to negotiate with Wang Xiaoyue and his wife with Du Xinghe this afternoon, he must hold the money bag of the cloud world, and he can't let Du Xinghe burn money by his temperament, they don't have the capital to burn money casually now.

This morning Du Xinghe did not come to the cloud world, Lin Jianguo presided over the first important work meeting after the relocation of the cloud world, after the company's meeting, he called the heads of several departments to the office one by one to do ideological work, the first of which is to urge everyone to work hard, the second important is to be in line with the principle of open source and reduce expenditure, do not waste resources after coming to the new company, as much as possible to use the resources at hand to increase the company's income, and at the same time to save expenses.

After he explained everything, he was eating a boxed lunch in the office, and he heard that Du Xinghe was back, and after he hastily ate, he sorted out the materials about film investment and income that he had asked his subordinates to collect, and hurriedly came to Du Xinghe to discuss how to cooperate with Wang Xiaoyue and them later.

As soon as he entered Du Xinghe's office, Lin Jianguo asked Du Xinghe in the first sentence: "Have you eaten?" ”

"Eat." Du Xinghe politely asked, "What about you?" ”

"I ate it too." Lin Jianguo picked up a piece of paper from the coffee table, felt that there was still oil on his lips, he wiped his mouth, sat opposite Du Xinghe's desk, handed the film investment report to Du Xinghe, and ordered a "Dailin-Pharmacy Bilian", and joked with a wry smile: "You kid is getting more and more Yaxing now, and he is also obsessed with playing tennis." ”

Du Xinghe could hear that Lin Jianguo had a meaning of complaining about him, after all, now that the company had just moved and the work was piling up, he was now the shopkeeper and didn't care about anything. It's a bit unreasonable.

But he did want to rest now, and he didn't want to work so his spirit. When he was in Qingyun Mansion before, the cloud world was almost bankrupt, and he relied on him to turn the tide alone, work hard, and drag the cloud world on the right track. It's up to Lin Jianguo to take the lead.

Du Xinghe complained with a wry smile in the face of Lin Jianguo. Smiled slightly, don't explain much, if he talks to lin jianguo now, in the next month. He's going to compete in the Fortune Championships. It is estimated that Lin Jianguo even has the heart to kill him. simply don't fight this uncle's fire.

"This is the successful and failed investment case of the low-budget horror film released in the Southeast Cinema Alliance in the past year that I asked Xiao Lizi to sort out, you can refer to it." Lin Jianguo knew that Du Xinghe wanted to find Wang Xiaoyue and his wife to co-produce the movie "Old Corpse in the Mountain Village" was a horror movie, so the investment information collected was all about horror films.

It's different from the usual type of blockbuster. The investment amount and risk of graded horror films are relatively low, because the scale of release is limited, the market for graded horror films cannot be compared with those blockbusters, and the box office will not explode, but due to the support of a group of curious fans, horror films that can generally be released in theaters, as long as they are not shot to the extreme, they will not lose money.

In the past year, the form of graded horror films released in the Southeast Cinema Alliance is generally a rhythm of small fights and small losses, except for the "No Bones" produced by Uniasia starring Yuan Xiaotian, which was released at night during the Spring Festival, which exploded once at the box office, reaching 80 million, and other horror films have not achieved too bright results.

Du Xinghe flipped through the investment report in his hand, and was also thinking about the budget for "The Old Corpse of the Mountain Village". His original idea was for Cloud World to wholly invest in the film, directed by Wang Xiaoyue, and produced and publicized by Lamb Pictures behind Wang Xiaoyue, so that Cloud World could get more revenue sharing, but it also had to take huge risks.

In this southeastern region, low-budget horror movies with the Xiangjiang area as the mainstream can be made with an investment of only 5 million to 7 million. For example, the previous popular "No Bones", the production cost is only 8 million, but its publicity costs are very high, and Uniasia invested nearly 10 million in publicity and distribution fees, which pushed "No Bones".

This kind of publicity and distribution cost exceeds the proportion of production cost, which is rare in horror films, and even rare in ordinary blockbusters, and the publicity and distribution cost of general films accounts for about 50% of the production cost, and the publicity and distribution cost of horror films is even lower due to the relatively narrow market.

However, the times have developed to this day, film companies pay more and more attention to the publicity and distribution benefits of films, in the past year, there have been many movies in the five major cinema alliances whose publicity and distribution costs exceed the production costs, such movies often have box office hits, of course, there are also fiascos, but most of the films with large publicity and distribution investment will have higher returns, so film distribution companies have paid more and more attention to the publicity and promotion of films.

Uniasia can be regarded as a precedent for the viral promotion of horror films, investing heavily in the promotion of "No Bones", and at the same time creating public opinion, forming a very good word-of-mouth effect, multi-pronged, which has long been the high box office of "No Bones". The reason why they did this is that they are very optimistic about the well-made movie "No Bones", and the other is that they want to promote the starring Yuan Xiaotian, which is why they put so much thought into a horror film.

After Du Xinghe saw the successful experience of "No Bones", he also wanted to follow the path of "No Bones", which would require a lot of investment in production and publicity, and with the current financial resources of Cloud World, he could not easily take out one or two million to invest in this film, so he listened to Lin Jianguo's persuasion and decided to co-produce this film with Lamb Pictures, and the two companies jointly invested and shared the risk.

If you think about it carefully, this cooperation model is also a little wiser, otherwise the money will be paid by the cloud world, and Wang Xiaoyue and his wife don't have to pay at all, so it is unknown whether they will work hard to make this movie. After all, making a movie is not a simple matter, some directors vow to make a unique movie before starting the film, but when the film is actually started, they face many difficulties and bear unimaginable pressure, and many people will collapse.

Du Xinghe talked to friends in the film industry in the last plane, and knew that many new directors would go crazy when they made their first film, and some would cry on the street, because the pressure to control the overall situation was too great, and many situations were not expected before filming started. I can't handle it well after encountering it. In the end, many people no longer strive for excellence, but just want to finish the film as soon as possible, and it would be good to have an explanation. As for what it looks like, they don't care.

There are many well-known actors, but good directors are rare, this is the case in the previous plane, and this plane is still the same, only those who have been directors will understand how difficult it is to be a director.

Although Wang Xiaoyue is from a professional class. I also have nearly six years of experience in MV shooting. But after all, she has never directed a big movie alone, and it is unknown whether she can carry such a journey for the first time.

On Du Xinghe's several contacts with Wang Xiaoyue, as well as watching Wang Xiaoyue's style of shooting MVs. He thinks that Wang Xiaoyue is a female director with strong executive ability. The personality is also strong. Strong-willed, able to hold the scene, and direct a big movie alone. It shouldn't crash.

However, these are his subjective assumptions, returning to objective reality, if Wang Xiaoyue and his wife also invest money to make this movie, then they will definitely be more attentive and serious than taking other people's money to shoot.

As for the investment amount and share ratio of the two parties, this will have to be negotiated.

At first, Du Xinghe wanted to make this movie as a sole proprietor, and one of the things he considered was that he had no experience in the film industry, so he took a book and asked people to shoot it, and people were probably not interested, but if he brought money to talk, no one would refuse.

This is like a situation that often occurs in the film industry in the last plane, a rookie actor wants to play a role, it doesn't matter at all, then she will definitely not have the opportunity to get that role, but if she enters the crew with funds - one of the very common situations is that there is a boss who praises her and will invest money in this movie, then no crew will refuse such an actor.

Even if it is a hard plug, as long as the actor has a lot of money, the crew will stuff it for her, and even if the actor has a lot of money, it can even give her a hard bridge to a key role.

For example, in the last plane, in the sequel to a well-known ghost blockbuster in the mainland, a female newcomer entered the group with tens of millions of publicity and distribution resources from investors, and she had to play an important role. Such a condition of funding, the crew will refuse unless the brain show is funny, but the main roles of the movie have been arranged at that time, and in the end, the crew can only change a king in the play to a queen and let the female newcomer play it. That's the power of capitalization.

Du Xinghe was influenced by some of the subconscious left in his mind by the previous plane, and he also felt that the acceptance of the other party was high when he brought money to make a movie.

However, after he asked the newly recruited text editor with a film background from Cloud World Publishing House to sort out the story synopsis and brief script of "The Old Corpse in the Mountain Village" and show it to Wang Xiaoyue, Wang Xiaoyue was quite interested in this story and took the initiative to express her intention to cooperate in filming. This made Du Xinghe relieved, as long as the other party was interested in reaching a cooperation intention, so that the two sides could sit down and talk.

Lin Jianguo learned that Wang Xiaoyue had a lot of intention to cooperate, and knew that this matter was imminent, and the cloud world would definitely get involved, that is, the cloud world would definitely have to invest money.

As a last resort, he spent time in the past few days to study the sub-shot script of "The Old Corpse in the Mountain Village" drawn by Du Xinghe, and probably understood what kind of story Du Xinghe wanted to shoot, what kind of shooting scale he needed, and what level of special effects he needed. He also made a long-distance call and asked a friend over there to help him make a budget, how much it would cost to make such a movie.

The people on the side of Huanya quoted a price to Lin Jianguo in the early days according to the fact that their company would shoot on behalf of him, saying that it would cost about 6 million yuan for filming, and Lin Jianguo was a bit of a spectrum in his heart.

"I asked my friends who made movies in Xiangjiang, and they said that if we make this movie, the production fee will be about 6 million, according to your ideas, the proportion of publicity and distribution costs is high, and it should be enough to invest 4 million to publicize, and the total investment of 10 million should be fine. I think let's talk to Director Wang today, our family will pay half of the money, they will be responsible for the shooting, and they will also be responsible for the publicity and release, we will only provide creativity, that is, you will write the script. The account is divided into six and four points, they are six, we are four, what do you think? Lin Jianguo asked what Du Xinghe meant.

Du Xinghe thought about Lin Jianguo's words, and looked at the investment statement in his hand again, classified horror movies, as long as you don't invite very big stars, the investment of millions can indeed be won, 6 million should be able to make a movie with a very good post-effect system, and the proportion of publicity and distribution costs of 4 million is indeed high enough, for the first test movie shot by Cloud World, Lin Jianguo's investment of 10 million is indeed very appropriate, not much, and it will not be less.

I just don't know what the strength of Lamb Pictures is, if the family pays half of the money and asks them to pay 5 million, can they pay it?

The smoke that Lin Jianguo spit out began to fill, Du Xinghe was overwhelmed with smoke, coughed twice, got up and walked behind him to completely open the window, and asked Lin Jianguo at the same time: "Have you found someone to understand Lamb Pictures?" What is the strength of this company? ”

Lin Jianguo smoked a cigarette and said: "This company was established in June last year, and the boss, you know, is Wang Dao's husband, Gao Yang." This person was not a person in our entertainment industry before, but a person in the cultural circle, and he has been an antique appraiser. Like Wang Xiaoyue, Gao Yang's family background is also relatively plain, not the kind of big family, the couple started their own business. Lamb Pictures is said to be managed by Gao Yang, Wang Xiaoyue is only the company's art director and chief director, the company provides some advice, and she herself is not even a shareholder of the company in order to avoid suspicion. After the establishment of their company, they only filmed one film, called "River Resentment", a low-cost graded horror film, directed by a rookie director. I gave you the report, you can take a look, judging from the situation of their first filming, this company is just in its infancy, and its strength is still very average, but 5 million should still be able to get it. ”

Du Xinghe heard Lin Jianguo say "River Resentment", so he turned the investment statement to the page of "River Resentment", this is a very low-cost movie, all the shooting and distribution costs together only cost Lamb Pictures 3 million, of course, this is the figure made public by Lamb Pictures itself, and the real investment amount may be lower than this.

The film was released on a small scale in Southeast cinemas for three months, with a box office of 6 million (40% of which returned to Lamb Pictures, that is, 2.4 million box office revenue,) TV, radio and other derivative rights sold 250,000 (all owned by Lamb Pictures), and the national sales of VCD discs as of March this year were 1.5 million (50% of the royalty share went to Lamb Pictures, 750,000), and other revenues such as advertising patches and built-in advertisements were about 100,000 (all owned by Lamb Pictures).

After calculation, Lamb Pictures invested in this film, with a total income of about 3.5 million, and after throwing away taxes, there was a slight profit on the books, which is not easy for a start-up company, the first film did not lose money, and it is not easy. And according to the actual situation, Lamb Pictures is likely to talk more about the production and publicity costs, which is more related to reasonable accounting and tax avoidance, so after calculation, Lamb Pictures may have made hundreds of thousands of profits on this film.

It is estimated that it was precisely because of the success of the first film that Wang Xiaoyue's determination to give up making MVs and switch to shooting big movies.

If the first movie made by Lamb Pictures loses money, Wang Xiaoyue may not so resolutely give up the opportunity to make stable money by making MVs, and go to burn big movies.

Before Du Xinghe painted "The Old Corpse in the Mountain Village", he heard Xu Nuo say that Wang Xiaoyue was going to make a movie after filming the MV of her "Crazy for Love" album, according to Xu Nuo, most of the scripts that Wang Xiaoyue was choosing at that time were horror films.

It was precisely because Du Xinghe knew that Wang Xiaoyue wanted to make a horror movie and drew the storyboard script of "The Old Corpse in the Mountain Village" that he immediately thought about letting Wang Xiaoyue try to shoot it. Everyone is new to big movies, so it's better to try it together.

Lin Jianguo spat out a cigarette and said to Du Xinghe: "According to my understanding of the film industry, it is difficult for movies made by small companies to enter the theaters, and Director Wang and the two of them can let a small-budget movie with an investment of 3 million yuan enter the Southeast Theaters, and they must have something to do with the theater circle." Let's cooperate with them, but we don't have to worry about not being able to release it after filming. As long as it can be released, even if we lose money, we won't lose much. (To be continued......)