Disney invested a total of $60 million in the promotion of this film, and the original first week release plan was only 3,224 theaters, but as the most promising super blockbuster in October, the performance of "Alexander the Great" was so poor that many theaters gave up the screening of this film and joined the screening of "Argo".

Thankfully, Disney had the ability to print enough copies for the new theaters before the premiere.

As a result, the number of theaters in the first week of "Argo" surged to 3,586, making it the film with the most theaters released in October this year.

Due to the limitations of subject matter and genre, the box office of the movie is not very good compared to Ryan's previous big productions.

Of the three days over the weekend, Friday earned only $12.55 million, the second-worst opening result after "The Pianist" in his adult career.

However, the film's fast pace, as well as its tense and exciting plot, as well as good word-of-mouth among audiences, drove the box office on Saturday and Sunday.

Especially on Saturday, the box office ushered in the moment of explosion, with a single-day box office of $17.55 million, which is comparable to the box office results of the first week of "Alexander the Great".

By Sunday, the film's box office had not escaped the pattern of decline, and the $13.5 million single-day box office was also the last time that "Argo" exceeded the $10 million mark in a single day.

In the first three days, "Argo" won $43.5 million in North America, which is not comparable with those commercial blockbusters that often box office about 100 million yuan in the first week, but compared to the total investment of only $60 million, it is already a very outstanding result, enough to sit on the top of the North American box office charts.

Because of the increase in the relationship between the theater chain, the box office in the first week was higher than Ryan and Disney's expectations, and the capital always wanted to maximize profits, Disney increased its publicity efforts and invested the remaining publicity expenses into the market one after another.

The crew also deliberately went on Antonia? Kidman's evening talk show. The show has now become one of ABC's signature programs, although the focus of the interview was on George? Clooney, Allen? Akin, John? Goodman and Robert Jr.? Donnie, but Ryan also answered a few questions at the end.

"Movies belong to all of humanity, and every time a great Hollywood movie comes along, everyone suddenly becomes a movie fan." When Anne asks him which plot in the movie he is most satisfied with, Ryan deliberately throws out a paragraph that is sure to be talked about by a lot of media later.

"The most fascinating scene in the film is Tony? Mendez and his entourage show members of Iran's Islamic Guard Corps as they try to hide their Hollywood fandom as they prepare for a movie. When Tony finally gave the storyboard to the Iranian soldiers, they were like Stephen? Spielberg's personal gift of "E? T Alien" poster, like a child, showed a happy smile. ”

"So......" Ryan said seriously, "the fanaticism of Iranian fans is no less than lost to us American audiences." ”

Including George? Clooney, Antonia? Kidman and the others laughed at the same time. The audience seated under the stage applauded enthusiastically in laughter.

When they think back to the movie, they realize that the plot is indeed as Ryan said, those Iranians really look like Hollywood fans.

Ryan only attended the three stops of propaganda in Washington, New York, and Los Angeles, and handed over the rest of the propaganda work to George? Clooney, after the release of "Argo", he was definitely the most praised person - the media and the public have long been accustomed to Ryan's success - and even managed to get rid of the previous embarrassing male vase identity, the better the film, the more tangible and invisible benefits he can get.

Under an intensive propaganda offensive. Although the box office of "Argo" in the second week inevitably fell sharply, the result of $33.5 million still retained the top spot in the North American box office charts; And "Alexander the Great," which is seen as its biggest competitor, grossed an almost negligible $570,000 this week.

In the words of the media. "Alexander the Great" uses an extremely tragic way to show Hollywood how the big production Zuò suffered a box office failure.

Subsequently, "Argo" landed in overseas markets one after another, and the latest entrants were naturally several English-speaking countries. Despite the film's Hollywood-style self-righteousness and American arrogance, the performance in these areas is not bad.

Especially those hardcore allies.

The first-week box office in Australia was more than $5.8 million, and in the United Kingdom, it earned more than $4.9 million. Even New Zealand has more than $500,000......

It's just that in addition to these hardcore little brothers, the table of "Argo" in other countries is not very good.

Major overseas markets such as Brazil, France, Germany, Japan, South Korea, Argentina and Italy almost all grossed less than $1 million in the first week.

This situation is also expected by Ryan, and it would be strange if a film with a theme like "Argo" could be a success in these non-English-speaking countries.

However, the film's performance in North America is very stable, although Disney's new release of "National Treasure" was squeezed out of the top of the North American box office chart with a box office of more than $36 million in the third week, but with a score of $23.47 million, it achieved the feat of breaking 100 million at the North American box office in three weeks.

In addition, in the eyes of the media and industry insiders, this film will be one of the strongest contenders for major awards such as the Oscars next year.

A successful film can bring benefits to many people, even if it is a film like "Argo" that can't do much about the periphery.

As the prototype of the film's protagonist, Antonio? Mendez became a hero in many people's minds throughout the United States, and in addition to fame, he actually benefited a lot, and although the film did not pay the CIA any fees, Disney paid him a whopping $3 million in royalties.

And his memoir, with the help of the movie craze, "Argo: How the CIA and Hollywood Worked Together to Accomplish the Most Daring Rescue in History" easily sold more than 500,000 copies, and even at a book signing event, Antonio? Mendez sold 16 paintings in one go, the most expensive painting for $40,000, and all of them together for $170,000.

Later, when he spoke to Ryan on the phone, he also mentioned that he was going to start writing two memoirs, "Master of Disguise" and "Classic Cases of Deception".

One of the 50 best agents in CIA history, it won't be long before he becomes a multimillionaire.

The CIA is also a beneficiary, and the film is basically singing a eulogy for them, and in a certain way, reversing the image of the post-911 public image of the CIA as incompetent and terrible.

That's why they agreed to work with Ryan on this film.

In terms of cast and crew, Ryan himself needless to say, since the film's release, Disney's media has begun to build momentum to win the Best Picture and Best Actor nominations for the upcoming awards season.

The other person who benefited the most was George? Clooney, given the success of Argo, is Warner Bros. considering him to succeed Steven? Soderbergh, the director of the new series of Rohan series "Ocean's Thirteen", also started public relations with his agency team to win the Golden Globe Award and even the Oscar nomination for Best Director.

The bright sunlight shone on the grape trellises that spread throughout the garden, leaving a golden halo on the ground through the gaps between the yellow-green leaves.

In the casual floral corridor under the grape trellises, Nicole sat at the small table, flipping through her laptop, and glanced at Ryan opposite, just in time to see him hanging up the phone.

"Whose invitation." She looked at Ryan, who put away his phone, and asked curiously, "So resolute in refusal?" ”

"George? Clooney. Ryan poured the cold tea from the cup into the trash, Nicole picked up the silver pot and filled it for him, saying, "Could it be that you were invited to star in Ocean's Thirteen?" ”

"Honey." Ryan shook her hand, "You're right. ”

"There's it on the entertainment news." Nicole gestured to the laptop screen, "Yahoo Entertainment just reported that Warner Bros. was going to let him direct the movie." ”

Ryan leaned over and looked at it, Nicole was watching the entertainment gossip, and sat back down, he didn't explain why he refused, and Nicole didn't mean to ask, after all, all these years, he had only starred in the works of his own film company.

"By the way......" Nicole's eyes took off the computer screen, looked over, and asked with concern, "Isn't Alison's MV finished?" When will it be released. ”

"Wait until she comes back from Australia."

Seeing Nicole's expression that seemed to be a little wistful, Ryan reached over and grabbed her left hand, "Don't worry, she's being taken care of and supervised over there...... Well, at least four hours a day is spent practicing, didn't you go there and see her last month? ”

"Scarlett, Allison, Christine, and ......" Nicole frowned, but didn't mention the name, "Do you want to put all your friends in that movie?" ”

"It's just for the sake of box office appeal." Ryan pinched his chin slightly embarrassed, quickly changed the subject, pointed to the notebook and said, "Is there any exciting news lately?" ”

"It's not the ...... that happens often in Hollywood"

Nicole held the right hand of the mouse, and kept flipping through the web page, when she suddenly blinked, and an inexplicable smile appeared on the corner of her mouth, "I really see very exciting news, my dear, it has something to do with you." ”

"Me?" Ryan pointed to his nose meaningfully, "What is it?" (To be continued......)