Since the day its influence spread to the United States, the Oscars are no longer simply Hollywood's award ceremonies, not to mention fashion, which is forever closely linked to stars, and various social, political and public welfare groups have also emerged from time to time to highlight their existence.

Especially in recent years, the Kodak Theater has been surrounded by the sounds of protest.

Most conspicuously this year, the Los Angeles Public Health Commission paid for three mobile billboards asking the film to boycott smoking scenes, one of which featured a child's face and an advertising slogan - the whole world is watching, please boycott the smoking scene in the film.

They hope the campaign will convince the film industry to pay attention to the negative effects of smoking scenes on children.

In addition to boycotting advertisements for the smoking scene, a conservative political group bought a portion of the advertising space near the Kodak Theater to oppose Hollywood's leftist political policies.

On a billboard, next to a photo of the smiling pig-headed president, the advertising slogan 'It's been another 4 years, thank you Hollywood!' ''George is still president, thank you Hollywood!'' ’

The promoter of the ad was an organization called United Citizens, and they also placed a satirical article on the billboard about Michael? Moore, Barbara? Streisand, Martin? Sean, Whoopi? Goldberg, Sean? Pan, and Sevi? Photos of left-leaning filmmakers such as Chase.

Politics has never been far from Hollywood, and has never been far from movies.

With "Argo" nominated for seven Oscars, this year's awards ceremony is full of political flavor, especially since many media predict that "Argo" is almost booked for Best Picture.

Although Ryan thinks so, Disney's public relations work has not relaxed.

Compared with before, the bottom line of public relations is getting lower and lower, and various companies are using various means in public relations, if this situation continues, it will not take a few years for the Oscars to become a real public relations war.

PR is the embodiment of the will to compete freely. But the quality of the film is the most basic condition, and now more and more people are focusing on public relations.

In the past, if a film could win the Oscars, coupled with the promotion of the media, it would be worth a hundred times more in the eyes of fans, not only will the box office revenue around the world rise, but more importantly, the income from selling DVDs and renting home video tapes will greatly increase.

What about the future?

Information is becoming more and more open, and in the last few years of Ryan's previous life, there are not a few movies that won the Oscars but hit the streets commercially.

Of course. There are still great economic benefits to be made.

In the face of direct financial benefits, it is natural that major studios will spare no effort to compete for the Oscars, and the investment in publicity expenses is constantly rising, including not only to pay for advertising and free screenings of films, but also to arrange media interviews, hold one lavish party after another, and prepare generous gifts for guests.

That's right, it's almost an open secret these days that the not too expensive but very chic gifts for the guests are prepared on canvassing parties.

For example, in the canvassing party held by Disney, some classic Disney dolls will be prepared for those judges who have children.

Because none of this year's nominated films can be as highly anticipated as last year's "Lord of the Rings 3: The Return of the King". This makes the race for the Oscar for Best Picture more like a battle for money, with studios battling out every vote with their dollars.

Before Oscar night, the high-profile "The Aviator" and "Million Dollar Baby" both spent as much as $15 million on Oscar promotion, even for small films like "A Cup of Wine". The publicity cost also reached more than 10 million US dollars, almost half of the film's production cost.

On "Argo", Disney's investment also reached $10 million.

Who is the initiator of this money war? Recognized in Hollywood circles are Ryan and Harvey? Weinstein, the two of them have sent Nicole and Gwyneth to the throne of the actress with a huge public relations offensive. It's just that the former is considered deserved, while the latter is one of the most watery actresses in Oscar history......

After '98 and '99, it used to be just a petty Oscar PR. Suddenly, it became intense, and the production company's spending in this area skyrocketed.

Expenses are also rising for celebrities from all walks of life, even if many of them have sponsorships, and the cost of spending on the red carpet is getting higher and higher.

After getting out of the car, Ryan found that this year's fashion was retro, and almost all the female stars he saw were fishtail evening dresses, single shoulders, double shoulders, oblique shoulders, suspenders, bandeau and so on, as if they had said hello in advance.

Straightening his dark teal dress jacket, Ryan walked the red carpet alone, as he has done in recent years.

After walking some distance, he looked back, and at the end of the red carpet, Scarlett, who was wearing a bright red suspender gown, had already gotten off the black Rolls-Royce RV with Taylor and stepped on the red carpet.

Taylor wore a ginger wide-shouldered suspender tuxedo, retro stiletto heels on her feet, blonde curls in a bun and a diamond princess headband on top of her head, which at first glance looked like a large Barbie doll.

"Ryan is looking back." Taylor waved to both sides as he walked, smiling charmingly, but he didn't forget to whisper a few words to Scarlett, "He doesn't seem to be at ease with us." ”

"It's not us, it's you!" Scarlett made a covert gesture to signal a little faster, "I said, I won't let you wear such high heels!" ”

With a height of more than five feet and ten inches, coupled with four-inch high heels, let alone Scarlett, most of the male stars who walked on the red carpet were almost compared to Taylor in terms of height.

In the past ten years, Taylor has experienced countless luxurious venues and big scenes, and the red carpet is only a small meaning to her, neither nervous nor flaunting like other female stars, she has always maintained a fast speed, and when Ryan walked through the interview area in front of her, they were only thirty feet away from him.

The interview area is concentrated on a platform in front of the Kodak Theater, where not only reporters from the broadcaster ABC TV, but also entertainment reporters from all over the United States.

Maybe that's not right, in addition to entertainment reporters, there are also many reporters and editors who are involved in current affairs and fashion.

Among them is a handsome male reporter who is proud of himself, his name is Isaac? Mazlasi, who is an actor, editor of Vogue magazine and a costume designer, is also a little famous in the United States, and this time he got the Oscar interview ticket and stood in the interview area that was broadcast live by the TV camera, so he naturally wanted to be in the limelight.

He didn't want to be famous just because he came out publicly.

But it's not easy to get noticed in such a chaotic scene, but Isaac? Mazrasi has his own way.

Hillary Clinton, the strongest contender for the Oscar for actress this year? Swank walked into the interview area, and Isaac was ready to go? Mazrasi immediately rushed to her.

"Miss Swank, you are so beautiful today." He handed the microphone over and praised the other party first.

"Thank you!" Hillary? Swank smiled politely.

"Is this a Versace dress?" Isaac? Mazlasi asked, and after the other party nodded, he continued, "I don't know Miss Swank is wearing underwear?" ”

Just in Hillary? When Swank was stunned for a moment, he suddenly said, "I'd better try it myself." ”

After saying that, the empty right hand has been pinched in Hillary? Swank's chest.

The female man was immediately stunned, stayed for almost two seconds, and didn't seem to know how to react, the other party's behavior was very rude, but what should she do?

There's live TV here, and she has to pay attention to her image, and the other party is a well-known gay man in the United States......

"Sorry, I just wanted to give it a try." Isaac? Mazrasi was not a fool and immediately said, "Presumably Miss Swank won't mind." ”

Despite the gloomy face, Hillary? Swank left the interview area and walked into the Kodak Theater.

Just behind her, Isaac in the interview area? Mazlasi shouted into the live TV camera, "I touched Hillary? Swank's boobs! You know? I touched the Oscar-winning actress's breasts! ”

And that's just the beginning.

A few minutes later, Jessica, who was a little famous in the just-released "Sin City"? Alba walked into the interview area, maybe it's just a little star relationship, not many people interview her, Isaac? Mazrasi easily squeezed to the front, so he repeated the skill, and in the same way and for the same reason, he pinched the opponent's pair of firmness.

"Sorry......"

Isaac? Mazrasi is a gay man who came out publicly, Jessica? Alba was also reluctant to leave.

"Wow, I touched Jessica again? Alba's chest. ”

In front of the TV camera again, Isaac? Mezrasi exclaimed, "I promise, she and Hillary? None of the Swanks wore a corset. ”

I'm sure I'll be making headlines on the front page of the major media tomorrow! Isaac? Mazrasi is calm on the outside, but he is extremely proud inside.

He is not worried that these female stars will sue, after all, he is a 'comrade' who came out publicly.

Just Isaac? Unbeknownst to Mezlasi, ABC TV still adopted a delayed live broadcast method this year, and the live broadcast footage that he hoped would be in the limelight was all cut out by ABC TV editors.

Behind, Isaac? Madzrasi continued his tricks and teased Vinigia successively? Madsen and Selma? Hayek, who even teased Aurado with the question of lingerie? Bloom and Cliff? Irving.

Anyway, he has thrown away his face, those celebrities still want face, and under the cover of press freedom and gay status, they can't do anything about him.

Of course, Isaac? Mazlasi also picks the target to shoot, such as Charlize who came over one after another? Theron and Natalie? Portman, he didn't have the guts to go forward.

However, he immediately had a better goal, Scarlett, who was the first on the list of sexy actresses in "Gang of Men" magazine last year? Johnson walked into the interview area. (To be continued......)