Japanese media paid attention to "LoveLive!" and became popular in China

I'm sure there are few anime fans who haven't heard of the name LoveLive!. This series has set countless records when the second season aired this year. And in China, there has also been a boom of "LL Dafa is good". Even the kneeling subway incident has sparked widespread controversy from all walks of life. This heat has also attracted the attention of the Japanese media. Recently, someone specifically analyzed and reported on the popularity of "LoveLive!" in China.

◆ The ins and outs of the explosion of popularity of "LoveLive!".

In China, LoveLive!'s popularity began around April this year, when the second season of the anime began to air. The second season of "LoveLive!" was also broadcast on Chinese animation websites at the same time, and the songs, concert plots, and various NETA spoof pictures in the work also quickly set off a LL whirlwind in the Chinese otaku industry, and the fans who loved the work increased at a rate visible to the naked eye, and discussions about the work also appeared frequently on the Chinese Internet and became a hot keyword.

In addition, not long after the start of the second season of the anime, the smartphone game LoveLive! The Chinese Simplified Chinese version of "School Idol Festival" was launched in China, and this game has also attracted the attention of many fans, and there are many obsessed people. The game's advertisement also appeared on the subway in Shanghai, with the words "LoveLive! After the sign of the train running, "the pain subway appeared on the Chinese bus!? The news also caused a strong impact in China's otaku community.

◆ Actually, the popularity in China has exceeded everyone's expectations

Although LoveLive! has won such a high popularity, but in fact, I am afraid that this is also the work of "the most unexpected dark horse of this year" in the Chinese otaku world. Before the second season of the anime started, the popularity of the work could only be regarded as "a part of the fans", and the first season of the anime did not cause any topics.

In addition, considering that the previous works that have won popularity in China tend to show the following characteristics: "works with a strong plot and works with very interesting plots are easy to get loved", "it is difficult to win wide popularity for purely cute works centered on female characters", and those idol-themed animations that entered China in the past have only aroused the goodwill of some fanatics, and "LoveLive! "To be able to get such a high popularity, I'm afraid it's beyond everyone's expectations.

Since then, however, the work has exploded into strong popularity in China's mild otaku circles, and fans have spread their enthusiasm in different directions and gone viral. Some senior Chinese otaku sighed: "I didn't expect such a phenomenon to happen in China......

◆《LoveLive！ The terrible popularity

When it comes to the Chinese otaku world, "LoveLive! We can get a glimpse of the terrible popularity and directionality of the work from the two Chinese otaku terms related to the work.

One of the words is "Aji people". The term was back in LoveLive! The original etymology was to describe "laji" (garbage) for things of no value, and those who were crazy about the use of this word to mock themselves or be ridiculed by others. And with LoveLive! The number of people who are obsessed with smartphone games is also increasing rapidly, so "Aji people" have slowly begun to become a special description of "obsessed with LoveLive! "People who like school fees".

Another term is "cult."

This term has now become "LoveLive! Nickname. Thanks to LoveLive! The popularity of the project, the rapid increase in fanatical fans, the wide range of topics, and the fact that there were fans kowtowing to the platform during the painful subway incident mentioned above, it makes people feel that the activities of local fans have gradually rushed in the direction of the end, and the Chinese otaku world has also been greatly impacted, and many people have expressed concern about this. And this kind of "appeal of works" and "fandom" and other phenomena have also been named "cults" because of ridicule (and a little fear).

◆ Tong Guò "LoveLive! The new trend of China's otaku industry

《LoveLive！ This is how it shocked the Chinese otaku world, and this popularity, this tendency to spread, and the reaction of fans have also triggered a new trend in the Chinese otaku world.

In the past, it was often the promotion of works by fanatics such as veteran otaku and fan groups, but recently, the otaku world is centered on light otaku, and as long as there is a slight opportunity, it will immediately attract attention, and in many cases, as long as the popularity is ignited, it will spread quickly. At such times, it is easy to find a topic on the Internet, and it is easy to tell others about the fun of the work. These factors have had a strong impact on the Chinese otaku community. And LoveLive! The concert plot is very easy for fans to promote the fun and influence of the work, and some topics related to the role are also very easy to trigger topic discussions.

In addition, in addition to anime works, smartphone games have also played a positive role in cultivating fans. And fans will take the initiative to spend money for some data, which is also worth our fun. China used to have only illegal copies and pirated copies, and the numbers that were easily copied were completely worthless, and no one would spend money on them. But LoveLive! On the contrary, the game seems to promote the concept of "it costs money" to players, and even some players who pay for the course will also use themselves as NETA objects to promote the work.

As above, we introduced LoveLive! The popularity of the fans in China and the fanatical attitude. And at the same time of lamenting this powerful phenomenon, we also strongly found that the environment of the Chinese otaku world, the preference for works, the way of entertainment, and the attitude of communication have all changed.

We're very concerned about China's LoveLive! How will the craze change in the future, and will there be other works like LoveLive! What about the trend of "Fans in China? It's worth paying attention to.