On the second day of the Chicago Consumer Electronics Show, more players poured into the game exhibition hall to watch the excitement, and it would be a pity for the gaming industry not to see Mars hit the Earth.

It's not a good thing for a Sega to dominate now, although Sega is still constantly innovating and classic games are coming out non-stop, but without new spoilers to compete, there will be no price wars, no unprecedented crazy concessions, and players will not get great material benefits!

"Two years ago, the Sega SS was listed for $400 and had no competitors; A year ago, Panasonic 3DO was listed for $450, SS was still $400, and a year later 3DO went bankrupt; Now the PS is listed for $300 and the SS remains at $400. President Nakayama, what is Sega's marketing strategy? Why hasn't it changed? ”

The American video game magazine Game-Informer was given an exclusive interview with Sega, a 3-year-old monthly game magazine that wasn't too well-known, but because they were a Minnesota-based company, located in the same city as the Timberwolves, and inextricably linked to Dragons, they were chosen by Sega for an exclusive collaboration.

That's a good question, scratch the itch!

The self-proclaimed "gravedigger" Hayao Nakayama, full of energy and smiles, has begun to dig a new grave for Sony after burying Nintendo, a former rival.

Hayao Nakayama explains, "Three phases, the same price, are three different business strategies for our Sega. As we all know, any electronic product has a huge amount of research and development expenditure. The same is true for SS, where the $200 million R&D expense puts us under a lot of pressure. So the first year SS costs $400, which is normal pricing.

The following year, 3DO joined. In order to maintain the orderliness of the game platform and avoid the recurrence of the Atari incident ten years ago, Sega and Nintendo had to retain these companies with high reward funds, and these costs were passed on to the console, so they still maintained $400.

Of course, in the end, everyone saw it, and the 3DO, priced at $450. Or die under the lack of a strict game quality management system, this is their own fault, which shows that money is not the decisive factor, high-quality games are the foundation of survival!

It's the third year and PS is on the market, but unfortunately we don't see any game quality management system from Sony, they are going down the old path of 3DO, and they are also ready to win with the number of games!

What I want to tell you is. In the past two years, excellent games have emerged on the SS platform one after another, and the quality has become higher and higher, because Sega has implemented the excellent game enterprise support program to take out the profits. Rewards are given to all innovative game makers, so the price of SS is still 400 yuan, which is an important measure to maintain the healthy development of the game industry.

Sony PS launched. Priced at $300, all we can say is. This is a very bad dumping behavior, and PS intends to force the market at a low price in the form of a loss. It is a measure that can only be maintained by relying on a large amount of blood transfusion from the parent company, Sony Group!

Everyone is familiar with the graphics of the Sega SS, and we scoff at Sony's claim for better results and better image quality, but we don't want to refute it, because this qiē can be tested by time!

Finally, regarding Sony's ultra-low pricing, we just want to ask, the PS price is a quarter lower than the SS, but the PS advertised 3D processing performance is still 30% higher than the SS, who is lying? ”

Wow...... There was an uproar all around!

After this bombshell was dropped, not only did it arouse the interest of the interviewing media, but more onlookers at the Sega booth also began to ponder.

The $300 PS claims that the 3D effect is better than the SS, and the $400 SS claims that it doesn't make any money, which company is lying?

The vast majority of people believe in Sega, after all, Sega, which has been developing 3D games for two years, comes up with real content, which is more convincing.

And the novelty of people playing 3D games has long passed, and the games that should be played are available on the SS platform, so there is no need to try the PS console.

If you buy PS just for Ridge Racing, it would be a waste of more than $300 because Dragon has already announced that they will launch a new racing game in 1995, and those who believe in the quality of Dragon Games are willing to wait another half a year.

"President Nakayama, I noticed a detail, you said that Sony did not start the game quality management system, they are following the old path of 3DO, can you explain the danger of this?"

Zhongshan Hayabusa felt so cool in his heart, but with a stern expression on his face, he said seriously: "Without review, the disorderly release of games will only make the games flood!" SEGA is a member of the Entertainment Software Rating Committee in the United States, and through the Guò Sega review mechanism, the core of each game is thoroughly checked, and the North American rating system is absolutely strictly enforced! Once Sony takes the old road of 3DO, it is very likely that minors will get game discs with bloody, violent, pornographic, drugs and other violent content, which is a very fatal result! ”

The reporter followed up and asked, "But what if Sony also added a rating system and labeled each game?" ”

Hayao Nakayama laughed: "Then I welcome Sony into the video game industry, everyone competes fairly, I live to make Sony and Nintendo uncomfortable!" ”

Hahahaha......

Listening to Hayakuo Nakayama's revised famous words, the surrounding crowd burst into laughter.

Sega's subtext is obvious, as long as Sony doesn't come here to mess around, as long as Sony abides by laws and regulations, Sega will really see Sony as a competitor, and the three parties will continue to fight.

But veteran industry analysts are saying that if Sony plays by the law, the only way they can fight Sega is to expand the number of games and win by numbers.

But there are not too many games in the massive, because Sega controls more than 80% of the classic games, and even if Sony has 1,000 garbage games, it won't help, so Sega welcomes Sony to compete, and they don't mind having one more revenant under the knife!

Nakayama Hayabusa was refreshed, raised his eyebrows, and by the way, he pushed Sony to a dead end, and his frontal counterattack was like a battle to defend the earth, and he beat the aggressive Martian Sony, and Ken Kutaragi couldn't swallow this breath.

He retorted, right? There is no rebuttal point, Sega stands on the moral high ground, and does a good job, the game quality management is effective, and it does not involve any illegal and violent content, and takes the initiative to befriend the national classification associations, so that Sony's sneaky little actions are exposed in broad daylight, and there is nowhere to hide.

Don't refute it, right? Isn't it true that you are endlessly impacting the entire game industry with garbage games? Players may not remember the Atari avalanche ten years ago, but veteran players in the game industry know very well that if they offend their peers in the global gaming industry, it will definitely be a fatal blow!

"Game-Informer Magazine calls on Sony to compete fairly, orderly, and sustainably, and don't become a second Atari, or you will be the sinners of the global gaming community and the public enemies of players!"

Seeing such a report, Ken Kutaragi almost spurted out a mouthful of blood, he was so aggrieved!

"Yaga!" In the face of the swarm, asking for explanations, asking for news, and watching the lively crowd, I really wanted to call the security guards at the venue to drive all these people out!

"Is Sony ready to develop games in disorder? Make a garbage game like tank 94, tank 2000, invincible tank, and grass tank? ”

"Does Sony think that "Love Season", which has an adult module in it, is more suitable for the market? Are you going to sell this type of game in bulk? ”

"Please answer us, do you dare to take home all the games developed by Sony and let your own children play?"

"No violence! No gore! No to adults! Say no to drugs! Strongly demand the establishment of a unified global game rating system! ”

This time, it was not only ordinary players who were protesting, but many game practitioners who had experienced the pain of Atari or heard about this tragic event also made a deafening voice.

Kutaragi Ken had to stand up, reassure everyone, and said: "Sony is an international multinational company, and we at Sony Computer Entertainment will never do anything that endangers society and affects minors!" We're actively in contact with the rating committee, which will be added to the rating system within the next month, and every game will be submitted to the committee for review! ”

He finally patted his chest and made a grading promise to appease this group of people, and immediately another group of industry insiders stood up.

"Which company provides the GPU for PS? What model? What optimization does Sony use? Is the 3D processing really as powerful as advertised? Everyone pointed to Sony's false propaganda and broke the casserole to ask the end.

Kutaragi Ken almost fainted, can I tell you casually? Sue you, what else does Sony do business?

He explained: "This is Sony's own core technology, and the disease has its own patents for some parts......

Before it was over, the third group of people rushed up and angrily accused: "Selling PS at a loss for $300 is disregarding the interests of our stockholders!" Have you ever thought about competing head-to-head with a game? Why use a blood transfusion from Sony headquarters to sustain the growth of the gaming department? Sony is fighting a loss-making war, the value of the shares we hold has shrunk, who is going to pay for it? ”

Ken Kutaragi was about to go crazy and roared, "Who said that the PS sells for $300 at a loss? Who's spreading rumors? ”

"You dare to assure us in front of everyone in the room, in front of the whole world, that the PS will cost $300 and not lose money?" The demonstrators were even angrier, they broke through the restrictions of the security guards and stood in front of Kutaragi Ken, and spit on his face!

Frightened by the angry audience, Ken Kutaragi turned pale and trembled, shouting, "Security! Pull them out! ”

Is this worth it? If you can't explain it clearly, you want to play horizontally?

"Can you guarantee it?" Dozens of people angrily accused, in unison, and sat on the ground with a frightened butt of Kutaragi Ken!

Now, it's a big fuss! (To be continued......)