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Chen Bo wrote the words "Micdone" on the paper. handed it over to Su Chenghao together. This is the MP3 brand name that he and Li Ziqiang pondered for a long time to decide.

The implication is that through this player, you can hear the sound of wheat waves blowing, describing the sound quality is relatively high, and at the same time, wheat as the staple food planted by the Chinese nation since ancient times, has given birth to Chinese culture, which is of profound significance.

The English trademark is a combination of words, mic is the abbreviation of microphone, and done is the past perfect tense of do, indicating that the song has been recorded. It can be explained in both English and Chinese.

The cooperating foundry is none other than one of the directors of Pangu Group, Ye Tianhao.

This time, it was not his mobile phone workshop that produced it, but the BBK electronics company he quietly acquired, and its factory is in the nearby city of Dongguan. In the early years, he started with the production of telephones and cordless phones, and then set foot in VCD and DVD players.

However, in the past two years, the sales volume has been declining, and the performance has declined significantly. The curse of CCTV is really not covered, Ye Tianhao took advantage of the weakness to enter the wholly-owned acquisition, and then signed an OEM contract with Pangu, which is also intended to turn DVD manufacturing to consumer digital, which is a good calculation.

On Monday, the sun was shining, and Liu Bei walked into the office of the Internet Weekly as usual with the rising sun.

"Sister Liu, here is your courier, sent from Pengcheng." The little girl at the front desk stopped her and handed her a box wrapped in corrugated paper with both hands.

It looks quite ordinary, and the weight is not heavy, Pengcheng? In Yanjing, she didn't have no friends over there, but she was also a little curious about what this thing was.

Go to your desk and gently cut the tape seal with a tool knife like a gift.

What catches your eye is a pure white plastic packaging box, which looks quite simple, with only the words "Micdone".

This kind of box can also hold a mobile phone, and the CD player is much larger than this, which is obviously impossible. Then there is only MP3, but I don't seem to have heard of any domestic manufacturer with the brand name Maidong.

Did you send it to her to audition for the assessment? This is not impossible, many hardware manufacturers will take the initiative to send products in order to promote their products, but usually do not send them to her.

This one was obviously more like a personal gift, and with this anticipation, she cut open the plastic film, and the frosted box was both delicate and high-end. When I opened the box, I saw another card.

"Take you to listen to the pure music of the wind blowing the wheat. Presented to Ms. Liu Bei, Chen Bo of the beautiful music network. ”

Liu Bei suddenly realized that it was the domineering president who angrily scolded Yahoo at the press conference!

At that time, it was promised to give each reporter an MP3 player, in fact, most people thought it was just a polite sentence, and at this time they had already forgotten about it.

But the other party did not break his promise, and sent it as promised according to the address left at the time.

Underneath the card surface, a small machine jumps into view. The silky paint process, the frame is streamlined, which fits the palm very well and is relatively comfortable.

Compared with other players, this microphone is very textured in the hand and heavier. I didn't find the back cover where the battery was placed in the entire fuselage, and when I opened the manual, I found that it was a sustainable rechargeable lithium battery, and the data cable using the USB2.0 interface can be connected to the computer to transmit data and be charged.

All the designs pay great attention to details, press the power switch, the LCD screen is lit up, it is still a color screen, just look at the shell can reflect the sincerity of the other party.

Up and down, front and back, the five buttons of the play button surround the city in a circle, which is quite convenient to operate. Some songs have been stored in the player, Liu Bei hurriedly plugged in the headphones and pressed the music play button.

The first song is Cai Qin's "Ferry", entering from the drum beat, the surround sound is quite shocking to the eardrums, the left and right ears feel different sounds, and they interact together to form a beautiful music, which is also a very well-known audition song.

Other built-in songs include Xu Wei, Wang Feng, and Wang Fei. You can listen to the ultimate feeling of each musical style. Liu Bei is working like this while wearing headphones.

It's definitely the best player she's ever used, and although it doesn't quite sound like a CD player, it's portable, and you can get in touch with beautiful music in the office, on the bus, on the subway, and in a café.

She couldn't contain her excitement anymore, and she shook her head as she listened to the music and typed out a line on the ord document with the headline: "Microphone Movement, Technology That Beats with a Pulse." ”

At the same time, Zhongguancun Online, Computer World, Nanfang Daily, Yanjing News and other media who left their addresses at the press conference of the beautiful music network at that time received this engineering machine with simple packaging.

The evaluation report, follow-up market analysis and other articles were released, which appeared on professional websites and related media, and attracted the attention of fans of the forum.

Small, dynamic shape, cool color screen, rechargeable lithium battery and flash memory mode, although the price is not known for the time being, and it is expected that it will only be black and white, but Maidong immediately won the top three of the most anticipated consumer digital products on the SEG electronic newspaper.

In the top two are Apple's iPod and Samsung's Baby Yepp, two MP3 players that will be released by the end of the year.

Although Apple did not make a mainland version, with the strong advantage of Huaqiangbei backed by Hong Kong Island and the wisdom of the Chinese, this is not a problem at all, otherwise how did the "parallel import" come about?

The beautiful music network issued an announcement immediately afterward,Circulating only the engineering machine,Unofficial version,The new machine is expected to be officially launched in January 02。

It's November now, and we have to wait for more than two months, and the reason why we have to wait so long is because waiting for the Spring Festival is approaching, consumers have spare money in their hands, and winter and summer vacations have always been the peak season for consumer goods.

Moreover, production, packaging, publicity, after-sales and other links take time to operate.

Of course, the BBK factory is responsible for the production process, the first batch of supply of 300,000 batches, although it is a new production line, not so skilled, but 80,000 units per month is still very easy.

Soon after the announcement of the statement, billboards were erected in various famous universities, orange red, peach pink, and sky blue.

The chat window of Tencent QQ has also begun to scroll through the banner ads of the youth version of Maidong, but all users who search for advertising words such as "music", "player", "song" and "MP3" are linked to the product page of Maidong.

Although the black and white version was not released as the media wanted, the specific process and related parameters were not explained. But just these colorful shells, as well as the small card-like shape, have attracted the attention of many young people.

At the same time, Mango Satellite TV, Dolphin Satellite TV, Magnolia Satellite TV, and Blue Whale Satellite TV will premiere the youth love online romance TV series "The First Close Contact" adapted from the network of the same name during the winter vacation, and the time is set for February 1.

If 2 episodes are broadcast every day, it can be broadcast before Chinese New Year's Eve.

Is that the point? Obviously not, the three advertisers behind this are beautiful music network, Tencent QQ, and ant search. It's a reunion between the entertainment and online industries, and it's a web drama through and through, keeping the pulse of the times.

Chen Bo's big plan has just begun, and it took so long to lay out, this is just a rehearsal.

Pepsi announced a new phase of its marketing plan, "Breakthrough desire to welcome the New Year, Mai Dong to take home." "All consumers who buy Pepsi Cola can use the redemption code on the bottle cap to go to the beautiful music network for a lucky draw, and the prize is 1,000 microphone music player youth version, as well as various other small gifts.

The new Swordsman Romance CD released by Kingsoft Agent will also give a lottery code at random, and the rules of use are the same as Pepsi.

The 128 yuan disc of the new swordsman romance has sold 100,000 sets within a week of its launch. After removing Jinshan's agency fees, the net income was 10 million yuan.

And Pepsi's shipments increased by 3%, which can be imagined by what order of magnitude.

This is just the beginning, the consumer digital product market is already in full swing, and Apple is not in the war at all.

Samsung Yepp focuses on the high-end route, invited Wang Fei, the queen of the brocade, to endorse, and all David TV broadcast related advertisements all over the world, which instantly attracted a lot of music fans.

The player war of domestic VS foreign goods is about to break out.

From the perspective of industrial design, Microphone has exploded Samsung. But in terms of brand awareness, Mai Dong can't catch up.

At the Huaxia headquarters of Samsung Electronics in Yanjing, Park Sung-sik, the new president of Greater China, looked at the current market research report proudly, except for the iPod that is in name only, Baby Yepp holds the first place with its unique shape and internationally renowned brands, and is the preferred brand for 78% of consumers.

The microphone player is only 18%, others such as Founder and Shida share other shares, and even the white goods giant Haier has come in and plans to launch the music player H2000A model.

If Chen Bo hadn't dragged Lenovo's footsteps, he would have appeared in this echelon according to the normal trajectory.

"Continue to smash advertising, double the budget before New Year's Day. Be sure to get off to a good start on the first day of '02! Park Sung-ju slapped the table in high spirits and gave his orders to the subordinates of Samsung Electronics.

Naturally, other manufacturers will not sit still, and for a while, the advertising space in the technology market around the country has become a sweet spot, and huge advertisements for various MP3 players have been hung, and they are as exaggerated as they are.

Various Internet media began to exclaim, "MP3 is coming." ”

Instead of occupying the golden gem of the technology market, Mai Dong continued to go deep into the campus, occupying more basketball courts, libraries and canteens.

It is a completely contrary route to everyone else, and in fashionable terms, it is an unconventional path. If it weren't for the fact that there were fewer club activities near the end of the period, Mai Dong would definitely increase its investment in sponsorship.