Chapter Eighty-Eight: Taking the Unusual Path
Liu Yanming sighed and said with a smile, "Brother, you really hide deep enough, you actually caught Wang Jinghua in your hand without making a sound." That's a treasure! ”
Just now, he was called Mr. Chen, but now he has changed his tone to call him brother, so he naturally has the intention to win over. Others gave him the steps, and Chen Bo naturally had to climb up with the trend, so he said, "It's just a small fight, you see I have an artist, and my brother has film and television." Why don't we work together? ”
Liu Yanming squinted his eyes and said thoughtfully, "How do you want to cooperate, brother, you might as well talk about it." ”
Chen Bodao said, "I suggest that my brother should separate the film and television department of Hairun Advertising and register a company, concentrate superior resources, facilitate coordination, and unified management." I only need 30% of the shares, and I don't have a word about how much capital you inject. ”
Liu Yanming hesitated for a moment and said, "What if I also want to take a share in your brokerage company?" ”
Chen Bo continued, "Then I will open the door to welcome, cooperation can develop together." The elder brother has always been a model of calm and calm in the circle, and he is not in a hurry. If you can take a stake in my brokerage company, I will definitely raise my hands in favor of it. ”
Chen Bo is telling the truth, artists in hand does not mean that they can conquer the world, and they also need the resources of film and television companies. Like Huayi and Rongxinda, they are potential opponents of Hairun and have set up their own brokerage companies. First, there is no need to worry about the actors, twenty is to reduce costs, and the cost of actors in their own hands is definitely lower than that of actors outside. At the same time, it also compresses the living space of other actors.
Moreover, Huayi and Rongxinda both like to use topics to package artists, which is commonly known as hype. This is what Chen Bo doesn't like, if you want to film, you have to film well, and talk about your results. As soon as the new film is released, all kinds of scandals will be shaken out, which will cast a shadow on the future development of the artist, as the saying goes, good things don't go out, and bad things spread thousands of miles away.
Since it is an industrial chain for Internet entertainment, there must be no shortage of film and television production companies, but Galaxy Film and Television is an empty shell, with no people, no equipment, no scripts, and no channels. It can be said that he is so poor that he only has money left.
Benefiting from Apple's $40 million trademark transfer fee, he can spend it hard. Moreover, domestic film and television companies are not Hollywood's first-line manufacturers, they need to spend billions or tens of billions of dollars at every turn, and behind the other party are deep-rooted bigwigs from all parties, many of whom are not for the purpose of making money, and the water is very deep. The country itself started late, the demand for funds is relatively scarce, the domestic price is low, a few dollars can be a full meal, less than a dollar consumption level.
Film and television also cost money, and at present, the cost of first-line actors is only 3-50,000 yuan per episode at most, and the investment in a TV series is only two or three million. But Hairun has been immersed in the advertising industry for many years, and he doesn't have to worry about no channels for distribution, so the films he produces have never lost money, and he has always been responsible for production and distribution with his own funds. But compared with the money-burning model in the Internet industry, it is simply a drop in the bucket, and 10 million is not enough to be lost.
What's the harm of an artist agency giving away a part of his equity in exchange for more high-quality resources? Since it is cooperation, there is sincerity, and it is not expected that the brokerage company can bring much profit, but it is just a channel to control resources.
Liu Yanming said with a smile, "My brother is so courageous, but I don't know how much I plan to invest, and I also have a bottom in my heart, after all, Hairun is not my company alone." ”
Old fox, in Hairun, you are covering the sky with one hand, and the rest are idle small households. There are really not many shareholders, the structure is very simple, just trying to set my words, Chen Bo said in his heart.
At the moment, he did not pretend, and said, "Transfer 20% of the shares of the brokerage company, plus a capital injection of 10 million yuan." One is the title, the name of the new company must have the word Galaxy in it, which can be called Hairun Galaxy Film and Television Company, or something else. The second is the film and television copyright of the future Internet. ”
This condition can be said to be not unfavorable, more than 10 million yuan can be saved, and five or six TV series have come out. Moreover, there is also the transfer of 20% of the equity of the brokerage company, which makes up for Hairun's shortcomings in actors, and it is impossible not to be impressed. I am also curious, what is the way of this kid, he can make tens of millions of funds casually, and Internet companies are so tyrants?
As for Internet film and television copyrights, he really didn't pay attention to them, what the hell is that? If listening to music is slow now, how can it be auditioned on TV.
Immediately, he said, "Brother is generous, this condition is really good." But how about I discuss it with the shareholders after I return to Yanjing and give you an answer? ”
Chen Bo smiled: "Of course, you can't make my brother embarrassed, right?" ”
The two chatted for a while, and Liu Yanming left first under the pretext of having other arrangements.
Chen Bo knew that there was at least sixty percent of the spectrum in this matter, and in terms of the other party's calm character, it was normal not to give an answer now. Anyone who meets someone you don't know well and tells you that I will invest 10 million in you, let's build a company together, you have to calm down and think about it. Clapping on the spot is a manifestation of brain fever and impulsiveness.
sent Liu Yanming away, and there were many acquaintances in the venue, such as Li Ziqiang, the brand director of Pepsi Cola. Since the title of the music billboard, Pepsi's shipments have been rising, not to mention Coca-Cola, but at least in the current market research, the brand recognition has surpassed that of Very Coke.
Li Ziqiang's big gamble can be said to be very successful, and it has strengthened his confidence in taking this step. And another point is that although Sky Network has made achievements, Chen Bo did not choose to hug Coca-Cola's thighs, but still chose to stand in Pepsi's camp, which made him quite moved. In the past, it was not uncommon for the cooperation channels to swing between the two, and the two companies had to fight to the death in all aspects, but PepsiCo would always be steadily suppressed by Coca.
This time, he took the lead in the battle for the Internet, how can he not be happy.
"Mr. Chen, don't forget me if you have any good ideas in the future. You know, Pepsi is not short of money, what is lacking is good ideas, good resources. Li Ziqiang may have drunk the wine, and said with a red face.
"That's nature, we're staunch allies. There must be big plans for the future, so I'll sell it and keep it a secret for the time being. You won't be disappointed! Chen Bo touched the champagne in his hand with Li Ziqiang.
Zhou Yunlan, the marketing director of Metersbonwe, also came over with a wine glass, and she was a mature woman, about 30 years old. "Mr. Chen, I would like to give you a drink, there were only dozens of franchise stores in the first half of last year, and after cooperating with Sky Network in the second half of the year, we received more than 100 franchise applications. Thanks to Mr. Chen's creativity! ”
Chen Bo politely touched a cup, and said, "Don't dare to be, don't dare to be." The consumer market will get better and better, which is the biggest credit for your company's clear market positioning and good marketing plan. ”
The other party is the director in charge of national marketing, and Kuameibang's marketing is doing well, but it is not to praise her work ability, and the other party can naturally hear it. immediately smiled and said, "Mr. Chen, I don't know if there are any good ideas, so let's have a ride?" ”
Good idea? That's true. Chen Bo did not hide his clumsy words, "Since your company wants to do brand management, you need to establish brand awareness, the first is the image spokesperson, to be close to the young market, the second is to increase market investment, do more activities that young people pay attention to." ”
Zhou Yunlan continued, "Since Mr. Chen said so, there must be a draft. I hope to give me advice! ”
"There is a campus singer contest next year and the beautiful music network, and I believe that your company will definitely not let go of the college student market. There is a new singer who has a sunny image and is also loved by young people, and he also ranks high on the music charts. ”
Of course, Chen Bo can't let go of this good opportunity for investment and promotion, Jay Chou's first album can't be said to be well-known, but it already has a lot of popularity, and the image and temperament at this time naturally don't have to be said, a very beautiful teenager. Whether it is event investment or celebrity endorsement, he is the one who ultimately profits.
"I don't know which singer it is? Mr. Chen, can you reveal it! Zhou Yunlan said curiously.
"Jay Chou."
"Oh, I've heard his songs, but the words are not very clear, I feel like it's in the clouds, my son likes it very much, I really don't understand what kind of taste the children are now." Zhou Yunlan pursed her lips, not daring to agree.
"This is the market, what is popular among young people today is not personality, just like the positioning of Meibang, which is called taking an unusual road!" Chen Bodao.
Zhou Yunlan's eyes lit up, Metersbonwe, not taking the usual path. This sentence is simply tailor-made! That's right, Meibang has to take an unusual path and highlight its personality in order to stand out from a crowd of clothing brands.
"Mr. Chen, it's too good. Metersbonwe, the phrase "not taking the usual path" is great for advertising words! Thank you, thank you. I don't know how to contact that singer and which company it belongs to? I'm also interested in him after listening to you. Zhou Yunlan said.
"Don't worry, tomorrow at the annual meeting of Sky.com, he will perform live. There will also be an agent, and if you have any ideas at that time, you can talk about it in detail. Chen Bo said.
"I'm a little curious for you to say that, so we'll see tomorrow!" Li Ziqiang stood aside and listened to the conversation between them.
At this time, a fat man squeezed over, "Mr. Chen, you can't forget about us as pure, you have to give us a support." Anyway, we're neighbors, aren't we! ”
It turned out to be Li Yongan, the marketing manager of Yichun Company located in Humen Town, Dongguan City, and he was indeed a neighbor of Sky.com, and the distance between the two places was only 60 kilometers. There is a well-known fashion processing zone in Lingnan Province, which was established in 97 years only two years after Meibang. The positioning of the two companies is basically the same, targeting young consumer groups, and they have also adopted the store model of direct + franchise chain.
When these two families met, they were very red-eyed, Zhou Yunlan glanced at him, snorted and walked away. Li Yongan didn't care, moved his somewhat fat body to Chen Bo's side, and said cutely, "I didn't catch up before, Mr. Chen can't leave us behind this year." ”
Knowing that Meibang opened more than 100 stores in the second half of the year, how could Yichun not be blushing.