The bright light of the early morning was reflected into the bedroom through the curtains, Ryan woke up from sleep on time, habitually touched the side, only touched the goose down quilt that was hidden, and the graceful body that was still lying below last night disappeared without a trace, judging from the cold temperature, Charlize seemed to have been gone for a while.

Shaking his head vigorously, Ryan completely regained consciousness, and when he sat up, he couldn't help but feel a little backache, the two of them had been crazy for too long last night, Charlize seemed to have entered the age group with the most demand, and the already wild love style has become more and more unrestrained in the past year.

Dressed neatly on the bedside table, Ryan walked into the bathroom, and when he picked up his toothbrush, he found a bright red lip print on his forehead through the mirror.

Charlize flew to Switzerland early in the morning on his Boeing plane to attend a FIFA event about the World Cup in recent days, and she is a key representative and face for South Africa.

Although she became an American citizen a few years ago, Charlize still has great enthusiasm for the cause of her motherland, and the South African World Cup Organizing Committee invited her to participate in the event, as long as time permits, she will never shirk.

Besides, it's also a great way to promote yourself and your brands.

Football fans, arguably one of the largest groups in the world.

Originally, the South African side had tactfully wanted to invite him to participate in several promotional activities through Charlize, but Ryan refused, and he didn't even bother to mix in the affairs of his own club, let alone other people's affairs.

When it comes to football, Manchester United lost the Premier League title last season, and Ferguson finally met a strong rival after Arsene Wenger, and the utilitarian football ideas and bus tactics of that magic bird have really distressed countless people.

This is not without its benefits. There is competition to have development, last year, Alex? Ferguson had considered retiring for a while, and now that he has a strong competitor, he must have continued to do so as he did in his previous life.

Is it to wait for the old man to retire and sell Manchester United?

While eating breakfast, Ryan was still thinking about football, and he was relaxed.

According to the development trend of the previous life, it is not difficult for Manchester United to sell more than a billion pounds at all. But he is not short of this money, maybe in the future when he retires, he can still focus on playing football?

Football or something, that's all for later, Ryan rushed to Disney headquarters in Burbank after breakfast, and had a meeting in the morning.

This is Ryan and CEO Robert? The meeting co-convened by Iger was mainly to drive the thinking of Disney management, especially the publicity and marketing department, to gradually move closer to the Internet.

Of course. This kind of transformation takes time and a process, and countless historical experiences have proved that too sharp a turn will only overturn.

And the Walt Disney Group in the previous life in Robert? After Iger came to power. The transformation from marketing methods to product distribution can be regarded as successful, and what Ryan has done is only slightly advance this process, after all, the era of Internet marketing has not yet fully arrived. Disney has plenty of time to prepare.

In fact, since Ryan joined Disney, Disney's films and peripheral products have increased investment in Internet marketing. Ninety-five percent of the fees previously spent on public relations critics were eliminated and instead invested in the Internet, along with other increased investments.

The subsequent success of a series of films has also proved to be an effective way to promote the film, and several other major film companies are also increasing their spending on Internet marketing, and a lot of this cost comes from the dividends paid to traditional film critics in the past.

In other words, Ryan has played an active role in this transition between the old and the new, and it is no wonder that those veteran film critics have become less and less interested in his works in recent years, after all, he has moved their cake.

It's a pity that they are just some people who are destined to be abandoned by the times, and there is nothing good to do about Ryan or the current situation.

The conference was hosted by CEO Robert ? Hosted by Egger, with a typical Western corporate meeting style, concise, incisive and straight to the point.

Robert? Iger didn't say much, but highlighted Walt Disney's performance in the last fiscal year, in addition to mentioning and highlighting the huge role the Internet has played in Disney's overall marketing over the past year.

Last year, the Walt Disney Group as a whole generated $45 billion in revenue, $9.62 billion in pre-tax profit and a record $6.2 billion in net profit.

These numbers are a big step up from the previous fiscal year, and with the run-in period with Marvel Comics, Jenkins Films, and Pixar Studios completely over, the entire Disney group is on the fast track.

You know, Michael? In Eisner's last fiscal year, Disney's net profit turned from just $900 million the previous year to a loss!

After the heads of several important departments gave brief introductions to the development and planning of their respective businesses, Ryan reminded everyone of the importance of the Internet to the development of the group company with a concise and powerful speech.

"The Internet is not only a tool or a technological progress in the industrial age, it should be regarded as an independent era, and the biggest disruption at the moment is the subversion of the industrial age in the Internet era!"

Maybe the current Internet has only formed a certain impact on the traditional industry, but Ryan, who has had the experience of his previous life, only knows what kind of era the future is, he curled his knuckles and knocked the table hard, attracting everyone's attention, and continued, "Looking back on history, when all the old and new eras alternated, the old era was all the losing side. ”

"Actually, our real competitors aren't Time Warner, it's not Viacom, it's not News Corp. and Kongscart."

These Disney executives all laughed, as if they had guessed Ryan's words, and Ryan's words were not much different from what they thought, "Our real opponent is the entire era!" Belongs to the era of the Internet. ”

"Over the past three years, we've increased our spending on internet marketing." Ryan's voice was not loud, but it clearly reached everyone's ears, "The Hunger Games, Pirates of the Caribbean 2 and other film projects released this year, the marketing expenses on the Internet have exceeded one-third of the full amount, and the big sales of the film and related derivatives also prove that our investment is completely worth it." ”

"So!" Ryan strengthened his tone slightly, "The film industry will become the first batch of traditional industries to be subverted by the Internet, and it will have to follow some rules of the Internet in the future, and for traditional film and television companies, in fact, the opponent is not only other large companies, small teams, nor video websites, online ticketing websites, nor advanced management and industrialization systems." In fact, the opponent is the whole era! ”

In recent years, Disney management, which has cooperated more and more with Internet companies and has a huge network layout, obviously has more personal experience.

The failure of a few films, which rely mainly on traditional marketing methods, has actually sounded a wake-up call for Hollywood producers and distributors, and although the Internet is becoming more and more important, there are still quite a few Hollywood company management who are still arguing about the "feelings" of the past, and do not realize that this is actually a revolution quietly coming.

In a few years, those traditional blockbusters that do not have Internet genes will have only one way to fail, making traditional film and television companies that do not know how to follow up with the changes of the times in time lose a mess.

There are three levels of disruptive innovation in the Internet era, the lowest level is product subversion of products; The next level is the subversion of category to category, or industry to industry; Subversion in the highest sense is the subversion of the times for the times.

In terms of products, the traditional films produced by Hollywood have bid farewell to the era of extensive growth in money grabbing, and there are more and more losses; In terms of industry competition, it will also face cross-border competition in the Internet industry of BAT, video websites, and online ticketing websites; In fact, these are not the most terrible, the most terrible subversion comes from the beginning of the traditional era in which they live, and the new Internet era has come.

In the future, not to mention that the entire traditional industry will be subverted one by one, even within the Internet industry, traditional Internet companies are gradually being subverted.

This can be said to be a kind of disruptive innovation, which will always make people think that it is a breakthrough new technology, and on the contrary, disruptive innovation is not a breakthrough technology at all, and it is characterized by a reduction in the original performance indicators, which is usually more convenient, simpler, and cheaper.

The most typical is that it is with the online pre-sale mechanism that "The Hunger Games" has set a miracle pre-sale record in the history of North American films, with more than half of the more than $110 million in crazy pre-sales coming from online bookings!

The Internet is not only subverting the film industry in terms of channels, but also in terms of content, it will gradually subvert the backward traditional content system, and the market share of traditional blockbusters that are not suitable for the Internet era will inevitably shrink sharply.

For Disney, which has been founded for nearly 80 years, there have been too many storms and waves, and the entire group has survived crisis after crisis with wisdom and experience, but now this era is really different.

Because Walt Disney's most important competitor is not an individual or a group, but an entire era.

In this era, the empirical wisdom and resource advantages of the past are suddenly useless, because in many cases, the rules of disruptive innovation are precisely the opposite of the original market rules.

This is why Ryan has emphasized the importance of the Internet at Disney executive meetings several times, and the entire group must make a steady and appropriate change, otherwise it will inevitably be eliminated in the future.

He still remembers Nokia's famous quote - we didn't do anything wrong, but for some reason, we lost! (To be continued......)