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For Cui Zhengyuan, the value of the variety show "If You Are Honest, Do Not Disturb" is far more than the movie of the same name.

After all, movies are a one-shot deal, and he can only be regarded as drinking soup.

But if it's a variety show, I'm sorry, even in China, when it comes to technology and creativity, it has to be a Korean team.

If this idea can be realized, A.P will definitely play a dominant role in it.

At that time, whether it is the advertising revenue of the program or the derived peripherals, it will be able to share a good profit.

And an even bigger benefit is to let Chinese TV people see how their Korean counterparts make programs up close, and then wait for other projects in the future to be completed overnight.

"Variety shows?" Wang Zhonglei held the wine glass and was silent.

Since he entered the industry, he has been playing movies, even the production of TV series is not very familiar, let alone variety shows that are very unfamiliar to him.

However, as the CEO of an entertainment company, he at least has the only criterion for judging the quality of a thing. "Does that thing make money?"

That's right, Wang Zhonglei's judgment is based on whether variety shows can make money? If he can make a lot of money, he will definitely not hesitate to participate.

Huayi Brothers is now transitioning to a comprehensive entertainment company, and it also needs to extend its tentacles to all aspects of the entertainment industry.

Cui Zhengyuan knows that whether his creative "If You Are Honest, Do Not Disturb" can be made in China, Wang Zhonglei's attitude is very important.

Although there is another link that cannot be ignored is the TV station, as long as Wang Zhonglei is interested, it is only a matter of time before he finds a satellite TV station to cooperate.

So in order to impress Wang Zhonglei, he still needs to hand over the bottom. "Let's put it this way, last year, HBC TV station under our group was in the variety show. Advertising revenue alone reached 1.2 trillion yuan. Among them, the most ace program "Infinite Challenge" has also reached 230 billion yuan. If converted into RMB, it is about 1.1 billion. ”

"So much!" While Cui Zhengyuan and Wang Zhonglei were talking, others were also listening.

I heard that a variety show can create such a high income in a year, and I was surprised.

In the minds of most people in the Chinese entertainment industry at this time, variety shows only go through the motions when they need to be promoted, but they don't pay much attention to it in their hearts.

But if the profits of variety shows can really be as Cui Zhengyuan said, I'm afraid no one can take it lightly.

You must know that in the current Chinese entertainment market, even the highest-grossing domestic films, the box office has not yet exceeded the one billion mark.

And it's a box office hit. It's basically a big system.

Large-scale production means high cost, and high cost means small profit margins.

And the box office is full of uncertainty, and every time it's like gambling. And variety shows are basically broadcast fixed, with a fixed audience.

As long as the program is well done and welcomed by the audience, it will naturally be favored by advertisers. At the same time, the hot sale of peripheral products is also a lot of income.

"Executive Cui, we are also partners, I don't know if you can join us?" Zhuang Cheng's eyes lit up. Immediately put forward the plan to join the house.

"I wonder what kind of cooperation conditions the Media Asia side can provide?" Cui Zhengyuan did not refuse bluntly, but asked.

To be honest, the reason why he found Wang Zhonglei at the beginning, not Zhuang Cheng. I have long understood that in terms of doing variety shows, Media Asia really has no place worth cooperating.

First of all, Media Asia is just a simple film production and distribution company, and it has not even been involved in TV dramas. Plainly. I don't have any experience with TV production.

On top of that, Media Asia is a Hong Kong-based entertainment company with minimal influence in the mainland. There was also no way to help A.P get on the TV station.

Instead of expecting Media Asia to help, it is not as convenient as A.P Company itself.

Sure enough, after listening to Cui Zhengyuan's question, Zhuang Cheng suddenly had nothing to say. "Hehe, forget it, I'm also greedy. However, we at Media Asia have always been making movies, and this interlacing is like a mountain, and it is really not within our power to do variety shows. ”

Fortunately, he was self-aware and understood that this field was not up to the task, and he generously admitted his mistakes.

In the shopping mall, everyone carries the sedan chair, so that the business can continue. So Cui Zhengyuan complimented: "Media Asia is our big brother in the field of Asian films, with rich experience and countless classics, and we will count on Mr. Zhuang to support it in the future." ”

This is not a hypocritical polite remark, and the energy of Media Asia is all over the Greater China Circle. If A.P wants to do something here, then there will inevitably be a place to use the sword.

After listening to Cui Zhengyuan's words, Zhuang Cheng's mood finally improved.

knew that he didn't have his own part in the variety show, so he turned around and laughed with Jun Ji-hyun.

Wang Zhonglei was completely seduced by Cui Zhengyuan's statement, so after the premiere of "If You Are Honest, Do Not Disturb", he set aside a time to discuss it with Cui Zhengyuan in detail.

Regarding the success of the variety show "If You Are Honest, Do Not Disturb" in China, Cui Zhengyuan once did some sophisticated research.

In addition, his status in the entertainment industry in his previous life was not ordinary, so he could get in touch with a lot of unknown insiders.

And in this life, he has created countless classic variety shows in South Korea, and he can be said to be the world's top entertainment master.

"China's socio-economic development is very fast, and the population is growing at a very fast rate. However, due to the influence of traditional concepts, the result is that the imbalance between men and women is also very strict. So now in society, the marriage problem of men and women has become a big problem, and many people can't find their other half for various reasons. Mr. Wang, think about it, if such a high-profile issue and phenomenon is integrated into variety shows, will it resonate with many people? Cui Zhengyuan took the lead in coming up with the original intention of the creation of "If You Are Honest, Do Not Disturb".

His words made Wang Zhonglei nod frequently, and he agreed very much.

In fact, Feng Xiaogang's "If You Are Honest, Do Not Disturb" is also an artistic expression of the foundation mountain of such a social phenomenon, so it can be said that many people in the current society are aware of this problem.

"So how does that work?" The person who spoke was not Wang Zhonglei, but a specially invited guest, Chen Xiaoguang, the head of the variety show department of China Suzhou Satellite TV.

Wang Zhonglei is a doer, and once he became interested in doing variety shows, he immediately took action.

According to Cui Zhengyuan's meaning, in terms of choosing a satellite TV to cooperate with, he can only think of top satellite TV stations such as Hunan Satellite TV, Zhejiang Satellite TV, Jiangsu Satellite TV and Dragon TV, and he contacted Chen Xiaoguang as soon as possible.

Of course, Wang Zhonglei's big name Chen Xiaoguang is like thunder, and Cui Zhengyuan is the idol of everyone who does variety shows, so after getting the invitation, Chen Xiaoguang immediately made a report on the stage.

In recent years, it has been the stage of the great development of China's satellite TV channels, and various TV stations have been racking their brains in order to stand out from many competitors.

In addition to constantly innovating independent and innovative programs, it is also learning from foreign advanced experience. Among them, Korean variety shows, which have been widely popular in China in recent years, are similar to Chinese culture, so they have naturally become the first choice for research.

In this way, Cui Zhengyuan has become an unavoidable symbol.

Hearing that he wanted to cooperate with China's TV station to produce a variety show, Suzhou Provincial Satellite TV attached great importance to it and instructed Chen Xiaoguang to lead a huge team to the capital as soon as possible.

Compared with Suzhou Provincial Satellite TV, Cui Zhengyuan's efficiency is higher.

After a phone call back, HBC immediately dispatched elite soldiers to come over, and digested Cui Zhengyuan's idea of "If You Are Honest, Do Not Disturb" in a very short time.

In fact, everyone is sitting here today, and we have entered the final stage of the specific cooperation process.

The distribution of benefits from cooperation has already been discussed.

Among them, Suzhou Provincial Satellite TV, as the broadcaster of the program, is naturally the biggest beneficiary. Fifty-one percent of all revenues, such as advertising revenue and peripheral income, will be pocketed.

A.P and HBC are the producers of the show, which has the second largest profit share of 37 percent.

Huayi Brothers is mainly responsible for public relations, publicity and providing filming equipment, and will send its artists to participate in the program from time to time, so it accounts for the remaining 22%.

It can be said that all three parties are satisfied with this distribution plan.

First of all, Suzhou Satellite TV has ensured its absolute dominance and has not been reduced to a simple broadcast platform.

Although the ratio of A.P to HBC is not high, it is much stronger than those companies in Korea that only receive a manufacturing fee.

And the Chinese market is very huge, once this show becomes popular, their income will be dozens of times that of South Korea.

Huayi Brothers Company mainly made a matchmaking in the middle, and the cost paid was the smallest, so the proportion of 22% has made Wang Zhonglei satisfied.

As for the specific design of the program, Cui Zhengyuan doesn't care, and Huang Liangxi, PD sent by HBC TV, is responsible for explaining Chen Xiaoguang.

Huang Liangxi was originally the PD of HBC's "Midnight KTV" program, his status and qualifications are very average, but his ability is very good, and he also interned in "Infinite Challenge".

So this time we needed to send someone to make a new show in China, and Kim Tae-ho sent him over.

got the opportunity to be independent, and in the face of a very large Chinese market, Huang Liangxi can be said to have exploded all his potential, and he is bound to make this show a high-quality product, so as to show his strength in front of Executive Cui. (To be continued......)