It's a North American morning in China, and Steve, the current president of EA, receives a bad news call before he even goes to work, leaving him with no heart to eat his wife's breakfast and driving away from home in a heavy mood.

He was at the helm of EA only a month ago, the ill-fated company has changed many presidents, the company's performance has not been up, he was selected by investors because of his experience in personnel management and cost reduction, and was appointed as the sixth president of EA in danger, but not long after taking office, he just straightened out the internal structure of the company, and had to face the problem of dragon vacating, and his thoughts flew wildly.

"Damn ......" Steve braked hard and almost hit the bike that rushed out of the curb, he did get a little distracted, but that's not a reason for pedestrians to jaywalk.

He honked the horn fiercely, startled the newsboy who didn't care, and rode crookedly, the newsboy turned around on the bicycle and gave him a middle finger, and he replied unceremoniously, until he arrived at the company, saw a few assistants who hurried over, and picked up the coffee sent by the beautiful female secretary, and he was not in a good mood.

"It's all open, anyone can apply, but in fact there must be quite a lot of restrictions, and they haven't done this kind of thing in the past! Damn it! We EA definitely can't get through guò! ”

"Maybe we should give it a try? If they want to reject us, there must be standards to refer to, EA games must have one, two, three, four which items do not meet the requirements, if they can't say it, then they are unfair discrimination. Aren't we worried that we won't be able to get hold of them? ”

"Don't try! If it is passed, then it will definitely be a sales model of the divided type. The pricing of the game may not be under our control, so should we continue to look at their ugly faces? Look at their faces and act? ”

"If we don't try, then we can only watch all our competitors join this gaming platform, and we fight alone to challenge our peers all over the world?"

The think tanks were arguing, and Steve was holding a pen and pressing it mechanically, and he suddenly thought of an important thing, if he joined the Dragon game battle platform, they would sell CDKey according to Dragon Teng's regulations, and download the game client for free. Does this model allow them to invest less in physical sales?

The cost of online sales is much lower than that of physical sales, and the benefits are obvious, which is the cost control that he is best at.

But the question is, which one is stronger in terms of sales and profits, online or brick-and-mortar? Can online sales really replace brick-and-mortar stores?

This problem will take a while to test, and you have to try it out yourself, which forces EA to join the Dragon game battle platform, and then the second problem comes.

The CDKey sales model means that physical disc game content must be available for free download on the web, and genuine registered users must submit for verification before playing online. Or is it stuck directly on the landing street and needs to enter CDKey, so does the game content need to be changed drastically, and does EA's existing game need to be re-edited?

Steve raised his hand to stop the arguing and asked, "What if we go to this game platform." How will Command & Conquer change? ”

"Chinese won't allow Command & Conquer to enter China, and their national security department has given us a blacklist notice for the game......"

“…… I mean, what if, okay. If you're feeling awkward, let's talk about Mjolnir. ”

"It doesn't need to change much. I've seen their anti-piracy program, and you need to type CDKey the first time you enter the game. But this CDKey is tied to a user ID, which means that a LongChat account can play any game he has purchased on any machine. ”

"What if you want to play a single-player game like Quake? If players don't run the Dragon Game Battle Platform, do they only need to run our exe program, without Internet connection or verification? ”

"Yes, in the non-networked state, we can't make genuine verification, after all, there are too many cracking software on the market, any local machine qì on the verification program keygen will read the memory, only a simple memory suspension program, the cracking software can easily find the corresponding registration code in the memory, so as to crack our keygen."

"I understand that only the network can put the registration process on the server, and verify on the server to replace the verification algorithm in local memory, as long as the server is not breached, the verification is invalid, and the only bound account of CDKey is for this purpose."

"Yes, that's right, they also provide user-friendly operations, if you change the usual machine qì to log in to the account, they will also send an email with a verification code to the secure mailbox bound to the account, which can play a double protection role, but this qiē must be based on the Internet."

Steve understood,If you want to join the Dragon Teng game battle platform,There are still many restrictions for them,First of all, although the generation of the verification code is realized by their EA,But the matter of issuing the verification code is still handed over to the Dragon Teng to do,EA sold how many games out,Dragon Teng is clear,EA can only honestly pay according to the capitation,No one is indispensable。

Secondly, the players are all in the hands of Longteng, and EA has nothing to do with it, the player's preferences, economic strength, user feedback, contact information, and many precious materials have been intercepted by Longteng, EA is a mechanical worker, they produce games, put them on the platform for sale, and they don't know who they sell to, this situation is quite dangerous.

Finally, once EA plans to break away from the Dragon Game Battle Platform in the future, then the genuine registration codes that were issued before will become waste paper, will other game platforms recognize the content that has been distributed? No one knows.

There's a lot more, Steve can't think too deeply, and the biggest controversy of his think tank team is here.

Long Teng now threw over a dog leash, EA was at a loss with the rope, put it on himself, once it was put on, it would be impossible to break free, don't set it, there are many people on Long Teng's side, and his side is weak, isn't this looking for death?

Aggrieved and unwilling, EA executives fought again, this is a battle between the capitulation faction and the resistance faction, the collision of two ideologies, and the duel of two attitudes.

It's hard to have results, it's quite hard!

……

Bill Gates was in a very bad mood, very bad, especially bad, the Dragon Storm became more and more intense, and it spread throughout the European and American game circles in just a few hours.

His subordinates have compiled a number of news, EA is holding a fierce quarrel meeting, the French Ubisoft side panicked and called the executives to a meeting in the middle of the night, Japan's Sony Co., Ltd. has a sudden change, it is estimated that the valuation will plummet during the day the next day, even they Microsoft is likely to not be able to escape, and the NASDAQ will open in less than an hour, and it is estimated that Microsoft's valuation will be very ugly after the opening!

It's the last month before Christmas, and it seems like it's going to be a tough year, and the news that XBox will be released at Christmas is likely to be a laughing stock in the gaming world, and of course, some people may praise Microsoft's courage, but that courage looks like ...... Don Quixote is the same as a joke that blocks the windmill beyond his own strength!

Bill Gates and two other executives from the games department, senior vice president Robbie Bach and marketing operations officer Kevin Williams, plus several senior assistants and lawyers, sat down in the small conference room.

Without Robbie Bach's report, Bill Gates interrupted him and asked, "Is there a problem with the planned Christmas release of Xbox?" ”

Robbie shook his head: "No problem, we have prepared 10,000 Xbox consoles, and we can accept online pre-orders at any time to arrange orders to produce more consoles, and at the same time, the game has also prepared 20 models, and Kevin will give the market research results within three days to determine the final price." In addition, our official website has been accepted and is ready to be launched. ”

Kevin added, "Yes, we wanted to make Age of Empires: Revival of Rome a staple and promote it in conjunction with Millennium, which is our report from the Marketing Department! ”

Kevin handed over a plan, but Bill Gates didn't pick it up.

He roughly knows the content, it's nothing more than a millennium There are rumors in the global IT world that millennial bugs will destroy the entire computer world, a number of jù overflows, server crashes, network service abnormalities, this is an era of revival or something, he thinks it's okay to coax laymen ordinary players, but for them computer experts, it's just nonsense.

But Microsoft doesn't have any good means of publicity, the game industry is really a special industry that requires imagination, and general promotions and publicity are really ineffective for gamers, because Longteng is doing so well!

"Then let me ask again, are you sure that in the future Xbox will have enough game makers to provide games? Do you have a way to fight against the Dragon Gaming Battle Platform? As far as I know, several of our so-called staunch allies are arguing fiercely, are you still so confident that you will keep them? ”

Bill Gates's questioning quieted the venue, and they couldn't answer for their allies, they could only ask themselves, is Microsoft continuing to carry the banner of fighting against the dragon and launch the Microsoft game battle platform?

Bill Gates was upset for a while, when did Microsoft hand over its fate to someone else? Why did Microsoft, which has been smooth sailing in the software industry, suffer one setback after another in the game industry?

He still doesn't believe it, is the global game industry monopolized by this Chinese Yang Yun!

"Sir...... The NASDAQ is open! The secretary reminded in a whisper, interrupting the quiet meeting room.

Bill Gates clenched his fists: "Call it up and see!" (To be continued......)