Chen Bo successfully fooled Nicholas to fly solo, leaving his uncle's warm wings and choosing to partner with him. He hadn't figured out what to ask him to do, so he could only let him follow his existence as a special adviser for the time being, and wait until the money arrived and he was officially invested in the shares.

Nicholas followed him like a student, observing his every word and deed, looking for what his uncle called an entrepreneurial mindset.

"Why is this book still on the sales list?" Chen Bo didn't come to the e-commerce department for a long time, but this time he found a problem and directly found Chen Nian, who was in charge of the excellent mall. pointed to the "How Much Do You Know About the Flowers in Your Dreams" and "Phantom City" on the webpage.

"These books sell well and are very popular with young people." Chen Nian was unimpressed.

"Do you do e-commerce just to make money by any means?" Chen Bo was quite dissatisfied and knocked on the table. "You are a matter of value orientation, and good sales are the reason for plagiarism? Won't the court's verdict be counted?! Officially, because there are many young readers, it is all the more important to guide them to face up to the issue of copyright. ”

"But ......"

"No, however, the concept that the group has passed on to all users from the beginning is to support the genuine version, otherwise there would be no emergence of Maidong Music Network, and there would be no current CRBT business, let alone Ant Search and Dingdong! This is part of our corporate culture, and any books with suspected copyrighted content must be taken off the shelves. Chen Bo was furious, this is the principle of what he has always done.

Everyone goes to piracy and plays chicken feathers? Because of this, he even directly rejected Xunlei's investment application.

Why? You directly promote pirated film and television downloads, aren't you blatantly opposing me? What is the difference between investing in you and slapping my own face, given the current market environment, it is already the minimum standard for him to turn a blind eye, and it is impossible to think about anything else.

Chen Bo casually clicked on the hot-selling book rankings, and picked out some more in front of Chen Nian.

"Wolf Totem, a book that washes the ground for nomads, is also bought? Taken off the shelves! ”

"Successology? It's better to run two more customers and take them off the shelves!! ”

"Wellness? Does this old Chinese medicine doctor have a medical qualification certificate? Removal !! ”

Chen Bo removed dozens of hot-selling books from the shelves in one go, and Chen Nian felt a pain in his flesh.

"What about the books in stock?"

"Return it to the bookseller, and destroy it if no one wants it!" Chen Bo said directly, "And there will be a book burning ceremony, which will be destroyed under the nose of the media." ”

"What should I do if the user has already placed an order?"

"Post a notice to double compensate for the books that have been ordered and have not yet been shipped, and directly tell them that Excellence.com will never sell junk books with questionable values that will mislead consumers."

"That ......"

"What's that? Are you an executive or me? Chen Bo interrupted him rudely, why was his head so unbright.

Dingdong's C2C platform, coupled with excellent B2C websites, only accounts for 20% of the e-commerce market in total. But Ma Yun's Taobao has now driven eBay, which once ranked first, to the ground, and it has dropped sharply to about 40%, and it is about to be surpassed.

On the other hand, Chen Nian's side is still tepid, so Chen Bo originally had a trace of dissatisfaction, and all its websites are operating well, but Dingdong has always been in a bad mood. Although it seized the opportunity in last year's SARS turmoil, it did not stabilize its position later, how can it be happy?

For this reason, Chen Bo specially sent an internal email to all employees to put an end to the so-called wolf culture and all blind worship of success. This symptom must not rise, what he needs is the imagination of the employees, the wild growth is not suitable for the current internal system of the company, and it should be rationally cooled down.

But there are always uncontrollable unexpected factors in everything, and just the next day, the content of the internal email was leaked to the media, and the general trend was to publicize that Excellence.com used its own network advantages to deliberately suppress authors and publishers, intending to seek more profits.

However, Chen Bo saw a lot of this kind of argument, and didn't care about it at all, although he was very angry about the leakage of the email, but he only sent someone to find out the situation first.

The Champions League final in May, the European Championship in June, and the Asian Cup in July are three important football sponsorships. Since it is a partner, it is not that you don't have to worry about it if you give money, the contract is the obligation of both parties, and if you don't act, you will be held accountable by UEFA.

And there is still a Yenching Olympics sponsorship contract to be signed in a few days, there are too many things to do, even if Li Ziqiang, the brand director, has three heads and six arms, he can't be busy.

In contrast, the Champions League final is the most secondary, but it can be used as an opportunity to test the waters.

Holding fan events, giving away tickets to the finals, and doing roadshows at the competition venue are all part of the traditional routine. At the same time, you have to think about adding the eye-catching navigation of the Ant Champions League to the search page, which is a specific search search option.

Others include changing the display of search keywords, such as search for sports, football, Europe, and related terms, which will have a definite direction.

The results of the Champions League group stage, knockout matches, and various article analyses will all be listed in one collection, which can be displayed directly without clicking on the web page, skipping the operation method of the next level.

Of course, the European Championship cannot be a temporary event, with Europe as the center of gravity and other places to assist. Huge posters have been placed at airports across the continent, targeting Portugal, where the tournament will be held, and anyone who uses Ant Search's products will likely be able to get a ticket to the European Championship, provided they have a Foxmail email, which is sufficient.

All clients began to push messages collectively, and even MySpace, which was sold, hung a huge promotional poster on the homepage. Although the overall traffic is not as good as that of Yahoo and Google, it can't stand up to the ant colony tactics with many products.

The Asian Cup held in China is much easier to organize, there is no need to promote it to the world, as long as some corresponding advertisements are placed in East Asia and the Middle East, the influence is limited after all, and the Asian football audience is mainly concentrated in East Asia and West Asia.

Countries like Turkey, Israel, and Kazakhstan have all left Asia and joined Europe, and there is no need to push them if they don't play with the AFC.

Airports, train stations, and even Internet cafes and game interfaces under the control of ant search have started to do this.

Maidong Music is also planning to launch a commemorative version of the digital walkman, and the website has planned a football-related music album, including classic tracks from past major competitions, such as Ricky Martin's "Cup of Life", the Champions League theme song "European league", Queen's "We are the Champions" and the team songs of many giant football clubs, etc., even if you are not a fan will fall in love with this blood because of music.

Ant Desktop has launched a special edition of the football season, which will also remind the relevant countdown in real time, not only giving away tickets. Football packages are also included. The implementation of this plan is that all branches around the world are busy, and the corresponding data is monitored in real time and provided to all football departments.

On the surface, it seems that Ant Search has spent both money and operating costs, as if it is a thankless task. But in fact, it is indeed a win-win situation, and through the promotion of these large-scale sports events, a large number of fans have been gathered, and the brand of Ant has been strengthened.

In football, the image of the ant is labelled with this sport, which represents positivity, hard work, unity and cooperation. In the eyes of non-profit organizations, Ant is also known as a socially responsible enterprise. Both labels represent positive symbols, which are incomparable to no Internet company, and also make Ant Search continue to eat away at this big cake.

The money is indeed spent, but it is worth the money, when other companies are still obsessed with and pursuing traffic promotion. Ant has begun to work hard to enhance brand value, this is the importance of marketing, it is better to sell products than to sell stories, no matter how good the product is without brand recognition, it is in vain. After all, this is the era of information explosion, and how to stand out from many homogeneous products has become an important topic in the 21st century.

Fortunately, I didn't win the sponsorship contract for the Athens Olympics this year, otherwise it would definitely make Ant's employees tired of a layer of skin, which is only a three-month operation activity in May, June, and July, and if you add the half-month-long intensive event in August, it will be directly tired into a dog and powerless.

But the Yenching Olympics in 4 years must be won, which is not only a good opportunity to promote ants, but also a window to promote the country. International public opinion is controlled by the major media, and there will always be unfavorable remarks that will be misunderstood by ignorant people.

Whether you are doing business, studying abroad, or traveling, you will always be forcibly labeled as a dictatorship with no human rights, and they don't want to know what is going on in this country and what kind of life they live, but they just receive the signals sent by the media in a daze, and then believe it.

This is a kind of blind obedience group effect, just like what is written in "The Rabble", people all over the world have a virtue, and under the offensive of media propaganda, no matter how shrewd and capable people will lose their rational judgment.

No one has a say without personal experience, and you can never see the whole picture by looking at it alone, and this event is of course imperative to provide a window into the expatriate movement around the world to get up close, which is the best way to dispel misunderstandings.

With this east wind, companies that want to promote corporate brands are also like carp crossing the river, but in the domestic Internet industry, there is no one who can have the strength to wrestle with Chen Bo. It's not the number of users, but because of the problem of capital, no one is more adequate than his small treasury, and the $40 million sponsorship fee is not blowing in the wind, even if they do have the money, they will consider the cash flow break problem after paying.