Chapter 54: Product Spin-off

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"Mr. Chen didn't come to the company today, and booked a ticket back to Pengcheng in the afternoon."

In front of the large floor-to-ceiling windows, the sun shines in and spills on a pretty and cold face.

"I see, you can go back to work."

Her expression was cold, and her voice was cold, but her heart was beating violently.

"Motherfucker!!" After the employee turned to leave, Guan Xin couldn't help but curse in a low voice, "Never see me if you have it." ”

At Pengcheng Airport, Yang Guotai drove the company's business car to greet Chen Bo and Qin Xiaoqing.

"Didn't Assistant Gao come back with you?"

Although he had already received the two, he looked left and right but did not see Gao Yuanyuan at the exit.

"Don't wait, she has been transferred to another position, and Xiaoqing will be in charge of my administrative assistant work in the future."

Chen Bo and Gao Yuanyuan have long been equalized in Yang Guotai's heart, and the two of them have helped him, so they have always been nostalgic, and today I didn't see Gao Yuanyuan but was replaced by another woman, and I felt a little bad in my heart, but I didn't show it.

Chen Bo was pretending to sleep in the car, Qin Xiaoqing was curiously looking at the scenery of this strange city, and Yang Guotai kept watching through the rearview mirror, as if there was nothing wrong between the two people.

"You send Xiaoqing to a hotel near the company first, and then ask the administration department to arrange a dormitory for her tomorrow."

When he was about to arrive at the company, Chen Bo opened his eyes and woke up, and commanded.

"Then Mr. Chen, are you staying in a hotel or?" Yang Guotai tried to ask.

"Lao Yang, next time, remove the word you, don't be so polite. And don't be as dirty as you think, of course I'm going home. Next time you have this kind of thought, you will directly deduct your salary! ”

Yang Guotai is an honest person, but he is too polite, and he always uses honorific titles when he sees Chen Bo, which makes him feel uncomfortable.

The two of them are still fellow countrymen, so what are you doing politely, although I know that he has the heart to repay his kindness, but he is too estranged. And the tone just now obviously regarded him as the kind of boss who likes to be with his subordinates, this atmosphere can't be opened, and it must be stopped.

"Okay, I remember."

Although Qin Xiaoqing was a little angry just now, he didn't react otherwise when he saw Chen Bo come out to reprimand him as soon as possible. If the boss acquiesces to this behavior, it means that there must be something wrong with it, although she is a smug Northeast girl, it does not mean that she is a casual person.

Chen Bo doesn't live in the company's dormitory now, not because he has money, he doesn't dislike this condition. There are more and more employees now, and it should be given to more employees in need. Moreover, a boss who doesn't have a villa, doesn't have a luxury car, and has to nest in a small staff dormitory, how do employees feel?

Is there a future for following such a boss? The glamorous boss sometimes does not live for himself, but also represents the face of the company, and people will compare the company's treatment, benefits, office environment, and even the boss.

This is a kind of blind obedience psychology, but Chen Bo can't avoid it, his own second-hand Buick doesn't dare to open it now, just because he heard some employees in private talking about whether this boss is really picking on the door or because he has no money, but you can't refute this kind of thing, just move outside to live and buy a two-room small house, which is not expensive for hundreds of thousands.

Although he didn't have a penny of salary in the company, there were still millions of arrears paid by Tencent Company that could be spent at will.

The next day, Chen Bo held a joint meeting of Pangu Search and Tengxun Company, Li Zhaojun and Ye Tianhao were not in Pengcheng, and they couldn't hold a board meeting.

But today's discussion is mainly between the two companies, and it doesn't matter if they don't show up.

Chen Bo still followed Li Ziqiang's suggestion, for the necessity of marketing and publicity, if the word ant can be used in the international market, it can also be used globally and catchy, while Pangu's recognition can only be limited to people influenced by Chinese literature, and I am afraid that even some ethnic minorities will not be able to identify with this brand.

The products on the Pangu search side will all be renamed, because the time for the online rating system is getting closer and closer, and it can't be delayed any longer, so I am in such a hurry to hold a meeting and directly speed up the pace.

At the same time, some products have been split, Pangu browser and input method are split into Foxmail and QQ two teams, one will be integrated into Foxmail's derivative communication tools, and the other is to enrich Tencent's product line.

"Under the same group, will two identical products cause a waste of resources?" Of course, it was difficult for the Tencent team to understand this problem.

"The application scenarios are different, and the positioning of Foxmail is the same, they are all focused on the business market, and the needs of office people are simple and fast. QQ browser is positioned as individual, fashionable, and it doesn't matter if you do all the bells and whistles. The same is true for input methods, in order to unify the brand and enrich the product line. At present, the buttons integrated on QQ's panel are too cluttered and not uniform enough, which reduces the degree of brand recognition. ”

Anyway, no matter how the user chooses, it is a product of the same group, and it will also have a built-in Ant Search engine, which can ensure the traffic of Ant Search to the greatest extent.

Since Chen Bo took the initiative to split the products that originally belonged to Pangu Search, Tengxun had no reason to refuse, and now QQ really needs to unify its products to enhance its brand image.

Of course, lunch is not free, Tengxun needs to pay a symbolic price of 1 million US dollars, in fact, it is a right-handed business, QQ members can now recharge members through mobile and fixed lines, and a lot of differentiated services have been added, and now they are selling hot.

There is also Tencent's wireless business, which is now more like a golden penguin that sucks money, and has steadily surpassed the revenue of Sky Network in two months, which can be said to be wealthy, and there is also a capital injection of 10 million US dollars from MIH Group, so there is no shortage of money.

In this way, the image of penguins, ants, and foxes has been formed, and if more other brand products are added, it will really become a zoo.

A seemingly simple name change actually requires a lot of work to do, overturning the previous marketing, publicity, and promotion plans, and also needs to apply for a new domain name.

Ant search in China is in Chinese Larry,.cn can,Easy to remember,And this domain name happens to be in Chen Bo's hands。

But who knows what the hell this word is abroad, so I can only spend a huge sum of $300,000 to buy .com top-level word domain name from foreign domain name hoarders.

I used to think about selling domain names for a living, but I didn't sell a few, so I didn't let myself use them, and I also posted a lot of money to buy someone else's. It's a lucrative deal.

However, no matter which URL you enter, you will eventually jump to the interface of ant search.

Foxmail's domain name is more painful, it is the official website of Fox Entertainment Group, a subsidiary of the international media giant News Corp. in the United States, with 20th Century Fox Film Company, 29 TV stations, Fox Sports and many other industries, and is an absolute giant in the global entertainment industry.

It's like when you wave a bill to buy the White House, not only do you not sell it, but you have to be humiliated, which is purely full of food.

So we have to settle for the next best thing and use. This English Larry domain name,Anyway, you can link it with one click on the client,Can't let him now this little ant challenge the elephant of News Corporation。

Now that you have a new brand, you need a new image, and you have to redesign it.

Like this type of animal, you can only find a professional animation company, and mainstream advertising design companies can't do such a professional job.

There is one in Pengcheng, and its reputation is also quite resounding, it is a jade animation design company jointly established by Hong Kong Island TVB and Pengcheng Cultural Bureau, and even participated in the outsourcing design of some films such as "The Lion King" and "Mulan".

Of course, the most famous in China is "Rainbow Cat Blue Rabbit", but although this cartoon is widely circulated, it is still extremely distracting from the picture. Although the main business is animation production, the high-profit work of advertising design is not refused.

"Mr. Chen, this is the first draft of our design, you have seen it." The marketing director who came to negotiate brought a sample of the designer's design according to the company's requirements.

Chen Bo took it and took a look, and was very disappointed, both in color and shape, it was ugly, just like a close relative of the Rainbow Cat Blue Rabbit.

Several design plans are all eight or nine are not far from ten, this is just a logo, if you want to make a TV commercial, then I don't know what kind of panic it will cause, who still uses ants to search for products.

Chen Bo was very moved, but still ruthlessly rejected Jade Animation's strong desire to continue to modify.

As the saying goes, you get what you pay for, you get what you pay for, this kind of flat modeling can't be done well, not to mention the 3D version of the animation advertisement that Chen Bo requires, either you don't do it, you have to do it finely.

In desperation, he had no choice but to contact Qiao's gang leader who was far away across the ocean. If nothing else, it's because he's the big boss of Pixar Animation, so it's better to do a favor, and it's not that he doesn't pay.

Jobs apparently didn't have any objections and asked casually, but Pixar was busy working on the movie "Monster Electric Company" in a pinch, and there was a "Finding Nemo" project to do. Pixar, which has become rich and handsome in the animation industry, is no longer the small company that relied on making logos for IBM and Paramount back then.

Except for Pixar, there is only the DreamWorks Animation Department, and now is the time when the American film industry is booming, and no one wants to deal with this small network company far away in China.

Chen Bo is now hitting a wall one after another, very depressed, just want to make a well-made animated advertisement and logo, this is no butcher, can only eat pigs with hair?

"I think there's another unit that is good at animation!"

Just as he frowned and was extremely anxious, Qin Xiaoqing took the initiative to say

"Which company?"

"It's not a company, it's a beautiful studio!"

"Meiying Studio, an art film studio in Shanghai?"