Chapter 27 Begin to promote

In the next few days, Huashi Hongyan began to promote Xu Nuo.

In exchange, Yun Shijie handed over the CD distribution rights of the single "I Am a Little Bird" to Red Rock Records.

Luo Haichao originally wanted the distribution rights of Xu Nuo's first full album.

But Du Xinghe didn't give it.

Du Xinghe only agreed to hand over the distribution rights of his first single CD to Hongyan Records.

As for Xu Nuo's first album, the eight characters have not yet been skimmed, and I don't know what the situation will be at that time, so Du Xinghe can't easily promise this promise to Luo Haichao.

Luo Haichao weighed it, although the income of a single album is not high, it will definitely be able to recover the cost of publicity.

Moreover, he did appreciate the talent of Du Xinghe, the original work of the song "Little Bird", so he generously agreed.

From the third day after Fuwan Music Station broadcast the Youth Star semi-finals program, Hongyan's team began to promote Xu Nuo's song "I Am a Little Bird" to local radio and television entertainment programs in South China through their own connections.

120 kilometers away in Fuwan, Hongyan Records' influence is incomparable to that of the four major record companies.

But in South China, Hongyan Records is a well-known big record company, and its position in the industry is second to none.

This time for the promotion of Xu Nuo, Hongyan's team put the decisive place in South China.

Although South China cannot be compared with an international entertainment metropolis like Fuwan, this TV drama city also has a permanent population of 7 million.

If you can get people in South China who like music to pay attention to Xu Nuo, the number is quite considerable.

Due to the cooperation and radiation relationship between the two cities, ordinary families in South China can also enjoy Fuwan Concert Station.

Therefore, on the day of the finals, if the music fans in South China can unanimously support Xu Nuo, the effect will definitely be more than going to Fuwan and the four major companies to seize the market.

Like Hongyan Records' support for Xu Nuo, the four major record companies also began to promote and publicize the company's newcomers during this time.

Their main market is naturally the location of Fuwan Music Station, Fuwan local,

With their strength and arrogance, there's no reason not to make a name for themselves locally.

To say that these four predators, the hand and scale of promoting newcomers in Fuwan are really much more fierce than Hongyan Records!

It is estimated that ten times as much money has been spent!

More than 20 entertainment radio and television stations in Fuwan City can hear and see the performances and interviews of eight newcomers from the Big Four almost every day, which bombards the public's attention with a huge amount.

Its coverage is to let all Fuwan music fans know that their company's newcomers are going to participate in the Youth Star Finals within two weeks.

As in previous years, the competition and fight between the four crocodiles, in which no one is convinced, has reached a white-hot level from the beginning.

For example, in order to grab the most important advertising time in these two weeks, they are eager to pay five or six times more than usual, and they also want to put their own singers.

The momentum of you fighting for me is really fierce and tragic.

The effect is not necessarily much better than that of Xu Nuo, who is in a remote corner.

In fact, the four major companies are also promoting their newcomers in South China, but the strength cannot be compared with Hongyan Records.

Relying on China Television's strong media and public relations capabilities, Hongyan's promotion team only took less than a week to promote Xu Nuo's inspirational story to every local TV entertainment program in South China.

It's even on the social news!

The local music radio station in South China repeatedly played Xu Nuo's song "I Am a Little Bird".

The catchy melody of this song quickly spread throughout the streets and alleys of South China.

It's almost to the point of becoming a household name.

Even local children of five or six years old can hum a few words when chasing and fighting: "I am a little bird, I want to fly, but I can't fly high." ”

Not to mention those adults who love music.

After learning about Xu Nuo's inspirational story, it is difficult for anyone not to be conquered when they hear such an uplifting song.

Two days before the finals, the market research conducted by the Hongyan team showed that 35% of local music fans in South China "certainly" would tune in to watch the Youth Star Finals starting at 7:30 p.m. on November 11; 25% of music fans "should" watch it, but it depends on whether they are okay at the time.

Among the 60% of fans who are likely to watch the Youth Star Finals, Xu Nuo's support rate is as high as 86.5%!

This figure greatly exceeded the expectations of the Hongyan team before promoting Xu Nuo.

Luo Haichao and Chen Hua analyzed the results and finally concluded that the popularity of "I Am a Little Bird" will be much higher than they previously estimated!

According to their original expectations, the single CD sales of the song "I Am a Little Bird" will sell 150,000 copies at most.

This number is still higher.

After all, Xu Nuo is too new and doesn't have any fan base.

And the single CD itself is not as popular as the album as a whole.

gave an estimated amount of 150,000, and they all looked at the super high quality of Du Xinghe's song.

At that time, they calculated the profit with an expectation of 150,000 tickets.

In the market, the price of a single CD is usually around 15 yuan, and the wholesale price is 10 yuan.

The net proceeds from their issuance of Red Rock are 30% of sales based on wholesale prices.

In other words, selling a CD, they can earn 3 yuan in Hongyan.

150,000 sheets, earn 450,000.

Throw away the tax and labor costs of 80,000.

Their net profit is around 370,000.

And the cost they spent to promote Xu Nuo was based on the 370,000 yuan, and a total of 350,000 yuan was spent, which is quite conscientious in the industry.

I didn't expect good people to have good rewards.

The popularity of "I Am a Little Bird" is so high!

According to the latest market research and analysis of the popularity of this song in the market, the sales of this single CD should reach more than 300,000 copies!

If Xu Nuo can get a good ranking in the finals of zuihou, it will stimulate the sales of this single CD even more.

When the time comes, it will increase the publicity efforts, and it is not impossible for this single CD to explode with a super high sales of 500,000 or 600,000 copies!

You know, no single CD in the domestic market has sold more than 500,000 copies this year!

If they Huashi Hongyan does it, it will definitely be a face-showing!

Thinking of this, Luo Haichao was secretly excited.

He has already drawn out his most haode distribution team, and is waiting for Xu Nuo to participate in the finals, and according to the results of the finals, he will formulate a release strategy for the second album in Xu Nuo's life.

These days, although Du Xinghe has not participated in the promotion of Xu Nuo by the Hongyan team, he can receive Lin Jianguo's work report every day.

"I Am a Little Bird" can be so popular, and Du Xinghe is also very excited.

As the producer of this single CD, Yun Shijie will receive about 20% of the revenue for each one.

Unlike Hongyan, which needs to spend money on publicity, their income is all pure income.

If it can sell 300,000 copies, Yun Shijie will get a considerable income!

Lin Jianguo is thirty-seven years old, and his personality is still frizzy like a child, but when it comes to accounts, he is better than anyone else.

Seeing that Xu Nuo will bring them such a bright money scene, Lin Jianguo now treats Xu Nuo like a living bodhisattva, holding and protecting him.

In the past, he, as an agent, didn't care about Xu Nuo's life affairs such as food, clothing, housing and transportation.

Looking at it now, he is about to become Xu Nuo's personal bodyguard.

is guarding Xu Nuo at all times.

I was afraid that something would happen to Xu Nuo.

Xu Nuo wanted to be alone with Du Xinghe for a while, but he didn't have much chance.

Even the new song in the finals, Lin Jianguo had to watch it from the side.

It's a big 1000-watt bulb.

Xu Nuo was helpless to die.