The New Year passed in such a noisy and laughing atmosphere, Tang Tian took into account the factors on his mother's side, as well as his father's call.

After staying at home for a few days, I went out to visit relatives, and I am afraid that I will not be able to return until the beginning of the school year.

And my father and mother have no intention of leaving after the New Year, which makes Li Yifan feel very strange, he knows his father's temperament, this is a person who can't be idle.

Even now that he is a big boss, he still can't be idle, and when he was in Ben Cheng, he had to walk around his hotel almost every day.

And the business of the hotel, even if it is the New Year, will not stop, and he came here to celebrate the New Year, saying that he thinks about himself, but now the New Year has passed for several days, and even this is about to be fifteen, and he has no intention of leaving.

What the hell is going on?

"Son, there's a new director of the advertising department in that big pants station, do you know it?"

"Huh? I don't think I've heard of this. ”

Li Yifan chuckled in his heart, and suddenly remembered something.

So you're here for this?

Before, their family was able to advertise on the big pants platform, because Tang Qingfeng helped match them, so they got to know Director He, who was in charge of advertising projects in the big pants platform.

Now Director He has been transferred, and it seems that a director has been parachuted down from above, and it is said that this director is not small, not only in charge of the advertising resources of the big pants station, but also in charge of the economic channel of the big pants station.

Li Yifan has never been in contact with him, but he has heard of this person, and that was in his previous life. This man fell off his horse in the process of the big rat. After being caught. He knew the man's name.

But at that time, even if someone fell off the horse, he was a great person, and he was just a disgraceful special invitation and had no comparison with others at all.

I didn't expect to deal with that guy in this life, the world is really impermanent!

"Hey! When Director He was leaving, he talked to me on the phone and talked to me a lot. He told me that this new director is not a good man, so let's deal with him well. It's best to come over and give him more filial piety, although the advertisement of our Phoenix Liquor still has a one-year contract in the big pants platform, but if you want to continue, you can't do without the support of this person. ”

Dad sighed and said, Li Yifan then understood, why did Dad not leave the capital after the New Year, and his feelings were to have a good contact with the director!

"Well, you can get it, so how are you going to communicate with that person?"

"Your Uncle Yang helped find a relationship, and he will call me in two days. When the time comes, everyone will find a place to sit down, chat, and eat. ”

Li Liqiang had already said that he was ready. Li Yifan was also a lot more relieved after hearing this, Uncle Yang came forward, even if that person was arrogant, he always had to give some face.

He had heard a lot of rumors about that person in his later life, especially after he was arrested and removed from power.

I heard that the man's style of doing things is very domineering, and he is greedy for money and lustful, and he wants to advertise on the big pants platform, so you have to give him filial piety, if the amount of filial piety is not satisfied.

People can take down your ads for you in minutes.

And that's not all, not only when you want to advertise, you have to pay homage to others, but you can't forget about people during the New Year's holidays.

Especially the bigger your business becomes, the more you have to show it, otherwise people will just hold a 316 party and give you an exposure, which will kill you.

The 316 party of the big pants platform, but how many people who do business have not heard of it?

Everyone does business, in the magical land of Huaguo, if you really do it according to the rules and according to your conscience, then it is not your fault.

So everyone's business must be more or less greasy, it's good not to be exposed, but if it is exposed, it will be miserable.

Therefore, many industry bigwigs are shy away from this director, even if they are heroes in their own fields, but they have to be three points shorter in the face of him.

Later, there were many industry bigwigs who fired at him because of various problems, but what was the final result, didn't they all have to find an opportunity to bow their heads and admit their mistakes?

Therefore, that person's energy must not be underestimated, and it must not be offended.

That's not only a very powerful guy on the surface, but also quite remarkable on the road, the famous Heavenly Palace in the capital, if it weren't for his relationship, I don't know how many times I would have been investigated.

"Okay, then you can pay a good visit to him then, prepare more gifts for him, prepare two bottles of our family's special medicinal wine for him, and prepare a card with a million in it. If it's not enough, give him another ......"

When Li Yifan spoke, his father's expression was very stunned.

A million, given to him at once?

You must know that those who do business must not avoid this set of methods, but in these years, it is not a small amount to give gifts of 30,000 or 50,000, even in a complicated place like their provincial capital, there is no one who can't smash it.

But here, as soon as you give it away, it's a million shots, and Lao Li really hasn't given it away with such a generous gift.

Seeing his father's stunned expression, Li Yifan smiled secretly in his heart, his father was still a little distressed about money.

But it can't be helped, who made that guy like money.

"That's right, Dad, although I haven't been in contact with him, but I've heard of him, and I've heard that he likes money very much, so you can't go wrong with money to open the way. If one is not enough, there will be two, and if two is not enough, there will be three. Don't worry about money, this money is nothing compared to the returns that we can get from advertising in the big pants platform in Phoenix Wine!"

As soon as these words came out, my father was happy, and indeed in the past year or so, relying on the power of advertising in the imperial court, their family's Phoenix Liquor Industry can be said to be famous all over the world.

It's hard to say that it's far away, at least in the mainland, it's famous all over the world.

Although it can't compete with domestic liquor products like Moutai and Wuliangye, it can definitely be the leader in the second echelon of famous liquor products.

And their family's specialty medicinal wine business is even more popular, whether it is for rheumatism and bone disease, or for men's waists, now the price in the market has risen again and again, but it can still be bought to the point of being out of stock.

In fact, the profit of this wine is the largest, even higher than the profit of their Phoenix Laojiao, Phoenix Special Brew-like high-end products.

To be able to achieve such results, of course, it is inseparable from the effect of advertising bombardment on the big pants platform.

Last year, Phoenix Liquor had a bumper harvest, and then gave the following employees a bonus, and the scene of the employees cheering, he still remembers it vividly.

However, when formulating the marketing plan for the New Year, an executive from the capital invited by Phoenix Liquor Company told him that if he wants to continue to rise, it is inseparable from the advertising bombardment on the big pants platform.

After all, in these years, there is almost no more effective advertising channel in China than the big pants platform.

And if you want to expand your influence, don't limit the advertising paper to a few ordinary stations, what station has the most audience now?

Out of the No. 1 and No. 2 stations, I'm afraid the sports station of Channel 5 is the most popular, right?

So if you want to go further, you have to advertise on the sports station, my father was originally a little worried, and he made liquor by himself, and went to the sports station to advertise, which is not good.

After all, drinks like alcohol don't seem to be of much benefit to human health, and they don't fit in with sports.

But the advertising planner told him, don't worry, people in China don't have this awareness at all.

You must know that in foreign countries, advertisements for spirits such as beer and liquor are basically not allowed to be advertised on TV, and even if you want to advertise, you must wait until after ten o'clock in the evening, so as not to teach young people badly.

As for sports channels, you don't even think about it.

But the domestic TV media does not have the same discipline as foreigners, as long as you give money, let alone a sports channel, even if it is an agricultural channel, he can give you an advertisement for liquor.

Don't you see that even the space shuttle in the future will designate a certain brand of beer as the designated drink, let alone a sports channel?

However, so far, there is no precedent for domestic sports channels to advertise alcoholic beverages, and now more advertisements for sports channels are sportswear, sneakers, or fitness equipment, batteries, etc.

As for alcohol, there really isn't.

This is the precedent set by the current director in charge of advertising after he took office.

It was from him that all kinds of alcoholic beverages such as beer and liquor became the domestic sponsors of various sports competitions, which looked really funny and funny.

When you talk about sports, you originally advocated that people exercise more, ensure good health, drink less alcohol, and smoke less.

But the domestic sports channel is good, as long as you turn on the TV, you can see XX beer, XXX competition sponsors such advertising slogans.

Either XX blue, XXX blue, sponsor XXX sports events live ......

However, although Li Yifan has a lot of things he wants to complain about in this situation, after all, if you don't do it now, someone else will do it, and that kind of thing doesn't exist in the eyes of the director.

Either way, the sports channel has a really good ad space, especially when the World Series is around.

For example, this year has entered 2004, and the European Cup to be held this summer, although it is an intercontinental event, but because there are too many good teams in Europe and there are many masters, the attention is very high.

This is an advertising opportunity not to be missed, so if you want to make Phoenix Wine expand better, this year's opportunity should not be missed.

If you want to seize this opportunity, you must get rid of that director, anyway, he likes money, so use money to hit him! (To be continued......)