457 goal, to become the king of CCTV advertising
"To be a man, you can't be too greedy. Mr. Jiang, 500 units is enough! Yun Fei frowned.
If you are not afraid of god-like opponents, you are afraid of pig-like teammates.
I really don't know how to calculate the Chinese-American Sun Yansheng with Jiang Wanmeng's IQ.
There are only 150,000 VCDs in the warehouse, and 40,000 VCDs are distributed to various shopping malls in one day.
The most important thing to do now is not to push all the products in the warehouse to the market and turn them into money, but to produce more products when the market demand is getting bigger and bigger, occupy market share as soon as possible, and establish your own brand.
"Mr. Jiang, if we follow this trend, how long do you think the remaining 100,000 units in our warehouse can last?" Seeing Jiang Wanmeng staring at him in amazement, Yun Fei let out a long sigh.
No wonder Wan Yan died so haggard back then.
obviously has various advantages and cultivates the market maturely, but Hu Zhibiao is still pouring small electronic products to pick peaches.
Anyone who is not too stupid will be able to gain a foothold when there are no competitors in the market.
"This ......" Jiang Wanmeng looked at Yun Fei embarrassedly.
"I told you a month ago to prepare you, but you don't believe it, why does the company leave so much liquidity? The raw material warehouse is actually empty, and our sales volume will be greatly increased during this time...... "Yun Fei, who originally ran here to hide from idleness, found that he couldn't hide from the slightest idleness.
Jiang Wanmeng's execution is not good!
Sun Yansheng's personality is too weak.
I really don't know where the courage of these two people to establish Wanyan Company came from, you must know that Lu Dao is an investment of hundreds of millions!
"Mr. Yun, we didn't do it right, now that things are like this, you see, can you ......" Jiang Wanmeng was also single, and there was a problem with production. No more shirking.
The most important thing is to solve the current problem.
Every time one is sold, the profit is close to three thousand, money, no one will be too much.
It turned out that they didn't want to put all their wealth on the plan proposed by Yun Fei, and they didn't believe in this young man who bought 40% of their shares for 20 million.
Now the market reaction has them starting to face the consequences of their disbelief.
Some time ago, the funds withdrawn were used by him as emergency working capital, not only that, but also did not place orders with raw material suppliers. There are not many products in the warehouse, and it is difficult to ensure sufficient market supply with the current market situation.
"This is the only time, if there is a next time, our cooperation will be over!" Now it is useless to say anything, you can only place orders with raw material suppliers, and the raw materials cannot keep up in a short time, and Wanyan's production will fall into a comprehensive standstill.
"Mr. Yun, don't worry. There will definitely be no next time......" Jiang Wanmeng said to Yun Fei in a curtled voice.
If it weren't for the sake of profit, who would want to be a grandchild in front of such a young man?
"Mr. Sun, we have come to the forefront of the world in VCD technology, but we must not stop our steps. We must speed up our technical research and product performance improvement, otherwise, sooner or later we will be eliminated by those foreign household appliance companies......" For Sun Yansheng, Yun Fei didn't know what to say.
The core of VCD machine is video compression and decoding technology. Born in his hands, but so far his research. It has basically stagnated, which makes Yun Fei very angry.
China's only leading product in the home appliance consumer market, because of the simple production, even the patent technology can not be applied, the technical technology access threshold is very low, there is no protection. As long as the foreign companies with strong technical strength get the samples of the products, they will soon be able to produce them with their strong technical strength.
Even, the products produced by others have better performance and higher efficiency.
"Mr. Yun, this is the research plan of our technical department, can you take a look?" Since he wanted to withdraw and failed to get his wish, Sun Yansheng also knew that he could only work harder and harder, otherwise, his investment would really not be recovered.
Especially in the past few days, the response of Wanyan VCD in the market has made him understand that Yun Fei used 20 million to acquire 40% of the shares in their hands, and they not only did not lose, but made a profit.
In this era, the value of a good marketing idea is very huge.
As a user of Wanyan VCD, I have a mind, we must study discs with larger capacity than the current discs, and film and television works that can play clearer pictures, as for the purchase of the copyrights of those film and television entertainment companies, there is not much need. As long as our products sell enough, those film and television entertainment companies will not let go of such a market with huge profits. ”
The upgraded version of VCD, DVD, will be accelerated in various countries after the VCD machine in the Chinese market is popular. DVD has the characteristics of high density, high picture quality, high sound quality, high compatibility and high reliability. Although it is expensive, after entering the 21st century, it is still gradually replacing the market capacity of VCD.
"Mr. Yun, we have also gone through in-depth market research on this point, and in the past three months, detailed market research has enabled us to have a detailed plan. That is, to increase the recording density of our discs and increase the capacity of discs, the main thing is to ......"For video compression and decoding techniques, Sun Yansheng gushed endlessly as soon as he talked about it.
However, although Yun Fei knows that the technology of DVD is more advanced than that of VCD, and the market prospect is broader, he does not know much about the detailed technology: "Mr. Sun, don't tell me about technology, you are an expert in this regard!" ”
Although it can also be regarded as a technical personnel, Yunfei's technical skills are in machining, not household appliances!
failed to hide in Feishi, but because there were many problems in the company, Yun Fei was not annoyed.
Investing in Wan Yan did not think about long-term development in this industry, but in order to get enough research funds and strategic reserve funds for Jiuyi Heavy Industry in the next few years.
Therefore, for the management of the company or something, even if there is a problem, Yunfei will not directly intervene.
At most, it is just a reminder to Jiang Wanmeng and Sun Yansheng.
As long as the company's production capacity can keep up, even if Wanyan's production workshop is messier than a garbage dump. Yun Fei didn't bother to care.
"What, you plan to invest more than 200 million in publicity funds in a year's time?" got the publicity plan that Yun Fei gave him, Li Lu felt like he was going crazy.
Yes, she was driven crazy by Yun Fei's amazing handwriting.
Not only did Li Lu feel that he was going crazy, but the three cheapness of the capital also felt crazy.
The mobile phone has not yet been listed, and the price of 9,999 yuan a unit has made them crazy!
At present, the sales in the three cities of Huadu, Shanghai and the capital have not yet begun, and several kings of Xiangjiang have spent 14 million on advertising. Negotiations with several local TV stations on advertising time and advertising costs have not yet been completed, and when a penny has not been earned and more than 20 million yuan has been spent on publicity, Yun Fei has now proposed to invest 200 million in publicity funds in the next year. How can this not feel crazy?
"You're a madman!" Rao is Ye Fei is very literate, and he was also frightened by Yun Fei's generosity.
You know, it's all money!
200 million, if distributed according to equity, 44% of the shares of the three of them can be divided into 90 million!
How big is 90 million?
The per capita salary in this era is less than 300!
"It's not that I'm crazy, it's that this world is crazy!" Yun Fei said lightly.
"Xiaoyun, are you thinking about this matter again? The product is not yet available. I don't even know what the market reaction is, so you propose to advertise on CCTV programs, is it worth such an investment? Li Lu looked through the advertising plan that Yun Fei gave her. While persuading Yun Fei.
Yun Fei is the absolute controlling shareholder of Wheat Mobile, if he insists on going his own way, these small shareholders will not have the slightest way.
"The company doesn't even have a penny in the account now, and all kinds of spare parts are imported. Tens of millions have been spent, and tens of millions have also been spent on newspaper hype in the early stage, outdoor advertising and inviting celebrities to shoot advertisements. Although you paid all this money alone, you wouldn't be so unkind to treat money as money, right? Li Zhuang, who has long lived on debt, has a deep sense of powerlessness.
If Yun Fei really did this, it would at least mean that they would not be able to get a penny of dividends in the next year.
All the money was invested in buying the six Soviet upside-down Il-76 transport planes from the military, which were exchanged with Yun Fei for a 44 percent stake in the wheat mobile phone factory, and the remaining little money was also lost by him in Las Vegas.
"Xiaoyun, our current advertising methods are enough, where can we use CCTV to advertise? Many cities have not completed the mobile signal transmission base station, there is no need to advertise on CCTV programs now, right? Even if you want to fight, it is necessary to budget thirty-five million at a time? Li Lu did not want to oppose Yunfei's strategic decision.
In the advertisements of local stations, even the advertising costs of prime time are only hundreds of thousands of yuan, and Yun Fei actually planned to spend a total of 35 million yuan on CCTV!
"With so much advertising investment, what do you want to achieve?" Luo Wei, who has always disliked participating in the discussion of things, also frowned and asked Yun Fei.
Yun Fei's plan is too grandiose and too expensive.
Although they do not have the right to make business decisions in the wheat company, they do have the right to oppose it.
"My goal is to become the king of CCTV prime advertising time in the next year!" Yun Fei has been hesitating for a long time, whether to make Wan Yan the first standard king of CCTV, or let Wheat Mobile Phone win this honor.
Because the price of mobile phones is too high, many people basically can't afford it, and those who can afford it, but don't have time to watch TV, this thing has little effect at all.
However, the significance of the first bid king is significant, and it is not unexciting.
Moreover, the investment of the first bid king is also the least.
On November 2, 1994, in the first CCTV advertising bidding, the rising star Confucius Banquet Liquor defeated his brother Confucius Banquet Wine in one fell swoop and won the 1995 "Standard King" crown with 30.79 million yuan. And it is precisely because of this year's prime-time advertising that Confucius Banquet Wine has become a household name from a little-known entrepreneur, with an annual sales revenue of 918 million and profits and taxes of 380 million!
Such a powerful promotion medium cannot help but be impressed.
Jiang Wanmeng's refusal to listen to the greeting made Yun Fei have to pull this honor on the wheat mobile phone company he controlled.
But I never thought of it. Several other shareholders who have always been obedient to him are strongly opposed to his behavior of burning money. The cultivation of the market is not yet fully mature, and they understand the market of this era better than Yunfei.
"Could it be that you let us come to Huadu just because of this matter?" Seeing that Yun Fei was in deep thought, Li Lu didn't want to embarrass Yun Fei too much, and was ready to change the topic.
"Isn't that what is going on? Since you don't want to, then I can only let Wan Yan participate in the first advertising bidding held by CCTV. In any case, I will definitely get the first bid king! Yun Fei said categorically.
The competition for the first bid king, although fierce. But there are not many local tyrant companies participating at all. As long as you can get the title of the king, it will be very easy to do it in many cases.
At the very least, there will be countless local media outlets willing to deal with losers like themselves who are willing to invest in advertising.
"When are you going back to Rongcheng?" Li Lu didn't know what to do, Yun Fei ran out, and it seemed that he didn't plan to return to Rongcheng in a short time.
"I'll go back when I'm done here......" Yun Fei said weakly.
Ye Beichun brought his son to Rongcheng, Ni Lishuang didn't know the situation, it was impossible for him to run to Ye Beichun under Ni Lishuang's eyelids every day, and accompany his son to grow up according to Ye Beichun's requirements.
This thing. It's a headache.
"You fled here to hide from the quiet, didn't you?" Li Lu pursed her lips.
You deserve to have a hard time, who told you that you can't control your crotch?
"Who said that? Xin Kaixing is now in an important negotiation with Doyle Company, Wang Qingfeng's bastard can't handle it by himself, otherwise I will come here? Yun Fei was stunned.
Could it be that Ye Beichun's arrival in Rongcheng has become known to the world?
Shouldn't it......
"Really? It seems that Wang Qingfeng, that guy has been here for months, right? Li Lu stared at Yun Fei with a smile.
Yun Fei and Wang Qingfeng are really difficult brothers.
Originally. Wang Qingfeng slept with his secretary Zhang Rui, but had to marry Zhang Rui, who was twenty years younger than her, and later sent Zhang Rui to his hometown to raise a baby. Her daughter and the stepmother, who was not much older than herself, did not deal with each other, and fought at home every day.
As a result, Wang Qingfeng could only slip away.
It is said that now the war has escalated. It is about to rise to the level of the initial stage of the First World War. Wang Qingfeng originally thought that after his daughter went to school in Rongcheng, life would be better.
Where did you know that Zhang Rui also followed his son to Rongcheng......
The annoyed Wang Qingfeng fled.
Alone fled from Rongcheng to the Northeast, and then from the Northeast to Huadu......
Ye Beichun took his son to Rongcheng, and Yun Fei also fled.
originally wanted to relax in Feishi for a few days, but the two CEOs of Wanyan did not have the passion of entrepreneurs in this era, so he had to continue to flee to Huadu, and finally met Wang Qingfeng and Wang Qingfeng in Huadu, and borrowed wine every day to drown his sorrows.
"......" cloud is not speechless.
I can't explain it, I can't explain it.
"What? Become the king of CCTV? Regarding the publicity plan proposed by Yun Fei to return to Wanyan again, Jiang Wanmeng and Sun Yansheng both felt that Yun Fei was crazy.
Although Wan Yan's VCD is very profitable, it is impossible to advertise on CCTV without millions of dollars a year, let alone the prime time in the few seconds before the news broadcast.
CCTV also understands the value of this, so it will start this year to auction the time period of these advertisements by bidding.
Only in this way can the benefits be maximized.
This year is the first time CCTV bidding, many people in front of the CCTV advertising time period for the promotion of the product, and this time is in the whole year as a unit, if you want to make a difference, the quality of your own products is not important, the key is to get the publicity in place.
No media outlet has CCTV prime-time advertising space against the sky.
Any local TV station must broadcast CCTV news every day.
In this messy local TV station where there is no network and not too much popularity, when the TV station challenges CCTV's hegemony, people want to know the major news at home and abroad as soon as possible, as well as the country's policies, and they will never fail to watch CCTV's news broadcast.
In particular, those who are up and down in the business world can definitely deduce some government trends and national policy adjustments hidden behind these news events in the official reports of some news events.
"Yes, now that the market has a certain understanding of our products, it's time for more people to know about our products." For the exclamation of the two, Yun Fei was very satisfied.
If these two goods had the courage of Hu Zhibiao, Wan Yan would not have changed hands several times.
In order to sell VCD, Hu Zhibiao spent 210 million yuan to buy the advertising rights of CCTV's five-second prime time period every day for a year.
Although the functions of this time period are powerful, it is also very likely to make those companies with strong competitors lose their money.
Wan Yan now has no competitors in the market, and it is easy to be an instant hit.
And, the price is too cheap.
Compared with Hu Zhibiao, it is higher than the starting step, and the cost of tens of millions is indeed too cheap!
And Hu Zhibiao's goods back then, spent 210 million and laughed in front of everyone: "This advertising copyright is too cheap!" (To be continued......)
PS: Thank you afleet, jackchu123, dreams come true 88 three great tips,
Thanks to I'mLast, the starting point ink pool two big monthly passes. Hulu is too busy these days and has no time to code words, I hope you can forgive me. In the future, at least two and 6,000 words of updates will be guaranteed every day, and more will be updated when there is time.