Chapter 63: The Hollywood Rules

"I'm eager to know what specific plans you have for the development of Marvel Entertainment." After the meeting, Chen Bo left Kevin Feige alone, and Marvel is a treasure trove to be developed, and its value still has a lot of potential to be tapped.

"The copyrights to several of Marvel's main characters are already in the hands of other companies, and like a money printing machine, they simply can't be recovered." Kevin Feige participated in the production of several high-grossing works such as Spider-Man and X-Men, and had no experience in blockbuster production before, and he did not have the funds to start rashly. Now with DreamWorks' technical support, coupled with the Foundation's financial injection, it is no longer a problem. "So I decided to reopen a series of parallel spaces."

"You mean the Marvel Cinematic Universe?"

"The Marvel Cinematic Universe?! That's a good name! Kevin Feige raised an eyebrow and complimented, "I'm going to bring American heroes, Iron Man, Black Widow and other characters to the movie screen and make a series of movies, so that I can completely abandon the previous comic book heroes who were so successful." ”

"Yes, form a set of cosmic parallel spaces, and all the movies revolve around this timeline. It can not only give the audience a sense of substitution, but also avoid other copyright issues. When we gradually become a climate, then DC Comics will have to eat dirt behind our backs. ”

"DC is dominated by independent films, and there are few works in which several of its heroes are interspersed. But Batman, which was released this year, is indeed a masterpiece, and Nolan's work is very in-depth, but lacks entertainment. Kevin Feige is still very self-aware, has a clear understanding of DC, a sworn enemy, and does not deliberately belittle him, which inevitably makes Chen Bo look up to him again.

"Let's start putting it on the agenda, and don't be discouraged by the loss of Hulk." Chen Bo patted his strong shoulder and encouraged, "I support you, both spiritually and materially. Ask for people to give people, ask for money for money! The Marvel Cinematic Universe has officially set sail! ”

The 03 version of the Hulk is a work directed by Ang Lee, with poor word-of-mouth and box office, and as a movie, it is artistically acceptable. The difficulty is that this is a science fiction film, which did not make the audience feel good, but the loss is also a matter of Universal Pictures, and Marvel did not invest money.

"Then remember to make a cameo, Stan Lee always has a bet with you." Kevin Feige nodded and smiled.

The old man who created countless Marvel images is very cute, but he has participated in all Marvel movies, it doesn't matter if he has lines or not, but he must be on camera, and he was once angry about cutting his pictures.

They met in New York, and in the Spider-Man 2 movie, they played passers-by A and B, respectively, and hung up after a dialogue, with a maximum of 3 seconds of footage. It was then that he made a bet, and he had long forgotten what the bet was, because he could not lose.

The Transformers series of movies also has a box office of billions of dollars, plus Marvel, not to mention that he is more than 50 years younger than Stan Lee.

Chen Bo, who is not engaged in science and technology, and who is engaged in culture and sports, instantly became the darling of the global media circle, and it took less than half a year to stage the screen domination mode again.

Even if you lose the golden halo of the IT circle, you can still mix in the world of literature, art and sports, buy a football team in the east, and buy a film company in the west.

You're a bit short of a trough in TMD, isn't it? Even if you want to change the rhythm and praise it, you are afraid of being scolded by readers, it is the media that follows the trend, and it is you who follow the trend. It's shameless enough, but who made them brazen media people?

From tech geek to entertainment mogul? It's a bit difficult not to gossip.

Although there are mixed reviews, the audience is the most forgetful, scolding scum and scum, while silently reading the comments and reports about him, which is really strange.

With such a name, Chen Bo is hot again in Hollywood, and DreamWorks is already spinning behind the tail of the Big Six. With only the resources on the publisher, it is possible to squeeze into the seventh largest group, but now it has not only made up for the shortcomings but also added other new members.

In any industry, newcomers who challenge the old order will get more attention.

In this case, in addition to the high profile on the first day, Chen Bo honestly avoided the paparazzi and reporters, and went to work from 9 to 5.

Santa Monica is closer to Malibu, more than half an hour away by car, dropping off children to school in the morning and then going to work, passing by in the afternoon to pick up children back, life has never been so regular.

Chen Bo used this time to silently learn the rules and systems of the American film industry like a sponge.

In Huaxia, after all, he invested in a film company and is relatively familiar with the whole process.

But here it is more elaborate, and one link after another, and finally a film industry production line can be mass-produced.

Many people think that Hollywood's movie concept is very advanced, all kinds of high-tech are flying around, and all kinds of brains are open. In fact, this is a misconception, Hollywood is quite conservative, and the bigger the studio, the more conservative.

Why? Because the investment has to pay a return, and most of this money is not from the film company.

The whole process starts from the script, some are original, some are adapted, but without exception, all commercial films will form a one-size-fits-all system, and the time is taboo first. I don't read it for more than 90 minutes, so I screen out a lot of submissions. And then look at the political leanings, yes, although Hollywood likes to scold the president the most, it must also follow this principle.

The topic of racial discrimination must be avoided, and this is a serious matter, as well as the discriminatory aspects of women.

So you'll see a lot of blockbusters where the white heroine is bound to have a black boss and a yellow-skinned friend, which has become the norm. Moreover, the cultural expression of other countries is often a symbolization in the impression, for example, China is always dirty and messy, and in the 70s of the last century, officers have always been arrogant.

Africa has always been poor, Europe has always been literary and aristocratic, and Japan has always been ninjas and samurai.

Scripts that violate these principles will have to be deleted again, and after the company's review, the project can be approved if there is no problem in interviewing the screenwriter. Big screenwriters may have a salary of millions of dollars, and small screenwriters may have a minimum or even thousands, and they are generally registered with the union, even if they can't submit, they don't worry about being plagiarized.

Americans operate every film as a company, that is, for every project that establishes a work, a company must be registered.

Like "Transformers", the copyright comes from Hasbro Toy Company, then they have the lion's share. This is a popular big IP, and the copyright owner is relatively strong, because it is destined to make a profit, and DreamWorks can't even get half of it here.

Some big directors and actors with box office guarantees will also have shares in this company, and they are also dry shares.

Before filming officially starts, the film company will only deposit one-third of the money into the account, what about the rest of the funds? Find a film investment fund. Some are blind casting, those who do not pick scripts can occupy more shares, and those who pick scripts have a ratio of 1 to 1.

Financing alone may involve dozens of companies, either drinking soup together or eating together.

After all, investment is risky, and it is better to earn less than to lose money.

If you are confident enough, you can also invest all, but if a movie goes out, it may cause the company's other capital chains to break.

MGM is, at the beginning of its cooperation with John Woo, "Changing Face" grossed $245 million, and "Mission Impossible 2" $545 million at the box office, constantly breaking the record of Chinese directors, but they fought hard.

Then MGM invested 120 million yuan to shoot "The Wind Whisperer", with a box office of only 33 million US dollars, and almost went bankrupt with no return, burdened with more and more debts, he could only choose to marry Sony, and he didn't have to choose.

is as strong as Harvey Weinstein, who is very popular in Miramax and has a soft hand in winning awards. But the movie didn't make money, so it was swept away by Disney, and a small company called "Weinstein Brothers Pictures" was silently established.

DreamWorks invested $126 million alone to bet on "Escape from the Gram. Long Island", in the end, the loss of money also became the straw that crushed the camel, and Chen Bo was able to take advantage of the weakness.

Good movies don't necessarily sell well, but some not-so-good movies are box office hits.

Of course, film companies that are more profit-oriented are becoming more and more conservative, like those who are crowded in a corner of the office building and can only make a film in three years, will be obsessed with art and innovation, and constantly challenge themselves. What's more, in the Hollywood production process, the director only makes the film, and does not have the right to edit, for fear that you are too artistic, after all, the box office of the movie depends on the public, and only directors like Spielberg, Scorsesese, and Cameron have such power, and Ang Lee does not have this qualification.

And Hollywood is not without bad movies, even more than in China, but only good-looking blockbusters are eligible to be released in China. There is a limit on the number of places at the annual box office, of course, it is impossible to give bad movies a chance.

So why are these bad movies being made? Wouldn't it be better to just kill it? There are many reasons for this.

First, investors have a fluke mentality and want to make a handful of hot money. It's a fool for the film company not to collect the money, anyway, the cost comes out.

Second, in order to be greedy for production fees, the producer didn't want to be responsible for the audience, and the investors didn't want to make money, purely for the sake of fame, so the pit was pitted.

Third, investors and producers collectively fainted, and their eyes turned yellow.

Fourth, it involves certain self-evident task requirements, as well as illegal money laundering and other activities.

This kind of deep entertainment industry naturally makes sense, if you want to make money, you have to keep your eyes open, otherwise it is very likely that everything will be lost.

The best in this industry is due to the fact that the former owner of MGM, Corkrian, bought MGM in the 70s and used the brand influence to invest his real estate in Las Vegas to build the largest and most luxurious casino.

MGM, which was spun off, was sold cheaply, and bought it back for 1.3 billion in the 90s, and this time it was sold again for 4.8 billion, do you say he is a dick or not?

The once-prominent merger of MGM and Luen Mei became the Big Seven, and now MGM is sold out again and has become the Big Six.

The rise of the legendary entertainment group, can it become the new seventh largest? Then we'll see.