Chapter 491
The aunt looked at Fang Monan who was lying on her side on the bed, her head was supported with one hand, her other hand was on her lap, and her index finger tapped her thigh unhurriedly. Lazy, lazy, comfortable, leisurely, with a leisurely smile on the corner of her mouth, compared with this girl, it is simply embarrassing for herself! So he simply surrendered, "You don't want to know about the company." β
"Oh! It turned out to be this. Fang Monan hooked his lips and smiled, "Just look at your expression, business is prosperous and your wealth is abundant." β
"Now I will be able to break even, I am already very Amitabha" The aunt clasped her hands together, but the smile in the corners of her eyes couldn't be hidden, "You don't know the money spent in the early stage, it is really like flowing water, and I am shocked to spend it." She patted Fang Menan on the back and said, "You're still laughing!" You're still laughing! β
"Money is a bastard, spend it and earn it!" Fang Monan lay on the bed and said with a smile.
"You!" The aunt looked at her dotingly, and then said seriously, seriously and seriously, "This registered user is really growing exponentially, if it develops at this growth rate." She suppressed her excitement and continued, "In three years at most, our company will be profitable." In other words, the billion-dollar capital will be fully recovered within three years. From the end of this year, the company conservatively estimates that it will generate no less than $300 million in revenue per year. β
"Auntie has put a lot of thought into it! Great work. Fang Menan listened to her and said, the aunt's speed of speech was unhurried, her voice was slow and powerful, and she faintly had the momentum that a superior person should have.
"It's so hard that it's not hard, Qiu Shi and I have fun. In the initial stage of the company, fortunately, you took care of Dabao and Erya, so as not to distract me. It's really hard to have both. The aunt said with emotion, although there is a strong financial backing in the entrepreneurial stage. People start businesses in a foreign country, and the United States is a country with racial discrimination, and if you want to gain a firm foothold and develop and grow, the hardships are not enough for outsiders.
"But there's nothing like that sense of accomplishment." Fang Monan gave the two of them a look that understood each other.
"Hehe...... aunt said with a sense of accomplishment, and smiled stupidly, if outsiders see it, they will definitely be shocked." The Internet is really a money-burning thing, and fortunately it makes up for a lot on other software. However, after accumulating popularity, chat software is simply a huge cash cow, with the growth rate of registered users doubling every year, and many world-class large consortia are eyeing the fat. How many Silicon Valley investors boast of investing in them? She patted her chest proudly and smiled: "It's a pity that we have abundant funds and don't need other people's capital injection at all." β
The aunt looked at Fang Monan's face and softened, "Speaking of which, it's really thanks to the office system source code you wrote down again, these latest system software, I bought it well." Many large companies come to buy, and you must know that most of the registered users are white-collar workers of the company. β
"You guy, when did you play so quietly on the computer." The aunt pinched her delicate nose and smiled.
Fang Monan was unfathomable, put his index finger to his mouth and said playfully, "Secret." β
Fang Monan sat up straight and asked, "What is the development momentum of Huamei website?" β
"Oh! Our portal! "The impact on traditional media is great, but in today's increasingly developed information technology in the United States, this trend is unstoppable." In this regard, she particularly admired Fang Monan's precise vision. In view of the shortcomings of the existing portal, we will make up for the shortcomings and make it more perfect.
Network media is not a traditional media, it is a new product of mass media after more than 300 years of history of newspapers, radio, film and television. As the name suggests, it utilizes the web to disseminate.
The development direction of these online media can no longer exceed Fang Mennan's vision, it is too familiar.
News and current affairs, variety shows, entertainment, film and television, finance, sports life, fashion technology, travel and catering, online games, and video shooting, all in one website. The whole nine yards.
The website has all the means of existing media such as text, pictures, audio, and video, and is called omnimedia. Individuals, companies and other non-governmental organizations can use the Internet to publish information, and its communication function surpasses that of all previous media.
It is visually shocking, and it not only shocks the United States. It also shook the world, surpassing all the previous media!
Although the traditional media can reflect public opinion, but the direct feedback from the public is not timely or rare, and the website is a free information platform, and the public opinion can be quickly and timely and fully feedback. It is more favored by people.
"With the current speed of computer popularization in the United States, and the development of informatization, people are also inseparable from traditional media. TV movies, newspapers and weekly magazines, people need the enjoyment of paper reading, and the perception of watching movies in theaters. Traditional media can never be separated from us, but the development of new media is also an unstoppable trend. In the future, online media will eventually become the fourth media in the history of media development, which is the general trend of the development of the times. I really believe it now. "Auntie couldn't believe it, but after two years of development, the facts were in front of her.
The development of the news media is divided into different stages according to the different media -- traditional newspapers with paper as the medium, radio as the medium and television based on television images, which are called the first, second and third media respectively. The Internet is called the fourth media, and it is a new media that has developed after the press, radio, and television, and coexists with the traditional mass media. It contains two basic ways of human information dissemination, namely interpersonal communication and mass communication, breaking through the framework of traditional mass communication.
In May 1998, UN Secretary-General Kofi Annan proposed at the UN Committee on Information that while strengthening the traditional means of textual and audio-visual communication, the most advanced fourth media, the Internet, should be used. Since then, the concept of "fourth media" has been officially used, and the aunt has begun to use it in advance.
"In the advertising section alone, the website has turned a profit, and it used to be closely behind AOL, and now it has surpassed it." The aunt said these casually, obviously familiar with the conversation.
"What about the competitors?" Fang Monan leaned on the head of the bed, clasped his hands on his chest, and asked playfully.
Speaking of this aunt, I admire it even more, the website is easy to build, but once it is launched, the film and television dramas and music on the website for the public to click and play have to buy copyright! Intellectual property protection in the United States is much stricter than in China. And buying a copyright means spending money, and it seems like a small website, but it needs huge financial support! Without the funds to cooperate with copyright owners, it is equivalent to illegal piracy.
In the eyes of the bigwigs in the entertainment industry, this is to open up a new, faster and wider way of publicity in front of them, there is money, fame, fame and fortune, how can there be any reason not to cooperate? The entertainment industry also knows that this kind of cooperation is mutual, once the copyright cooperation is signed with Huamei.com, in the future in the promotion of film and television dramas and music, it is equivalent to a little momentum for Huamei.com, increasing its popularity and users. And popularity and user volume are the capital that Huamei.com charges advertisers for advertising.
But what does it matter? That's collaboration! Everyone has a benefit, this is a win-win situation, without strong financial support, competitors are naturally discouraged.
Here, my aunt has to thank AndrΓ©s and his agents, especially Thomas and Destin for their help in music, they are mixed in the entertainment industry.
"Am I staring at it all the time? I understand the truth of being prepared for danger in times of peace! Auntie smiled and said, "You girl don't have to worry so much." β
Fang Monan said, "We must always remember that our positioning is to enter the general public, so that ordinary people also have the opportunity to become the protagonist, I always feel that celebrities have a high degree of attention, but in fact, ordinary people are more likely to resonate with the public." In the future, in the era of the Internet for all, everyone will be inseparable from computers, just like people cannot live without water and air. Make the website a part of the life of the average customer. Videos taken by anyone can be uploaded online, which means that anyone can be followed. β
The aunt nodded and quipped, "Obey Yi's will!" She continued, "Today's newspapers, magazines, and weekly magazines, in addition to lifestyle and travel and factual news, whether it is business or entertainment, are mostly celebrities. Our development strategy is simply crazy in the eyes of Silicon Valley's tech elite. In fact, this direction set at the beginning of the establishment of the website is ordinary consumers. β
"Everyone is drunk, I'm sober!" Fang Monan said slowly.
"It's easy for people to remember the world's tallest mountain, and few people remember the second highest mountain well." The first principle "is everywhere in marketing." Auntie smiled sheepishly. And the first person to eat crabs can make a lot of money. β
Auntie went on to tell a lot of interesting facts about the website, and she let the customer choose to determine the look, feel, style and content of the website: even for those who are new to computers, the Huamei website feels simple and friendly, and in the early 90s, there were many computer novices, unlike children who were a few years old in later generations who would play with computers. Although many "powerful users" and information experts look down on her popular style, it is very critical to the company's customer value concept. Auntie is one of the few companies that can make using computers easier and more fun.
And all of this is to create a brand effect, so that the "Huamei" deeply rooted in the hearts of the people, for this reason, the aunt not only in the internal development to create their own characteristic products, but also pay attention to the outside world, some brands, outside the Huamei network has been generated, then, the approach taken by the aunt is to buy them, so as to achieve the curve to save the country.
After listening to her aunt's introduction, she has become a real 'mercenary' businessman. (To be continued.) )
PS: It's the end of the month, ask for pink tickets.