Chapter 657: Selling Popcorn to Make Money
This time it was an official visit, and Ryan was not there as a Hollywood star, but as the chairman and controlling owner of Disney, in other words, it was a very formal commercial visit, unlike the previous few purely cinematic acts.
Because Disneyland is about to officially settle on. Sea.
After more than three years of operation and tug-of-war negotiations, the two sides on both sides of the Pacific are finally on board. A final agreement was reached on the Disneyland project, and at the end of 2004, it was also reviewed by the top management of the other side.
One of the biggest purposes of Ryan's trip was to sign the final agreement on behalf of Walt Disney.
After he became the owner of Disney, the group's media, including ABC TV, rarely published a statement against China. China's rhetoric, coupled with the goodwill it has unleashed over the years, has finally brought this marathon negotiation to an early conclusion.
What's more, Disney will invest at least 30 billion RMB in the entire project, and how many officials in this place of economic leadership will refuse such a large investment?
From the moment the plane landed at Pudong Airport, Ryan enjoyed the new . Listening to the treatment that can only be seen in the simulcast, not to mention the applause, welcome, and the shutter sound of the camera pressing, the Young Pioneers are even more indispensable items to give flowers, but fortunately, he is just a business person, and the reception ceremony is not too complicated.
This is followed by a series of formulaic activities, as above. Haishi's chief and deputy meet, attend a reception, and go on. The official dinner organized by the Maritime Federation and so on.
Although I didn't see the four. Eighty-six, but the figure who is internationally famous for his acting skills flew to have a public formal meeting with him.
As the third richest person on the Forbes list, the Chinese side has given him enough attention, although in the eyes of some, he is more known for not doing his job.
Of course, this is a completely equal conversation, and Ryan just sees this side as a business rival and partner. Even in all formal meetings, he used an interpreter throughout.
After decades of experience, Ryan knows very, very well that the relationship between the two parties is not whether they can speak Chinese and like Chinese. National culture, only interests!
Even if he can speak fluent Chinese, these people who have cultivated will treat him as their own?
Don't be kidding, even if he donates Disney's shares to this side, I'm afraid this side will stare at him with scrutinizing eyes, wanting to see what conspiracy he has behind it.
Interest is the only link that binds the relationship between the two parties.
Plainly. After the completion of Shanghai Disneyland, both parties will be able to make huge profits from it.
The day after his arrival, Disney met with. The maritime side jointly held a press conference, and Ryan represented Disney with the above. The Haihai Municipal Government officially signed the "Disney Amusement Park Project Book and its Memorandum", which will be jointly launched. The Hai Municipal Government built the first Disney theme park in Chinese mainland, the second in China, the third in Asia, and the sixth in the world in Pudong.
Above. Sea Disneyland covers an area of one thousand acres. The investment is up to $5.5 billion.
The centerpiece of the park will be a Magic Kingdom-style theme park that will showcase Disney's iconic stories and characters through seven theme parks, including the Harry Potter Zone.
After completion, in the future, guests will be able to experience the highest and largest Disney castle "Fantasy Fairy Tale Castle" in Shanghai Disneyland, and the world's first pirate-themed park "Pirate Bay", including a "Twelve Friends Garden" full of Chinese characteristics. And several musical and dance dramas including "The Lion King" and "Toy Story". It will be staged in the world's first Mandarin language version at the world-class Walt Disney Grand Theatre.
There's also the free Disneytown in front of the park, which spans half a million square feet and features a wide variety of Disney-related products. It has always been a major source of revenue for the park, and it is also a popular place for Disney movie merchandise.
As for the funding for the construction, the Disney Group assisted the Shanghai side. From the large state-owned banks here, it is easy to obtain a large amount of preferential loans, both in terms of interest and repayment terms, which is far more cost-effective than financing from North America.
You must know that counting some other projects settled in the surrounding area, Disneyland will indirectly bring 100 billion RMB of investment to Shanghai.
And that's just the investment, just three days after Ryan signed the agreement, Shanghai held a live auction for several plots of land in Chuansha New Town, Pudong New Area, near the park, which has increased the price of land by a factor of 15, and Shanghai Disneyland will create at least 50,000 new jobs for the local area.
In addition, Disney promised that in the future, students from various universities in Shanghai can go to Disney World in Orlando, Florida, to participate in an international summer internship program hosted by Disney, providing them with an opportunity to gain work experience in the tourism industry and get in touch with the career development plan of Shanghai Disney Resort.
Hiring the vast majority of employees locally will save Disney a lot of labor costs.
In short, the reason why the two sides were able to reach a final agreement as much as possible was because they saw the prospect of a win-win situation.
After signing the agreement, Ryan's trip to China was coming to an end, and before leaving, he met with another person who had flown here.
It was the chairman of Wanda who came, and the two sides were talking about nothing more than the construction of the theater.
As early as the beginning of last year, the cinema company jointly established by Disney and Wanda Group was completed, and in March of the same year, the first Wanda Cinema in the joint venture was completed in Tianjin.
The controlling shareholder of Wanda Cinema Line is Wanda Investment Co., Ltd., which holds 340 million shares, accounting for 58% of the company's total share capital, and Disney has invested 40% of the shares in technology and capital, which will not only help the cinema company provide learning and training opportunities, but also give sufficient support in 3D and IMAX technology, for example.
As part of the cooperation, after Disney's films enter the Chinese market, Wanda will definitely give priority to ensuring the demand for Disney films unless the higher authorities enforce the maintenance of the scheduling rate of the films.
In the future, Wanda Cinemas will be located in cinemas in first-tier cities, and there will inevitably be no less than one IMAX3D cinema.
Ryan's reason for choosing Wanda is very simple, Wanda Cinemas is not only a cinema company, but also a cinema business, and can "eat" about 5% of the box office and about 50% of the theaters at the same time, which alone makes its profitability higher than that of most cinema companies.
More importantly, the operation model of bundling the common development of commercial real estate can be the key to the sustained high growth of Wanda Cinema Line.
Of course, if you ask Wanda Cinema what the most profitable project is, it must not be movie tickets, but popcorn.
In the last year of his previous life, in the theater where Ryan worked, the annual revenue of popcorn reached 5.78 million yuan, although it only accounted for 13.4% of the total revenue of the studio, but the gross profit margin was 78%!
The profits in this area completely exceed the profits at the box office.
He remembers how industry executives described some North American theater chains as using movies to attract audiences and making money by selling popcorn.
Whether this is a joke or not, relying on selling products to earn some or even most of the profits is a true portrayal of most theaters.
In this era of more and more abundant entertainment methods, just like the producer, it is becoming more and more difficult for the theater side to make money purely by relying on the box office of the movie.
Speaking of which, those sales can also be considered part of the movie's peripherals.
According to the inference of the previous life, the annual box office limit of China in the next ten years is about 3 billion to 4 billion US dollars, and with the gradual improvement of the copyright system, the surrounding benefits can be described as unlimited potential.
Carving out a big piece of the pie from this market is definitely one of the business strategies that he and Disney have been implementing.
Ryan then left Shanghai and flew straight to London.
Taylor was doing publicity in London, he didn't say hello in advance, he just wanted to come and see her, and when the initial novelty wore off, running the publicity announcement was a very hard thing.
It's just that when he came to the Hilton Hotel in the evening and knocked on Taylor's presidential suite, it was Scarlett who appeared in front of him? Johnson.
"Scarlett, why are you here?" The girl on the opposite side didn't seem quite natural.
"I ...... I was filming in Paris. Scarlett subconsciously touched her face and quickly let Ryan into the room, "I've been resting for the past few days, and I'm here." ”
"Don't you know?" Tyler walked out of the bedroom with a small yawn in a baggy turtleneck shirt, "Scarlett took on the role of daughter in Hurricane Rescue. ”
"I think Liam? Neeson must have wondered why he was so tall and gave birth to a daughter so short. ”
Muttering, Taylor walked quickly to Ryan's side and hugged him hard, "I'm so tired, I miss you so much, I miss Nicole so much." ”
"Honey." Ryan patted the girl's back comfortingly, "We miss you too. ”
Taylor's head was lowered, just like when he was a child, and he habitually used his forehead to push his shoulder a few times, and it was at this moment that Ryan noticed that there seemed to be two faint purple marks on Taylor's neck under the collar......
Before he could see clearly, Taylor suddenly let go of him, rubbed his neck, and walked to Scarlett, who was sitting on the sofa, and complained, "It's all your fault, Scarlett, your neck has been pinched out of the bruises!" ”
"Hey, you provoked it first, okay?" Scarlett glared at her.
The two guys once again put on a cockfighting look, and Ryan couldn't help but cover his forehead, "Okay, Scarlett, and Allison, have you had dinner?" ”
"Not yet." The two girls shook their heads.
"Go back and change your clothes." Ryan shook his head in the direction of the bedroom, "Let's go to dinner together." (To be continued......)