After leaving Zhang Qian's place, Chen Mingyu immediately went to find Wu Yue, who was closer, and after the two of them turned, they went to Zhang Xinping.

The three of them were together, Chen Mingyu told them the latest progress, Wu Yue and Zhang Xinping were very happy, Zhang Xinping said: "That's it, Mingyu, in order to satisfy Director Gao, and also to make Manager Zhang have face, I will go to the provincial capital early tomorrow morning and go to the big shopping mall to buy him a brand-name coat." ”

Chen Mingyu smiled: "It's okay, then it's hard for you." ”

Zhang Xinping said: "It's all our own business, nothing hard." In addition, Mingyu, Manager Zhang has made such a great effort to contract the traffic hotel for us, this time I will go to the provincial capital and pick a gift for Manager Zhang. ”

Wu Yue also said: "Yes, it should be done." ”

Chen Mingyu thought for a while and said, "It's okay." ”

Zhang Xinping asked, "Then what do you say is good to buy?" ”

Wu Yue said: "Don't ask me about this, I don't have any experience, let's ask Mingyu." ”

Chen Mingyu said with a smile: "Okay, then let me make a suggestion, Xinping, you go to the provincial capital to see if there is a Louis Vuitton store, if there is, buy a new shoulder bag for Zhang Qian from there." If you don't have a Louis Vuitton* store, go to Pierre Cardin or Montegaux. ”

Zhang Xinping said: "Wait a minute, I'll take a note, the name you said is too awkward, I don't want to remember it." ”

Chen Mingyu smiled, he knew that the famous luxury brand Louis Vuitton entered China in the early nineties, and big cities like Beijing and Shanghai must already have * stores, but whether Jingjiang, the capital of Huaihai Province, has a * store of Louis Vuitton, Chen Mingyu is not clear.

In today's era, only a few upper-class people know the brand of "Louis Vuitton", but thanks to Louis Vuitton's strong strength and superb marketing methods, in a few years, the letters "LV" will become the magic brand that thousands of women flock to, and buying "LV" products has become almost every consumer's preferred luxury experience.

In other words, LV will be synonymous with luxury in the future.

Chen Mingyu believes that a trendy woman like Zhang Qian should know the name of "Louis Vuitton", even if she doesn't know it now, after she receives the bag, she will definitely know, and she will definitely feel very happy at that time!

After Zhang Xinping wrote down the two brands of "Louis Vuitton" and "Mengtejiao", he said: "Mingyu, Manager Zhang is our nobleman, so I gave her a satchel, isn't it shabby?" Otherwise, let's buy her a cashmere coat too. ”

Wu Yue also said: "Yes, Mingyu, Manager Zhang is your friend, let's be generous, don't lose your face." ”

Chen Mingyu smiled: "Do you know how much a Louis Vuitton bag costs?" ”

"How much?" Wu Yue asked.

"I can't say how much, but I know for sure that the price of this bag will definitely not be cheaper than a cashmere coat." Chen Mingyu said.

"Damn! Is a bag so expensive? What kind of material are you made of? Wu Yue's consumption concept is obviously still at the county level, so he doesn't understand that a bag is more expensive than a cashmere coat.

Chen Mingyu said: "It's not made of any special materials, it's just genuine leather, but people sell brand premiums, understand?" ”

"I don't understand." Wu Yue said honestly.

"What is a brand premium?" Zhang Xinping also asked curiously.

Chen Mingyu thought for a while and said, "Let's take an analogy, you know Pierre Cardin, right?" ”

In March 1979, the Frenchman Pierre Cardin came to China, he was the first international fashion master to come to China, and he led 12 fashion models to hold a costume show at the National Cultural Palace in the capital.

At that time, the popular clothing of middle-aged and elderly people was with fat cuffs and greasy cotton coats, and military uniforms were the favorite of young people, especially a military uniform of a general, which was the dream of every young person.

However, in general, the Chinese people at that time were almost the same in terms of dress.

So, when Pierre Cardin walked down the streets of the capital in a black coat and in the pockets of his jacket with both hands, he immediately caught everyone's attention! An Associated Press reporter took this photograph that has survived to this day, and this photo caused a great sensation in the world at the time, and was also seen by some as a prelude to the two worlds coming together.

Later, Pierre Cardin opened a clothing store in China, and "Pierre Cardin" soon became synonymous with foreign high-end clothing brands in China, especially in the city, and it is not even an exaggeration to say that it is a household name!

Wu Yue and Zhang Xinping both said they had heard of the brand "Pierre Cardin".

"Well, let's take Pierre Cardin's suit as an analogy, the same suit, the same material, the same workmanship, the same color, anyway, everything is the same, that is, there is no Pierre Cardin trademark, but a trademark that is not famous, then the price difference between these two suits can be big, even thousands of yuan, or even more! However, many consumers are still willing to pay more for a Pierre Cardin suit than for a cheap one, even if the two suits feel the same on the body. There is an element of emotional value here, which is determined by the consumer's consumption psychology. Because of this consumer psychology, you must shape your brand into an image that is higher than other brands in the minds of consumers, and after having this image, the premium of the brand becomes a natural thing. That's the brand premium. Chen Mingyu explained in detail.

Because Chen Mingyu's example was relatively plain, Wu Yue and Zhang Xinping both understood.

Zhang Xinping, who is very studious and quite business-minded, asked again: "Is this Louis ...... Is Vuitton more branded than Pierre Cardin? ”

Chen Mingyu said with a smile: "In our country, for now, Louis Vuitton may not be as famous as Pierre Cardin, but in the future, Louis Vuitton's reputation will definitely be higher!" In addition, Pierre Cardin mainly makes men's clothing, at least in our country, and Louis Vuitton is more famous for women's bags, so you can't go wrong to buy Louis Vuitton bags. Of course, if you don't have one, then buy another brand. ”

Zhang Xinping said: "Okay, I understand, when I get to the provincial capital, I must look for it and see it well." ”

Chen Mingyu told them so much about the "brand premium", of course, not only to buy this bag, but mainly to instill in them an image of being a high-end brand, so he continued: "I think that after we contract the traffic hotel this time, we should rely on this traffic hotel, gradually involve the catering industry, and finally develop in the direction of the hotel industry." In this process, we must also establish a brand awareness, and make our hotels, restaurants, and even hotels a famous brand in Huayang County, so that people think of high-end hotels when they think of us. ”

Zhang Xinping said excitedly: "Mingyu, your idea is very good!" ”

Wu Yue also said: "Yes, since we want to do it, we also want to make a brand!" ”

Chen Mingyu said with a smile: "It is not easy to take the brand route, which requires us to have the spirit of ingenuity and take a road that few people take." Moreover, now that the tide of reform and opening up is sweeping the whole country, in the next few years, all kinds of opportunities to make money will definitely be everywhere. However, since we have decided to create a brand, then we must have a heart that can withstand temptation and loneliness, some money we can earn, but some money, even if it is delivered to us, we can't make it. Of course, I'm just saying that the real situation may be much more complicated than we think. Wu Yue, Xinping, are you mentally prepared? ”

Zhang Xinping said: "I won't say any other big truths, but I believe in one sentence: pay and benefit are proportional!" If we have to pay a lot more than others in order to build a brand, and we have to give up a lot of benefits at hand, then we will definitely get more things in the end! ”

Chen Mingyu smiled and said, "You're right, haha......"

Wu Yue didn't have many ideas in business, so he said frankly: "Mingyu, Xinping, you know, I don't have many ideas in business, and I don't have any experience, but I understand one thing, as long as I don't understand something, I will never take ideas randomly, I completely believe in the two of you, what do you say, I will do it, absolutely no two words!" ”

Zhang Xinping also said: "Yes, Mingyu, I have now discovered that your vision in business has far surpassed the two of us, we both admire you very much, and are very convinced of you, in the future, you say what we should do, how to develop, we will do how to develop!" If it's inconvenient for you to come forward, just strategize in the back, and Wu Yue and I will do it! ”

Chen Mingyu was very happy in his heart, one of his main purposes today was to unify his thoughts with these two brothers. Now it seems that his purpose has been achieved!

Chen Mingyu took out a box of cigarettes, handed one to Wu Yue and Zhang Xinping, and then lit one himself, and after taking a puff of smoke rings, he said: "Wu Yue, Xinping, I came here today, in addition to telling you about the progress of contracting the traffic hotel, I also want to talk to you about my thoughts, that is, to build a brand route." Thought is the cornerstone of action, only when we unify our thoughts, then it will have the effect of 'brothers working together, and their profits will be gold'. In the future, even if there are strong winds and waves, as long as everyone's hearts are gathered together, there is no hurdle that cannot be overcome. I believe that when our brothers get together, it will definitely not be as simple as making a lot of money in the future, and we can even create a legendary brand and make a great cause! ”

Wu Yue and Zhang Xinping are very excited, although they still don't understand what Chen Mingyu said about "legendary brand, great cause", but they have already felt an extremely exciting sense of mission from the blueprint described by Chen Mingyu!

It's a feeling they've never experienced before.

They all secretly made up their minds to follow Chen Mingyu for the rest of their lives!

Zhang Xinping patted his thigh and stood up, and said, "I'll go prepare wine and food, let's not get drunk today!" ”