Switzerland, known as the "Roof of Europe", is bordered by France and Italy with a mountain range of more than 1,200 kilometers called the Alps. It is a tourist attraction and a permanent neutral country, which has not been involved in any wars since 1815, so many international organizations choose to set up here, and it is also the world's largest offshore financial center, where your money will always be safe.

Of course, Switzerland is also home to well-known saber brands and numerous watchmaking companies, and even a family-owned workshop can produce a masterpiece, all of which are inherited craftsmanship.

Although it is true that there are lakes and mountains here, and the scenery is pleasant, Chen Bo is not here to play, and the first stop is Bern, Switzerland, where the headquarters of FIFA is located. Li Ziqiang, the brand director, went to the southwest town of Nyon to negotiate with UEFA.

"Aha...... Friends from Huaxia have heard of your name for a long time. It's just a pity that FIFA affairs are so busy that I can't even breathe. The fat Blatter smiled so hard that no one would ever see him at first meet to equate him with a powerful politician, but he was.

"Don't dare to be, don't dare to be. No one is more dedicated than you, and that's why football is a sport that is being promoted all over the world. Chen Bo also smiled and complimented.

"It's rare to find a successful person like you who is young and supportive of football, and I was still studying when I was your age."

"Mr. Blatter smiled, football is my biggest hobby, since it can create value for the company and satisfy my small wishes, why not?"

The two of them are extremely polite in their words, but who knows that they are actually each with their own ghosts. Chen Bo despised him very much, and Blatter also regarded him as a future rich man, each taking what he needed, where could he talk about friendship.

"Haha, Philip often tells me that there is a very wise young man in Huaxia, and today's meeting is really true!"

He's talking about the 2 million Swiss francs, right? Chen Bo said in his heart, but he didn't show it, just accompanied by a smiling face, and he didn't say anything, he came here to find Philip to understand the specific situation in UEFA, and he didn't expect that he didn't wait for the small one, but came to the old one.

"I wonder if your company is interested in sponsoring the next World Cup?" It was a rare event. After a long day of idle talk, Blatter said with a smile.

"I'm afraid the brand awareness of ants is not enough, right?" Chen Bo said deliberately, only a fool will refuse, what kind of stage is the World Cup? The frenzy of the Olympics can't catch up, and this exposure rate is not ordinarily high. It is also the most profitable project of FIFA, so it will continue to expand, from 16 teams to 32 teams.

"How so? I don't know how many people use ant search now, but I like to search for work materials on it. Blatter feigned surprise.

"Thanks to your affection, if you can approve of it, I think others will agree with it." Chen Bo replied with a smile that it is not easy to become a partner of such a large-scale sports event, it is not enough to just invest money, and you have to invest energy in promoting and promoting the World Cup brand.

This is not difficult for Ant Search, because what they are best at is online promotion, and now no one has experience in large-scale Internet promotion, whether you are in the Olympics or the World Cup, but everyone wants to try it, this is a ready-made opportunity.

"Of course, the Internet represents the technology of the future, and we are very happy to cooperate with excellent companies." Blatter said happily, "$120 million, not only for the finals, but also for the budget tournament." What do you think? That's a lot cheaper than other top partners. ”

"The cost is not an issue, I just have a small request." Chen Bo took the opportunity to say, the sponsorship fees of various companies are opaque, you just say two hundred yuan, then no one knows.

"Tell me?" Blatter didn't say that he would definitely agree, but just let him say it first, it's really cunning.

"I want to get the rights to broadcast online."

"Can you also go live online? I thought I could only watch recorded videos and listen to music. Blatter didn't know about it,

"We're working on this technology, but it's just an experimental product, so we don't know how. If it succeeds, it will add another piece of income to FIFA in the future! Chen Bo deliberately said ambiguously, and he tried to make it easier for him to sell, the World Cup can have billions of dollars in revenue every time, one-third is corporate sponsorship, and two-thirds are TV broadcast rights sold, if the online live broadcast can be developed, although it is not as good as the TV broadcast fee of more than 2 billion at every turn, at least it should be no problem to collect hundreds of millions.

"It's all a trivial matter, since it's a trial product, it's all written into the contract." Blatter was very bold, and immediately waved his hand, half sold and half gave away. This is all his political achievements, go back to do the accounts, I don't know how much I can draw out.

"I will personally be there to support the development of Asian football in the Asian Cup next year, and I heard that your hometown is in Linzi, China?"

"yes, Mr. Blatter knows there, too?"

"Of course, it's the birthplace of football, and I'm going to be there before the Asian Cup, so hopefully you'll be there." Blatter smiled mysteriously, presumably he had made preparations a long time ago, and it seemed that he was giving Chen Bo a face, but in fact it had already been arranged in the schedule.

In ancient times, it was played Keju, which is similar to today's freestyle football, with more emphasis on individual skill, and the originator of modern football that emphasizes confrontation and tactical flow is still in England, which is beyond reproach. But from the literal understanding of football, to the fact that it is from his hometown. Of course, the greatest football king in history is none other than Gao Yu, to say that he can just play football is to underestimate him, how can Mr. Su Dongpo's scholar be a guy with developed limbs and a simple brain? It is inevitable to be able to write and martial arts.

This topic is a bit far, but let's return to the scene at this moment.

"Then I will definitely invite you to taste the characteristics of your hometown." Although he knew it, he didn't expose the little Jiujiu in the heart of this old bastard, but just said, "Later, I will ask the staff to make the corresponding promotion and cooperation plan and send it to the FIFA mailbox." ”

"Then I wish us a happy cooperation!"

"Happy working together!"

After bidding farewell to Blatter, Chen Bo set off south to Nyon, Switzerland, a small city with a total population of only 17,000. Any town in the country can kill a few streets here, but this town is not only the porcelain capital of Europe, but also hides the headquarters of UEFA, probably because these officials only care about the beautiful scenery here.

"How's the negotiation going?" Chen Bo found Li Ziqiang in the hotel and asked directly.

"There is a company that has been talking about sponsorship in the IT industry, and it is almost over, so there is no reply from there for the time being."

"American?" Chen Bo questioned, IT is too big, not much of the sports industry is concerned, but HP has a history of sponsoring sports events, not Sony and Samsung.

"Taiwan's, BenQ!"

"Hey, who did I think I was? UEFA is not stupid, we are in the Internet, they are in the computer, they are not at all. Chen Bo said angrily.

"I also said no, those people are brainless, they have to talk about this after talking." Li Ziqiang was also helpless.

"I will go again tomorrow, and the quotation will be raised to 50 million euros a year, a total of 5 years contract, paid in a lump sum! Let's not talk about them, I just won the sponsorship of the World Cup, and this piece is enough for you to keep busy. Chen Bo said directly, without Zhang Butcher, can I still eat pigs with hair? It's a big deal that Lao Tzu went to well-known teams one by one to talk about sponsorship, and there was no place to spend money.

Now that it has entered December, Chen Bo just wants to sign a few big contracts and spend the money in advance, so that it is easy to make accounts. Even if the $2 billion is accounted for, the profit figure on the financial statements can be lowered and the tax can be reduced.

In the United States, it is not ambiguous, it has won the live broadcast of next year's Super Bowl final in New York, with three ad slots of $10 million, each ad of 30 seconds.

He also bought a two-minute rolling commercial for the Oscars for $50,000 per second from Disney's ABC TV station, spending $6 million.

The Grammys are a music festival that attracts attention and naturally can't let go, and the influence is slightly weaker than the Oscars, but it also reached the price of $400,000 per 30 seconds, and this time it cost another $4.8 million. It is a relatively concentrated awards season, which takes place between February and March, and it is also the prime period for the most American TV shows.

It didn't cost much in this way, the $120 million World Cup, the three award advertising spaces were $20.8 million, and Chelsea's three-year sponsorship was £45 million, which is just over 200 million, even if you win the UEFA contract, it will only be 250 million euros, and there will be $1.5 billion in taxes to pay.

The sponsorship of the Asian Cup and the AFC Champions League is paid by the headquarters of Pengcheng, and the American company is not on the side, and the domestic tax does not even have to be avoided, and a new policy has just been issued this year, which is a favorable policy for start-up information industry companies to be tax-exempt for two years. It is just that Ant Search has caught up with this node, and Tengxun can't get this discount, so he still has to pay taxes honestly.

In addition to the acquisition money reserved for Opera browsers, he also reached an acquisition agreement with the Milhouse Foundation, using Abu's strong cash flow to secretly absorb the shares of Tele Atlas, a global map data manufacturer, in the stock markets of Nasdaq and the Netherlands, and then launched a tender offer, and finally sold it to Ant Company at a premium according to the agreement, which will not only enhance the strength of Ant Map, but also successfully avoid the heavy taxes of the United States, which can be described as killing two birds with one stone and killing two birds with one stone.

The money is basically spent almost before it arrives, but the strength of the company has been greatly improved, and he does not dare to compare with a company with sufficient cash flow. Now is a period of rapid expansion, and we can only play some reasonable and legal tax avoidance methods, but it is just to spend all the money that should be spent in the next few years in advance.