In September 2017, the 8th China Home Furnishing Industry Internet Summit was held at the Hennessy Hotel in Shanghai.

Li Zeyu, chairman of Guangzhou Frontier Home Design Co., Ltd., was invited to attend.

Dressed in a black suit, a simple and simple black tie, a white shirt, and a pair of black pointy shoes, this is Li Zeyu's fixed outfit for attending important occasions in the past two years. Some people say that he does not pay attention to his own image, but in his opinion: clean, tidy, capable, and spiritual, is the most important image of an entrepreneur.

At the age of 30, he also has some temperament that a workplace manager should have.

In the award ceremony, Frontier Home Furnishing won three awards, one of which was the "Top Ten Home Furnishing Design Awards of the Year", the second was the "Internet + Award of the Annual Home Furnishing Industry", and the third was awarded to Li Zeyu personally - "The Best Leader in China's Home Furnishing Industry".

Such an honor is groundbreaking, and has never been seen at least in the previous seven summits.

Li Zeyu, who was sitting in the audience, never thought that his company would win three awards, and even less did he expect that he would win the heaviest individual award, so he did not make any preparations.

Coincidentally, the guest who presented him with the award was the person he admired the most in this industry five years ago - Mr. Chen Lianjin, the chairman of Shangjia Home Delivery.

Taking the trophy from Chen Lianjin's hand, Li Zeyu was a little emotional, he stood on the stage a little overwhelmed, and under the reminder of the host, he came back to his senses and should make an acceptance speech.

But what should I say? He's not a person who easily gets distracted by nervousness, and he's not a slow to react.

He walked over to the microphone, looked at the trophy in his hand, and in a few simple seconds, he slowly spoke:

"Dear Summit Organizing Committee, distinguished colleagues, distinguished hosts, thank you very much for allowing me to get this most important award today. To be honest, I'm a little flattered!

Five years ago, when I entered the industry, my idea was very simple, that is, to make the healthiest home products, to make the best quality home products. Five years have come all the way, although I have experienced a lot of ups and downs, but I think my simple idea should have been reached! “

The audience burst into applause!

"In fact, this is the first time I have received the award on such a grand occasion in so many years, and I used to watch the winners of major film festivals on TV to express their gratitude, and I thought it was an official article at the time. Now when I'm standing here, I can realize that my mind is blank, and I really don't know what to say except to say thank you.

First of all, I would like to thank the family members who have followed me all the way and never left me, they are the loveliest people in my eyes, because of their hard work and enterprising, they have pushed me all the way forward; Secondly, I would like to thank myself, in the past five years, although I have encountered many setbacks, I have never given up, thanks to my own perseverance! “

"Finally, I would like to thank one of the most important people to me, that is, Mr. Chen Lianjin, who presented the award to me just now. In my heart, Mr. Chen Lianjin has always been the person I respect the most, and he is also my earliest leader in the home furnishing industry. Many people may not know, even Mr. Chen, when I went to Shangjia Home Delivery with my resume five years ago, the HR who interviewed me told me: You have not been engaged in related industries, so it is not very suitable for the position we are recruiting.

"It was precisely because of this rejection that I was determined to enter this industry. Two years ago, it was precisely because of the comprehensive suppression of Shangjia Mansion and Frontier Home Furnishing that we honed a stronger backbone, and we have today's frontier and today's Li Zeyu. Therefore, I must thank Mr. Chen Lianjin, who kept me awake and made me continue to forge ahead in the course of my struggle!

"Of course, I don't mean anything to tell this thing that has passed, but to show that some fate is really destined, if I had entered Mr. Chen's company, then it would definitely not be me who received the trophy from Mr. Chen today! Of course, now that we have become peers, I also cherish the fate with Mr. Chen and all of you, and hope that we can work together to carry forward China's home furnishing manufacturing industry.

"Finally, I would like to say that I firmly believe that in the next ten or twenty years, there will be a company here that will become one of the world's top 500 enterprises. So, we must work together to create a better future! Thank you! “

came to the stage and sat down, and sitting behind him was Che Yong, the general manager of Frontier Home Furnishing, who has been following him for five years.

Che Yong leaned forward and said in Li Zeyu's ear: "You shouldn't have talked about the past between you and Chen Lianjin on stage just now!" “

Che Yong's meaning Li Zeyu naturally understands that he has been working in the mall for several years, there are some things that should be said, some things that should not be said, and some things that cannot be said on certain occasions, he knows all of this, but he did it on purpose today.

Although these words would be understood as "retribution", or "small belly chicken intestines", he did not care. Because he knows the rules of the game in the mall too well, no one cares what kind of person you are, only whether they can get benefits from you! He has never wanted people to think of him as a good person, because the title of "good person" is too subjective, and people who like you will naturally say hello; What about people who don't like you? Hehe, you're not bullshit!

In the third year of the establishment of Frontier Home, it has created an industry miracle with annual sales of more than 1 billion, and it has been done without any store.

But in China, never forget the phrase "shoot the first bird".

The scenery of Frontier Home Furnishing has been suppressed by Shangjia Home Delivery in an all-round way, and Frontier Home Furnishing has been completely locked from two major aspects: product price and promotion channels.

The scariest thing in the world is not that you can't beat your opponent, but that you know who your opponent is, and he has taken action against you, but you can't do anything about him. This is an indescribable despair, and Li Zeyu is undoubtedly the one who feels the deepest!

After two months of no income, Shangjia Home Delivery started the plan to acquire cutting-edge home furnishings.

When the acquisition was placed on his desk, Li Zeyu smiled, it was a desperate smile, he understood that he had been completely forced into a corner, and the company he had worked so hard for three years would change hands overnight. He was unwilling, but what could he do?

What's even more infuriating is that the purchase price is only one million, and a company with a revenue of more than 1 billion a year wants to sell it at such a cheap price, Li Zeyu is a little anxious.

But there is another saying in this world: there is no endless road!

Maybe it was Li Zeyu's diligence that moved God, or maybe God also felt that this matter was unfair, Su Xiaoman's appearance made this matter turn around!

At the moment when Li Zeyu picked up the pen and was about to sign the contract, the door of the office was kicked open, and Su Xiaoman came in.

In the next two years, with the help of Su Xiaoman, Frontier Home Furnishing broke a different path. Annual sales are getting better and better year by year, and the sales in the first half of 2017 far exceed the sum of the previous four years.

Li Zeyu, who has gone through the wind and rain, is even more calm, but the war between him and Shang Jia is not over yet, and it will go on forever! The mall is like a battlefield, since someone provoked this war, he has no other way but to fight! What's more, now he is no longer the weak person who had no way to take the opponent two years ago!

He has the strength and means to deal with the challenges from within the industry!

"Che Yong, you remember, I've been holding my breath for two years, and today I vomited. Our opponents used to be them, but now they are no longer our main enemies, but the emaciated camel is bigger than the horse, and we need to be wary of their counterattack. The reason why I say this today is also to remind myself that I must remember the humiliation of the past!

"I don't care what people think of me, because the mall is all about you!

"What I care about is how we make ourselves stronger, because only when we are strong can we not be bullied and take care of companies that are as weak as we were a few years ago.

"So, we have to work hard, we have to work hard, and winning three awards this year looks good, but I hope that in five years, we will be the host of the summit and we will be a real leader in the industry and everyone will look up to us!

"Don't think my idea is arrogant, because only when you set a high goal, you can gain more! What's more, our goals have always been realistic. Right! “

Che Yong nodded, he knew too well who the "boss" sitting in front of him was.

As long as it is something he believes in, no matter how many people oppose it, he will do it. Perhaps he really fits the adventurous temperament that an entrepreneur should have. And he doesn't follow the rules in everything he does, he always likes to win by surprise, even when he was in "big trouble" two years ago, as long as he was given a little respite, he was able to come up with amazing tricks.

Such a "boss", why don't you admire him?

Che Yong looked at Chen Lianjin, who was sitting not far away, and his face was not very good. Of course, as a corporate CEO in his fifties, he still has a good psychological quality, and he does not write all his inner emotions on his face.

And Li Zeyu quietly watched the host on the stage talking about the closing remarks, but he was already thinking about the next plan in his heart, he is like this, he is very kind in his bones, but if he is ruthless, it is enough to make people creepy.

Of course, it all depends on how others treat him......