And looking at Du Xinghe's performance on the stage, as well as his super control of the stage, Du Xinghe obviously has hidden ambitions for the stage and singing, Du Xinghe himself is also an art school student who learns popular singing, and it should be a matter of course for him to release a record for himself.

But why didn't Du Xinghe do it?

After thinking about it for a while, He Hulan came up with the idea that Du Xinghe must have a special reason why he didn't release a record, or more likely, it was not yet the time for him to release a record.

Although he is not a professional in the record industry like Xiao Tianlang, and he can't tell why Du Xinghe doesn't release records from the industry rules in the record industry, He Hu Lantong Guò has a keen sense of business and has already sensed a certain ambivalence of Du Xinghe. So I steadily and accurately proposed a marketing trick to send a book with a free single CD.

Although this kind of marketing tactic is mostly used in the publishing industry for authors who are not bestsellers, they can't sell books, so they use free CDs as a gimmick. But now it is different when it is used on Du Xinghe.

In a very short period of time, Ho has come up with several reasons to prove that this marketing strategy is feasible and extremely beneficial.

First of all, as a newcomer to the creation of increasingly popular works in the Chinese record industry, Du Xinghe has been praised by many media as a rare musical genius and creative genius. The songs he wrote are becoming more and more familiar to the fans, and the fans' curiosity about Du Xinghe is also increasing.

A genius boy who can sign Yajun will be like when he sings by himself? This gimmick is enough to attract attention to Du Xinghe's new book "Seeking Qin" series. Even if you don't buy it, those fans will know about the storage of this set of books. This in turn creates implicit purchasing power. If such an effect can be achieved, the propaganda strategy can be said to be successful.

Second, Du Xinghe is known as a creative genius in the record industry, and the image that Xingyue Media wants to package Du Xinghe is a genius in the literary world. Speaking of which, these two are not too cross-border, after all, writing lyrics is also a kind of literary creation, and if Du Xinghe's musical aura can be loaded into the promotion of literary creation, it will have a buffing effect. This is also a big gimmick, if you can use guò to accompany the single to strengthen the publicity effect of this gimmick. It couldn't have been better.

Third. is also the most important thing, Du Xinghe himself has a very high level of singing. If Du Xinghe is a duck voice, or has incomplete five tones, he can't sing at all. The strategy of giving away CDs is just empty talk. It's like a lot of writers who sing badly. I still have to make such a gimmick with a free CD to increase book sales. That's just self-deprecation. Du Xinghe has an innate stage charm and good voice, which makes selling books and giving away CDs a very feasible and complementary marketing strategy.

Fourth, a genius of the level of Du Xinghe. It can be expected that a brilliant chapter will be written in the Chinese music scene in the future. Through several exchanges with Du Xinghe, including the Cloud World team, He Hulan has recognized a reality, that is, Du Xinghe writes books purely for the sake of playing tickets, and his main business is always making music.

Just like when he wrote this "Xun Qin Ji", he did not use a pen or a computer to type out the manuscript like other writers, but used a way close to recording songs, recording the article with a voice recorder, and finally the editor proofread and sorted it out. It can be seen from this kind of table that Du Xinghe's future belongs to the music scene.

After recognizing this fact, He Hulan felt that it was a pity, because if Du Xinghe devoted himself to literary creation, he might be able to achieve the same achievements as the three major martial arts novelists. But the reality is like this, she can't expect Du Xinghe to change careers to be a full-time writer.

Since Du Xinghe is a superstar in the music world in the future, he is now publishing the first CD of his life for Du Xinghe, and after a long time, the public recalls that Du Xinghe's first music CD was published and distributed by Xingyue Publishing House, and even makes people feel that it is possible that Xingyue Media Group has excavated Du Xinghe, a superstar, which will bring great positive effects to Xingyue Media.

As the helmsman of a large media group, He Hulan's exploration of potential things is always beyond the reach of so-called industry insiders like Xiao Tianlang and Li Chuansheng, who are limited to record production.

Although there will be a lot of risks and drawbacks to publishing a CD to Du Xinghe, such as cost issues or the problem of dominating the crowd, these drawbacks are easy to avoid compared to the positive effect of this gimmick.

After proposing this proposal, seeing that Du Xinghe seemed to be very interested in this proposal, He Hulan immediately rushed to the donkey and said, "Mr. Du, what you said is not a scene, right?" You really have to think about it. When I go back, I will ask the team of "Xun Qin Ji" to make a plan and show it to you. ”

Du Xinghe responded very seriously: "Okay." ”

Although Du Xinghe's response to He Hulan's mention was very simple, He Hulan, including people like Xiao Tianlang, could see that Du Xinghe was really motivated to do this!

This greatly surprised Xiao Tianlang, you know, he still has the idea of digging up the embryo of Du Xinghe's superstar until now!

Du Xinghe can write a song for others casually, and he can make others a mess, what kind of scenery will it be if he releases his own record! Xiao Tianlang has been looking forward to packaging future superstars like Du Xinghe.

Now it's good, an outsider like He Hulan is going to release a record to Du Xinghe, or the CD that comes with the book, according to Xiao Tianlang's words, this TM is a tyrannical thing!

Xiao Tianlang's envious eyes were a little green, showing a wolf nature that especially wanted to take food. His mind was spinning rapidly, pondering and coming up with a gimmick to let Du Xinghe come to Guoyu to release an album like a single album.

Half of Li Chuansheng's heart is already in the cloud world, so unlike Xiao Tianlang, who is still thinking about fighting for the fragrant bait of Du Xinghe, he thinks more about how to expand the future of the cloud world.

At this time, seeing that Du Xinghe had a sign of releasing a record, he said casually: "Mr. Du, have you heard, there has been a very surprising news from Chang'an recently, Chang'an No. 3 is preparing to organize a large-scale singing talent show to select new singers to sing for next year's World Cup, I personally think that you are quite suitable for the competition." ”

The industry news in the cloud world is not as well-informed as the four major record companies, Du Xinghe and Lin Jianguo have not heard the news, and Xiao Tianlang has already gotten the news.

Seeing that Li Chuansheng raised this point at the dinner table, Xiao Tianlang also said: "Chang'an rarely holds such activities, I heard that it is to select new singers for the Chinese team to sing cheering songs for next year's World Cup." ”

Lin Jianguo's eyes lit up, and he asked thoughtfully, "Where did you hear the news?" Is it determined that it is a draft organized by Chang'an Santai? ”

Li Chuansheng said affirmatively: "It's Chang'an Santai, that's right, they have already sent an invitation letter to the arrow target." Tianlang, did you Guoyu also receive an invitation letter? ”

Xiao Tianlang nodded, indicating that they had also received it.

At the end of last month, the Chinese national team bloodied the Kyushu team at Chang'an's home stadium and determined the top spot in the group to enter the finals of the French World Cup next year.

The invitation letter sent by Chang'an Santai to the major record companies is very clear that the purpose and purpose of this large-scale talent show is to find a good voice suitable for cheering for the Chinese national team and cheering for China among the people, and the focus is to find a good voice at the grassroots level in the people, so as to mobilize the enthusiasm of the whole people to pay attention to next year's World Cup and the Chinese national team, so the invitation letter specifically stated that famous singers should not sign up for the competition.

If this kind of talent show is to choose a good voice from the grassroots people, it may not be wonderful and good-looking, so Chang'an Radio 3 invites major record companies to recommend some unknown singers who have not become famous to participate in the competition, if they get good results, this will be an excellent opportunity for them to turn over.

If it is this kind of talent show organized by an ordinary TV station, with so many requirements, a record company of this level like the Big Four will generally not dump the TV station. But Chang'an Santai is different.

Although there are no less than 50 private TV stations and radio stations in Chang'an, there are only seven that can be called Chang'an, which are Chang'an 1 to 7.

These seven are nationwide public channels, covering various fields such as comprehensive, finance, literature and art, and sports.

To use an inappropriate analogy, the Chang'an station of this plane and the central station of the previous plane have almost the same weight, because the predecessor of Chang'an TV is the royal TV station representing the Zhang family!

Although the Zhang family has long since withdrawn from the Chang'an Palace, which symbolizes the political power of China, and went to the Chang'an Palace, the family's control over China is still royal-level, which is something that every ordinary person basically knows.

Although today's Chang'an TV has erased the royal prefix, just like the Chinese system is all controlled by the Zhang family, Chang'an from one to seven stations, any news released, any program broadcast, basically all controlled by the propaganda department controlled by the Zhang family. Even if the New China Government wants to use Chang'antai resources to release news, it has to pass the level of the Propaganda Department controlled by the Zhang family, so you can imagine how heavy the weight of these seven stations is.

As we all know, in order to protect traditional Chinese culture, the Zhang family's attitude towards pop culture is somewhat overkill. Chang'an TV rarely broadcasts variety shows that the public likes, let alone such large-scale talent shows.

Now Chang'an No. 3 has unprecedentedly organized this large-scale grassroots talent show to cheer for the World Cup, and it can be expected that its influence in the future music industry will be unprecedented! (To be continued......)