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The webmaster's home was quietly launched on May 27, and in order not to startle the snake, a domain name that has nothing to do with ants was randomly set up, because this involves the next promotion plan.

There was no special press conference, but directly bought media press releases, and put corresponding news on major websites, forums, and Internet-related media.

At present, except for Google, which is doing a web rating system, there is no other company conducting research in this area, so this rating system can be said to be unique in China, even if it is placed abroad, it is earlier than Google.

Not surprisingly, the other party will also release the latest rating system in the second half of the year, but English search and Chinese search are two different concepts. There are many differences in user habits, grammar usage, vocabulary, and so on.

With the current team, it is good to be able to do a good job of Chinese search, there is no energy to develop English search at all, not to mention that Chinese alone has both simplified and traditional languages, and after Chinese Simplified search is launched, it is necessary to start the development of Chinese Traditional.

There are 30 or 40 million Chinese in Hong Kong, Macao, Taiwan, and Southeast Asia, and they can kill several countries in Europe, so it is natural to consolidate their market share, even if they don't make money, they must cultivate this user habit.

Although the webmaster's home is inconspicuous among ordinary users, in the eyes of more professional Internet practitioners, this is equivalent to the gospel.

How is your website doing, what problems have occurred, what optimizations should be done, whether it is the lack of external links or internal text and code problems, all rely on your own experience to do it.

But now with the page rating system, as long as you implant a string of code into the website background after registration, you can get relevant data analysis, and you can also see the same website data ranking as Alexa.

This system does not have any favoritism, even if the traffic of Tengxun ranks third, there is a faint trend of surpassing the second place network E, but it can only reach a score of 75, which is just enough to pass.

And there are no websites with too high ratings, there will be various problems, so as soon as this webmaster home appeared, it attracted the attention of many professionals.

This is of course the first step for Ant Search to enter the Internet market, Li Ziqiang rushed from Yanjing to Pengcheng, his position is the chief brand operation officer of Pangu Technology Group, but now the imminent brand planning case of Ant Search. Therefore, this work was immediately officially taken over by him from Chen Bo.

On June 1, more than 30 first- and second-tier cities across the country appeared in science and technology markets, bus stations, and subway stations, and "Ants are coming!" "Themed print ads.

The accompanying pictures show exaggerated expressions of various groups of people with their mouths wide open and surprised.

On June 2, provincial satellite TV and CCTV across the country simultaneously broadcast a song that was also "Ants are coming!" 5 seconds of TV hard commercials.

There are young white-collar workers, students, and business executives in suits and leather shoes, and each advertisement is a different level of character. But each ad has the same theme, that is, facing the computer, suddenly startled by the picture on the computer, and then facing the camera exaggeratedly shouting "The ants are coming!" ”

No one knows what this anime means, and everyone is speculating, what the hell is this ant? Is it a public service announcement for invasive species? That wouldn't have been so hasty.

Newspapers and online forums have launched a wave of discussion, which company's advertisement is this, and which company's product? If you advertise without telling the public what the real product is, it obviously goes against the intent of the advertisement.

The homepage of Tencent's official website is hung with eye-catching banners and flash advertising pages, and now there is an overwhelming speculation, and the theme posts in the forum can be close to thousands.

Because a confidentiality agreement was signed when producing and placing advertisements in advance, the lid was very tight this time, and no one except a small number of insiders knew what it was, even if some advertising producers only knew which company placed it.

What I want is this kind of advertising effect, people always like to hunt for strange and mysterious things, and the more they can't guess, the more interested they are, just like chasing girls.

However, there is a shelf life here, and the time should not be too long, otherwise after this period of time, everyone will be more tired.

Fortunately, now is not the era of mobile social networking, otherwise a hot spot will only be hot for three or four days, and it will be covered up by other events in an instant, and the advertising cost of nearly 10 million yuan this month will be scattered in vain.

Immediately afterwards, Chen Bo spread heroic posts in the name of Huaxia Mobile and Pangu Technology Group, inviting the IT community to gather in Pengcheng to hold a "sharing, win-win" enterprise forum on 6.26.

The invitation letter flew to the mailbox of all IT executives and cooperative brand manufacturers and customers along with the email.

Some bigwigs need Chen Bo to call and invite them personally, after all, they are seniors, and you will send them an email address, which is not respectful enough.

Like Liu Chuanzhi, Yang Yuanqing, Zhu Linan, and Guo Wei of the Lenovo Department. Qiu Bojun of the Jinshan system, Lei Jun. Zhang Chaoyang of Suhu.com, Wang Yan and Cao Guowei, the current CEOs of Xilang.com. Ding Lei of Net E, Wang Juntao of 8848, Ali's Ma Yun and so on.

Some have friendships, and some have no friendships, but they can come.

Although Chen Bo has made many enemies in the industry, he rarely has the opportunity to meet and communicate with his peers, and most of them are one-line contacts.

But the Internet is just that big, and many of these executives are very familiar. His appearance is more like a slippery and aggressive catfish, and whoever gets it has to beware of being bitten.

Although in terms of appeal, he may be worse, but Huaxia Mobile's face is bigger than him. On June 26, there will not only be bigwigs and elites in the IT industry. At the same time, there are also various media who rushed to Pangu's administrative department to consult the interview process.

Now Huaxia Mobile has made it clear that it will lower the threshold for SMS value-added services and officially open it. Then you might as well take this opportunity to announce it together with the mobile, and everyone will earn money together, if it is a pool of stagnant Internet, then the entire industry of Pangu will not be alone for too long.

Only when the entire industry is profitable and develops can the brand value of Ant Search and Tencent QQ be reflected.

The theme of this year's gathering is "Sharing, Win-Win". Since ant search is about to be launched, it needs more help from peers, otherwise a search engine whose money you will make, most of the wool is out of your peers.

The websites are all out of business, so who still buys your traffic? The Internet is a fish pond, so other websites are fish, and the little ants and penguins are the ones who fish. Huaxia Mobile and China Unicom are that bait.

Even 3721 Chinese search, Baidu, Yahoo have been invited, Chen Bo is hoping that they don't come, when they come, the scene will definitely be a little embarrassing. It's all about searching, and all of a sudden you pop out and catch you off guard, do you say slap in the face or not.

"Mr. Chen, do online game companies need to be invited?"

Zhou Botao sent out all the customers who were not very important in the form of emails and letters, and then re-sorted the list and found that except for the online game company, it seemed that everyone else had been invited, and even Suning's Zhang Jindong was invited.

"Well, Wanwang Company invites you, what other companies do online games?"

The speed of online game development is obviously much slower than that of websites, and Chen Bo is not a game enthusiast, so he doesn't pay much attention to it, and there are no games with high playability now.

"Taiwan's Daewoo has set up a research and development center in China, as well as a Shanghai-based Shanda network company, which has just announced that it has represented South Korea's "Legend" game. I think they should have a greater demand for promotion channels when they are officially running, and our search platform is suitable for their promotion. ”

"What? Shanda represented "Legend"!! ”

Chen Bo was taken aback and slammed his fist on the desk, annoyed! MD, why did you forget this stubble?

As soon as the legend comes out, who competes. From the beginning of the launch to 04 years, the invincible online game masterpiece that was popular all over the country, even if he was a rookie who didn't like to play games very much, he often went to the Internet café to brush up all night, and the spectacular scene of organizing a group to go to Shabak to attack the city on the weekend is still vivid.

At the end of the open beta, it will attract up to 400,000 people to be online at the same time, and level 7 and above must be recharged and charged per second to play.

It can be said that without the legend, it would be impossible to have the Shanda Network, which later dominated the game industry, and even wanted to acquire the portal Xilang at one time, but at that time, Xilang was already a strong player in the industry, which is not comparable today.

At the same time, it also created Chen Tianqiao, the richest man in China for several years at that time.

"Yes, it's been announced for days." Zhou Botao helped the glasses on the bridge of his nose and confirmed the reliability of the message.

"Okay, you send an email. In addition, let Mr. Tengxun Ma come to me for a trip, there is something important. ”

The matter has come to this point, Chen Bo can't do anything, you can't take food from your mouth, right? Take the money to smash the grand stun? That's unrealistic, and even if you want to buy the legendary Korean licensee, you can't do it with the current financial resources.

The game production industry of Bangzi has gradually distanced itself from domestic game manufacturers.

Ma Teng hurriedly put down the work at hand, rushed to Chen Bo's office, and asked, "What happened?" In such a hurry? ”

"It's not a big deal, Brother Ma. You sit down first, and I'll talk to you about it. ”

Chen Bo snuffed out the cigarette in his hand, and just when he was waiting for Brother Xiao Ma to come over, he smoked several cigarettes one after another.

"Tencent's wireless business is doing very well, but I think there will be a day when it will dry up in the future, so I would like to discuss with you about launching new projects."

"New project? What project is in such a hurry. ”

"Online games!"

"Online games? None of us understand this. Why do you want to make an online game? ”

"Monetize your traffic! Now the advertising business is a drop in the bucket, and if it is enough for labor expenses, it is good. The reason why the wireless business can go so smoothly is because we have the traffic tool Tencent QQ, and online games are generally a charging model, which can be realized faster, and the social and economic development will also stimulate the game entertainment market. In the future, the service threshold of mobile phone SMS SP will be lower and lower, and the profit will be lower year by year, so it is necessary to have a new profit point to take over. ”

"Yes, this is more in line with the positioning of Tencent's products, how does the plan work?"

Ma Teng still trusts Chen Bo, and when he talks about the market prospects of online games, he knows that it is profitable.