"I have to say that Microsoft does have money, and the market value of hundreds of billions of dollars is not blown, when Bill Gates has no money to invest in research and development, he raised his arms, and American shareholders have come to his aid and raised tens of billions of dollars for him. Tsk, Xbox360's R&D budget is 500 million US dollars, and the publicity and promotion expenses have reached 800 million, this is to play with me! ”

Yang Yun looked at the information sent back by Yang Zhan from North America, and couldn't help but be amazed, Microsoft's payment to North American advertising companies alone was as high as 350 million US dollars, which was really too exaggerated, making him, the boss of a company specializing in game production, feel a little unbearable.

Longteng has never advertised, at most it is to give Wal-Mart, Carrefour, Metro these supermarkets to store the shelf costs, and then to establish stores in various places, to maintain the operation of several internationally renowned game magazines and media, and these years are gradually shrinking the physical store, try to put the game on the Longteng game battle platform to sell, saving a lot of costs, even advertising costs.

Zhao Yongping laughed and said, "Isn't it a game of life? When is this, if they don't seize the peak sales season of Christmas this year, there is absolutely no possibility of a turnaround next year! I've heard Bill Gates swear that if the game department doesn't succeed this time, he'll be a benevolent! ”

"Isn't it? Bill Gates wants to be benevolent? Well, when he becomes a benevolent, I will give him a big wreath. ”

"Americans fight like this? It's incredible! ”

"If Microsoft's game department collapses again, okay, let's live together, let's dominate the world!"

Everyone talked and started talking about the details of Microsoft's announcement on the official website about the launch of the Xbox 360 for Christmas. After listening to it for a while, Yang Yun felt a little empty in his heart for no reason. He turned out to find that now he didn't have a good way to stop the Xbox 360 from entering the market.

His killer feature in the gaming industry is to preemptively launch various classic games. Then there is the low-cost made in China, which is $100 lower than Sony's game consoles each time, and can also achieve higher profits than Sony.

Now in the face of Microsoft's Christmas launch Xbox360, the best way to deal with it is to adjust the price of DC2, Xbox360 sells for $300, they sell for $200, Xbox360 sells for 400, they sell for 300, this trick is eaten all over the world. This is also the biggest killer, Microsoft has no confidence to compare the cost with Longteng, and it is not even worthy of lifting shoes for Yang Yun in this regard.

However, before he made the decision to reduce the price, he thought of one thing, which is a very famous thing in the history of Microsoft's Xbox360, in the gaming world, players who use Xbox360 will never forget the "three reds", just as people who use the Windows operating system remember the "blue screen" vividly, I am afraid that almost everyone uses a personal computer when the screen is blue.

Blue screen. It's so delicious, it's three red, it's too irritable.

When the three red lights of the Xbox 360 are on at the same time, it means that the console is in a dead state. The power button, shaped like a Windows standby pattern, is surrounded by three red lights, leaving a notch of one light, and the CPU is in an infinite dead loop. There can only be one way to fix it, restart.

"Yongping. You ask Yang Zhan and Jiang Shaoyun to think of a way to see if they can get a Microsoft Xbox360 in advance. Yang Zhan can get confidential information about their R&D funds from within Microsoft, I believe it should be no problem to take out an Xbox360 in advance, if they get it, let them directly send someone to fly to the capital with the host, and we will dissect it. ”

Yang Yun decided to wait for a while, if Xbox360 still has the shortcomings of The-Red-Ring-of-Death as it did in real history, then this matter should be grasped well, Xbox360 has become Microsoft's reliance on trying to turn over, and it can also become an opportunity for Longteng to complete a one-hit kill!

Zhao Yongping agreed, he said: "Microsoft's marketing department has a budget of 800 million US dollars, but they have not invested too much in China, Microsoft's China branch has our internal line, they said that they have not heard that Microsoft headquarters has the idea of tilting the policy towards China, there is no plan for China in the overall promotion plan, and not a dime of 800 million funds have been invested in China." ”

Yang Yun smiled dumbly: "They are very smart, they know how many people come and how many people die, why spend tens of millions of dollars in propaganda in China, but in the end they can't even reach the sales of thousands of units, which is embarrassing!" Regardless of these, I will go to Shanghai in the afternoon to supervise the development of the game by Blizzard Studios, and then you will go to communicate with the Blue Sword Base, the application of cameras in 3D games will speed up the development progress, and in the future, we will rely on this to dominate the era of Internet entertainment. ”

In the Internet era, 3D games, 3D TVs, Internet TV programs, high-definition cameras, infrared sensors, these technologies are not only common in virtual reality games, but also in holographic image video conferencing, designer design tools and other daily applications.

Just like Tom Cruise's table in the movie "Minority Report", virtual projection technology can make people feel like seeing a living person appear in front of them, which is quite good in the game, such as 3D arkanoid, using virtual projection technology, the player's own body becomes a movable hitting stick, no longer need to hold a handle or remote control, the player is equivalent to entering a virtual game space.

There is also such a scene in the 007 movie "Black Sun Crisis", the villain Renard is a dangerous person with brain trauma, when Mrs. M introduced Renard to Bond, the projection head suspended in the air is a virtual projection, you know, this is a 1999 movie, virtual projection technology is definitely not a new technology, it has slowly entered the lives of ordinary people.

Fortunately, in early December, Yang Zhan really got a set of Xbox360 test machines from Microsoft's real room, and then after a subtle disguise, he took the relationship with the embassy in the United States, and smoothly passed the Xbox360 to the Longteng R&D center in Beijing.

"Mr. Zhao, this is a prototype of Microsoft Xbox360?" Fang Jindong pushed his black-framed glasses, he was wearing anti-static gloves, holding the small host and turning it over and over again.

Zhao Yongping replied: "This is the only one, and it is so bad that it cannot be started, it is said that it burned out several key capacitors and integrated parts embedded in the motherboard." Although it was stolen from Microsoft's real room in the name of scrap, it also cost us $100,000! ”

Fang Jindong smacked his tongue, carefully looked for the parts of the integrated circuit board that might have problems, and said in his mouth: "This thing is worth 100,000 US dollars?" ”

"Not including asking someone to take it directly from New York to the capital, it is the relationship of the Ministry of Foreign Affairs, which will also cost tens of thousands!"

"Tsk, then I'll take a closer look at this golden bump and see if our Chinese's skillful hands can reawaken it and bring it back to life!"

Fang's task was simple, repair the motherboard, and then boot the host computer for intensive performance testing.

The content of the test was provided by Yang Yun, and there was only one sentence: "24 hours of uninterrupted high-load extreme use, simulating the home use environment, and monitoring the performance of the main parts." ”

This is a routine test, Fang Jindong is very familiar with it, Longteng hardware R&D center has a full set of testing tools, as for the main key parts that Yang Yun pointed to, he didn't say where it was, but Fang Jindong can guess that it is nothing more than a few important chips.

In addition to the basic routine tests, they found a way to put their hands on the integrated circuit board, and a part of the circuit signal was transmitted to an external computer for monitoring.

They didn't know what the problem would be, and after three days of extreme testing, Yang Yun came back from Shanghai and went straight to the hardware R&D center as soon as he came back.

"What's the result?" Yang Yun asked, looking at the simple packaging of the Xbox360, still a little dissatisfied: "No, no, no, you still ignore what I mean, I'm talking about a completely simulated home use environment, haven't you ever used a DC series of game consoles?" You have to find a relatively empty test bench, at least a 32-inch large color TV next to it, maybe there will be some moisture, there will be heating in winter, there will be cold wind, there will be sandstorms in the capital, maybe there will be bear children to play with it as a toy, maybe the DVD drive will pop up and press it in......"

Xbox360The red circle of death is basically encountered by players within a year, of course, this situation rarely happens on the new console, Xbox360 within a year can be said to be a half-used second-hand commodity, at this time, frequent crashes occur, there must be a commonality, so Yang Yun will let Fang Jindong simulate the external environment as much as possible.

Fang Jindong was embarrassed, he only thought of temperature control, and tried his best to let Xbox360 run for a few months in a short period of time, which is not the right way, but an extraordinary way in extraordinary times.

"After we replaced a few parts that were not much different from the original ones, the Xbox 360 was up and running, and after 52 hours of continuous operation, the computer chip and graphics processing chip were almost overloaded, and the loss of performance was certain. In addition, we found a very important feature, they use the graphics chip of the Canadian Thunderwind company in graphics processing, not a product of Nvidia or ATI, which leads to their cooling system is very bad! (To be continued......)