Chapter 9: The tradition of the beautiful film cannot be lost!

Remember [Martial Arts β™‚ Γ· in a second? Textβ˜†η½‘.], update fast, no pop-ups, free to read!

After sending Secretary Liu away, Chen Bo instructed Su Chenghao to go back and prepare some small gifts and send him home quietly.

When it comes to this, I already know Mayor Liang's difficulties, and Liu Mi didn't hide it, so he should prepare some gifts and talk about his heart. Otherwise, if you keep it in the dark, you don't know when you will hit a wall and hit your head and break your blood.

In this case, let's start to deal with the affairs of the American Film Studio first, don't look at the current downfall, there are a lot of assets left.

The next morning, Chen Bo took Su Chenghao and Tian Peng to the Meiying Studio, which is less than a kilometer away from the Kerry Center, where trees are lined with trees and patches of French plane trees planted on the side of the street.

The surrounding area is mostly residential, and the mottled small broken doors of the American film studio are hidden in it, but there is a feeling of being hidden in the city.

"Boss Chen, I can be regarded as looking forward to you. Now the whole factory is waiting for you, and everyone has no clue what to do next. ”

Qian Shunping still looks like a good man, he himself is the second generation of the American Film Studio, and his father used to be the director of the American Film Studio, and he was also in charge of this place.

"Old money, I said it all, don't call it that. You are a senior, and you have also watched the history of our Chinese animation come step by step. ”

"Well, that's right. I was born in Northeast China and came to Shanghai with my father. I was only 7 years old when the factory was officially established, and many years have passed. Now this ...... Forget it, I shouldn't be nagging so much on days like this. ”

Qian Shunping lowered his head and secretly wiped the tears from the corners of his eyes, he has true feelings for the American Film Studio, it can be said that he grew up with the American Film Studio, and entered the twilight years with the American Film Studio, and it will be the age of retirement in a few years.

Now that the state-owned enterprises have become private enterprises, it is naturally touching the scene, which makes people sigh.

"Domestic animation will not be defeated in our hands." Chen Bo didn't say anything, he just felt that the burden on his shoulders was heavier, so he said softly.

Following Qian Shunping's somewhat rickety figure, he walked into the large conference room, which was already full of people, and the two of them boarded the rostrum in the face of everyone's complicated eyes.

"He's so young, does he know how to animate?"

"Whatever, people have money, as long as they are paid enough wages."

"Shhh, let me tell you, he seems to be the youngest on the rich list, if he is willing to invest money, our factory will be saved."

……

The staff sitting in the audience muttered quietly, but word for word reached Chen Bo's ears.

"Ahem, it's a meeting, everyone is quiet." Qian Shunping signaled the order of the venue into the microphone, and this scene was as disorderly as a meeting of township organs.

His prestige is still there, although it is with a sub-word, but the factory director is the leader of Shangying, and the person in charge here is actually Lao Qian.

"Starting from today, our American film studio conforms to the trend and development of the times, ushers in new opportunities and opens a new chapter. The person sitting next to me is the current investor of our American film studio, everyone welcomes Mr. Chen to tell us a few words! ”

After speaking, he took the lead in applauding, and the staff in the audience responded listlessly.

"Thank you for the sparse applause," Chen Bo laughed and teased, "Maybe you all know that I am in the Internet, and you will also be thinking about why I want to cross over to another unknown field." ”

"I was born in the '80s, and all the cartoons on TV and movie theaters at that time were produced by American studios, and it was my best time. Hulu Baby, Black Cat Sheriff, and Avanti accompanied me throughout my childhood. I'm 22 years old this year, but it's hard to see the excellent work of the studio. Let's just ask a child born after 90 years and ask him what he grew up watching. Then his answer to you must be Superman, Saint Seiya, Cat and Mouse, Transformers, these Japanese and American cartoons. ”

"Can anyone tell me where the studio is at this time? What did we leave over from the entire 90s? ”

"We still have "Baolian Lantern"!" A high-pitched voice came from the crowd.

"Director Qian, how much does it cost to make Baolian lanterns?"

"12 million."

"What about the box office and the output value of the surrounding area?"

"25 million."

Qian Shunping knows everything about it, and he will come as soon as he opens his mouth, Baolian Lantern is an attempt between tradition and pop, using big-name artists to dub and the most popular singers to sing. The reputation is excellent, reaching the peak of the end of the American studio.

But it's more like blowing the horn of the decline of the American film studio, it's just a return to the light.

"Whether it's a loss or a gain, I won't say, you all understand. I also have a statistic here, the Prince of Egypt produced by DreamWorks Animation in 98 years, the box office was 210 million US dollars. Pixar Studios Toy Story grossed $480 million. Disney's animated Tarzan of the Apes is $440 million. ”

Chen Bo paused, looked around and looked at the staff below, some had indifferent expressions, some had hot eyes, and some were puzzled.

"It's just the box office of the movie, and if you add up the copyright income and licensed peripheral products, it will go to another level. Where is our studio at this time? Chen Bo suddenly raised his voice.

"Our ink animation used to be unique in the world, and our stop-motion animation caught up with Europe and the United States, where is it now? Art and life are now gone, who can tell me where the way out of Chinese cartoons is? ”

"Wake up, you can't even compare to the scum animation of the rainbow cat and blue rabbit produced by Pengcheng Jade Animation, and the traditions of the American Film Studio have been thrown to the Huangpu River by you."

Chen Bo stimulated everyone present with extremely sarcastic words, telling them the current status quo, stop holding the shelf of the former leading brother, it was all yesterday's yellow flower, and the past should not be mentioned again.

Whether it was Qian Shunping next to him or the directors and painters sitting in the audience, their faces were flushed and their faces were gloomy, obviously these words had an effect.

"So, here I am. I am not short of money, even if I sell the shares of the Internet company, I will not give up the investment of the American studio. I just want to tell the world that the brand of our American film studio will not fall, but will stand up with a new attitude. ”

"That's right, the tradition of our American film studio can't be lost!" An old man pushed open the door of the conference room and said excitedly.

"Old factory director!"

"Why are you here?"

Many people stood up and said solemnly.

Qian Shunping walked straight over, helped the old man, and said, "Father, pay attention to your body." ”

turned out to be the director of "Strange Tales from the Sky" and "The Adventures of the Sloppy King", and he was also the former old director, and now he is 74 years old Qian Yunda.

"Old Qian, you take a seat." Chen Bo hurriedly held the old man's trembling hand and said respectfully.

The old man has been there since the beginning when he was still a Changying animation stock, and then he went to the Shanghai Stock Exchange to be transferred to the Shanghai Film Animation Department, and then to the official establishment of Meiying. During this period, they also went to Czechoslovakia to study animation production, and the two generations witnessed the rise and fall of domestic animation.

"You are now at the helm of the American Film Studio, I will come over to take a look, Mr. Wan, they will be pleased if they have knowledge." Qian Yunda held Chen Bo's hand and said earnestly.

Qian Lao has a high status, but above him, there are four brothers of the Wan family who are more famous.

has been producing animated films since the Republic of China, "Iron Fan Princess" and "The Legend of the White Snake" shocked the world, directly affecting the originator of Japanese comics, Osamu Tezuka, as well as animation director Hayao Miyazaki.

The four Wan brothers created the first generation of domestic animation boom, the production of the first domestic animation "Havoc Studio" in 1924, and the later popular animated feature film "Havoc in Heaven", all of which represent the highest level of that era.

And Qian Lao represents the prosperity of the second generation, and now the third generation is facing a shortage of green and yellow and no one is available.

Chen Bo couldn't resist him, so he could only sit in the first row, and the staff around him saw that the old factory director came out to support the new owner, and they didn't understand the reason.

"Thank you very much for being here, I won't say much nonsense. Let me talk about the future work plan, and everyone has a bottom of their psychology. ”

"The United States Film Studio was comprehensively restructured and the Xingchen Beauty Film Studio was established, the old logo remained unchanged, the historical brand was retained, and Director Qian served as the general manager. Mainly produce animated short films and feature films. "The United States Film Studio used to have a place name, and in the acquisition agreement, Shangying insisted on putting aside the relationship and taking back the regional title, so it could only add the name of Xingchen in front.

Meiying's brand cannot be lost, not only tradition, but also a kind of historical accumulation.

All employees collectively moved to the Jing'an Kerry Center Building, collected all the manuscripts, puppets and models that had been preserved before, and demolished the original small building and replanned it as the Chinese Animation History Museum.

Elimei Animation was renamed Xingchen Yimei Animation Production Company, which is responsible for the production and distribution of TV animation, mainly targeting the children's market.

The "Cartoon King" magazine under Meiying was changed to "Comic King", focusing on the publication of domestic original comics.

All animation copyrights are registered trademarks and managed by special personnel, and if anyone dares to pirate, they will directly sue him for bankruptcy. The most important asset of the American film studio is the copyright and brand that have accumulated for more than half a century, and if it is just for this land or to dig up talents, it will not be practical to make so much money.

The familiar animated characters can be derived from a lot of peripheral industries, which need to be slowly developed to their commercial value. In the past, the United States Film Studio only paid attention to the broadcast copyright of its works, and was content to get a box office share and TV station procurement.

However, the commemorative products related to the periphery, such as postcards, dolls, figures, and books, have no derived business plans, and how can they compete with the head-to-toe industrialization development of Japan and the United States.

Chen Bo didn't just do a loss-making deal because of a little feeling, but at the same time contribute to the development of the nation's animation industry while satisfying his feelings, and he can make some more money, why not do it?

At the same time, the salary system was announced, and the salary of all personnel was raised by 60%, which is not only mentally stimulating, but also material stimulating. Not worrying that these people could not get excited, at the sound of an order, all the personnel began to take action, and it took a week to move to the Kerry Center.

The original old computers, desks and chairs, etc., except for the hard disk data retention, all other things are disposed of.