Chapter 101: Short-term planning

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"Shaokun, isn't this step too big?" Zhang Xiaodong frowned and said.

Mo Shaokun didn't refute when he heard this, he returned to the sofa and sat down and said, "What do you think of that brother Zhang?" ”

"I agree with part of your view that our next step should be to gradually occupy the northwest and north China markets centered on Anping and Kyoto. As for the layout of the whole country, I don't think we have that ability right now. Zhang Xiaodong said what he thought, and Qin Qin on the side also nodded slightly, obviously she also thought that Mo Shaokun's steps were a bit big.

Mo Shaokun chuckled and said, "Brother Zhang, do you know what we are most lacking now?" ”

"Huh?" Zhang Xiaodong looked at him with inquiring eyes.

"Time! What we're short of now is time! Lighting a cigarette and taking a deep breath, Mo Shaokun pointed to the map of Huaxia and said: "You are right, we are indeed a little lacking in our ability now, standing firm in Anping, Kyoto and then steadily and steadily infiltrating the northwest and north China markets, and waiting until the future when we have the ability to lay out the whole country, this is indeed the safest way." But you ignore the point, our competitors won't give us that much time! ”

"As more and more people become aware of the new shopping model of supermarkets, I think there will be many, many followers soon, and even some people may be thinking about wanting a piece of the pie right now. If we wait until we occupy the North China and Northwest markets and want to enter the national market, it will be too late. ”

Mo Shaokun is very clear that since 95 years, some large foreign supermarket chains have entered the Huaxia market, making the entire Huaxia supermarket industry show a picture of separation. Of course, he wouldn't tell the two of them.

"That's true, but the problem is that we don't have that ability right now." Zhang Xiaodong smiled bitterly.

Mo Shaokun flicked the ashes of his cigarette and said, "Brother Zhang, I didn't say that I would occupy the national market all at once." The most important thing for us now is to occupy a pit first, even if there is only one store in a city. ”

Zhang Xiaodong and Qin Qin glanced at each other, and both of them had some puzzled looks in their eyes.

"What's the use of that? It is impossible for a single store to seize too much market share, and it will be divided up when the imitator appears in the market. I think Xiaodong is right, instead of scattering the small amount of money to fight guerrillas, it is better to go all out to run the northwest and north China. ”

Mo Shaokun smiled and looked at the two of them and said, "People will always remember the first person to land on the moon, and few people know who the second person to land on the moon was!" What we want to do is to be the first person to go to the moon, so that the first thing that comes to mind when you think of supermarkets in the future is our Sunday supermarket! ”

"I understand what Shaokun means!" Zhang Xiaodong's eyes lit up and he clapped his hands.

"As long as we are the first to let people know about the existence of our Sunday supermarket, it is equivalent to planting a seed in their hearts. Even if we don't have the ability to expand more stores for the time being, even if we are temporarily seized by copycats for most of the market share, as long as we have the ability to increase the number of stores in the future, then we can still grab back some customers! ”

"That's right! That's what it means! Mo Shaokun squeezed the cigarette butt in his hand into the ashtray.

And at this moment, Qin Qin obviously figured it out, she couldn't help but look at Mo Shaokun with admiration, this guy is really a business wizard.

"What to do next, you can say it, we will all listen to you." Qin Qin said.

"It's mid-November now, and there are less than three months left until the Chinese New Year. Within a month, the branches of Dachun City in Northeast China, Haicheng in East China, Dongzhou in Central and South China, and Rongcheng in Southwest China must be established, and at least 1 to 2 stores in each city must be ensured before the Chinese New Year. ”

After a pause, Mo Shaokun continued: "In addition, you can start looking for suitable stores in provincial capitals and municipalities directly under the central government, and we must make sure that every provincial capital city has our stores before June next year!" ”

"Shaokun, you're too difficult to be a sister, how much does it cost?" Qin Qin smiled bitterly.

From November to June next year, this is only a short seven months, and according to Mo Shaokun's Jihua, at least more than 40 new stores will be added in these seven months! Even if the opening cost of the store is greatly reduced after the Sunday supermarket adopts the policy of monthly payment, how can a store have more than one million yuan with rent to decoration to equipment and advertising? More than 40 stores add up to tens of millions of dollars!

"In addition to the problem of funding, staffing is also a big problem, and the choice of regional managers must be cautious, not only to be capable, but also to be reliable. But our foundation is too thin now, and there are no suitable talents at all. Zhang Xiaodong also frowned slightly.

"I'm not worried about funding, there are too many ways to solve it. But I can't do anything about this staffing, and it's up to you. Mo Shaokun smiled bitterly.

Qin Qin lowered his head and pondered for a moment, then raised his head and said: "Talents can be digged, as long as the starting price is not afraid of not finding talents." But what can you do to solve the problem of funding? ”

"At present, the monthly net profit of our Baishan store is about 1.2 million to 1.5 million, and it will not be worse than this after the opening of several other stores. Especially in Kyoto supermarket, it is still a new concept, and it is likely to reproduce the shopping climax when the Hakuyama store opened, and it is conservatively estimated that the profit of the three stores in Kyoto will not be less than 10 million in the first month! Even if we maintain the same level of profitability as the Baishan store in the future, seven stores can bring us at least 30 million net profits in three months! ”

Zhang Xiaodong and Qin Qin immediately fell into a sluggish state when they heard this, and seven stores can bring more than 30 million net profits in three months? An average net profit of 10 million a month! It's faster than robbing a bank to get money!

During this time, they have been busy with supermarket expansion, and they haven't thought about how much money they can make in a year, and now they suddenly feel shocked when they hear Mo Shaokun do this.

In fact, it is not an exaggeration to say that a large supermarket has a monthly net profit of more than one million in this era, although the consumption level in this era has offset the low cost advantage. But don't forget, by far the only option for the masses to spend their money on Sundays!

In Mo Shaokun's memory, in 96, the monthly net profit of the first large supermarket built by a multinational company in China exceeded 3 million!

"In addition to the direct benefits to us from these stores, we can also introduce shopping cards. Chinese people pay attention to personal etiquette and exchanges, and every time they visit relatives and friends during the New Year, they can't say that they don't give some gifts. There are also some enterprises and institutions that will also give some benefits to employees at the end of the year. But there is nothing new in sending and sending those few things, and in the end the giver spends money, but the person receiving the gift is not satisfied. If we can introduce a shopping card, that will solve this problem. Don't know what to send? That's easy to do, just send us a shopping card from the supermarket, and people can buy whatever they like. It's just that in this way, although we can raise a sum of money in a short period of time, it is equivalent to overdrawing the profit next year. ”

Zhang Xiaodong and Qin Qin looked at Mo Shaokun silently, and after a long time, Zhang Xiaodong smiled bitterly and said, "I...... I suddenly had a feeling that my IQ was insufficient. Shaokun, you are simply a demon! ”

Mo Shaokun smiled and didn't say anything, he just copied the supermarket business model of later generations, and after the precipitation of time, when he was reborn, the supermarket's business model had tended to be extreme. This makes him no obstacle at all, and he will not take so many detours like those pioneer explorers, which is why Mo Shaokun dares to spread the plate so big and aim at the national market as soon as it comes up!

In fact, in addition to using membership cards to bind consumer groups and withdraw from shopping cards, supermarkets also have other ways to make money.

In this way, competition has emerged, why do so many manufacturers let your products enter the market? It's easy to do, pay for it! Want to place your products in a better place? It's easy to do, pay for it!

This is almost one of the main means of profit for supermarkets later, but unfortunately Mo Shaokun doesn't want to do it yet. First, the competitiveness of manufacturers is not so fierce, and secondly, the main task of Sunday supermarkets is to quickly occupy the market, and maintaining a good relationship with manufacturers has become the top priority.