Chapter 479: Creativity is the life of advertising
Xiao Qi didn't talk nonsense.
There are too many great powers on the Internet, and one of them, probably too idle to do, compiled a "History of Advertising Development in China over the Years" in 2012 and posted it on the Internet.
Among them he used a large number of data to prove that the statistical change. In the 33 years after the opening up, 10% of the advertisements came from the unified global strategic advertising of large foreign companies, 5% came from the production of commissioned foreign advertising companies, 25% came from self-creation, and the remaining 60% came from foreign advertising plagiarism and patchwork.
The advertising environment in China is surprisingly harsh, and the horses want to run and don't give the horses grazing.
Most of the company's clients have low costs, urgent time, and many requirements, so that advertisers simply copy from foreign advertisements, or piece together and cut a paragraph to pass the test, and there is no such concept of winning with excellent advertising in foreign countries.
Of course, this is also related to the lax legal supervision and insufficient protection of intellectual and creative property rights.
If you really create a haode advertisement, you will immediately have any upgraded versions, doujin versions, bizing versions, etc., until the idea stinks, and everyone scatters again to find a new target.
It sounds like a Hong Kong movie, isn't Zuihou also falling on this plagiarism and rough fabrication?
All right.
Don't talk too far about the topic, Xiao Qi said this, Yu Shanshan can understand.
Although she thinks Xiao Qi is a bit extreme, it is undeniable that the quality of the advertisements made by well-known foreign advertising companies is indeed very high.
Take a simple example, every year's Olay Girl is full of novelty and beauty, and it has become the standard for actresses to evaluate their worth and status.
How many domestic advertisements can you find sustainable and high-rated ones to see?
"It's okay in Europe and the United States. How did you find Korean and Japanese people? Yu Shanshan pursed her lips, particularly sexy, "Isn't Hua's as good as Europe and the United States, and not as good as South Korea and Japan?" ”
Xiao Qi was a little itchy when he saw it, so he was a little bolder, and reached out to hug the slender willow waist of the beauty: "Sister Shanshan." Let me tell you, South Korea and Japan have always been the most high-end consumer markets in Asia, and their combined population is almost 200 million, and their spending power is even greater than that of the United States. If we want to break into this market, although we don't have to use their own stars, only domestic advertising agencies can better understand our own culture. Let our people shoot, but the effect will not be good. ”
There was another sentence that the boy didn't say. That is the understanding of Oriental people, Korean and Japanese advertising agencies, especially Japanese ones, are absolutely excellent.
Regardless of the level of innovation in the concept and the beauty of the graphics, many advertisements in Japan have reached the top of the Shijie, just like their cars and electronics.
Sometimes he really can't figure it out, obviously creating a glorious Chinese nation for 5,000 years. How could it be pulled down so much by others in just two or three hundred years, even South Korea and Japan. Far surpassing us in many ways, it's a bit ashamed of our ancestors.
For the young man to take advantage of him and put his magic hand on his willow waist, Yu Shanshan pretended not to know, but a trace of blush flashed over her pink face, "Okay." I can't tell you, wait a little longer until two o'clock, you can take a look at their information first. I made an appointment with six of them to come over at half past two, and let's discuss it first, and then I met the six families. ”
Xiao Qi looked at her and was about to get up and leave. Hurriedly pretended to be in pain and said: "Ouch, I may be tired these days, and my waist hurts a little, if there is a kind person who can massage me and let me read the information comfortably, it will be better." ”
The tall and sexy beauty rolled her eyes, and her slender jade hand tapped Xiao Qi's chest, "I have never seen you so fake, no wonder you give me such a high salary, it turns out that in addition to being tired and tired at work, you also have to be your personal nanny!" ”
The young man is usually not so casual, but this Northeast Ocean Horse is so attractive that even Xiao Qi can't help but want to get closer to her.
The last time she was drunk, Yu Shanshan almost rolled the sheets with Xiao Qi, the relationship between the two was already extremely ambiguous, coupled with a wisp of love in her heart, Yu Shanshan naturally did not refuse Xiao Qi's unreasonable request, but just said a few words, and ordered Xiao Qi to lie on the bed, kneel beside him, and gently massage him.
While enjoying the massage of the beauty and smelling the elegant fragrance of Yu Shanshan's body, Xiao Qi was extremely comfortable, and when he looked at the required information, he was also much more concentrated.
Looking at it, Xiao Qi laughed, "Sister Shanshan, your true colors from the bank have not changed, why is the first batch obviously weaker than the second batch?" For example, the OBF in the United States that is coming today is only the twelfth in the United States, but the TKQ on your second list is ranked second! ”
"That's pretty much it, I looked at the performance of OBF, but it is just behind TKQ in the world, and it is still very strong in the United States. Aren't they all filming Nokia's advertisements in North America this year? It is very suitable for our company, and the price is 20% cheaper than TKQ! Yu Shanshan replied without hesitation.
Xiao Qi smiled dumbly, this beautiful sister is really a good housekeeper, not like the public relations department, but like the finance department.
He explained with a smile: "Our products, in more ways, need to have a global fit. And TKQ is very well-known in the Americas, don't forget, according to the information you wrote above, they also cross-hold shares with ABC Media! If we choose TKQ, we will definitely have a head start on the publicity, right? ”
"Nonsense, you choose haode advertising time, advertising position, that's all white money, less money, is your relationship useful to climb?" The tall and sexy beauty said angrily, and simply pinched the young man's waist again.
"Oh......"
Xiao Qi trembled in pain, turned around, and wanted to scold a few words with righteous words, but he didn't know that at this glance, he saw the posture of the big Yanma bending over to work.
Nothing else, the point is that in this way, most of the Yanma's crisp breasts are exposed, and the end is a piece of white flowers, if it weren't for the BRA being too tight, maybe you can still see two cherries in the deep ditch.
So beautiful!
Xiao Qi swallowed, his eyes motionless.
Yu Shanshan was inexplicable, but as Xiao Qi's eyes looked at her, she immediately turned as red as an apple, covered her breasts with one hand, and punched her without thinking about it.
The young man was prepared this time, how could she succeed.
Grabbing the side with his hand, Xiao Qi hugged Yu Shanshan in his arms, and then pressed down hard, pressing the struggling beauty under him. (To be continued......)