Chapter 108: Behind-the-Scenes Deals
(Thank you for today's tip, the blue vast, brilliant, Lotus updated!!! )
Therefore, even if she knew that Cui Zhengyuan was just pretending, she had to be hypocritical.
So two people who pretended to be confused, like old friends who met in the afternoon, sat together and chatted without boundaries.
Both parties are knowledgeable people and peers, so they don't have to worry about finding a common topic. It was in this kind of casual conversation that Zhao Huiqing had a new understanding of this young wealthy child.
The boy in front of him, although he is young, is not an ordinary straw bale, and he wanders around this circle in vain by relying on his family background. This person is a real talent, professional operation ability, visionary mind, and every word she has for the development prospects and future trends of pop music has benefited her a lot.
At this time, Zhao Huiqing was even more determined to cooperate with A.P. Company.
The company has strong strength, a wide range of operations, outstanding leadership capabilities, many artists, a professional production team, and excellent and popular music works. Such a partner can really not be found with a lantern.
As for A.P's parent company, C.J Group, which owns music brands like Melon, Zhao Huiqing doesn't care very much.
There are too many brands in the Korean music market, and a single channel will not have the effect of publicity at all. If A.P's music wants to become bigger and stronger, it has to cooperate with the outside world. In other words, if you want to break out of the encirclement and suppression of many opponents, you must have a strong helper. This time, Leessang's case is a clear proof of this.
In 2001, the main force of Hallyu has begun to tilt from film and television works to the music market, and many excellent music producers and agencies, singers and idol groups have sprung up.
Along with it, some large companies have also begun to make a fuss in the music brand market. Melon, Mnet, soribada, mufree, oimusic, Bugs, one by one audio source websites appeared seemingly overnight, completely changing the landscape of the Korean music market.
Some of these music brands are supported by large chaebols, some are affiliated with large enterprises, and some are entertainment companies engaged in music production.
Compared to them, MUZ has no advantage at all. Although MUZ's business is still stable and rising, compared with other competitors, the development speed is not commendable at all.
Zhao Huiqing has been keenly aware that if she does not make changes, sooner or later, MUZ will be eliminated by the cruel market.
Compared with its competitors, MUZ has no shortage of professional management team, excellent creativity, and its grasp of the market is second to none in the industry. The only thing lacking is that there is no strong support behind the scenes. In the face of absolute strength, any struggle is an extravagant hope.
Now, what Zhao Huiqing has to do is to find a strong backer for MUZ. Only in this way can we continue to occupy a corner of the industry surrounded by wolves.
Looking at the form of the entertainment industry, it is nothing more than four companies: S.M, SK, C.J, and YG.
S.M has its own system, from production to distribution to publicity, it has its own independent channels, more MUZ is not more, less MUZ is not less.
SK is a giant in South Korea, monopolizing most of the telecommunications market in South Korea, and MUZ's publicity channels are a joke in the eyes of people.
Thinking of this, Zhao Huiqing couldn't help but be a little curious about the young man in front of him, what method did he use to dig up the priceless brand of Melon from SK's hands.
Behind YG is the shadow of the Hyundai Group, and its relationship with Samsung is also inseparable, and although it is still very weak, insiders have never underestimated this company. can be yujian, over time, this company will become a hegemon in the entertainment industry.
zuihou, it's the C.J department. This system is still young, and it is considered the younger generation in the circle, but no one dares to take it lightly. Not to mention how much pressure it will bring to people, the name of the Cui family alone makes people worry.
Originally, Zhao Huiqing didn't expect to have anything to do with C.J. Unexpectedly, today's incident gave her a once-in-a-lifetime opportunity, and if she missed this village, there would be no such store. So although Zhao Huiqing talked and laughed calmly with Cui Zhengyuan on the surface, her intention to cooperate with A.P Company was definitely no worse than Cui Zhengyuan.
It's a pity that the shrewd Cui Changchang cares about chaos, and wants to help Leessang get out of the crisis, and he doesn't notice the other party's temptation at all. Otherwise, if you are not reserved and get enough benefits, it will not be Executive Cui's style.
Time passed slowly, and the necessary foreplay was almost done. In order not to let the conversation fall into a mess, Choi Jung-won decided to implement his own public relations jihua.
Although he has a request for others, he will not be stupid enough to directly put his own needs on the table.
This will not only make the other party despise, but also easy to fall into passivity. Executive Cui, who is used to being strong, is not a person who is so easy to follow. In his mind, MUZ just wants to get some benefits. The key is to see if the benefits you have paid are enough.
Thinking of this, Cui Zhengyuan was also a little discouraged. The woman in front of her maintained an unhurried smile from beginning to end, and her words were just right, neither feeling cold nor overly enthusiastic. Facing her, it is like a ball of soft cotton, with no focus at all.
The foreshadowing conversation was not without his tentative intentions. Often some casual conversations will leak out the weaknesses that a person ignores.
Obviously, the other party is also a master who is good at this. The kung fu of "Tai Chi Cloud Hand" is perfect, "pushing the boat smoothly", "closing as if sealed", "avoiding reality and being virtual", "pointing to the east and fighting the west", one move and one style are dizzying.
Elegantly sipping the coffee, between her eyebrows stirring, Zhao Huiqing observed the frowning young man in front of her with a slightly smug expression. In the end, he is a young man, once he meets an old man like himself, there is nothing he can do.
She didn't know that Cui Zhengyuan seemed to be contemplative, but in fact, he was secretly observing her. That faint hint of pride still fell into the eyes of Executive Cui.
This woman has a successful career, seeing that she is radiant, comfortable and calm, and her love life must be very satisfactory. These unconsciously developed her superiority mentality. Although it is usually well disguised, once some small achievements are made, it will still be revealed.
It's a pity that she doesn't know that there are some things in this world that can't be done by wit alone. Otherwise, MUZ would not have been forced by its opponents and had nothing to do.
Since the roundabout can't make you comply, Cui Zhengyuan simply decided to overwhelm people with power. To put it bluntly, it is to use money to smash.
When the overwhelming interests come in one after another, see how you still put on the score. Of course, Cui Zhengyuan will not send real money stupidly, first, there is no need for that; Second, for a company as big as A.P, just a little bit of finger exposure is enough for MUZ to eat a mouthful of oil.
"Ms. Zhao, you must also know that our company's stalls are too big to take care of. Therefore, the main purpose of this appointment is to use your company's platform to reach some cooperation."
Zhao Huiqing's eyebrows froze, with a hint of surprise in her expression.
She didn't expect that when the other party couldn't hold her breath, she didn't take the initiative to mention Leessang's difficulties, but took the lead in talking about cooperation.
However, being able to cooperate with A.P Company was originally her idea, and Cui Zhengyuan said this exactly what she wanted.
Since the other party took the initiative to send it to the door, how could there be any reason not to hurry up. Thinking of this, she hurriedly straightened her posture and said, "It is also an honor for us at MUZ to cooperate with your company." I don't know what Jihua does Executive Choi have? I've listened to it."
Seeing that she had taken the bait, Cui Zhengyuan breathed a sigh of relief. He was really afraid that the other party would not eat oil and salt, if that was the case, I was afraid that this trip would only lead to heavy bleeding. Fortunately, in the face of interests, no one can really stay calm, and they still found an opening for him.
"That's right, I decided to hand over the OST of "Blue Life and Death Love" and the online music of Leessang's debut album to your company with full agency, I don't know what to do"?
Zhao Huiqing gasped, and spit out unconsciously in amazement.
What is the situation of today's "Blue Life and Death Love", the whole of Korea knows. With this blue hurricane, all the songs in this show are super popular.
Strangely, A.P has not released the OST audio source. The outside world is crazy about the OST in this play, but there is no channel.
I didn't think that the other party would send such a huge cake to me, thinking about the crazy download of the OST of "Blue Life and Death Love" once it was released on MUZ, Zhao Huiqing seemed to have seen countless shiny gold coins falling from the sky, instantly piled up into a mountain of gold.
It's not that MUZ has not represented the OST for the distribution of audio sources, but none of them can be compared to it. Because "Blue Life and Death Love" is not only a TV series is a classic, but its OST is also a classic among classics, which is highly appreciated and collectible. I don't know how many brands took the initiative to come to the door, but A.P company didn't agree.
With this agent, it will definitely allow MUZ to beat other competitors in an instant, and in the early part of 2001, it will be dominant.
Thinking about the huge benefits that followed, Rao is Zhao Huiqing was so calm that she couldn't keep it at this time. At this time, she was only left thinking about how to operate in order to get the most value.
According to the sharing convention of the Korean music market and the popularity of "Blue Life and Death Love", it is estimated that the entire music source exclusive sale will bring about 2 billion revenue to MUZ.
The hidden benefits that followed, such as popularity, advertising revenue, click-through rate, etc., are even more impressive. In addition, I took this opportunity to form a good relationship with A.P, and I believe that from now on, A.P's songs will be promoted on MUZ. Generally speaking, both immediate and long-term benefits are of great help to MUZ.
Zhao Huiqing thought about it for a long time before she sorted out the entanglement. As soon as she looked up, she saw Cui Zhengyuan looking at her with playful eyes.
I had been putting on a light and breezy posture before, but I was directly knocked out by someone's pie. Rao is that she has been in the mall for a long time, and she can't help but blush, so she can only cover up her thirst with coffee.
The two have been talking for so long, and the coffee has long been cold. A cool liquid slid into the cavity, calming Zhao Huiqing's slightly hot mind.
There is no such thing as a wasted lunch in the world, and A.P will not give away such a big cake for no reason. When Choi Jung-won proposed the deal, he bundled the OST of "Blue Life and Death" with Leessang's album. After today's popular songs, Leessang is the above situation, and everyone in the circle knows it.
In the media tomorrow, Leessang will be besieged by a group, and Zhao Huiqing expected it early on.
Sparks in the prairie fire, falling into the well, touching melons along the vine, and all kinds of means to attack opponents in the entertainment industry, she is also commonplace. A.P Company, a rising star, has long become a thorn in the side and a thorn in the flesh of others, so how can we let go of this God-given opportunity.
Following this line of thought, Zhao Huiqing also understood Cui Zhengyuan's countermeasures. Since the opponent doesn't want to set fire to the prairie fire, then I will simply fight-for-tat. As long as the situation is evenly matched, the situation is turbulent to zuihou, and all eyes are on it. Not only was A.P able to save the day, but it was also able to make Leessang famous.
A.P itself has a professional publicity channel, and if MUZ helps it, it will definitely make this dragon and tiger fight achieve the desired effect.
Looking at the confident appearance of the young man opposite, he must have caught the pulse of MUZ, and expected that he would definitely agree to his request.
So will you say yes? Zhao Huiqing smiled bitterly to herself, in today's situation, is there any choice?
Not to mention that MUZ is being forced to fall into an embarrassment day by day, just talk about today's meeting, although this club is quiet and private. But it is conceivable that the news of the meeting between the executive director of A.P and the person in charge of MUZ may have already been known to those who are interested. It doesn't take much effort on the part of others to investigate, because the teenager on the other side would have released the news.
Thinking of this, Zhao Huiqing was embarrassed, this was really a mess before she had eaten mutton.
I knew that I was in the middle of the plan, but I could only follow the steps of the other party. After today's incident, MUZ has no way out, and from now on, only A.P will be the first to look forward. Otherwise, when the time comes, it will be embattled, and even Zuihou will lose a strong reinforcement.
Since she didn't have to be reserved, Zhao Huiqing simply let go and took the initiative to propose: "Executive Cui, look, do we put Leessang's album into the music release first, and then I will ask the website to make a strong push." As for the OST of "Blue Life and Death Love", because of its great impact and wide significance, I think it is better to plan carefully before putting it on the shelves. Otherwise, if you go into battle in a hurry, you are likely to live up to such a haode work."
When she said this, she took the initiative to take the task of cheering for Leessang. Although she has not signed any agreement yet, she is not afraid that Cui Zhengyuan will regret it. The scale of business has reached a certain level, and integrity is far more important than a paper agreement. In this case, it is better to show sincerity and sell it to the other party.
This woman can afford to take it and put it down, which makes Cui Zhengyuan admire it a lot.
Change to yourself, inexplicably being put on a side, although you can get great benefits, but you will always feel uncomfortable in the bottom of your heart, you can't say that you want to give the other party some color, no matter what, you won't just give up.
In fact, this is also related to his mentality, if it was the art director in his previous life, he would also choose the same behavior as Zhao Huiqing.
After all, she was born in the countryside and belonged to the poor silk class. Strive to a high position step by step, and consider more interests and losses.
But now he was born into a wealthy family. Although he retains some of the behavior and style of his previous life, after all, he has been influenced by the family, and he has been used to it for many years. There are really few people in this country who dare to give him an ugly look, so there are some arrogances of the family.
Talking to smart people is to save trouble, and there is no need to go through the trouble of lips and tongues, and a verbal agreement is reached between three words, and both parties can be regarded as taking what they need.
Although Zhao Huiqing suffered a small loss, on the whole, the gains outweighed the losses, and she would not take a little depression to heart.
Choi Jung-won solved Leessang's troubles, saved A.P's reputation, and brought in a strong reinforcement, which was a triple win. Turning passive into active can be regarded as a wonderful means for Cui Chang to make a clever move and turn the rain and clouds.
Afterwards, Kim Young-min learned the whole operation process, and he couldn't help but be amazed by the methods of this collaborator.
After saying goodbye to Zhao Huiqing, Cui Zhengyuan rushed back to the company directly.
He directly dispatched people from the Ministry of Commerce to the MUZ headquarters and signed a formal cooperation agreement with Zhao Huiqing that night.
As soon as the contract was signed, Jishubu immediately worked with MUZ overnight to put the title song of Leessang's debut album on the front page of MUZ's promotional charts.
At the same time, C.J's music online websites such as Melon and Mnet have also launched a publicity offensive.
All of A.P's music critics were mobilized to promote Leessang on major websites.
The next day, when the opponent began to exert his strength, he realized that the praise for Leessang on the Internet had been overwhelming. Even if this wave of slander against Leessang poured in like a torrent, it was only indistinguishable from the praise side, and it was difficult to distinguish it.
The excitement on the Internet attracted the attention of the masses, and it was rare to see such extreme evaluations as ruining and liking appearing at the same time. For a while, popular music fans became very curious about Leessang's songs, and they searched for music sources on the Internet to download and listen.
As a result, as the three music brands as agents, MUZ, Melon, and Mnet's click-through rate and music download speed soared instantly, becoming the popular websites of the day.
At the same time, video stores across Korea are also coming to buy Leessang's albums.
As a result, a week later, Leessang, a dull hip-hop group on stage, unexpectedly sold 80,000 albums and downloaded more than 200,000 online music sources, becoming the sales champion of the week.
At this time, the opponents of A.P realized that they had made a wedding dress for others.
But it was too late to regret it, and by the time they stopped, Leessang's fame had been completely opened. A new music style, different from the temperament of idol groups, Leessang, whose songs are deep and atmospheric and pay more attention to social phenomena, began to have the first batch of fans.
Although pop music is mostly about love and love, it is not all about this genre. Many good songs have nothing to do with the theme of aiqing, but they are still loved by the public and have been circulated for a long time.
Hip-hop music, with its wanton laughter and scolding, and in-depth portrayal of social reality, is a good medicine for people to wake up in this modern society that is drunk and increasingly confused.
To use an appropriate analogy, hip-hop music is like a madman in ancient China, where everyone is drunk and sober, and paying attention to social reality with a scrutinizing gaze is its greatest portrayal. This style of stuff, although not liked by those in power, can make a considerable number of people gain a voice.
At this time, Leessang was still a young child who had just begun to step into society, and he was not familiar with this style of music, which was the fundamental reason why they failed on stage for the first time.
With the tempering of time, when they can make masterpieces such as "I'm Not Laughing", "Joker", and "Turn Off the TV" in the future, they can be regarded as truly having their own souls.
Choi Jung-won believes that they are real musicians and will one day find the path that should have belonged to them. He could afford to wait, and he was confident that Leessang would bring the world the song of their soul.