"Are you ready?" This sentence has become a popular phrase, and many good friends will pat each other's shoulders and ask such a sentence after meeting, which is like a joke-like inspirational sentence, telling the other party that something big is about to happen, buddy, are you ready to save the world?

Most of the netizens who watched the advertisement here in China have only one feeling, that is-the creativity is good!

Soon, they took over the Diablo 2 official website forum and began to express praise for the ad.

"What game advertising needs is this kind of creativity, I have seen too much advertising of domestic games, and I really feel that it is extremely monotonous, thinking that I have a few cosplay players, wearing sexy/sexy clothes, holding swords and spears and making two strokes, is this a game advertisement?"

"That's right, players won't fall in love with these games just because they love looking at these beauties! Sexuality/sensual game babe can have it, but shoddy games can't have it! ”

"Also, I don't like those who ask entertainment stars to endorse, games are not clothes, not shampoos, what entertainment stars are invited to endorse?"

"That is, with this money wasted on celebrities, it is better to recruit a few more testers, send the money to programmers, spend more effort to do script design, and modify game bugs! Perfunctory system is a common problem of domestic game companies! ”

"So, either take the money seriously and use it to enhance the quality of the game, and don't advertise. Even if you have to advertise, it's like Longteng is creative! But I still want to criticize, why are the protagonists all foreigners? Looking at the street scene, it looks like it is in a wealthy area near Mingshan, but this is quite like an ordinary American town sent by my aunt from the United States! ”

"And it's in English! Although I can't understand English. But it feels pretty good...... Looking forward to the Chinese version of kuài! ”

"Sit back and wait for the promotional video of the Chinese opera and the student performance of Beiying!"

Most netizens were appreciative of the English version of the ad, although the vast majority of Chinese players could not understand the ad's lines. But the scene of the advertisement itself tells the audience a qiē, and there is no need to explain. The actor's depressed and crazy expression can explain a lot.

Yang Yun was also surfing the Internet at this time, he casually flipped through the comments of netizens, and was amused by some people's comments.

A netizen named "Dark Words" said: "O'Neill is not a barbarian, give a bad review!" ”

There's also a call called "Rausian?" Nailuo" netizens commented: "Looking forward to the instant visual effect of dressing and undressing in the game, haha you should understand what I mean, right? ”

Netizen "Forgotten Winter" made a wicked smile and said: "Am I the only one who is seeing the back of the druid playing the game, especially like he is refreshing?" ”

A large group of netizens below have said that they have rewatched the video several times after seeing this comment, and the more they watch it, the more it looks like ......

After reading the post for a while, Yang Yun casually clicked on the LongChat software. Found Lin Zhihong online, double-clicked his avatar and started chatting: "Zhihong, when will the Chinese version of the advertisement be made?" ”

Lin Zhihong quickly replied: "It will take two days to make the post-production of zuò, the English version has been reviewed by the radio and television department today, and it is allowed to be broadcast on TV, and tomorrow you can implement the advertising plan with several TV stations, Fox and Vivendi's advertisements have been put out, I heard that the consultation calls of Mr. Xiao and Mr. Jiang have been blown up." It was your wife who personally caught this matter, why didn't you ask her? ”

Yang Yun turned his head. Outside the study, there was the sound of his son's milky singing, as well as the harmony of his wife, which sounded like the Taiwanese children's song "Snail and Yellow Bird", and I couldn't help laughing.

"We're busy! Thank you for your hard work. Keep grasping this matter. We go on a trip in October, and the family will be handed over to you, so don't make a mess when "Diablo 2" is launched. ”

"But I want to travel too T_T"

"I'll get you out when I get back!"

Small talk for a while. Looking at the official website of the forum, everyone has already talked about another topic. That's what the Chinese version of the Diablo 2 ad might look like.

Students of the Chinese opera Beiying, filming of the Great Wall of the Forbidden City. Could it be the same idea?

"My classmates from Beiying have confirmed it~ They later went to Tsinghua University for filming~ and went to a few other places, the creativity should be similar, but the plot of the advertising story will definitely change, don't worry~"

"It's just that we shouldn't worry about the level of Longteng's production, just look at how good their English version is."

"I'm really looking forward to Diablo 2, and I swear I'm willing to use my three-month salary as a tutor to buy this genuine game!"

"I'm looking forward to it, and I'm looking forward to the launch promotion of Longteng's game!"

Two days later, Mango TV premiered the Chinese version of Longteng's "Diablo 2" advertisement, the creativity is similar, mainly about an ordinary person who thinks he is surrounded by the world of Diablo 2, and some ridiculous things happen.

The male protagonist is played by Deng Chao, a student at the level of 98 in Chinese opera, who plays a college student in his true colors, and his life begins in this way.

As soon as he opened his eyes in the morning, a spear with a pheasant flew in through the window and nailed to the wall of his bed, with a white handkerchief tied to the end of the spear, which read "One of the freshest breakfasts" and a red heart symbol, Deng Zhao rubbed his temples and sat up, and saw a female Amazon warrior throwing a two-fingered kiss at him from the second-floor window.

He shook his head, got out of bed, opened the door of the bathroom and prepared to wash, but he didn't expect to see all the bone prison frame, and from the gap, he could see the necromancer lying on the earthen bed made of clay stone demons, sleeping soundly, and the stone demon held the necromancer's bone spear, and showed a mad smile towards Deng Xuan.

In the next shot, Deng Zhao walked on the campus with his textbooks, he saw the second-generation official gang on the campus from a distance, and his heart was not good, he only offended them yesterday, and it was better to walk around today.

But the other party also saw him, clenched his fists and leaned over with a cruel smile, and suddenly looked behind him like a ghost, the camera switched, and a tall, full-width armed barbarian was doing the same thing, walking over and looking at the small gang with a cruel smile, and the knuckles of his fingers were pinched with a thud.

When the second generation of the official gang and others retreated in panic, another druid who turned into the form of Xiong Er blocked their back road, pressing back and forth, the camera was given to Deng Xuan, and then a group of screams were heard.

After the protagonist finished two classes in a trance, he came to the library to relax, but he didn't expect to just turn a bookshelf, and saw a female magician with a staff standing in front of her, she was holding a book in her left hand, reading with relish, the pages of the book seemed to be controlled by a mysterious force, turning rapidly, and her right hand was playing with a burning fire like a small ball, the side was too beautiful Deng Xuan didn't dare to look at it at all, her body shrank back and leaned on the bookshelf, looking at the ceiling and breathing.

At night, Deng Zhao, who was deeply affected by the supernatural event, planned to get drunk in the small restaurant outside the school, but accidentally saw that the flower and his girlfriend at the other table were molested/teased by the little hooligans, he relied on his own alcohol and was about to rush forward, and a person ghostly appeared in front of him, it was an assassin in a black suit and holding two claws: "Do you need me to kill them?" Chief! ”

The bang sounded, the camera stretched, and six heavily armed game characters appeared next to Deng Zhao, and he was completely overwhelmed.

The mutation here made the little hooligans/hooligans who were flirting / drama flowers stunned, and when the camera came back, Deng Zhao had become another person, he became the spiritual leader of the team, and he became a paladin, he was wearing a full set of paladin suits, holding a sword in one hand and a shield in the other, looking heroic.

The camera looks like three little rascals/hooligans again, they also become the three Diablo brothers who are holding the girl, and the paladin does not hesitate to raise his sword and rush heroically with his companions.

"The PC version of Diablo 2 will make its world premiere on October 1st, and the three Diablo brothers will come to the world, and the dark world will come!"

After the introduction of this advertising slogan, it was also a raging flame, but after the next second of darkness, Deng Zhao was sleeping on the computer desk, and was suddenly awakened, his face was full of expressions, cloudy and uncertain, and the three Diablo brothers on the monitor in front of him were constantly laughing at him, it turned out that this was a dream!

"Are you ready?"

The advertisement ends, the duration is 60 seconds, which is quite long, this kind of advertising effect like a small short film is of course the best, and of course the price is also the most expensive, but Yang Yun has a part of the shares of Mango Channel, and of course Mango Station will not charge too much money.

But why is there no Forbidden City, no Great Wall, no Tiananmen Square!

Players are very puzzled, all the actors have basically shown their faces in this advertisement, and none of them are wrong, but why are there no rumored scenes in the Forbidden City, the Great Wall standing guard, Tiananmen Square military parade and the like?

Soon, they found the answer on the official website.

There was an interesting interactive event on the official website, where there were short videos of actors from seven professions performing in various environments, different characters in a certain scene selling cuteness to the camera, and a large number of action short films shot against a solid color background in the studio.

Netizens can choose the form of free combination, take screenshots of the video, or directly use video processing software to intercept the desired part to form a four-panel comic, or a small long comic, or use Longteng video processing software to reintegrate the advertising video in their minds.

In addition, if the netizen suffers from the lack of time and ability to do these things, but he can put forward eye-catching ideas, at this time, Longteng Company will come forward and will send someone to contact the netizen to deal with the problem of drawing and video production.

"Diablo 2" Creative Advertising Contest will select 20 outstanding video and animation works, with a maximum prize of 100,000 yuan, and the winners will have the opportunity to become game advertising planners of Longteng Entertainment Game Company, welcome everyone to actively contribute!" (To be continued......)